Russians began to purchase smartphones more often in installments in https://cars45.com.gh/1uxJkiwTBn82fN5IaSUd3V5K in 2021

One of the largest online retailers in Russia, Citylink, has analyzed the demand for smartphones in 2021. At the end of the year, sales of this category in Citilink increased by 10% in the number of units sold compared to the previous year. 30% of all devices were purchased by customers in installments. The company also notes an increase in demand for premium segment models.

The top three brands of the retailer in terms of sales in pieces remained unchanged - Xiaomi, Samsung, Apple. Realme came in fourth place, displacing Honor (the brand held this position in 2020). In fifth place, as well as in the previous year, is ZTE. The top 3 brands in terms of sales in monetary terms according to the company were Apple, Xiaomi, Samsung.

Top 10 most bought smartphones of the year according to the company:

  • Xiaomi Redmi 9A
  • Xiaomi Redmi 9
  • Xiaomi Poco M3
  • Xiaomi Poco X3
  • Samsung Galaxy A02
  • Apple iPhone 11
  • Realme Narzo 30
  • Apple iPhone 12
  • Samsung Galaxy A12
  • Realme C11

“The acute shortage of components, interruptions in production made last year not the easiest for smartphone manufacturers. This had a significant impact on the market in general and retailers' sales in particular. At the same time, this category remains among the most purchased in our network, - comments Oleg Pchelnikov, Purchasing Director of Citylink. - Among the trends of the year is an increase in audience interest in premium smartphones. Leading positions in this segment are now occupied by Apple and Samsung. We also noticed that consumers are more likely to buy smartphones in installments. This is due to both the growth of the premium segment and the general rise in the cost of this equipment due to external factors. The average cost of a smartphone increased by 16% at the end of the year.”

In 2021, the market saw an increase in interest in premium smartphones. Thus, the retailer recorded an increase in demand for models costing more than 50,000 rubles by 35% in the number of units sold compared to the previous year. Among the premium segment, Apple iPhone 13 Pro Max, Samsung Galaxy Z Fold 2, Apple iPhone 13 Pro became the most purchased models on the network.

Russians began to purchase smartphones more often in installments in https://cars45.com.gh/1uxJkiwTBn82fN5IaSUd3V5K in 2021

One of the largest online retailers in Russia, Citylink, has analyzed the demand for smartphones in 2021. At the end of the year, sales of this category in Citilink increased by 10% in the number of units sold compared to the previous year. 30% of all devices were purchased by customers in installments. The company also notes an increase in demand for premium segment models.

The top three brands of the retailer in terms of sales in pieces remained unchanged - Xiaomi, Samsung, Apple. Realme came in fourth place, displacing Honor (the brand held this position in 2020). In fifth place, as well as in the previous year, is ZTE. The top 3 brands in terms of sales in monetary terms according to the company were Apple, Xiaomi, Samsung.

Top 10 most bought smartphones of the year according to the company:

  • Xiaomi Redmi 9A
  • Xiaomi Redmi 9
  • Xiaomi Poco M3
  • Xiaomi Poco X3
  • Samsung Galaxy A02
  • Apple iPhone 11
  • Realme Narzo 30
  • Apple iPhone 12
  • Samsung Galaxy A12
  • Realme C11

“The acute shortage of components, interruptions in production made last year not the easiest for smartphone manufacturers. This had a significant impact on the market in general and retailers' sales in particular. At the same time, this category remains among the most purchased in our network, - comments Oleg Pchelnikov, Purchasing Director of Citylink. - Among the trends of the year is an increase in audience interest in premium smartphones. Leading positions in this segment are now occupied by Apple and Samsung. We also noticed that consumers are more likely to buy smartphones in installments. This is due to both the growth of the premium segment and the general rise in the cost of this equipment due to external factors. The average cost of a smartphone increased by 16% at the end of the year.”

In 2021, the market saw an increase in interest in premium smartphones. Thus, the retailer recorded an increase in demand for models costing more than 50,000 rubles by 35% in the number of units sold compared to the previous year. Among the premium segment, Apple iPhone 13 Pro Max, Samsung Galaxy Z Fold 2, Apple iPhone 13 Pro became the most purchased models on the network.

Russians began to purchase smartphones more often in installments in https://cars45.com.gh/1uxJkiwTBn82fN5IaSUd3V5K in 2021

One of the largest online retailers in Russia, Citylink, has analyzed the demand for smartphones in 2021. At the end of the year, sales of this category in Citilink increased by 10% in the number of units sold compared to the previous year. 30% of all devices were purchased by customers in installments. The company also notes an increase in demand for premium segment models.

The top three brands of the retailer in terms of sales in pieces remained unchanged - Xiaomi, Samsung, Apple. Realme came in fourth place, replacing Honor (the brand held this position in 2020). In fifth place, as well as in the previous year, is ZTE. The top 3 brands in terms of sales in monetary terms according to the company were Apple, Xiaomi, Samsung.

Top 10 most bought smartphones of the year according to the company:

  • Xiaomi Redmi 9A
  • Xiaomi Redmi 9
  • Xiaomi Poco M3
  • Xiaomi Poco X3
  • Samsung Galaxy A02
  • Apple iPhone 11
  • Realme Narzo 30
  • Apple iPhone 12
  • Samsung Galaxy A12
  • Realme C11

“The acute shortage of components, interruptions in production made last year not the easiest for smartphone manufacturers. This had a significant impact on the market in general and retailers' sales in particular. At the same time, this category remains among the most purchased in our network, - comments Oleg Pchelnikov, Purchasing Director of Citylink. - Among the trends of the year is an increase in audience interest in premium smartphones. Leading positions in this segment are now occupied by Apple and Samsung. We also noticed that consumers are more likely to buy smartphones in installments. This is due to both the growth of the premium segment and the general rise in the cost of this equipment due to external factors. The average cost of a smartphone increased by 16% at the end of the year.”

In 2021, the market saw an increase in interest in premium smartphones. Thus, the retailer recorded an increase in demand for models costing more than 50,000 rubles by 35% in the number of units sold compared to the previous year. Among the premium segment, Apple iPhone 13 Pro Max, Samsung Galaxy Z Fold 2, Apple iPhone 13 Pro became the most purchased models on the network.

Russians began to purchase smartphones more often in installments in https://cars45.com.gh/1uxJkiwTBn82fN5IaSUd3V5K in 2021

Russians began to buy smartphones in installments more often https://cars45.com.gh/1uxJkiwTBn82fN5IaSUd3V5K https://cars45.com.gh/1uxJkiwTBn82fN5IaSUd3V5K 2021

One of the largest online retailers in Russia, Citylink, has analyzed the demand for smartphones in 2021. At the end of the year, sales of this category in Citilink increased by 10% in the number of units sold compared to the previous year. 30% of all devices were purchased by customers in installments. The company also notes an increase in demand for premium segment models.

The top three brands of the retailer in terms of sales in pieces remained unchanged - Xiaomi, Samsung, Apple. Realme came in fourth place, displacing Honor (the brand held this position in 2020). In fifth place, as well as in the previous year, is ZTE. The top 3 brands in terms of sales in monetary terms according to the company were Apple, Xiaomi, Samsung.

Top 10 most bought smartphones of the year according to the company:

  • Xiaomi Redmi 9A
  • Xiaomi Redmi 9
  • Xiaomi Poco M3
  • Xiaomi Poco X3
  • Samsung Galaxy A02
  • Apple iPhone 11
  • Realme Narzo 30
  • Apple iPhone 12
  • Samsung Galaxy A12
  • Realme C11

“The acute shortage of components, interruptions in production made last year not the easiest for smartphone manufacturers. This had a significant impact on the market in general and retailers' sales in particular. At the same time, this category remains among the most purchased in our network,” comments Oleg Pchelnikov, Purchasing Director of Citylink. – Among the trends of the year is an increase in audience interest in premium smartphones. Leading positions in this segment are now occupied by Apple and Samsung. We also noticed that consumers are more likely to buy smartphones in installments. This is due to both the growth of the premium segment and the general rise in the cost of this equipment due to external factors. The average cost of a smartphone increased by 16% at the end of the year.”

In 2021, the market saw an increase in interest in premium smartphones. Thus, the retailer recorded an increase in demand for models costing more than 50,000 rubles by 35% in the number of units sold compared to the previous year. Among the premium segment, Apple iPhone 13 Pro Max, Samsung Galaxy Z Fold 2, Apple iPhone 13 Pro became the most purchased models on the network.