Smart consumption of things. How Trade-In and Subscription Changed Buyer Behavior

Time flies by imperceptibly, and it seems that some events happened yesterday, but in fact, several years have passed, and what was a bold experiment suddenly turned into a routine. We are not always able to adequately comprehend the scale of these changes and their impact on our everyday life. For example, people in Moscow all https://cars45.com.gh/kGtPexMK1zCZbaaS7LUu5XDL often think about what to do with a personal car. Do I need to buy a new car, or car sharing will be a great alternative to owning your own movable property. Another option is to use a subscription car, where you can rent a car for a fixed amount and not worry about maintenance costs and other small things. For me, the very idea of ​​subscribing to a car caused rejection ten years ago, the world was arranged completely differently. Today, my consumer psychology is prepared for such a service, it does not seem to be something extraordinary. We have quietly changed, and those services that could not have happened quite recently suddenly gained momentum and became mainstream from a niche offer, and their growth continues.

In 2018, a subscription to smartphones appeared in Russia, the Samsung Forward program. The mechanics of subscription in this case is very simple: the buyer chooses a smartphone model, sees his monthly payments. And initially, the Forward application is available for this, in which all the magic of the process takes place, no visits to stores are required.

Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things How trade-in and leasing have changed consumer behavior Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things. How trade-in and leasing changed consumer behavior

The price of a smartphone is the cost in official retail, no overpayments are provided here. For example, the Galaxy S10 in the basic version costs 59,990 rubles. The monthly payment is 3,553 rubles. This is the subscription price that you can pay until you pay the full price of the device, and then it remains your property.It will take almost 17 months, but the beauty of the subscription is that for the first time, you are given the opportunity not to own your phone, but to actually rent it for as long as you need it. This is something that contradicts the classical ideas of the consumer, we are used to exchanging banknotes for goods that remain with us until the end - they gather dust on the shelves, take up space in our apartments or require us to dispose of them, by which I mean giving to relatives , sale from hand to hand. For electronics, recycling also implies responsibility for the recycling of equipment, just throwing an old phone into the trash is wrong, the environmental damage from this is irreparable.

But in recent years, the consumer has become accustomed to the idea that it is not always necessary to own this or that item, it can be rented and then returned. And with smartphones, this trend works exactly the same way. The subscription from Samsung, which appeared at the end of 2018, turned out to be a good option for purchasing a smartphone. Initially, these were only flagships, the geography of the program was limited to a couple of cities. Today, this is the whole of Russia, as well as not only flagships, but also models of the middle segment, for example, the popular A-series.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

In Samsung Forward, there is no need to go to the store, all registration is initially done in the application, you take a picture of yourself, your passport. In three steps, you get approval for the selected smartphone, and then you only need to walk to the store that will be selected to receive the device.

Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things How trade-in and leasing have changed consumer behavior Smart consumption of things. How trade-in and leasing changed consumer behavior

The first payment is only in a month, that is, you literally get the device for free and start using it. The service proved so interesting that traditional retail players launched the service. In addition to Samsung branded retail, it can be found in Beeline, Know-How, Technopark.

In Russia, a Samsung subscription is popular and in demand, users have found this method interesting in order to get a different price for flagships and not only. This is not at all the main channel for the implementation of smartphones, often commentators try to interpret it in this way, but this is an erroneous positioning. A subscription is an additional way to purchase smartphones, which can be convenient and comfortable for those who want to frequently change their devices, but at the same time not overpay for them. There are a lot of technology fans in Russia, such people always want to have the very best smartphone. Previously, for this it was necessary to buy a new one, somehow sell the old one - in a word, spend enough time and not always get a significant amount for the previous model.

When subscribing, you can change your device after 12 months to any other, your monthly payment will simply change, it is tied to the price of the model you have chosen - as you understand, it can be higher or lower. If you don’t have the strength to endure, then you can change after 6 months, but then you will need to pay 4,990 rubles.

Another important point is that Samsung Forward has additional Smart Care+ insurance for one year. If for some reason you break the smartphone display or the back panel, which is difficult to do, but still likely, then one or another part will be replaced once. For those who buy such insurance, it will cost 3,490 rubles separately for the same year. Therefore, there is a saving here, and few people believe that it is he who will not be lucky and the phone will fail unsuccessfully. Therefore, they do not buy insurance, and when a breakdown occurs, they immediately regret it. There are no such regrets. Let's supplement this with the fact that Samsung has launched a mobile service in most cities of Russia, when the master comes to you at any convenient point, and everything starts to play with new colors.

In Russia, the most popular smartphones in Samsung Forward in 2019 were Galaxy Note10+, S10+. That is, these are the flagships that people acquire consciously. A third of those who started using this service in 2018 changed their device in 2019 to Galaxy S10/S10+. Every tenth Note10 that was pre-ordered was purchased through the Samsung Forward program. And it should be noted that these figures are improving every month.

One of the pitfalls of Samsung Forward is that when exchanging, you need to return the device in good condition, that is, a broken phone will not be accepted. I remind you that it is possible to repair it for free, and no one will ask about the reasons why it crashed, this is an extended warranty. In 2019, half of all devices returned were in perfect condition, rated “like new.” That is, users treated their devices with care, and this did not become a blocking factor.

Another interesting point is that Samsung Forward users are a new audience that has not used any lending instruments up to this point. Moreover, this is often a young audience - they want flagships, they are ready to pay for them, and the amount of 3-5 thousand rubles does not look unbearable for them. Do you know why the subscription is gaining momentum and becoming so popular? The answer lies in the fact that it is simply convenient, and young people, having tried this method, begin to use it more and more often. There are no loans that may scare someone, the convenience of the application and payments that can be set up automatically. But also a subscription is a combination of different instruments, including a trade-in, that has become so popular. But when you subscribe, you initially understand how you rent your device and what its conditional cost will be. This is an easy way to always use the best smartphone and not overpay for it.

Trade-in is another option for the smart shopper

The idea that you can trade in your old smartphone and get a discount on a new device is nothing new. But neither the consumer nor the market were ready for it until recently. Companies offered such discounts that it was easier to sell a smartphone to someone on an ad or leave it in reserve. For example, my smartphones are piling up, I don’t sell old models, somehow I don’t have a soul for this, and the size of the discounts was such that I didn’t want to use the trade-in. In the last two years, everything has changed, discounts are more than tangible, the cost of repurchasing models is real, this is the absence of a headache and the ability to dispose of your old device correctly and without harming the environment. We have gradually learned to take batteries to places where they are collected for recycling, in exactly the same way we learn to hand over old devices, and not without benefit for ourselves.

Buyers who use a trade-in are purely pragmatic, they want to get a discount on a new smartphone. For the manufacturer, this is also a profitable deal, it partially covers the trade-in so that the buyback price is equal to the secondary market, that is, we see a hidden discount, a kind of payment for loyalty. In the fall of 2018, Samsung launched a trade-in for tablets, by the end of the year already 5% of all sales took place with the participation of trade-in, by the end of 2019 this is 10% of all tablet sales. By 2019, smartphones already had a significant base, so the increase in trade-in is 15% year-on-year, but this is also a lot.

When is the best time to donate your device? The period of use of the device by you can vary from one to two years, although this is a conditional date. Typically, people use a smartphone or other device for about two years and then replace it. The residual value is not yet minimal, but I already want to take something newer and more powerful. After a year of use, it is also beneficial to rent a smartphone or something else, this is what those who want to always have the most up-to-date, fastest device on their hands do. Programs like this make flagships accessible to everyone, and once they've tried these devices and how they've been purchased, people become fans of this approach.

Owners of Note of previous generations are the most loyal users to this line, they switch to new Note. Flagship owners never choose junior models, which is logical, they are accustomed to a certain level of materials, speed, memory capacity. In second place in terms of the volume of handed over devices are smartphones from Apple. Relatively new iPhones are being replaced by the S-series, less by the Note. But users of older iPhones that are more than three years old are choosing A-series models. Surprisingly, this is the rationality of consumers, which is visible in numbers and trends, they improve their user experience, but do not strive to get the flagship.

In the second half of 2019, Samsung improved the trade-in, added the ability to evaluate the cost of your smartphone online, without visiting the store.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

The service turned out to be popular among Samsung's loyal audience, people evaluated their devices online and then exchanged them for a new smartphone. In the online trade-in, the most popular purchase was the Galaxy S10, it was the most chosen. And in general, this model, as they say, successfully entered the market in 2019.

In addition to smartphones and tablets, trade-in is gradually expanding to other devices, for example, this way you can purchase a new generation of smart watches - Galaxy Watch Active2. And this means that the trade-in scheme has not just taken root in the market, it has become popular.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

A short afterword

Samsung is constantly experimenting with what can be offered to the customer, how to make their purchase more profitable and easier. The word “first” can be applied to subscriptions, online device evaluations and many other ideas that, due to the size of Samsung, become massive and spread throughout the country. To some extent, the company acts as a locomotive of the market.

For ordinary buyers, this means a simple thing: there are many different ways to buy a device, you are not limited to only one way, you can choose the one that suits you. This is also part of the product offer, which is sometimes forgotten. But it is the ease and variety of how you can buy devices that says a lot about the manufacturer. This is the modern world that has imperceptibly come to our doorstep, the way we perceive our things has changed, how much we want to own them always. Or maybe we need them for a while?

And please think about the fact that flagships are much more affordable than maybe you thought until recently, it is not necessary to buy them at full price here and now, to get into consumer loans - there is still a subscription or trade-in , this is a civilized and smart way to buy, which we talked about today. Buy smart, choose wisely.

Smart consumption of things. How Trade-In and Subscription Changed Buyer Behavior

Time flies by imperceptibly, and it seems that some events happened yesterday, but in fact, several years have passed, and what was a bold experiment suddenly turned into a routine. We are not always able to adequately comprehend the scale of these changes and their impact on our everyday life. For example, people in Moscow all https://cars45.com.gh/kGtPexMK1zCZbaaS7LUu5XDL often think about what to do with a personal car. Do I need to buy a new car, or car sharing will be a great alternative to owning your own movable property. Another option is to use a subscription car, where you can rent a car for a fixed amount and not worry about maintenance costs and other small things. For me, the very idea of ​​subscribing to a car caused rejection ten years ago, the world was arranged completely differently. Today, my consumer psychology is prepared for such a service, it does not seem to be something extraordinary. We have quietly changed, and those services that could not have happened quite recently suddenly gained momentum and became mainstream from a niche offer, and their growth continues.

In 2018, a subscription to smartphones appeared in Russia, the Samsung Forward program. The mechanics of subscription in this case is very simple: the buyer chooses a smartphone model, sees his monthly payments. And initially, the Forward application is available for this, in which all the magic of the process takes place, no visits to stores are required.

Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things How trade-in and leasing have changed consumer behavior Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things. How trade-in and leasing changed consumer behavior

The price of a smartphone is the cost in official retail, no overpayments are provided here. For example, the Galaxy S10 in the basic version costs 59,990 rubles. The monthly payment is 3,553 rubles. This is the subscription price that you can pay until you pay the full price of the device, and then it remains your property.It will take almost 17 months, but the beauty of the subscription is that for the first time, you are given the opportunity not to own your phone, but to actually rent it for as long as you need it. This is something that contradicts the classical ideas of the consumer, we are used to exchanging banknotes for goods that remain with us until the end - they gather dust on the shelves, take up space in our apartments or require us to dispose of them, by which I mean giving to relatives , sale from hand to hand. For electronics, recycling also implies responsibility for the recycling of equipment, just throwing an old phone into the trash is wrong, the environmental damage from this is irreparable.

But in recent years, the consumer has become accustomed to the idea that it is not always necessary to own this or that item, it can be rented and then returned. And with smartphones, this trend works exactly the same way. The subscription from Samsung, which appeared at the end of 2018, turned out to be a good option for purchasing a smartphone. Initially, these were only flagships, the geography of the program was limited to a couple of cities. Today, this is the whole of Russia, as well as not only flagships, but also models of the middle segment, for example, the popular A-series.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

In Samsung Forward, there is no need to go to the store, all registration is initially done in the application, you take a picture of yourself, your passport. In three steps, you get approval for the selected smartphone, and then you only need to walk to the store that will be selected to receive the device.

Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things How trade-in and leasing have changed consumer behavior Smart consumption of things. How trade-in and leasing changed consumer behavior

The first payment is only in a month, that is, you literally get the device for free and start using it. The service proved so interesting that traditional retail players launched the service. In addition to Samsung branded retail, it can be found in Beeline, Know-How, Technopark.

In Russia, a Samsung subscription is popular and in demand, users have found this method interesting in order to get a different price for flagships and not only. This is not at all the main channel for the implementation of smartphones, often commentators try to interpret it in this way, but this is an erroneous positioning. A subscription is an additional way to purchase smartphones, which can be convenient and comfortable for those who want to frequently change their devices, but at the same time not overpay for them. There are a lot of technology fans in Russia, such people always want to have the very best smartphone. Previously, for this it was necessary to buy a new one, somehow sell the old one - in a word, spend enough time and not always get a significant amount for the previous model.

When subscribing, you can change your device after 12 months to any other, your monthly payment will simply change, it is tied to the price of the model you have chosen - as you understand, it can be higher or lower. If you don’t have the strength to endure, then you can change after 6 months, but then you will need to pay an additional 4,990 rubles.

Another important point is that Samsung Forward has additional Smart Care+ insurance for one year. If for some reason you break the smartphone display or the back panel, which is difficult to do, but still likely, then one or another part will be replaced for you once. For those who buy such insurance, it will cost 3,490 rubles separately for the same year. Therefore, there is a saving here, and few people believe that it is he who will not be lucky and the phone will fail unsuccessfully. Therefore, they do not buy insurance, and when a breakdown occurs, they immediately regret it. There are no such regrets. Let's supplement this with the fact that Samsung has launched a mobile service in most cities of Russia, when the master comes to you at any convenient point, and everything starts to play with new colors.

In Russia, the most popular smartphones in Samsung Forward in 2019 were Galaxy Note10+, S10+. That is, these are the flagships that people acquire consciously. A third of those who started using this service in 2018 changed their device in 2019 to Galaxy S10/S10+. Every tenth Note10 that was pre-ordered was purchased as part of the Samsung Forward program. And it should be noted that these figures are improving every month.

One of the pitfalls of Samsung Forward is that when exchanging, you need to return the device in good condition, that is, a broken phone will not be accepted. I remind you that it is possible to repair it for free, and no one will ask about the reasons why it crashed, this is an extended warranty. In 2019, half of all devices returned were in perfect condition, rated “like new.” That is, users treated their devices with care, and this did not become a blocking factor.

Another interesting point is that Samsung Forward users are a new audience that has not used any lending instruments up to this point. Moreover, this is often a young audience - they want flagships, they are ready to pay for them, and the amount of 3-5 thousand rubles does not look unbearable for them. Do you know why the subscription is gaining momentum and becoming so popular? The answer lies in the fact that it is simply convenient, and young people, having tried this method, begin to use it more and more often. There are no loans that may scare someone, the convenience of the application and payments that can be set up automatically. But also a subscription is a combination of different instruments, including a trade-in, that has become so popular. But when you subscribe, you initially understand how you rent your device and what its conditional cost will be. This is an easy way to always use the best smartphone and not overpay for it.

Trade-in is another option for the smart shopper

The idea that you can trade in your old smartphone and get a discount on a new device is nothing new. But neither the consumer nor the market were ready for it until recently. Companies offered such discounts that it was easier to sell a smartphone to someone on an ad or leave it in reserve. For example, my smartphones are piling up, I don’t sell old models, somehow I don’t have a soul for this, and the size of the discounts was such that I didn’t want to use the trade-in. In the last two years, everything has changed, discounts are more than tangible, the cost of repurchasing models is real, this is the absence of a headache and the ability to dispose of your old device correctly and without harming the environment. We have gradually learned to take batteries to places where they are collected for recycling, in exactly the same way we learn to hand over old devices, and not without benefit for ourselves.

Buyers who use a trade-in are purely pragmatic, they want to get a discount on a new smartphone. For the manufacturer, this is also a profitable deal, it partially covers the trade-in so that the buyback price is equal to the secondary market, that is, we see a hidden discount, a kind of payment for loyalty. In the fall of 2018, Samsung launched a trade-in for tablets, by the end of the year already 5% of all sales took place with the participation of trade-in, by the end of 2019 this is 10% of all tablet sales. By 2019, smartphones already had a significant base, so the increase in trade-in is 15% year-on-year, but this is also a lot.

When is the best time to donate your device? The period of use of the device by you can vary from one to two years, although this is a conditional date. Typically, people use a smartphone or other device for about two years and then replace it. The residual value is not yet minimal, but I already want to take something newer and more powerful. After a year of use, it is also beneficial to rent a smartphone or something else, this is what those who want to always have the most up-to-date, fastest device on their hands do. Programs like this make flagships accessible to everyone, and once they've tried these devices and how they've been bought, people become fans of this approach.

Owners of Note of previous generations are the most loyal users to this line, they switch to new Note. Flagship owners never choose junior models, which is logical, they are accustomed to a certain level of materials, speed, memory capacity. In second place in terms of the volume of handed over devices are smartphones from Apple. Relatively new iPhones are being replaced by the S-series, less by the Note. But users of older iPhones that are more than three years old are choosing A-series models. Surprisingly, this is the rationality of consumers, which is visible in numbers and trends, they improve their user experience, but do not strive to get the flagship.

In the second half of 2019, Samsung improved the trade-in, added the ability to evaluate the cost of your smartphone online, without visiting the store.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

The service turned out to be popular among Samsung's loyal audience, people evaluated their devices online and then exchanged them for a new smartphone. In the online trade-in, the most popular purchase was the Galaxy S10, it was the most chosen. And in general, this model, as they say, successfully entered the market in 2019.

In addition to smartphones and tablets, trade-in is gradually expanding to other devices, for example, this way you can purchase a new generation of smart watches - Galaxy Watch Active2. And this means that the trade-in scheme has not just taken root in the market, it has become popular.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

A short afterword

Samsung is constantly experimenting with what can be offered to the customer, how to make their purchase more profitable and easier. The word “first” can be applied to subscriptions, online device evaluations and many other ideas that, due to the size of Samsung, become massive and spread throughout the country. To some extent, the company acts as a locomotive of the market.

For ordinary buyers, this means a simple thing: there are many different ways to buy a device, you are not limited to only one way, you can choose the one that suits you. This is also part of the product offer, which is sometimes forgotten. But it is the ease and variety of how you can buy devices that says a lot about the manufacturer. This is the modern world that has imperceptibly come to our doorstep, the way we perceive our things has changed, how much we want to own them always. Or maybe we need them for a while?

And please think about the fact that flagships are much more affordable than maybe you thought until recently, it is not necessary to buy them at full price here and now, to get into consumer loans - there is still a subscription or trade-in , this is a civilized and smart way to buy, which we talked about today. Buy smart, choose wisely.

Smart consumption of things. How Trade-In and Subscription Changed Buyer Behavior

Time flies by imperceptibly, and it seems that some events happened yesterday, but in fact, several years have passed, and what was a bold experiment suddenly turned into a routine. We are not always able to adequately comprehend the scale of these changes and their impact on our everyday life. For example, people in Moscow all https://cars45.com.gh/kGtPexMK1zCZbaaS7LUu5XDL often think about what to do with a personal car. Do I need to buy a new car, or car sharing will be a great alternative to owning your own movable property. Another option is to use a subscription car, where you can rent a car for a fixed amount and not worry about maintenance costs and other small things. For me, the very idea of ​​subscribing to a car caused rejection ten years ago, the world was arranged completely differently. Today, my consumer psychology is prepared for such a service, it does not seem to be something extraordinary. We have quietly changed, and those services that could not have happened quite recently suddenly gained momentum and became mainstream from a niche offer, and their growth continues.

In 2018, a subscription to smartphones appeared in Russia, the Samsung Forward program. The mechanics of subscription in this case is very simple: the buyer chooses a smartphone model, sees his monthly payments. And initially, the Forward application is available for this, in which all the magic of the process takes place, no visits to stores are required.

Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things How trade-in and leasing have changed consumer behavior Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things. How trade-in and leasing changed consumer behavior

The price of a smartphone is the cost in official retail, no overpayments are provided here. For example, the Galaxy S10 in the basic version costs 59,990 rubles. The monthly payment is 3,553 rubles. This is the subscription price that you can pay until you pay the full price of the device, and then it remains your property.It will take almost 17 months, but the beauty of the subscription is that for the first time, you are given the opportunity not to own your phone, but to actually rent it for as long as you need it. This is something that contradicts the classical ideas of the consumer, we are used to exchanging banknotes for goods that remain with us until the end - they gather dust on the shelves, take up space in our apartments or require us to dispose of them, by which I mean giving to relatives , sale from hand to hand. For electronics, recycling also implies responsibility for the recycling of equipment, just throwing an old phone into the trash is wrong, the environmental damage from this is irreparable.

But in recent years, the consumer has become accustomed to the idea that it is not always necessary to own this or that item, it can be rented and then returned. And with smartphones, this trend works exactly the same way. The subscription from Samsung, which appeared at the end of 2018, turned out to be a good option for purchasing a smartphone. Initially, these were only flagships, the geography of the program was limited to a couple of cities. Today, this is the whole of Russia, as well as not only flagships, but also models of the middle segment, for example, the popular A-series.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

In Samsung Forward, there is no need to go to the store, all registration is initially done in the application, you take a picture of yourself, your passport. In three steps, you get approval for the selected smartphone, and then you only need to walk to the store that will be selected to receive the device.

Consuming things smartly. How trade-in and leasing have changed consumer behavior Smart consumption of things How trade-in and leasing have changed consumer behavior Smart consumption of things. How trade-in and leasing changed consumer behavior

The first payment is only in a month, that is, you literally get the device for free and start using it. The service proved so interesting that traditional retail players launched the service. In addition to Samsung branded retail, it can be found in Beeline, Know-How, Technopark.

In Russia, a Samsung subscription is popular and in demand, users have found this method interesting in order to get a different price for flagships and not only. This is not at all the main channel for the implementation of smartphones, often commentators try to interpret it in this way, but this is an erroneous positioning. A subscription is an additional way to purchase smartphones, which can be convenient and comfortable for those who want to frequently change their devices, but at the same time not overpay for them. There are a lot of technology fans in Russia, such people always want to have the very best smartphone. Previously, for this it was necessary to buy a new one, somehow sell the old one - in a word, spend enough time and not always get a significant amount for the previous model.

When subscribing, you can change your device after 12 months to any other, your monthly payment will simply change, it is tied to the price of the model you have chosen - as you understand, it can be higher or lower. If you don’t have the strength to endure, then you can change after 6 months, but then you will need to pay 4,990 rubles.

Another important point is that Samsung Forward has additional Smart Care+ insurance for one year. If for some reason you break the smartphone display or the back panel, which is difficult to do, but still likely, then one or another part will be replaced once. For those who buy such insurance, it will cost 3,490 rubles separately for the same year. Therefore, there is a saving here, and few people believe that it is he who will not be lucky and the phone will fail unsuccessfully. Therefore, they do not buy insurance, and when a breakdown occurs, they immediately regret it. There are no such regrets. Let's supplement this with the fact that Samsung has launched a mobile service in most cities of Russia, when the master comes to you at any convenient point, and everything starts to play with new colors.

In Russia, the most popular smartphones in Samsung Forward in 2019 were Galaxy Note10+, S10+. That is, these are the flagships that people acquire consciously. A third of those who started using this service in 2018 changed their device in 2019 to Galaxy S10/S10+. Every tenth Note10 that was pre-ordered was purchased through the Samsung Forward program. And it should be noted that these figures are improving every month.

One of the pitfalls of Samsung Forward is that when exchanging, you need to return the device in good condition, that is, a broken phone will not be accepted. I remind you that it is possible to repair it for free, and no one will ask about the reasons why it crashed, this is an extended warranty. In 2019, half of all devices returned were in perfect condition, rated “like new.” That is, users treated their devices with care, and this did not become a blocking factor.

Another interesting point is that Samsung Forward users are a new audience that has not used any lending instruments up to this point. Moreover, this is often a young audience - they want flagships, they are ready to pay for them, and the amount of 3-5 thousand rubles does not look unbearable for them. Do you know why the subscription is gaining momentum and becoming so popular? The answer lies in the fact that it is simply convenient, and young people, having tried this method, begin to use it more and more often. There are no loans that may scare someone, the convenience of the application and payments that can be set up automatically. But also a subscription is a combination of different instruments, including a trade-in, that has become so popular. But when you subscribe, you initially understand how you rent your device and what its conditional cost will be. This is an easy way to always use the best smartphone and not overpay for it.

Trade-in is another option for the smart shopper

The idea that you can trade in your old smartphone and get a discount on a new device is nothing new. But neither the consumer nor the market were ready for it until recently. Companies offered such discounts that it was easier to sell a smartphone to someone on an ad or leave it in reserve. For example, my smartphones are piling up, I don’t sell old models, somehow I don’t have a soul for this, and the size of the discounts was such that I didn’t want to use the trade-in. In the last two years, everything has changed, discounts are more than tangible, the cost of repurchasing models is real, this is the absence of a headache and the ability to dispose of your old device correctly and without harming the environment. We have gradually learned to take batteries to places where they are collected for recycling, in exactly the same way we learn to hand over old devices, and not without benefit for ourselves.

Buyers who use a trade-in are purely pragmatic, they want to get a discount on a new smartphone. For the manufacturer, this is also a profitable deal, it partially covers the trade-in so that the buyback price is equal to the secondary market, that is, we see a hidden discount, a kind of payment for loyalty. In the fall of 2018, Samsung launched a trade-in for tablets, by the end of the year already 5% of all sales took place with the participation of trade-in, by the end of 2019 this is 10% of all tablet sales. By 2019, smartphones already had a significant base, so the increase in trade-in is 15% year-on-year, but this is also a lot.

When is the best time to donate your device? The period of use of the device by you can vary from one to two years, although this is a conditional date. Typically, people use a smartphone or other device for about two years and then replace it. The residual value is not yet minimal, but I already want to take something newer and more powerful. After a year of use, it is also beneficial to rent a smartphone or something else, this is what those who want to always have the most up-to-date, fastest device on their hands do. Programs like this make flagships accessible to everyone, and once they've tried these devices and how they've been bought, people become fans of this approach.

Owners of Note of previous generations are the most loyal users to this line, they switch to new Note. Flagship owners never choose junior models, which is logical, they are accustomed to a certain level of materials, speed, memory capacity. In second place in terms of the volume of handed over devices are smartphones from Apple. Relatively new iPhones are being replaced by the S-series, less by the Note. But users of older iPhones that are more than three years old are choosing A-series models. Surprisingly, this is the rationality of consumers, which is visible in numbers and trends, they improve their user experience, but do not strive to get the flagship.

In the second half of 2019, Samsung improved the trade-in, added the ability to evaluate the cost of your smartphone online, without visiting the store.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

The service turned out to be popular among Samsung's loyal audience, people evaluated their devices online and then exchanged them for a new smartphone. In the online trade-in, the most popular purchase was the Galaxy S10, it was the most chosen. And in general, this model, as they say, successfully entered the market in 2019.

In addition to smartphones and tablets, trade-in is gradually expanding to other devices, for example, this way you can purchase a new generation of smart watches - Galaxy Watch Active2. And this means that the trade-in scheme has not just taken root in the market, it has become popular.

Consuming things smartly. How trade-in and leasing have changed consumer behavior

A short afterword

Samsung is constantly experimenting with what can be offered to the customer, how to make their purchase more profitable and easier. The word “first” can be applied to subscriptions, online device evaluations and many other ideas that, due to the size of Samsung, become massive and spread throughout the country. To some extent, the company acts as a locomotive of the market.

For ordinary buyers, this means a simple thing: there are many different ways to buy a device, you are not limited to only one way, you can choose the one that suits you. This is also part of the product offer, which is sometimes forgotten. But it is the ease and variety of how you can buy devices that says a lot about the manufacturer. This is the modern world that has imperceptibly come to our doorstep, the way we perceive our things has changed, how much we want to own them always. Or maybe we need them for a while?

And please think about the fact that flagships are much more affordable than maybe you thought until recently, it is not necessary to buy them at full price here and now, to get into consumer loans - there is still a subscription or trade-in , this is a civilized and smart way to buy, which we talked about today. Buy smart, choose wisely.

Smart consumption of things. How Trade-In and Subscription Changed Buyer Behavior

Time flies by imperceptibly, and it seems that some events happened yesterday, but in fact, several years have passed, and what was a bold experiment suddenly turned into a routine. We are not always able to adequately comprehend the scale of these changes and their impact on our everyday life. For example, people in Moscow all https://cars45.com.gh/kGtPexMK1zCZbaaS7LUu5XDL are more likely to think about what to do with a personal car. Do I need to buy a new car, or car sharing will be a great alternative to owning your own movable property. Another option is to use a subscription car, where you can rent a car for a fixed amount and not worry about maintenance costs and other small things. For me, the very idea of ​​subscribing to a car caused rejection ten years ago, the world was arranged completely differently. Today, my consumer psychology is prepared for such a service, it does not seem to be something extraordinary. We have quietly changed, and those services that could not have happened quite recently suddenly gained momentum and became mainstream from a niche offer, and their growth continues.

Time flies unnoticed, and it seems that some events happened yesterday, but in fact several years have passed, and what was a bold experiment suddenly turned into a routine. We are not always able to adequately comprehend the scale of these changes and their impact on our everyday life. For example, people in Moscow are all https://cars45.com.gh/kGtPexMK1zCZbaaS7LUu5XDL https://cars45.com.gh/kGtPexMK1zCZbaaS7LUu5XDL more often think about what to do with a personal car. Do I need to buy a new car, or car sharing will be a great alternative to owning your own movable property. Another option is to use a subscription car, where you can rent a car for a fixed amount and not worry about maintenance costs and other small things. For me, the very idea of ​​subscribing to a car caused rejection ten years ago, the world was arranged completely differently. Today, my consumer psychology is prepared for such a service, it does not seem to be something extraordinary. We have changed imperceptibly, and those services that could not have happened quite recently suddenly gained momentum and became mainstream from a niche offer, and their growth continues.

In 2018, a subscription to smartphones appeared in Russia, the Samsung Forward program. The mechanics of subscription in this case is very simple: the buyer chooses a smartphone model, sees his monthly payments. And initially, the Forward application is available for this, in which all the magic of the process takes place, no visits to stores are required.

The price of a smartphone is the cost in official retail, no overpayments are provided here. For example, the Galaxy S10 in the basic version costs 59,990 rubles. The monthly payment is 3,553 rubles. This is the subscription price that you can pay until you pay the full price of the device, and then it remains your property. It will take almost 17 months, but the beauty of the subscription is that for the first time, you are given the opportunity not to own your phone, but to actually rent it for as long as you need it. This is something that contradicts the classical ideas of the consumer, we are used to exchanging banknotes for goods that remain with us until the end - they gather dust on the shelves, take up space in our apartments or require us to dispose of them, by which I mean giving to relatives , sale from hand to hand. For electronics, recycling also implies responsibility for the recycling of equipment, just throwing an old phone into the trash is wrong, the environmental damage from this is irreparable.

But in recent years, the consumer has become accustomed to the idea that it is not always necessary to own this or that item, it can be rented and then returned. And with smartphones, this trend works exactly the same way. The subscription from Samsung, which appeared at the end of 2018, turned out to be a good option for purchasing a smartphone. Initially, these were only flagships, the geography of the program was limited to a couple of cities. Today, this is the whole of Russia, as well as not only flagships, but also models of the middle segment, for example, the popular A-series.

In Samsung Forward, there is no need to go to the store, all registration is initially done in the application, you take a picture of yourself, your passport. In three steps, you get approval for the selected smartphone, and then you only need to walk to the store that will be selected to receive the device.

The first payment is only in a month, that is, you literally get the device for free and start using it. The service proved so interesting that traditional retail players launched the service. In addition to Samsung branded retail, it can be found in Beeline, Know-How, Technopark.

In Russia, a Samsung subscription is popular and in demand, users have found this method interesting in order to get a different price for flagships and not only. This is not at all the main channel for the implementation of smartphones, often commentators try to interpret it in this way, but this is an erroneous positioning. A subscription is an additional way to purchase smartphones, which can be convenient and comfortable for those who want to frequently change their devices, but at the same time not overpay for them. There are a lot of technology fans in Russia, such people always want to have the very best smartphone. Previously, for this it was necessary to buy a new one, somehow sell the old one - in a word, spend enough time and not always get a significant amount for the previous model.

When subscribing, you can change your device after 12 months to any other, your monthly payment will simply change, it is tied to the price of the model you have chosen - as you understand, it can be higher or lower. If you don’t have the strength to endure, then you can change after 6 months, but then you will need to pay 4,990 rubles.

Another important point is that Samsung Forward has additional Smart Care+ insurance for one year. If for some reason you break the smartphone display or the back panel, which is difficult to do, but still likely, then one or another part will be replaced once. For those who buy such insurance, it will cost 3,490 rubles separately for the same year. Therefore, there is a saving here, and few people believe that it is he who will not be lucky and the phone will fail unsuccessfully. Therefore, they do not buy insurance, and when a breakdown occurs, they immediately regret it. There are no such regrets. Let's supplement this with the fact that Samsung has launched a mobile service in most cities of Russia, when the master comes to you at any convenient point, and everything starts to play with new colors.

In Russia, the most popular smartphones in Samsung Forward in 2019 were Galaxy Note10+, S10+. That is, these are the flagships that people acquire consciously. A third of those who started using this service in 2018 changed their device in 2019 to Galaxy S10/S10+. Every tenth Note10 that was pre-ordered was purchased through the Samsung Forward program. And it should be noted that these figures are improving every month.

One of the pitfalls of Samsung Forward is that when exchanging, you need to return the device in good condition, that is, a broken phone will not be accepted. I remind you that it is possible to repair it for free, and no one will ask about the reasons why it crashed, this is an extended warranty. In 2019, half of all devices returned were in perfect condition, rated “like new.” That is, users treated their devices with care, and this did not become a blocking factor.

Another interesting point is that Samsung Forward users are a new audience that has not used any lending instruments up to this point. Moreover, this is often a young audience - they want flagships, they are ready to pay for them, and the amount of 3-5 thousand rubles does not look unbearable for them. Do you know why the subscription is gaining momentum and becoming so popular? The answer lies in the fact that it is simply convenient, and young people, having tried this method, begin to use it more and more often. There are no loans that may scare someone, the convenience of the application and payments that can be set up automatically. But also a subscription is a combination of different instruments, including a trade-in, that has become so popular. But when you subscribe, you initially understand how you rent your device and what its conditional cost will be. This is an easy way to always use the best smartphone and not overpay for it.

Trade-in is another option for the smart shopper

The idea that you can trade in your old smartphone and get a discount on a new device is nothing new. But neither the consumer nor the market were ready for it until recently. Companies offered such discounts that it was easier to sell a smartphone to someone on an ad or leave it in reserve. For example, my smartphones are piling up, I don’t sell old models, somehow I don’t have a soul for this, and the size of the discounts was such that I didn’t want to use the trade-in. In the last two years, everything has changed, discounts are more than tangible, the cost of repurchasing models is real, this is the absence of a headache and the ability to dispose of your old device correctly and without harming the environment. We have gradually learned to take batteries to places where they are collected for recycling, in exactly the same way we learn to hand over old devices, and not without benefit for ourselves.

Buyers who use a trade-in are purely pragmatic, they want to get a discount on a new smartphone. For the manufacturer, this is also a profitable deal, it partially covers the trade-in so that the buyback price is equal to the secondary market, that is, we see a hidden discount, a kind of payment for loyalty. In the fall of 2018, Samsung launched a trade-in for tablets, by the end of the year already 5% of all sales took place with the participation of trade-in, by the end of 2019 this is 10% of all tablet sales. By 2019, smartphones already had a significant base, so the increase in trade-in is 15% year-on-year, but this is also a lot.

When is the best time to donate your device? The period of use of the device by you can vary from one to two years, although this is a conditional date. Typically, people use a smartphone or other device for about two years and then replace it. The residual value is not yet minimal, but I already want to take something newer and more powerful. After a year of use, it is also beneficial to rent a smartphone or something else, this is what those who want to always have the most up-to-date, fastest device on their hands do. Programs like this make flagships accessible to everyone, and once they've tried these devices and how they've been purchased, people become fans of this approach.

Owners of Note of previous generations are the most loyal users to this line, they switch to new Note. Flagship owners never choose junior models, which is logical, they are accustomed to a certain level of materials, speed, memory capacity. In second place in terms of the volume of handed over devices are smartphones from Apple. Relatively new iPhones are being replaced by the S-series, less by the Note. But users of older iPhones that are more than three years old are choosing A-series models. Surprisingly, this is the rationality of consumers, which is visible in numbers and trends, they improve their user experience, but do not strive to get the flagship.

In the second half of 2019, Samsung improved the trade-in, added the ability to evaluate the cost of your smartphone online, without visiting the store.

The service turned out to be popular among Samsung's loyal audience, people evaluated their devices online and then exchanged them for a new smartphone. In the online trade-in, the most popular purchase was the Galaxy S10, it was the most chosen. And in general, this model, as they say, successfully entered the market in 2019.

In addition to smartphones and tablets, trade-in is gradually expanding to other devices, for example, this way you can purchase a new generation of smart watches - Galaxy Watch Active2. And this means that the trade-in scheme has not just taken root in the market, it has become popular.

A short afterword

Samsung is constantly experimenting with what can be offered to the customer, how to make their purchase more profitable and easier. The word “first” can be applied to subscriptions, online device evaluations and many other ideas that, due to the size of Samsung, become massive and spread throughout the country. To some extent, the company acts as a locomotive of the market.

For ordinary buyers, this means a simple thing: there are many different ways to buy a device, you are not limited to only one way, you can choose the one that suits you. This is also part of the product offer, which is sometimes forgotten. But it is the ease and variety of how you can buy devices that says a lot about the manufacturer. This is the modern world that has imperceptibly come to our doorstep, the way we perceive our things has changed, how much we want to own them always. Or maybe we need them for a while?

And please think about the fact that flagships are much more affordable than maybe you thought until recently, it is not necessary to buy them at full price here and now, to get into consumer loans - there is still a subscription or trade-in , this is a civilized and smart way to buy, which we talked about today. Buy smart, choose wisely.