Telephone for the elderly: try number three?

An interesting branded device, sold at MegaFon offices from Monday. Model CP09 was developed specifically as a phone for the elderly and visually impaired, huge buttons immediately catch the eye. So far (?) Cannot work with SIM-cards of other operators. The phone is “black and white” in every sense: either you like it, or it immediately causes rejection with its unusual appearance.

The segment of the market for special phones for the elderly has never been particularly "used", especially in Russia. The reasons are obvious: a small adaptation of a serial copy is not enough here, at least “deep tuning” is required. Or the development of a new model practically from scratch, which is preferable, but even more expensive. The retail price, as you know, is largely dictated by demand, but there is no escape from the lower cost bar. And how large can be the circulation of such products? The bulk of potential consumers receive their pipes "by inheritance" from the hands of their children-grandchildren, why should the good disappear. Few young relatives allow themselves to take care of choosing and buying an apparatus especially for a grandfather or grandmother. And the point here is not even about money or innate callousness: specific age-related problems become clear only "in one's own skin", but with the onset of understanding, there is no one to give a phone as a gift.

To whom and how much

The protracted "lyrical digression" was supposed to convey a simple idea: there is a market, and there is a demand for such models. However, the target audience is elusive, grandparents always get "telephone leftovers" from the tables of close relatives. The fact that the giants of the telephone industry have come to grips with this issue does not at all testify to the awakened social responsibility. Money, just money. And the hope that the mass consumer is not only "ripe" to realize the problems of their elderly relatives, but is also ready to pay for the "medicine". Exhibited price tag of 3500 rubles. for a technically primitive device is an indirect confirmation.

You can read the announcement of the new model here, we are interested in looking at the positioning of the phone. Quote:

MegaFon starts selling a unique mobile phone intended for the widest range of users. This phone has large buttons, a bright and contrasting monochrome display, which greatly facilitates the use of mobile communications for the elderly and visually impaired. A durable case and several color options make the new phone the best first mobile device for kids, fans of extreme sports, and lovers of trendy, original Journey to The Center of the Earth Accessories".

As you can see, the positioning is more than vague. "The widest range of users" is for everyone and no one at the same time. Mr. Nikolaev, President of Orbita Telecom, at a press conference even told us a curious hypothesis about young enthusiasts and lovers of stylish gizmos. These enthusiasts will buy a phone, enjoy it for a while, and then give it to their elderly relatives. That's really "fans of extreme sports." However, let's not find fault with clumsy positioning, trying to sell such an animal in Russia is really difficult and unusual.

This device is already the third specialized phone on the Russian market. Samsung C3060R appeared this spring, then in June - Binatone Speakeasy, sold here under the Voxtel RX500 brand. The Samsung device belongs to a different class and price category, but the Voxtel RX500 is a direct competitor. Moreover, a strong competitor: at a price of 1990 rubles. for Voxtel, our CP09 with its operator "locked" and a price tag of 3500 rubles. should have significant consumer benefits. Is this really true?

About authorship and copyright

As it often happens, the manufacturer of the branded device remains in the shadows, we see only the operator's logo on the case. Who is the author of this miracle of design thought? The declared official version is the company New Plan Enterprises Limited, which supplies phones to the world market, production facilities in China. It was announced that such phones are already sold in the Baltics for 100-120 euros, the sales geography also includes Germany, France, Poland and other countries. Although Eldar back in June hinted at the imminent coming of similar ZTE GSM devices to the American market, you can read the June news here. I will not comment and speculate, just look at the pictures. On the left is the ZTE device announced in June, on the right is our today's Big Button Phone by New Plan Enterprises. As it is customary to write, "any coincidences are random."

What the phone lacks is the name. What is written on the box and the "User's Guide" is clearly not suitable. Indeed, do not consider the name "Phone with big buttons"? And the second option "Social phone" is even worse, you see. What remains is the faceless and incomprehensible CP09. I wonder how the ship will sail, which they decided not to name at all?

Buttons are really nice. Huge in size and with recesses, it is impossible to miss. On the three control buttons, smooth protrusions prevent fingers from slipping, the geometry is well thought out. The button travel is short, but crisp and responsive, with almost no complaints. Although, in my opinion, the buttons should be made tighter to prevent accidental clicks.

The menu is simplified to the limit, the settings are an absolutely necessary minimum. At first, you get confused due to the lack of familiar soft buttons, but, having understood the logic of actions, you quickly get used to it. But the small screen size is really annoying, the manufacturer was greedy. In the end, it was possible to make the buttons a little smaller.

Main Features and Features

The package includes the phone itself, "User's Guide", a wired headset and a charger. The charger connector is compatible with Nokia phones. I was pleased with such an important “non-little thing” as a relatively large font and detailed illustrations in the “Guide”. True, the description itself seemed slurred and perceived with difficulty. Perhaps the translation into Russian is lame, but there is no English version of the manual and I can’t check it.

Graphic monochrome display accommodates two lines of large text. The font size is not adjustable. Many have already forgotten that information on monochrome displays is well read even without backlighting, this is an important plus.

An unexpected surprise - no network name on the idle display. Only time, date, network signal strength and battery status. There are also service symbols-indicators, but they do not count. Healthy minimalism in such a phone is welcome, but it is sometimes necessary to have an idea about the tariffication zone (Moscow / Moscow Region). Well, at least they provided a special icon that appears on the display when the phone gets into roaming.

Additional Functions

The ability to program number buttons for speed dialing is a standard feature. Rather, it would surprise her absence. But in this phone, you can program two additional buttons for speed dialing (“star” and “hash”), and for ease of remembering, sketchy drawings of faces were applied to the buttons. It seems like a trifle, but how much more convenient it has become, and it’s easy to remember the “belonging” of the buttons.

An important function is the SOS button. By default, when it is pressed for a long time, the phone starts dialing the number 112. You can set any auto-dial numbers, the maximum number of such numbers is four. If at least one number is programmed, then after pressing the SOS button, the siren starts to howl (rather loudly), the phone sends an SMS message with the text “Emergency call!” (the text can be changed) and starts dialing in a circle to the programmed numbers. If there are no responses, the full cycle is repeated three times. If the call is answered, the phone goes into hands-free mode and allows you to hear what is happening around it. Important feature. As they say, God forbid that it never comes in handy, but let it be.

FM radio. The main plus is the presence of a built-in antenna, it is not necessary to connect a wired headset. Nice receiver, by the way. The sound from the built-in speaker - you know, but it's good for background mumbling. Audio gourmets can plug in the bundled headset and enjoy average lousy headphones. The audio jack is standard, but when you try to insert other headphones, we get a mono version with sound delivery to one ear.

Flashlight. This is a really valuable and highly demanded function of a mobile phone, who would doubt it. Usually, the phone display is used to find the keyhole in the door and other household needs, but the orange backlight of the monochrome display is of little use, so I had to build in a flashlight.

Although calling a flashlight a primitive low-power LED ... Exactly the same I have built into the one I bought for 15 rubles. Chinese lighter. There is not much light from him, but he does not ask for porridge and does not affect the passage of radio waves, so let it be. Yes, and let the child play the most it. I almost forgot about the most important advantage of this particular model: the phone can be turned off, but the flashlight continues to shine.

Small interesting things

I liked the mechanical switches for the radio, flashlight and key lock. Indeed, it’s not good to force an elderly person to delve into a confusing menu, a simple button on the side is much more convenient. A very correct decision, but the execution is not without rough edges. Cute sliders-switches do not stand out, are almost imperceptible and do not spoil the appearance of the device at all. The trouble is that they are really almost invisible, and it is not very convenient to move them, it will take some time to get used to. If only they were highlighted in a different color or something. As I wrote above, the design in this case is secondary.

The manufacturer claims that due to the reduced level of radio emission, the phone is compatible with pacemakers and hearing aids, this is important. Will this affect the quality of communication in places with poor network coverage? We must assume that it will be reflected, and this must be borne in mind when buying.

It's a shame to admit this, but I managed to send an SMS message to an arbitrary number far from the first attempt. For some reason, I stubbornly landed on the list of numbers in the address book. But, having mastered this wisdom, then he was surprised at his own stupidity. For all the benevolence of the interface, there is something very unusual in the menu logic.

As usual, our "great and mighty" pretty messed up. Russian words are, in principle, much longer than their English-language counterparts, and this turns out to be critical for the telephone menu. They try to solve the problem by abbreviations, but this does not always save. As a result, instead of a neat name, we have a “creeping line”. More precisely, annoyingly slowly creeping line. In the English version of the menu, everything is fine and the eye rejoices, while support for Russian-language names and SMS does not disappear anywhere. So we can recommend.

Summary

As a special phone for an elderly person, the device deserves attention, that's for sure. In design and functionality, it resembles Emporia devices, the ideology is exactly the same. For some, the presence of the SOS button will be the decisive factor, while others will absolutely not like the design of Voxtel. But the cost of the "Phone with big buttons" still scares away, 3500 rubles. For such a device seems unreasonable price. Especially against the background of 1990 rubles. for Voxtel. I'm not going to read moralizing on the topic of caring for others, everyone decides for himself.

In the meantime, the next model is already on the way, although whether it will be delivered to Russia is still unknown. Judging by the photo and manufacturer's specifications, there will not be so many fundamental differences. The main thing is that the screen size will increase and the operating time from one battery charge will increase by more than one and a half times. The design has also changed for the better, although the buttons have clearly become less convenient. If it appears in Russia, then the price of CP09 will have to drop significantly.

Telephone for the elderly: try number three?

An interesting branded device, sold in MegaFon offices from Monday. The CP09 model was developed specifically as a phone for the elderly and the visually impaired, the huge buttons immediately catch the eye. So far (?) Cannot work with SIM-cards of other operators. The phone is “black and white” in every sense: either you like it, or it immediately causes rejection with its unusual appearance.

The segment of the market for special phones for the elderly has never been particularly "used", especially in Russia. The reasons are obvious: a small adaptation of a serial copy is not enough here, at least “deep tuning” is required. Or the development of a new model practically from scratch, which is preferable, but even more expensive. The retail price, as you know, is largely dictated by demand, but there is no escape from the lower cost bar. And how large can be the circulation of such products? The bulk of potential consumers receive their pipes "by inheritance" from the hands of their children-grandchildren, why should the good disappear. Few young relatives allow themselves to take care of choosing and buying an apparatus especially for a grandfather or grandmother. And the point here is not even about money or innate callousness: specific age-related problems become clear only "in one's own skin", but with the onset of understanding, there is no one to give a phone as a gift.

To whom and how much

The protracted "lyrical digression" was supposed to convey a simple idea: there is a market, and there is a demand for such models. However, the target audience is elusive, grandparents always get "telephone leftovers" from the tables of close relatives. The fact that the giants of the telephone industry have come to grips with this issue does not at all testify to the awakened social responsibility. Money, just money. And the hope that the mass consumer is not only "ripe" to realize the problems of their elderly relatives, but is also ready to pay for the "medicine". Exhibited price tag of 3500 rubles. for a technically primitive device is an indirect confirmation.

You can read the announcement of the new model here, we are interested in looking at the positioning of the phone. Quote:

MegaFon starts selling a unique mobile phone intended for the widest range of users. This phone has large buttons, a bright and contrasting monochrome display, which greatly facilitates the use of mobile communications for the elderly and visually impaired. A durable case and several color options make the new phone the best first mobile device for kids, fans of extreme sports, and lovers of trendy, original Journey to The Center of the Earth Accessories".

About authorship and copyright

As it often happens, the manufacturer of the branded device remains in the shadows, we see only the operator's logo on the case. Who is the author of this miracle of design thought? The declared official version is the company New Plan Enterprises Limited, which supplies phones to the world market, production facilities in China. It was announced that such phones are already sold in the Baltics for 100-120 euros, the sales geography also includes Germany, France, Poland and other countries. Although Eldar back in June hinted at the imminent coming of similar ZTE GSM devices to the American market, you can read the June news here. I will not comment and speculate, just look at the pictures. On the left is the ZTE device announced in June, on the right is our current Big Button Phone by New Plan Enterprises. As it is customary to write, "any coincidences are random."

What the phone lacks is the name. What is written on the box and the "User's Guide" is clearly not suitable. Indeed, do not consider the name "Phone with big buttons"? And the second option "Social phone" is even worse, you see. What remains is the faceless and incomprehensible CP09. I wonder how the ship will sail, which they decided not to name at all?

We do not see any special design frills, and rightly so. No shiny buttons, cunning joysticks and beautiful curls, everything is clearly marked and there are no "extra" controls. The orange color of the backlight of the display and buttons was not chosen by chance, this color is considered the most unfatiguing for the eyes. The buttons are illuminated evenly, the numbers and symbols are confidently read in the twilight and total darkness. A serious minus - after 10 seconds, the backlight goes out immediately, the smooth fading mode is not provided. Ten seconds seemed too short, and there is no backlight duration setting.

Numbers are perfectly readable when dialing a number. The main thing is that the display capacity is ideally enough for eleven digits and a plus sign, no abrupt forced scaling at the end of dialing.

The speaker is "vociferous", the volume is enough with a large margin. Those. Hearing-impaired people should not feel any discomfort. Perhaps I was just lucky with a copy, but for the quality of voice transmission I would give the device a solid "five". Good sound in the speaker, and the microphone turned out to be just excellent, we haven’t come across such for a long time. Of the minuses - the appearance of wheezing in the dynamics when listening to the radio at maximum volume, this is unpleasant.

Buttons are really nice. Huge in size and with recesses, it is impossible to miss. On three control buttons, smooth protrusions prevent fingers from slipping, the geometry is well thought out. The button travel is short, but crisp and responsive, with almost no complaints. Although, in my opinion, the buttons should be made tighter to prevent accidental clicks.

The menu is simplified to the limit, the settings are an absolutely necessary minimum. At first, you get confused due to the lack of familiar soft buttons, but, having understood the logic of actions, you quickly get used to it. But the small screen size is really annoying, the manufacturer was greedy. In the end, it was possible to make the buttons a little smaller.

Main Features and Features

The package includes the phone itself, "User's Guide", a wired headset and a charger. The charger connector is compatible with Nokia phones. I was pleased with such an important “non-little thing” as a relatively large font and detailed illustrations in the “Guide”. True, the description itself seemed slurred and perceived with difficulty. Perhaps the translation into Russian is lame, but there is no English version of the manual and I can’t check it.

To be honest, the absence of vibration in the device completely killed me. Why did the developers not like this useful thing? Unless for reasons of saving the battery, but this is the “wrong” saving. Actually, as well as a ten-second limitation on the duration of the backlight.

A 1000 mAh battery combined with a monochrome display promises long standby times. At the press conference, the words “two weeks” were heard, but the manufacturer indicates much more modest numbers: from 130 to 160 hours in standby mode, i.e. about six days.

No GPRS, MMS, Bluetooth and other high-tech frills, only voice and SMS. Up to 100 SMS-messages are stored in the phone memory, 100 cells are stored in the telephone address book. There are no additional fields, the phone address book is ascetic and does not differ in any way from the usual list on the SIM card.

An unexpected joy - the lack of access to the SIM-menu with its numerous paid "ambushes". I immediately remembered my mother's 20 or 30 requests for the exchange rate, for which they not only withdrew money in full, but also signed up for daily paid mailing lists in gratitude for this. Hmm, I'm definitely starting to like this phone.

Graphic monochrome display accommodates two lines of large text. The font size is not adjustable. Many have already forgotten that information on monochrome displays is well read even without backlighting, this is an important plus.

An unexpected surprise - no network name on the idle display. Only time, date, network signal strength and battery status. There are also service symbols-indicators, but they do not count. Healthy minimalism in such a phone is welcome, but it is sometimes necessary to have an idea about the tariffication zone (Moscow / Moscow Region). Well, at least they provided a special icon that appears on the display when the phone gets into roaming.

Additional Functions

The ability to program number buttons for speed dialing is a standard feature. Rather, it would surprise her absence. But in this phone, you can program two additional buttons for speed dialing (“star” and “hash”), and for ease of remembering, sketchy drawings of faces were applied to the buttons. It seems like a trifle, but how much more convenient it has become, and it’s easy to remember the “belonging” of the buttons.

An important function is the SOS button. By default, when it is pressed for a long time, the phone starts dialing the number 112. You can set any auto-dial numbers, the maximum number of such numbers is four. If at least one number is programmed, then after pressing the SOS button, the siren starts to howl (rather loudly), the phone sends an SMS message with the text “Emergency call!” (the text can be changed) and starts dialing in a circle to the programmed numbers. If there are no responses, the full cycle is repeated three times. If the call is answered, the phone goes into hands-free mode and allows you to hear what is happening around it. Important feature. As they say, God forbid that it never comes in handy, but let it be.

FM radio. The main plus is the presence of a built-in antenna, it is not necessary to connect a wired headset. Nice receiver, by the way. The sound from the built-in speaker - you know, but it's good for background mumbling. Audio gourmets can plug in the bundled headset and enjoy average lousy headphones. The audio jack is standard, but when you try to insert other headphones, we get a mono version with sound delivery to one ear.

Flashlight. This is a really valuable and highly demanded function of a mobile phone, who would doubt it. Usually, the phone display is used to find the keyhole in the door and other household needs, but the orange backlight of the monochrome display is of little use, so I had to build in a flashlight.

Although calling a flashlight a primitive low-power LED ... Exactly the same I have built into the one I bought for 15 rubles. Chinese lighter. There is not much light from him, but he does not ask for porridge and does not affect the passage of radio waves, so let it be. Yes, and let the child play the most it. I almost forgot about the most important advantage of this particular model: the phone can be turned off, but the flashlight continues to shine.

Small interesting things

I liked the mechanical switches for the radio, flashlight and key lock. Indeed, it’s not good to force an elderly person to delve into a confusing menu, a simple button on the side is much more convenient. A very correct decision, but the execution is not without rough edges. Cute sliders-switches do not stand out, are almost imperceptible and do not spoil the appearance of the device at all. The trouble is that they are really almost invisible, and it is not very convenient to move them, it will take some time to get used to. If only they were highlighted in a different color or something. As I wrote above, the design in this case is secondary.

The manufacturer claims that due to the reduced level of radio emission, the phone is compatible with pacemakers and hearing aids, this is important. Will this affect the quality of communication in places with poor network coverage? We must assume that it will be reflected, and this must be borne in mind when buying.

It's a shame to admit this, but I managed to send an SMS message to an arbitrary number far from the first attempt. For some reason, I stubbornly landed on the list of numbers in the address book. But, having mastered this wisdom, then he was surprised at his own stupidity. For all the benevolence of the interface, there is something very unusual in the menu logic.

As usual, our "great and mighty" pretty messed up. Russian words are, in principle, much longer than their English-language counterparts, and this turns out to be critical for the telephone menu. They try to solve the problem by abbreviations, but this does not always save. As a result, instead of a neat name, we have a “creeping line”. More precisely, annoyingly slowly creeping line. In the English version of the menu, everything is fine and the eye rejoices, while support for Russian-language names and SMS does not disappear anywhere. So we can recommend.

Summary

As a special phone for an elderly person, the device deserves attention, that's for sure. In design and functionality, it resembles Emporia devices, the ideology is exactly the same. For some, the presence of the SOS button will be the decisive factor, while others will absolutely not like the design of Voxtel. But the cost of the "Phone with big buttons" still scares away, 3500 rubles. For such a device seems unreasonable price. Especially against the background of 1990 rubles. for Voxtel. I'm not going to read moralizing on the topic of caring for others, everyone decides for himself.

In the meantime, the next model is already on the way, although whether it will be delivered to Russia is still unknown. Judging by the photo and manufacturer's specifications, there will not be so many fundamental differences. The main thing is that the screen size will increase and the operating time from one battery charge will increase by more than one and a half times. The design has also changed for the better, although the buttons have clearly become less convenient. If it appears in Russia, then the price of CP09 will have to drop significantly.

The Austrian company Emporia has been developing special models for the elderly for many years, three years ago I wrote about their highly specialized products. Since then, little has changed in terms of adapting current production models to the needs of this audience. Or changed, but for the worse, quote:

“Existing mobile phones are absolutely not suitable for older people, you can’t argue with this obvious fact. High-resolution displays with small numbers and letters, congestion and confusion of the menu, a huge number of unclaimed functions and the complexity of the interface. All this is aggravated by tiny buttons, naughty joysticks and uncomfortable-small sizes of the devices themselves. The unwillingness of the giants of the telecom industry to deal with this issue is quite understandable: you can’t take a lot of money for such a socially oriented product, and in the absence of a dynamic and mass market, the cost of “special models” will be too high. It is also not necessary to count on significant income from calls and additional services: mobile communication is minimal here, and all sorts of mobile Internet, pictures and ringtones, for obvious reasons, remain completely unclaimed. Manufacturers and operators, of course, benefit from the current situation, when children willingly hand over out-of-fashion phones to their parents and run to the store for another brilliant novelty. Alas, even the simplest and cheapest modern telephone is obviously inconvenient for an elderly person.

To whom and how much

The protracted "lyrical digression" was supposed to convey a simple idea: there is a market, and there is a demand for such models. However, the target audience is elusive, grandparents always get "telephone leftovers" from the tables of close relatives. The fact that the giants of the telephone industry have come to grips with this issue does not at all testify to the awakened social responsibility. Money, just money. And the hope that the mass consumer is not only "ripe" to realize the problems of their elderly relatives, but is also ready to pay for the "medicine". Exhibited price tag of 3500 rubles. for a technically primitive device is an indirect confirmation.

You can read the announcement of the new model here, we are interested in looking at the positioning of the phone. Quote:

MegaFon starts selling a unique mobile phone intended for the widest range of users. This phone has large buttons, a bright and contrasting monochrome display, which greatly facilitates the use of mobile communications for the elderly and visually impaired. A durable case and several color options make the new phone the best first mobile device for kids, fans of extreme sports, and lovers of trendy, original Journey to The Center of the Earth Accessories".

As you can see, the positioning is more than vague. "The widest range of users" is for everyone and no one at the same time. Mr. Nikolaev, President of Orbita Telecom, at a press conference even told us a curious hypothesis about young enthusiasts and lovers of stylish gizmos. These enthusiasts will buy a phone, enjoy it for a while, and then give it to their elderly relatives. That's really "fans of extreme sports." However, let's not find fault with clumsy positioning, trying to sell such an animal in Russia is really difficult and unusual.

This device is already the third specialized phone on the Russian market. Samsung C3060R appeared this spring, then in June - Binatone Speakeasy, sold here under the Voxtel RX500 brand. The Samsung device belongs to a different class and price category, but the Voxtel RX500 is a direct competitor. Moreover, a strong competitor: at a price of 1990 rubles. for Voxtel, our CP09 with its operator "locked" and a price tag of 3500 rubles. should have significant consumer benefits. Is this really true?

About authorship and copyright

As it often happens, the manufacturer of the branded device remains in the shadows, we see only the operator's logo on the case. Who is the author of this miracle of design thought? The declared official version is the company New Plan Enterprises Limited, which supplies phones to the world market, production facilities in China. It was announced that such phones are already sold in the Baltics for 100-120 euros, the sales geography also includes Germany, France, Poland and other countries. Although Eldar back in June hinted at the imminent coming of similar ZTE GSM devices to the American market, you can read the June news here. I will not comment and speculate, just look at the pictures. On the left is the ZTE device announced in June, on the right is our current Big Button Phone by New Plan Enterprises. As it is customary to write, "any coincidences are random."

What the phone lacks is the name. What is written on the box and the "User's Guide" is clearly not suitable. Indeed, do not consider the name "Phone with big buttons"? And the second option "Social phone" is even worse, you see. What remains is the faceless and incomprehensible CP09. I wonder how the ship will sail, which they decided not to name at all?

General impressions

No matter what we were told from the stands and in press releases about the youth orientation and lovers of stylish things, the CP09 was made as a device for the elderly. And its consumer qualities should be considered from this position. Maybe even as the first phone for a small child, but personally I don’t see any prospects here. At the age when a child can talk (otherwise why would he need a phone?), he is already consciously drawn to games / entertainment on a bright color display, the CP09 will be of interest to the child for a day or two, hardly longer.

The key benefits of the device are listed on the packaging. Design and technical solutions should first of all ensure reliable communication, comfort and safety of the user, everything else is secondary.

Nevertheless, the size and design are all right here. The phone is not big and not small, just right. It lies securely in the hand and does not slip, which is facilitated by the rough body material (soft touch plastic). While black and white body color options are available, the choice will not be easy. White looks more elegant, but the material of the case is the usual glossy plastic, the phone slips in the hand. So you have to choose between visual appeal and additional comfort.

We do not see any special design frills, and rightly so. No shiny buttons, cunning joysticks and beautiful curls, everything is clearly marked and there are no "extra" controls. The orange color of the backlight of the display and buttons was not chosen by chance, this color is considered the most unfatiguing for the eyes. The buttons are illuminated evenly, the numbers and symbols are confidently read in the twilight and total darkness. A serious minus - after 10 seconds, the backlight goes out immediately, the smooth fading mode is not provided. Ten seconds seemed too short, and there is no backlight duration setting.

Numbers are perfectly readable when dialing a number. The main thing is that the display capacity is ideally enough for eleven digits and a plus sign, no abrupt forced scaling at the end of dialing.

The speaker is "vociferous", the volume is enough with a large margin. Those. Hearing-impaired people should not feel any discomfort. Perhaps I was just lucky with a copy, but for the quality of voice transmission I would give the device a solid "five". Good sound in the speaker, and the microphone turned out to be just excellent, we haven’t come across such for a long time. Of the minuses - the appearance of wheezing in the dynamics when listening to the radio at maximum volume, this is unpleasant.

Buttons are really nice. Huge in size and with recesses, it is impossible to miss. On three control buttons, smooth protrusions prevent fingers from slipping, the geometry is well thought out. The button travel is short, but crisp and responsive, with almost no complaints. Although, in my opinion, the buttons should be made tighter to prevent accidental clicks.

The menu is simplified to the limit, the settings are an absolutely necessary minimum. At first, you get confused due to the lack of familiar soft buttons, but, having understood the logic of actions, you quickly get used to it. But the small screen size is really annoying, the manufacturer was greedy. In the end, it was possible to make the buttons a little smaller.

Main Features and Features

The package includes the phone itself, "User's Guide", a wired headset and a charger. The charger connector is compatible with Nokia phones. I was pleased with such an important “non-little thing” as a relatively large font and detailed illustrations in the “Guide”. True, the description itself seemed slurred and perceived with difficulty. Perhaps the translation into Russian is lame, but there is no English version of the manual and I can’t check it.

To be honest, the absence of vibration in the device completely killed me. Why did the developers not like this useful thing? Unless for reasons of saving the battery, but this is the “wrong” saving. Actually, as well as a ten-second limitation on the duration of the backlight.

A 1000 mAh battery combined with a monochrome display promises long standby times. At the press conference, the words “two weeks” were heard, but the manufacturer indicates much more modest numbers: from 130 to 160 hours in standby mode, i.e. about six days.

No GPRS, MMS, Bluetooth and other high-tech frills, only voice and SMS. Up to 100 SMS-messages are stored in the phone memory, 100 cells are stored in the telephone address book. There are no additional fields, the phone address book is ascetic and does not differ in any way from the usual list on the SIM card.

An unexpected joy - the lack of access to the SIM-menu with its numerous paid "ambushes". I immediately remembered my mother's 20 or 30 requests for the exchange rate, for which they not only withdrew money in full, but also signed up for daily paid mailing lists in gratitude for this. Hmm, I'm definitely starting to like this phone.

Graphic monochrome display accommodates two lines of large text. The font size is not adjustable. Many have already forgotten that information on monochrome displays is well read even without backlighting, this is an important plus.

An unexpected surprise - no network name on the idle display. Only time, date, network signal strength and battery status. There are also service symbols-indicators, but they do not count. Healthy minimalism in such a phone is welcome, but it is sometimes necessary to have an idea about the tariffication zone (Moscow / Moscow Region). Well, at least they provided a special icon that appears on the display when the phone gets into roaming.

Additional Functions

The ability to program number buttons for speed dialing is a standard feature. Rather, it would surprise her absence. But in this phone, you can program two additional buttons for speed dialing (“star” and “hash”), and for ease of remembering, sketchy drawings of faces were applied to the buttons. It seems like a trifle, but how much more convenient it has become, and it’s easy to remember the “belonging” of the buttons.

An important function is the SOS button. By default, when it is pressed for a long time, the phone starts dialing the number 112. You can set any auto-dial numbers, the maximum number of such numbers is four. If at least one number is programmed, then after pressing the SOS button, the siren starts to howl (rather loudly), the phone sends an SMS message with the text “Emergency call!” (the text can be changed) and starts dialing in a circle to the programmed numbers. If there are no responses, the full cycle is repeated three times. If the call is answered, the phone goes into hands-free mode and allows you to hear what is happening around it. Important feature. As they say, God forbid that it never comes in handy, but let it be.

FM radio. The main plus is the presence of a built-in antenna, it is not necessary to connect a wired headset. Nice receiver, by the way. The sound from the built-in speaker - you know, but it's good for background mumbling. Audio gourmets can plug in the bundled headset and enjoy average lousy headphones. The audio jack is standard, but when you try to insert other headphones, we get a mono version with sound delivery to one ear.

Flashlight. This is a really valuable and highly demanded function of a mobile phone, who would doubt it. Usually, the phone display is used to find the keyhole in the door and other household needs, but the orange backlight of the monochrome display is of little use, so I had to build in a flashlight.

Although calling a flashlight a primitive low-power LED ... Exactly the same I have built into the one I bought for 15 rubles. Chinese lighter. There is not much light from him, but he does not ask for porridge and does not affect the passage of radio waves, so let it be. Yes, and let the child play the most it. I almost forgot about the most important advantage of this particular model: the phone can be turned off, but the flashlight continues to shine.

Small interesting things

I liked the mechanical switches for the radio, flashlight and key lock. Indeed, it’s not good to force an elderly person to delve into a confusing menu, a simple button on the side is much more convenient. A very correct decision, but the execution is not without rough edges. Cute sliders-switches do not stand out, are almost imperceptible and do not spoil the appearance of the device at all. The trouble is that they are really almost invisible, and it is not very convenient to move them, it will take some time to get used to. If only they were highlighted in a different color or something. As I wrote above, the design in this case is secondary.

The manufacturer claims that due to the reduced level of radio emission, the phone is compatible with pacemakers and hearing aids, this is important. Will this affect the quality of communication in places with poor network coverage? We must assume that it will be reflected, and this must be borne in mind when buying.

It's a shame to admit this, but I managed to send an SMS message to an arbitrary number far from the first attempt. For some reason, I stubbornly landed on the list of numbers in the address book. But, having mastered this wisdom, then he was surprised at his own stupidity. For all the benevolence of the interface, there is something very unusual in the menu logic.

As usual, our "great and mighty" pretty messed up. Russian words are, in principle, much longer than their English-language counterparts, and this turns out to be critical for the telephone menu. They try to solve the problem by abbreviations, but this does not always save. As a result, instead of a neat name, we have a “creeping line”. More precisely, annoyingly slowly creeping line. In the English version of the menu, everything is fine and the eye rejoices, while support for Russian-language names and SMS does not disappear anywhere. So we can recommend.

Summary

As a special phone for an elderly person, the device deserves attention, that's for sure. In design and functionality, it resembles Emporia devices, the ideology is exactly the same. For some, the presence of the SOS button will be the decisive factor, while others will absolutely not like the design of Voxtel. But the cost of the "Phone with big buttons" still scares away, 3500 rubles. For such a device seems unreasonable price. Especially against the background of 1990 rubles. for Voxtel. I'm not going to read moralizing on the topic of caring for others, everyone decides for himself.

In the meantime, the next model is already on the way, although whether it will be delivered to Russia is still unknown. Judging by the photo and manufacturer's specifications, there will not be so many fundamental differences. The main thing is that the screen size will increase and the operating time from one battery charge will increase by more than one and a half times. The design has also changed for the better, although the buttons have clearly become less convenient. If it appears in Russia, then the price of CP09 will have to drop significantly.

Telephone for the elderly: try number three?

An interesting branded device, sold in MegaFon offices from Monday. The CP09 model was developed specifically as a phone for the elderly and the visually impaired, the huge buttons immediately catch the eye. So far (?) Cannot work with SIM-cards of other operators. The phone is “black and white” in every sense: either you like it, or it immediately causes rejection with its unusual appearance.

The segment of the market for special phones for the elderly has never been particularly "used", especially in Russia. The reasons are obvious: a small adaptation of a serial copy is not enough here, at least “deep tuning” is required. Or the development of a new model practically from scratch, which is preferable, but even more expensive. The retail price, as you know, is largely dictated by demand, but there is no escape from the lower cost bar. And how large can be the circulation of such products? The bulk of potential consumers receive their pipes "by inheritance" from the hands of their children-grandchildren, why should the good disappear. Few young relatives allow themselves to take care of choosing and buying an apparatus especially for a grandfather or grandmother. And the point here is not even about money or innate callousness: specific age-related problems become clear only "in one's own skin", but with the onset of understanding, there is no one to give a phone as a gift.

The Austrian company Emporia has been developing special models for the elderly for many years, three years ago I wrote about their highly specialized products. Since then, little has changed in terms of adapting current production models to the needs of this audience. Or changed, but for the worse, quote:

“Existing mobile phones are absolutely not suitable for older people, you can’t argue with this obvious fact. High-resolution displays with small numbers and letters, congestion and confusion of the menu, a huge number of unclaimed functions and the complexity of the interface. All this is aggravated by tiny buttons, naughty joysticks and uncomfortable-small sizes of the devices themselves. The unwillingness of the giants of the telecom industry to deal with this issue is quite understandable: you can’t take a lot of money for such a socially oriented product, and in the absence of a dynamic and mass market, the cost of “special models” will be too high. It is also not necessary to count on significant income from calls and additional services: mobile communication is minimal here, and all sorts of mobile Internet, pictures and ringtones, for obvious reasons, remain completely unclaimed. Manufacturers and operators, of course, benefit from the current situation, when children willingly hand over out-of-fashion phones to their parents and run to the store for another brilliant novelty. Alas, even the simplest and cheapest modern telephone is obviously inconvenient for an elderly person.

To whom and how much

The protracted "lyrical digression" was supposed to convey a simple idea: there is a market, and there is a demand for such models. However, the target audience is elusive, grandparents always get "telephone leftovers" from the tables of close relatives. The fact that the giants of the telephone industry have come to grips with this issue does not at all testify to the awakened social responsibility. Money, just money. And the hope that the mass consumer is not only "ripe" to realize the problems of their elderly relatives, but is also ready to pay for the "medicine". Exhibited price tag of 3500 rubles. for a technically primitive device is an indirect confirmation.

You can read the announcement of the new model here, we are interested in looking at the positioning of the phone. Quote:

MegaFon starts selling a unique mobile phone intended for the widest range of users. This phone has large buttons, a bright and contrasting monochrome display, which greatly facilitates the use of mobile communications for the elderly and visually impaired. A durable case and several color options will make the new phone an optimal first mobile device for children, fans of extreme sports and fans of trendy, original Journey to The Center of the Earth accessories.

“MegaFon starts selling a unique mobile phone designed for the widest range of users. This phone has large buttons, a bright and contrasting monochrome display, which greatly facilitates the use of mobile communications for the elderly and visually impaired. Rugged body and several color options will make the new phone optimal as the first mobile device for children, fans of extreme sports and lovers of fashionable, original Journey to The Center of the Earth< /a> Journey to the Center of the Earth accessories."

As you can see, the positioning is more than vague. "The widest range of users" is for everyone and no one at the same time. Mr. Nikolaev, President of Orbita Telecom, at a press conference even told us a curious hypothesis about young enthusiasts and lovers of stylish gizmos. These enthusiasts will buy a phone, enjoy it for a while, and then give it to their elderly relatives. That's really "fans of extreme sports." However, let's not find fault with clumsy positioning, trying to sell such an animal in Russia is really difficult and unusual.

This device is already the third specialized phone on the Russian market. Samsung C3060R appeared this spring, then in June - Binatone Speakeasy, sold here under the Voxtel RX500 brand. The Samsung device belongs to a different class and price category, but the Voxtel RX500 is a direct competitor. Moreover, a strong competitor: at a price of 1990 rubles. for Voxtel, our CP09 with its operator "locked" and a price tag of 3500 rubles. should have significant consumer benefits. Is this really true?

About authorship and copyright

As it often happens, the manufacturer of the branded device remains in the shadows, we see only the operator's logo on the case. Who is the author of this miracle of design thought? The declared official version is the company New Plan Enterprises Limited, which supplies phones to the world market, production facilities in China. It was announced that such phones are already sold in the Baltics for 100-120 euros, the sales geography also includes Germany, France, Poland and other countries. Although Eldar back in June hinted at the imminent coming of similar ZTE GSM devices to the American market, you can read the June news here. I will not comment and speculate, just look at the pictures. On the left is the ZTE device announced in June, on the right is our current Big Button Phone by New Plan Enterprises. As it is customary to write, "any coincidences are random."

What the phone lacks is the name. What is written on the box and the "User's Guide" is clearly not suitable. Indeed, do not consider the name "Phone with big buttons"? And the second option "Social phone" is even worse, you see. What remains is the faceless and incomprehensible CP09. I wonder how the ship will sail, which they decided not to name at all?

General impressions

No matter what we were told from the stands and in press releases about the youth orientation and lovers of stylish things, the CP09 was made as a device for the elderly. And its consumer qualities should be considered from this position. Maybe even as the first phone for a small child, but personally I don’t see any prospects here. At the age when a child can talk (otherwise why would he need a phone?), he is already consciously drawn to games / entertainment on a bright color display, the CP09 will be of interest to the child for a day or two, hardly longer.

The key benefits of the device are listed on the packaging. Design and technical solutions should first of all ensure reliable communication, comfort and safety of the user, everything else is secondary.

Nevertheless, the size and design are all right here. The phone is not big and not small, just right. It lies securely in the hand and does not slip, which is facilitated by the rough body material (soft touch plastic). While black and white body color options are available, the choice will not be easy. White looks more elegant, but the material of the case is the usual glossy plastic, the phone slips in the hand. So you have to choose between visual appeal and additional comfort.

We do not see any special design frills, and rightly so. No shiny buttons, cunning joysticks and beautiful curls, everything is clearly marked and there are no "extra" controls. The orange color of the backlight of the display and buttons was not chosen by chance, this color is considered the most unfatiguing for the eyes. The buttons are illuminated evenly, the numbers and symbols are confidently read in the twilight and total darkness. A serious minus - after 10 seconds, the backlight goes out immediately, the smooth fading mode is not provided. Ten seconds seemed too short, and there is no backlight duration setting.

Numbers are perfectly readable when dialing a number. The main thing is that the display capacity is ideally enough for eleven digits and a plus sign, no abrupt forced scaling at the end of dialing.

The speaker is "vociferous", the volume is enough with a large margin. Those. Hearing-impaired people should not feel any discomfort. Perhaps I was just lucky with a copy, but for the quality of voice transmission I would give the device a solid "five". Good sound in the speaker, and the microphone turned out to be just excellent, we haven’t come across such for a long time. Of the minuses - the appearance of wheezing in the dynamics when listening to the radio at maximum volume, this is unpleasant.

Buttons are really nice. Huge in size and with recesses, it is impossible to miss. On three control buttons, smooth protrusions prevent fingers from slipping, the geometry is well thought out. The button travel is short, but crisp and responsive, with almost no complaints. Although, in my opinion, the buttons should be made tighter to prevent accidental clicks.

The menu is simplified to the limit, the settings are an absolutely necessary minimum. At first, you get confused due to the lack of familiar soft buttons, but, having understood the logic of actions, you quickly get used to it. But the small screen size is really annoying, the manufacturer was greedy. In the end, it was possible to make the buttons a little smaller.

Main Features and Features

The package includes the phone itself, "User's Guide", a wired headset and a charger. The charger connector is compatible with Nokia phones. I was pleased with such an important “non-little thing” as a relatively large font and detailed illustrations in the “Guide”. True, the description itself seemed slurred and perceived with difficulty. Perhaps the translation into Russian is lame, but there is no English version of the manual and I can’t check it.

To be honest, the absence of vibration in the device completely killed me. Why did the developers not like this useful thing? Unless for reasons of saving the battery, but this is the “wrong” saving. Actually, as well as a ten-second limitation on the duration of the backlight.

A 1000 mAh battery combined with a monochrome display promises long standby times. At the press conference, the words “two weeks” were heard, but the manufacturer indicates much more modest numbers: from 130 to 160 hours in standby mode, i.e. about six days.

No GPRS, MMS, Bluetooth and other high-tech frills, only voice and SMS. Up to 100 SMS-messages are stored in the phone memory, 100 cells are stored in the telephone address book. There are no additional fields, the phone address book is ascetic and does not differ in any way from the usual list on the SIM card.

An unexpected joy - the lack of access to the SIM-menu with its numerous paid "ambushes". I immediately remembered my mother's 20 or 30 requests for the exchange rate, for which they not only withdrew money in full, but also signed up for daily paid mailing lists in gratitude for this. Hmm, I'm definitely starting to like this phone.

Graphic monochrome display accommodates two lines of large text. The font size is not adjustable. Many have already forgotten that information on monochrome displays is well read even without backlighting, this is an important plus.

An unexpected surprise - no network name on the idle display. Only time, date, network signal strength and battery status. There are also service symbols-indicators, but they do not count. Healthy minimalism in such a phone is welcome, but it is sometimes necessary to have an idea about the tariffication zone (Moscow / Moscow Region). Well, at least they provided a special icon that appears on the display when the phone gets into roaming.

Additional Functions

The ability to program number buttons for speed dialing is a standard feature. Rather, it would surprise her absence. But in this phone, you can program two additional buttons for speed dialing (“star” and “hash”), and for ease of remembering, sketchy drawings of faces were applied to the buttons. It seems like a trifle, but how much more convenient it has become, and it’s easy to remember the “belonging” of the buttons.

An important function is the SOS button. By default, when it is pressed for a long time, the phone starts dialing the number 112. You can set any auto-dial numbers, the maximum number of such numbers is four. If at least one number is programmed, then after pressing the SOS button, the siren starts to howl (rather loudly), the phone sends an SMS message with the text “Emergency call!” (the text can be changed) and starts dialing in a circle to the programmed numbers. In the absence of responses, the full cycle is repeated three times. If the call is answered, the phone goes into hands-free mode and allows you to hear what is happening around it. Important feature. As they say, God forbid that it never comes in handy, but let it be.

FM radio. The main plus is the presence of a built-in antenna, it is not necessary to connect a wired headset. Nice receiver, by the way. The sound from the built-in speaker - you know, but it's good for background mumbling. Audio gourmets can plug in the bundled headset and enjoy average lousy headphones. The audio jack is standard, but when you try to insert other headphones, we get a mono version with sound delivery to one ear.

Flashlight. This is a really valuable and highly demanded function of a mobile phone, who would doubt it. Usually, the phone display is used to find the keyhole in the door and other household needs, but the orange backlight of the monochrome display is of little use, so I had to build in a flashlight.

Although calling a flashlight a primitive low-power LED ... Exactly the same I have built into the one I bought for 15 rubles. Chinese lighter. There is not much light from him, but he does not ask for porridge and does not affect the passage of radio waves, so let it be. Yes, and let the child play the most it. I almost forgot about the most important advantage of this particular model: the phone can be turned off, but the flashlight continues to shine.

Small interesting things

I liked the mechanical switches for the radio, flashlight and key lock. Indeed, it’s not good to force an elderly person to delve into a confusing menu, a simple button on the side is much more convenient. A very correct decision, but the execution is not without rough edges. Cute sliders-switches do not stand out, are almost imperceptible and do not spoil the appearance of the device at all. The trouble is that they are really almost invisible, and it is not very convenient to move them, it will take some time to get used to. If only they were highlighted in a different color or something. As I wrote above, the design in this case is secondary.

The manufacturer claims that due to the reduced level of radio emission, the phone is compatible with pacemakers and hearing aids, this is important. Will this affect the quality of communication in places with poor network coverage? We must assume that it will be reflected, and this must be borne in mind when buying.

It's a shame to admit this, but I managed to send an SMS message to an arbitrary number far from the first attempt. For some reason, I stubbornly landed on the list of numbers in the address book. But, having mastered this wisdom, then he was surprised at his own stupidity. For all the benevolence of the interface, there is something very unusual in the menu logic.

In the meantime, the next model is already on the way, although whether it will be delivered to Russia is still unknown. Judging by the photo and manufacturer's specifications, there will not be so many fundamental differences. The main thing is that the screen size will increase and the operating time from one battery charge will increase by more than one and a half times. The design has also changed for the better, although the buttons have clearly become less convenient. If it appears in Russia, then the price of CP09 will have to drop significantly.