Where do subscribers come from?

The question is not idle, especially in connection with the current serious "shaking up" of the cellular retail market. And in connection with the crisis, which in the field of mobile communications have moved to the next step, which can be conditionally called "stage 2". And at this stage, it is appropriate to continue the question in the title with the phrase “... and where do they go?”. The text in no way claims to be a serious study, it is more a sketch from nature. In some ways funny, in some ways typical for the current situation on the market.

How we are considered…

A news occasion that accidentally hit the topic was a press release on the recognition of MTS as the eighth largest mobile operator in the world and the second in Europe. Quote:

“The research agency Informa Telecoms & Media has updated the rating of the largest mobile operators in the world at the end of 2008. According to the rating, MTS is the eighth largest mobile operator in the world and the second largest in Europe. The rating is based on the number of "proportional subscribers", calculated in proportion to the shares in subsidiaries.

It's nice that a Russian company occupies such a high position in the international rating. Although we did not read anything unexpected, the published figures of analytical reporting confirm the excellent statistics on the number of subscribers:

“According to AC&M Consulting, 34.2% of the Russian cellular market is occupied by MTS (OJSC Mobile TeleSystems, the number of subscribers as of January 31, 2009 amounted to 64.49 million), while in Moscow the operator’s share in January was 47 ,8%. 25.6% of the Russian market belongs to VimpelCom (trademark Beeline; 48.36 million), 23% - MegaFon (43.47 million subscribers).

Analytical agencies themselves rarely talk about the number of subscribers anymore, preferring cautious formulations like “the number of registered active SIM-cards”. What is an "active SIM card"? Here, opinions categorically differ. A common phrase in the forums is “Inflated numbers, what kind of activity is there ?! My SIM-card lay in the table for two years, put it into the phone - it works like a pretty one! You should be aware that the performance of the card and the existence of a telephone number are not directly related to the concept of "subscriber activity". The operator has the full right to leave the number not blocked, but at the same time stop taking it into account in the statistical database of active users. Which, in fact, often happens.

On the other hand, the officially published figures are also disingenuous. In mid-February, I discussed the share of the cellular market in Moscow with Sergey Beshev, at that time still the director of MTS for the Moscow region. Speaking about MTS' stable and stable position in the Moscow market, Sergey cited a figure of 38% of active subscribers based on a 90-day period of inactivity comparable to competitors. But what about the officially published 47.8%? In fact, there is no contradiction here, and both figures have the right to exist, it's just that you can count subscribers in different ways. Beeline and MegaFon-Moscow consider active those subscribers who have made at least one paid action over the past 90 days. In MTS-Moscow, this period is from 183 to 244 days (depending on the state of the account) from the date of the last paid action. So, if I may say so, it is three times more difficult to make an MTS subscriber passive than relatively unstable competitors' subscribers. With which I wholeheartedly congratulate both subscribers of a respected operator, and no less respected statisticians-analysts.

…and help us reproduce

But correctly counting subscriber souls is only half the battle, in times of crisis it is equally important to take care of their uninterrupted reproduction. Among the latest achievements in this area is a special MegaFon-Moscow project to create a virtual operator "Just for Communication". Advertising in Moscow has already been placed and works great: people predictably react both to the declared “5 kopecks” and to non-standard, eye-catching colors. It's okay that the tariff parameters will change from July 1, you still have to live until the summer.

Of the more traditional reproductive stimulants, there are recent selective price increases at MTS. Intra-network roaming has noticeably risen in price at almost all tariffs, but “Guest” has survived, which is not suitable for everyday communication - that's right, we buy and put a SIM card in our wallet in case of travel. Internet traffic began to be severely rounded off (equivalent to a significant rise in price) at almost all tariffs, but Onliner survived - and it is in the collection. Why look in the direction of competitors if the native operator prudently left the options for themselves?

Total Stimulation

Now the promised "funness". A couple of days ago, I took care of acquiring a relatively fresh “Your Time” tariff, and the task turned out to be unexpectedly difficult. Just do not ask why I needed this tariff, this is the subject of a separate discussion. They could not help at the promo desk, they offer a connection to one of the four standard options to choose from. So the universal box is made. You can switch to Your Time for money, but this is uninteresting and unsportsmanlike.

In the light of a cold that has not yet been completely cured, I decided not to run around the streets, but to buy the right box in a huge shopping center, in which there are all kinds of communication salons, like dogs uncut. You will laugh, but failed! In Euroset they were polite, neutral and friendly: “No, we don’t have MegaFon tariffs. What for? And not in stock either. What's on the shelves? Don't pay attention, these are dummies. They've been standing since last year. Come back in a month, maybe they will appear. In Svyaznoy they were almost aggressive: “Our salons work only with decent operators! We have a wide choice of Beeline and MTS tariffs.

In "Eldorado" they turned out to be a bit intricate: they searched for the tariff for a long time in the database, then they said "no". Interested, he asked about another tariff - another painful search in the database and a similar result. In the end, he asked, "Do you have anything Megafon?". In response, a sympathetically condescending smile: “Well, so https://cars45.com/listing/volkswagen/sharan/2006< /a> they would have asked right away! We do not focus on Megafon, we work with high-quality operators.

In the "White Wind" they were condescendingly imposing and fully justified their slogan "We teach technology to live!". In the sense that, in the absence of technology (the desired box), they began to teach me how to live and spoke in detail about the advantages of another operator. Then they sympathetically shrugged their hands: there are stupid and stubborn people who do not understand their own happiness, but they were not too lazy to explain everything to him!

What to do, I went to freeze outside in search of a completely non-pompous and democratic Mobile element, where in the end I got, thank God, a box of Muslim color hated by everyone. You know, it's a shame! I would like to blame the management of MegaFon: why are you worse than competitors who generously pay for connections? The last contract with one of the salons seems to be at the rate of 650 rubles. for each subscriber, if I'm not confused. Guys, are you sorry to give 20 dollars for my immortal soul and a cold throat? You can’t humiliate potential customers like that, developing an inferiority complex in them and trampling charming salon divas into the dirt with their heels. Not good.

Where do subscribers come from?

The question is not idle, especially in connection with the current serious "shaking up" of the cellular retail market. And in connection with the crisis, which in the field of mobile communications have moved to the next step, which can be conditionally called "stage 2". And at this stage, it is appropriate to continue the question in the title with the phrase “... and where do they go?”. The text in no way claims to be a serious study, it is more a sketch from nature. In some ways funny, in some ways typical for the current situation on the market.

How we are considered…

A news occasion that accidentally hit the topic was a press release on the recognition of MTS as the eighth largest mobile operator in the world and the second in Europe. Quote:

“The research agency Informa Telecoms & Media has updated the rating of the largest mobile operators in the world at the end of 2008. According to the rating, MTS is the eighth largest mobile operator in the world and the second largest in Europe. The rating is based on the number of "proportional subscribers", calculated in proportion to the shares in subsidiaries.

It's nice that a Russian company occupies such a high position in the international rating. Although we did not read anything unexpected, the published figures of analytical reporting confirm the excellent statistics on the number of subscribers:

“According to AC&M Consulting, 34.2% of the Russian cellular market is occupied by MTS (OJSC Mobile TeleSystems, the number of subscribers as of January 31, 2009 amounted to 64.49 million), while in Moscow the operator’s share in January was 47 ,8%. 25.6% of the Russian market belongs to VimpelCom (trademark Beeline; 48.36 million), 23% - MegaFon (43.47 million subscribers).

Analytical agencies themselves rarely talk about the number of subscribers anymore, preferring cautious formulations like “the number of registered active SIM-cards”. What is an "active SIM card"? Here, opinions categorically differ. A common phrase in the forums is “Inflated numbers, what kind of activity is there ?! My SIM-card lay in the table for two years, put it into the phone - it works like a pretty one! You should be aware that the performance of the card and the existence of a telephone number are not directly related to the concept of "subscriber activity". The operator has the full right to leave the number not blocked, but at the same time stop taking it into account in the statistical database of active users. Which, in fact, often happens.

On the other hand, the officially published figures are also disingenuous. In mid-February, I discussed the share of the cellular market in Moscow with Sergey Beshev, at that time still the director of MTS for the Moscow region. Speaking about MTS' stable and stable position in the Moscow market, Sergey cited a figure of 38% of active subscribers based on a 90-day period of inactivity comparable to competitors. But what about the officially published 47.8%? In fact, there is no contradiction here, and both figures have the right to exist, it's just that you can count subscribers in different ways. Beeline and MegaFon-Moscow consider active those subscribers who have made at least one paid action over the past 90 days. In MTS-Moscow, this period is from 183 to 244 days (depending on the state of the account) from the date of the last paid action. So, if I may say so, it is three times more difficult to make an MTS subscriber passive than relatively unstable competitors' subscribers. With which I wholeheartedly congratulate both subscribers of a respected operator, and no less respected statisticians-analysts.

…and help us reproduce

But correctly counting subscriber souls is only half the battle, in times of crisis it is equally important to take care of their uninterrupted reproduction. Among the latest achievements in this area is a special MegaFon-Moscow project to create a virtual operator "Just for Communication". Advertising in Moscow has already been placed and works great: people predictably react both to the declared “5 kopecks” and to non-standard, eye-catching colors. It's okay that the tariff parameters will change from July 1, you still have to live until the summer.

Of the more traditional reproductive stimulants, there are recent selective price increases at MTS. Intra-network roaming has noticeably risen in price at almost all tariffs, but “Guest” has survived, which is not suitable for everyday communication - that's right, we buy and put a SIM card in our wallet in case of travel. Internet traffic began to be severely rounded off (equivalent to a significant rise in price) at almost all tariffs, but Onliner survived - and it is in the collection. Why look in the direction of competitors if the native operator prudently left the options for themselves?

Total Stimulation

Now the promised "funness". A couple of days ago, I took care of acquiring a relatively fresh “Your Time” tariff, and the task turned out to be unexpectedly difficult. Just do not ask why I needed this tariff, this is the subject of a separate discussion. They could not help at the promo desk, they offer a connection to one of the four standard options to choose from. So the universal box is made. You can switch to Your Time for money, but this is uninteresting and unsportsmanlike.

In the light of a cold that has not yet been completely cured, I decided not to run around the streets, but to buy the right box in a huge shopping center, in which there are all kinds of communication salons, like dogs uncut. You will laugh, but failed! In Euroset they were polite, neutral and friendly: “No, we don’t have MegaFon tariffs. What for? And not in stock either. What's on the shelves? Don't pay attention, these are dummies. They've been standing since last year. Come back in a month, maybe they will appear. In Svyaznoy they were almost aggressive: “Our salons work only with decent operators! We have a wide choice of Beeline and MTS tariffs.

In "Eldorado" they turned out to be a bit intricate: they searched for the tariff for a long time in the database, then they said "no". Interested, he asked about another tariff - another painful search in the database and a similar result. In the end, he asked, "Do you have anything Megafon?". In response, a sympathetically condescending smile: “Well, so https://cars45.com/listing/volkswagen/sharan/2006< /a> they would have asked right away! We do not focus on Megafon, we work with high-quality operators.

In the "White Wind" they were condescendingly imposing and fully justified their slogan "We teach technology to live!". In the sense that, in the absence of technology (the desired box), they began to teach me how to live and spoke in detail about the advantages of another operator. Then they sympathetically shrugged their hands: there are stupid and stubborn people who do not understand their own happiness, but they were not too lazy to explain everything to him!

What to do, I went to freeze outside in search of a completely non-pompous and democratic Mobile element, where in the end I got, thank God, a box of Muslim color hated by everyone. You know, it's a shame! I would like to blame the management of MegaFon: why are you worse than competitors who generously pay for connections? The last contract with one of the salons seems to be at the rate of 650 rubles. for each subscriber, if I'm not confused. Guys, are you sorry to give 20 dollars for my immortal soul and a cold throat? You can’t humiliate potential customers like that, developing an inferiority complex in them and trampling charming salon divas into the dirt with their heels. Not good.

Where do subscribers come from?

The question is not idle, especially in connection with the current serious "shaking up" of the cellular retail market. And in connection with the crisis, which in the field of mobile communications have moved to the next step, which can be conditionally called "stage 2". And at this stage, it is appropriate to continue the question in the title with the phrase “... and where do they go?”. The text in no way claims to be a serious study, it is more a sketch from nature. In some ways funny, in some ways typical for the current situation on the market.

How we are considered…

A news occasion that accidentally hit the topic was a press release on the recognition of MTS as the eighth largest mobile operator in the world and the second in Europe. Quote:

“The research agency Informa Telecoms & Media has updated the rating of the largest mobile operators in the world at the end of 2008. According to the rating, MTS is the eighth largest mobile operator in the world and the second largest in Europe. The rating is based on the number of "proportional subscribers", calculated in proportion to the shares in subsidiaries.

It's nice that a Russian company occupies such a high position in the international rating. Although we did not read anything unexpected, the published figures of analytical reporting confirm the excellent statistics on the number of subscribers:

“According to AC&M Consulting, 34.2% of the Russian cellular market is occupied by MTS (OJSC Mobile TeleSystems, the number of subscribers as of January 31, 2009 amounted to 64.49 million), while in Moscow the operator’s share in January was 47 ,8%. 25.6% of the Russian market belongs to VimpelCom (trademark Beeline; 48.36 million), 23% - MegaFon (43.47 million subscribers).

Analytical agencies themselves rarely talk about the number of subscribers anymore, preferring cautious formulations like “the number of registered active SIM-cards”. What is an "active SIM card"? Here, opinions categorically differ. A common phrase in the forums is “Inflated numbers, what kind of activity is there ?! My SIM-card lay in the table for two years, put it into the phone - it works like a pretty one! You should be aware that the performance of the card and the existence of a telephone number are not directly related to the concept of "subscriber activity". The operator has the full right to leave the number not blocked, but at the same time stop taking it into account in the statistical database of active users. Which, in fact, often happens.

On the other hand, the officially published figures are also disingenuous. In mid-February, I discussed the shares of the cellular market in Moscow with Sergey Beshev, at that time still the director of MTS for the Moscow region. Speaking about MTS' stable and stable position in the Moscow market, Sergey cited a figure of 38% of active subscribers based on a 90-day period of inactivity comparable to competitors. But what about the officially published 47.8%? In fact, there is no contradiction here, and both figures have the right to exist, it's just that you can count subscribers in different ways. Beeline and MegaFon-Moscow consider active those subscribers who have made at least one paid action over the past 90 days. In MTS-Moscow, this period is from 183 to 244 days (depending on the state of the account) from the date of the last paid action. So, if I may say so, it is three times more difficult to make an MTS subscriber passive than relatively unstable competitors' subscribers. With which I wholeheartedly congratulate both subscribers of a respected operator, and no less respected statisticians and analysts.

…and help us reproduce

But correctly counting subscriber souls is only half the battle, in times of crisis it is equally important to take care of their uninterrupted reproduction. Among the latest achievements in this area is a special MegaFon-Moscow project to create a virtual operator "Just for Communication". Advertising in Moscow has already been placed and works great: people predictably react both to the declared “5 kopecks” and to non-standard, eye-catching colors. It's okay that the tariff parameters will change from July 1, you still have to live until the summer.

Of the more traditional reproductive stimulants, there are recent selective price increases at MTS. Intra-network roaming has noticeably risen in price at almost all tariffs, but “Guest” has survived, which is not suitable for everyday communication - that's right, we buy and put a SIM card in our wallet in case of travel. Internet traffic began to be severely rounded off (equivalent to a significant rise in price) at almost all tariffs, but Onliner survived - and it's in the collection. Why look in the direction of competitors if the native operator prudently left the options for themselves?

Total Stimulation

Now the promised "funness". A couple of days ago, I took care of acquiring a relatively fresh “Your Time” tariff, and the task turned out to be unexpectedly difficult. Just do not ask why I needed this tariff, this is the subject of a separate discussion. They could not help at the promo desk, they offer a connection to one of the four standard options to choose from. So the universal box is made. You can switch to Your Time for money, but this is uninteresting and unsportsmanlike.

In the light of a cold that has not yet been completely cured, I decided not to run around the streets, but to buy the right box in a huge shopping center, in which there are all kinds of communication salons, like dogs uncut. You will laugh, but failed! In Euroset they were polite, neutral and friendly: “No, we don’t have MegaFon tariffs. What for? And not in stock either. What's on the shelves? Don't pay attention, these are dummies. They've been standing since last year. Come back in a month, maybe they will appear. In Svyaznoy they were almost aggressive: “Our salons work only with decent operators! We have a wide choice of Beeline and MTS tariffs.

In "Eldorado" they turned out to be a bit intricate: they searched for the tariff for a long time in the database, then they said "no". Interested, he asked about another tariff - another painful search in the database and a similar result. In the end, he asked, "Do you have anything Megafon?". In response, a sympathetically condescending smile: “Well, so https://cars45.com/listing/volkswagen/sharan/2006< /a> they would have asked right away! We do not focus on Megafon, we work with high-quality operators.

In the "White Wind" they were condescendingly imposing and fully justified their slogan "We teach technology to live!". In the sense that, in the absence of technology (the desired box), they began to teach me how to live and spoke in detail about the advantages of another operator. Then they sympathetically shrugged their hands: there are stupid and stubborn people who do not understand their own happiness, but they were not too lazy to explain everything to him!

What to do, I went to freeze outside in search of a completely non-pompous and democratic Mobile element, where in the end I got, thank God, a box of Muslim color hated by everyone. You know, it's a shame! I would like to blame the management of MegaFon: why are you worse than competitors who generously pay for connections? The last contract with one of the salons seems to be at the rate of 650 rubles. for each subscriber, if I'm not confused. Guys, are you sorry to give 20 dollars for my immortal soul and a cold throat? You can’t humiliate potential customers like that, developing an inferiority complex in them and trampling charming salon divas into the dirt with their heels. Not good.

Where do subscribers come from?

The question is not idle, especially in connection with the current serious "shaking up" of the cellular retail market. And in connection with the crisis, which in the field of mobile communications have moved to the next step, which can be conditionally called "stage 2". And at this stage, it is appropriate to continue the question in the title with the phrase “... and where do they go?”. The text in no way claims to be a serious study, it is more a sketch from nature. In some ways funny, in some ways typical of the current market situation.

How we are considered…

A news occasion that accidentally hit the topic was a press release on the recognition of MTS as the eighth largest mobile operator in the world and the second in Europe. Quote:

“The research agency Informa Telecoms & Media has updated the rating of the largest mobile operators in the world at the end of 2008. According to the rating, MTS is the eighth largest mobile operator in the world and the second largest in Europe. The rating is based on the number of "proportional subscribers", calculated in proportion to the shares in subsidiaries.

It's nice that a Russian company occupies such high positions in the international rating. Although we did not read anything unexpected, the published figures of analytical reporting confirm excellent statistics on the number of subscribers:

“According to AC&M Consulting, 34.2% of the Russian cellular market is occupied by MTS (OJSC Mobile TeleSystems, the number of subscribers as of January 31, 2009 amounted to 64.49 million), while in Moscow the operator’s share in January was 47 ,8%. 25.6% of the Russian market belongs to VimpelCom (trademark Beeline; 48.36 million), 23% - MegaFon (43.47 million subscribers).

Analytical agencies themselves rarely talk about the number of subscribers anymore, preferring cautious formulations like “the number of registered active SIM-cards”. What is an "active SIM card"? Here, opinions categorically differ. A common phrase in the forums is “Inflated numbers, what kind of activity is there ?! My SIM-card lay in the table for two years, put it into the phone - it works like a pretty one! You should be aware that the performance of the card and the existence of a telephone number are not directly related to the concept of "subscriber activity". The operator has the full right to leave the number not blocked, but at the same time stop taking it into account in the statistical database of active users. Which, in fact, often happens.

On the other hand, the officially published figures are also disingenuous. In mid-February, I discussed the share of the cellular market in Moscow with Sergey Beshev, at that time still the director of MTS for the Moscow region. Speaking about MTS' stable and stable position in the Moscow market, Sergey cited a figure of 38% of active subscribers based on a 90-day period of inactivity comparable to competitors. But what about the officially published 47.8%? In fact, there is no contradiction here, and both figures have the right to exist, it's just that you can count subscribers in different ways. Beeline and MegaFon-Moscow consider active those subscribers who have made at least one paid action over the past 90 days. In MTS-Moscow, this period is from 183 to 244 days (depending on the state of the account) from the date of the last paid action. So, if I may say so, it is three times more difficult to make an MTS subscriber passive than relatively unstable competitors' subscribers. With which I wholeheartedly congratulate both subscribers of a respected operator, and no less respected statisticians-analysts.

…and help us reproduce

But correctly counting subscriber souls is only half the battle, in times of crisis it is equally important to take care of their uninterrupted reproduction. Among the latest achievements in this area is a special MegaFon-Moscow project to create a virtual operator "Just for Communication". Advertising in Moscow has already been placed and works great: people predictably react both to the declared “5 kopecks” and to non-standard, eye-catching colors. It's okay that the tariff parameters will change from July 1, you still have to live until the summer.

Of the more traditional reproductive stimulants, there are recent selective price increases at MTS. Intra-network roaming has noticeably risen in price at almost all tariffs, but “Guest” has survived, which is not suitable for everyday communication - that's right, we buy and put a SIM card in our wallet in case of travel. Internet traffic began to be severely rounded off (equivalent to a significant rise in price) at almost all tariffs, but Onliner survived - and it is in the collection. Why look in the direction of competitors if the native operator prudently left the options for themselves?

Total Stimulation

Now the promised "funness". A couple of days ago, I took care of acquiring a relatively fresh “Your Time” tariff, and the task turned out to be unexpectedly difficult. Just do not ask why I needed this tariff, this is the subject of a separate discussion. They could not help at the promo desk, they offer a connection to one of the four standard options to choose from. So the universal box is made. You can switch to Your Time for money, but this is uninteresting and unsportsmanlike.

In the light of a cold that has not yet been completely cured, I decided not to run around the streets, but to buy the right box in a huge shopping center, in which there are all kinds of communication salons, like dogs uncut. You will laugh, but failed! In Euroset they were polite, neutral and friendly: “No, we don’t have MegaFon tariffs. What for? And not in stock either. What's on the shelves? Don't pay attention, these are dummies. They've been standing since last year. Come back in a month, maybe they will appear. In Svyaznoy they were almost aggressive: “Our salons work only with decent operators! We have a wide choice of Beeline and MTS tariffs.

In "Eldorado" they turned out to be a bit intricate: they searched for the tariff for a long time in the database, then they said "no". Interested, he asked about another tariff - another painful search in the database and a similar result. In the end, he asked, "Do you have anything Megafon?". In response, a sympathetically condescending smile: “Well, then https://cars45.com/listing/volkswagen/sharan/2006 would have been asked right away! We do not focus on Megafon, we work with high-quality operators.

In Eldorado, they turned out to be a little intricate: they searched for a tariff for a long time in the database, then they said “no”. Interested, he asked about another tariff - another painful search in the database and a similar result. In the end, he asked, "Do you have anything Megafon?". In response, a sympathetically condescending smile: “Well, so
https://cars45.com/listing/volkswagen/sharan/2006 https://cars45.com/listing/volkswagen/sharan/2006 you should have asked right away! We do not focus on Megafon, we work with high-quality operators.”

In the "White Wind" they were condescendingly imposing and fully justified their slogan "We teach technology to live!". In the sense that, in the absence of technology (the desired box), they began to teach me how to live and spoke in detail about the advantages of another operator. Then they sympathetically shrugged their hands: there are stupid and stubborn people who do not understand their own happiness, but they were not too lazy to explain everything to him!

What to do, I went to freeze outside in search of a completely non-pompous and democratic Mobile element, where in the end I got, thank God, a box of Muslim color hated by everyone. You know, it's a shame! I would like to blame the management of MegaFon: why are you worse than competitors who generously pay for connections? The last contract with one of the salons seems to be at the rate of 650 rubles. for each subscriber, if I'm not confused. Guys, are you sorry to give 20 dollars for my immortal soul and a cold throat? You can’t humiliate potential customers like that, developing an inferiority complex in them and trampling charming salon divas into the dirt with their heels. Not good.