Reviews about goods in stores, why everyone is only interested in positive reviews

We are used to living in a world where information has become a necessary part of life, and the recommendations of other people often determine our choice. Which teapot to buy, this one or that one? Choose a phone with such characteristics or look at something else? After all, is it worth downloading the app you're recommended, or should you look for something else? Unfortunately, in most cases, you do not see real reviews from people, but a marketing manipulation that should give you confidence that you are making the right choice. And ordinary people who do not even suspect it can involuntarily participate in such manipulation.

What is the task of a store that sells goods? The answer lies in the question itself: the main task is to sell this product. And the store is ready to use any mechanics that will help it in such sales. If customer reviews help increase sales, then you need to post such reviews on your pages. For example, we can look at the Eldorado website and their mailing lists, they constantly feature customer reviews, it is possible that many of them are even real.

Let's look at the Eldorado website, select the washing machine that was in the mailing list. There are 106 reviews for it, and the rating is five points out of five.

If you look at the block with recommended products, then there is the same idyll, the number of reviews varies, but the ratings are all fives. Does it happen? Definitely not.

Let's go to the reviews and stumble upon different ratings, from one star to several.

It turns out that the maximum rating for any product is displayed on the product page, real reviews do not affect the rating. And here everything is clear, because the store must sell the goods, the store will not dissuade from the purchase, he is not interested in this. A classic "bees versus honey" situation. It is extremely difficult to trust the reviews on the pages of stores, since they are focused on only one task - to sell goods. A similar story in most stores, you will not find any differences.

The first surprise came when the placement was denied. I re-read the rules of Ozone, my comment - not a single point was violated. I contacted support via chat - they could not answer there, because. do not see the reasons for refusal to post.

OK, rewrote the review, tried to smooth out all the corners, took new photos, but left 2 stars. The result is another failure. Phoned tech support. The girl explained that Ozon tries not to post such negative reviews (perhaps because of the word "fake" in the review - author's note). Instead of posting a review, Ozon recommends that you simply return the product and allegedly conduct an internal review of the store and product.

I didn't give up, and wrote another VERY soft review and left 3 stars - and the review was published after 30 minutes.

In the attachment, all 3 options for review, perhaps readers will be able to tell what I wrote wrong.

It looks like someone who bought this product before me might have wanted to warn other people, but was unable to leave a review, so I calmly bought the product, relying on the 5.0 rating. Do I need to say that both the goods and the store continue to be quietly placed on the site?

P.S. You can use this letter as you wish, publish it in whole or in part - I will be glad if someone finds it useful.

Alexander

In fact, Ozone takes the position of a seller of goods, but not a buyer. This is also understandable, because the site should, in theory, look at the goods, guarantee their quality, and if it does not do this, then questions arise for it. And there are a huge number of such examples.

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Let's add here the SMM efforts of manufacturers who independently post reviews on various sites when their product is praised as excellent and worthy of attention. For example, the same "Yandex.Market" weeds out a lot of positive reviews, as it considers them to be paid. But in exactly the same way it eliminates the negative ones. The principle by which this happens is completely opaque, and most importantly, many SMM agencies offer such services for little money and payment is made solely on the basis of the result.

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Mobile-review.com Sofa analytics #234. Why you were sold a fake accessory and how to avoid it

Stores with a name sell fakes, how is it possible and why, and most importantly, how to protect yourself from fakes, what to do if you bought such a product

Reviews about goods in stores, why everyone is only interested in positive reviews

We are used to living in a world where information has become a necessary part of life, and the recommendations of other people often determine our choice. Which teapot to buy, this one or that one? Choose a phone with such characteristics or look at something else? After all, is it worth downloading the app you're recommended, or should you look for something else? Unfortunately, in most cases, you do not see real reviews from people, but a marketing manipulation that should give you confidence that you are making the right choice. And ordinary people who do not even suspect it can involuntarily participate in such manipulation.

What is the task of a store that sells goods? The answer lies in the question itself: the main task is to sell this product. And the store is ready to use any mechanics that will help it in such sales. If customer reviews help increase sales, then you need to post such reviews on your pages. For example, we can look at the Eldorado website and their mailing lists, they constantly feature customer reviews, it is possible that many of them are even real.

Let's look at the Eldorado website, select the washing machine that was in the mailing list. There are 106 reviews for it, and the rating is five points out of five.

If you look at the block with recommended products, then there is the same idyll, the number of reviews varies, but the ratings are all fives. Does it happen? Definitely not.

Let's go to the reviews and stumble upon different ratings, from one star to several.

It turns out that the maximum rating for any product is displayed on the product page, real reviews do not affect the rating. And here everything is clear, because the store must sell the goods, the store will not dissuade from the purchase, he is not interested in this. A classic "bees versus honey" situation. It is extremely difficult to trust the reviews on the pages of stores, since they are focused on only one task - to sell goods. A similar story in most stores, you will not find any differences.

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Review of the smartphone Samsung Galaxy A22s 5G (SM A226B/DSN)

A niche smartphone with 5G support for minimal money - it's not even on the Samsung website, but it's sold in Russia. Compare with Galaxy A22 - is it worth the money?

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Somehow imperceptibly, almost all compact city cars left Russia, which replaced compact class sedans and liftbacks like Hyundai Solaris and Skoda Rapid. There are always two real city cars left on our market, this is the hero of our material Kia Picanto and Chevrolet Spark, along with its counterpart under the Ravon brand.

TCL TW30 MoveAudio S600 TWS headphones review

Any decent smartphone manufacturer is bound to offer their own TWS headset with them. So TCL presented in December on the Russian market https://cars45.com.gh/Cyjy4S1djF4wImHPwTnRzT84 not only a flagship smartphone, but also a flagship headset. Let's see what happened ...

It is possible that aggregator sites have a completely different approach, because they often provide a place for sales, do not risk their money and are interested in making the client happy. Let's look at the example of "Ozone", I will give a letter from our reader.

Eldar, mobile-review team, good afternoon!

Thanks for the interesting materials, and especially Spillikins. I read with interest notes about fake goods on Ozone and the reaction of the market, but I always liked this site, first of all, for the ability to easily (!) return the goods if something goes wrong with it. I understand that this is a requirement of the law, but nevertheless, only because of this fact, I always try to buy only on sites that guarantee an easy solution to problems.

I decided to write a review to warn other buyers - obviously, the store (not Ozone itself) resells low-quality goods that someone has already returned. Perhaps just a fake. Attached a photo, put 2 stars.

The first surprise came when the placement was denied. I re-read the rules of Ozone, my comment - not a single point was violated. I contacted support via chat - they could not answer there, because. do not see the reasons for refusal to post.

OK, rewrote the review, tried to smooth out all the corners, took new photos, but left 2 stars. The result is another failure. Phoned tech support. The girl explained that Ozon tries not to post such negative reviews (perhaps because of the word "fake" in the review - author's note). Instead of posting a review, Ozon recommends that you simply return the product and allegedly conduct an internal review of the store and product.

I didn't give up, and wrote another VERY soft review and left 3 stars - and the review was published after 30 minutes.

In the attachment, all 3 options for review, perhaps readers will be able to tell what I wrote wrong.

It looks like someone who bought this product before me might have wanted to warn other people, but was unable to leave a review, so I calmly bought the product, relying on the 5.0 rating. Do I need to say that both the goods and the store continue to be quietly placed on the site?

P.S. You can use this letter as you wish, publish it in whole or in part - I will be glad if someone finds it useful.

Alexander

In fact, Ozone takes the position of a seller of goods, but not a buyer. This is also understandable, because the site should, in theory, look at the goods, guarantee their quality, and if it does not do this, then questions arise for it. And there are a huge number of such examples.

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Let's add here the SMM efforts of manufacturers who independently post reviews on various sites when their product is praised as excellent and worthy of attention. For example, the same "Yandex.Market" weeds out a lot of positive reviews, as it considers them to be paid. But in exactly the same way it eliminates the negative ones. The principle by which this happens is completely opaque, and most importantly, many SMM agencies offer such services for little money and payment is made solely on the basis of the result.

In my opinion, even the most naive people began to understand that product reviews in stores, on aggregator sites are at least distorted and show products in a better light than they really are. This situation is typical not only for Russia, but for the whole world. Somewhere it is protruded, somewhere it manifests itself to a lesser extent.

The only answer to this is ignoring such reviews as informational noise, more precisely, only negative reviews that contain specific information become important (tearing the lid off the pump, as in the example above). It is also important to understand when a review is posted, sometimes they appear long before the product starts selling (hello, SMM!). Those who expect reading reviews to be a pleasant and easy process may be frustrated. Searching for information is a separate art that requires an adequate approach. But it surprises me how much informational noise is created by both manufacturers and sellers of goods, their efforts would be in a different direction!

Do you trust product reviews in stores? Or do you consider them informational noise?

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Mobile-review.com Sofa analytics #234. Why you were sold a fake accessory and how to avoid it

Stores with a name sell fakes, how is it possible and why, and most importantly, how to protect yourself from fakes, what to do if you bought such a product

Reviews about goods in stores, why everyone is only interested in positive reviews

We are used to living in a world where information has become a necessary part of life, and the recommendations of other people often determine our choice. Which teapot to buy, this one or that one? Choose a phone with such characteristics or look at something else? After all, is it worth downloading the app you're recommended, or should you look for something else? Unfortunately, in most cases, you do not see real reviews from people, but a marketing manipulation that should give you confidence that you are making the right choice. And ordinary people who do not even suspect it can involuntarily participate in such manipulation.

What is the task of a store that sells goods? The answer lies in the question itself: the main task is to sell this product. And the store is ready to use any mechanics that will help it in such sales. If customer reviews help increase sales, then you need to post such reviews on your pages. For example, we can look at the Eldorado website and their mailing lists, they constantly feature customer reviews, it is possible that many of them are even real.

Let's look at the Eldorado website, select the washing machine that was in the mailing list. There are 106 reviews for it, and the rating is five out of five.

If you look at the block with recommended products, then there is the same idyll, the number of reviews varies, but the ratings are all fives. Does it happen? Definitely not.

Let's go to the reviews and stumble upon different ratings, from one star to several.

It turns out that the maximum rating for any product is displayed on the product page, real reviews do not affect the rating. And here everything is clear, because the store must sell the goods, the store will not dissuade from the purchase, he is not interested in this. A classic "bees versus honey" situation. It is extremely difficult to trust the reviews on the pages of stores, since they are focused on only one task - to sell goods. A similar story in most stores, you will not find any differences.

Reality and prospects of the IT professions market

What professions are the most popular and highly paid?

Review of the smartphone Samsung Galaxy A22s 5G (SM A226B/DSN)

A niche smartphone with 5G support for minimal money - it's not even on the Samsung website, but it's sold in Russia. Compare with Galaxy A22 - is it worth the money?

Kia Picanto test. The last of the city cars

Somehow imperceptibly, almost all compact city cars left Russia, which replaced compact class sedans and liftbacks like Hyundai Solaris and Skoda Rapid. There are always two real city cars left on our market, this is the hero of our material Kia Picanto and Chevrolet Spark, along with its counterpart under the Ravon brand.

TCL TW30 MoveAudio S600 TWS headphones review

Any decent smartphone manufacturer is bound to offer their own TWS headset with them. So TCL presented in December on the Russian market https://cars45.com.gh/Cyjy4S1djF4wImHPwTnRzT84 not only a flagship smartphone, but also a flagship headset. Let's see what happened ...

It is possible that aggregator sites have a completely different approach, because they often provide a place for sales, do not risk their money and are interested in making the client happy. Let's look at the example of "Ozone", I will give a letter from our reader.

Eldar, mobile-review team, good afternoon!

Thanks for the interesting materials, and especially Spillikins. I read with interest notes about fake goods on Ozone and the reaction of the market, but I always liked this site, first of all, for the ability to easily (!) return the goods if something goes wrong with it. I understand that this is a requirement of the law, but nevertheless, only because of this fact, I always try to buy only on sites that guarantee an easy solution to problems.

A story about how Ozone refuses to post negative reviews for products that turned out to be not only of poor quality, but also unsafe. Perhaps it will come as a surprise to other readers, as well as to me, that Ozone itself hides many of the negative reviews that users wanted to leave about the product.

History. By the summer season, I bought a sprayer with a manual pump at Ozone. I settled on a model with good reviews on the Internet and a 5.0 rating on Ozone. Strangeness began at the autopsy:

— the product was packed in a cardboard box from under some Makita device with a handwritten inscription “Pump 3l” 🙂

—There was water inside the pump tube.

When trying to pressurize, the cap was torn off the bottle with a small pop (like an explosion). At the same time, the parts themselves are absolutely intact - apparently, the design of the threaded connection was incorrectly chosen for such a load. After that, I repeated the experiment with different pressures (I thought that I might have pumped too much), but no - the result was always the same. In addition to being frightened by surprise, the lid left a small bruise on the arm.

I decided to write a review to warn other buyers - obviously, the store (not Ozone itself) resells low-quality goods that someone has already returned. Perhaps just a fake. Attached a photo, put 2 stars.

The first surprise came when the placement was refused. I re-read the rules of Ozone, my comment - not a single point was violated. I contacted support via chat - they could not answer there, because. do not see the reasons for refusal to post.

OK, rewrote the review, tried to smooth out all the corners, took new photos, but left 2 stars. The result is another failure. Phoned tech support. The girl explained that Ozon tries not to post such negative reviews (perhaps because of the word "fake" in the review - author's note). Instead of posting a review, Ozon recommends that you simply return the product and allegedly conduct an internal review of the store and product.

I didn't give up and wrote another VERY soft review and left 3 stars - and the review was published after 30 minutes.

In the attachment, all 3 options for feedback, perhaps readers will be able to suggest that I wrote incorrectly.

It looks like someone who bought this product before me might have wanted to warn other people, but was unable to leave a review, so I calmly bought the product, relying on the 5.0 rating. Do I need to say that both the goods and the store continue to be quietly placed on the site?

P.S. You can use this letter as you wish, publish it in whole or in part - I will be glad if someone finds it useful.

Alexander

In fact, Ozone takes the position of a seller of goods, but not a buyer. This is also understandable, because the site should, in theory, look at the goods, guarantee their quality, and if it does not do this, then questions arise for it. And there are a huge number of such examples.

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Let's add here the SMM efforts of manufacturers who independently post reviews on various sites when their product is praised as excellent and worthy of attention. For example, the same "Yandex.Market" weeds out a lot of positive reviews, as it considers them to be paid. But in exactly the same way it eliminates the negative ones. The principle by which this happens is completely opaque, and most importantly, many SMM agencies offer such services for little money and payment is made solely on the basis of the result.

In my opinion, even the most naive people began to understand that product reviews in stores, on aggregator sites are at least distorted and show products in a better light than they really are. This situation is typical not only for Russia, but also for the whole world. Somewhere it is protruded, somewhere it manifests itself to a lesser extent.

The only answer to this is ignoring such reviews as informational noise, more precisely, only negative reviews that contain specific information become important (tearing off the lid from the pump, as in the example above). It is also important to understand when a review is posted, sometimes they appear long before the product starts selling (hello, SMM!). Those who expect reading reviews to be a pleasant and easy process may be frustrated. Searching for information is a separate art that requires an adequate approach. But it surprises me how much informational noise is created by both manufacturers and sellers of goods, their efforts would be in a different direction!

Do you trust product reviews in stores? Or do you consider them informational noise?

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Mobile-review.com Sofa analytics #234. Why you were sold a fake accessory and how to avoid it

Stores with a name sell fakes, how is it possible and why, and most importantly, how to protect yourself from fakes, what to do if you bought such a product

Reviews about goods in stores, why everyone is only interested in positive reviews

We are used to living in a world where information has become a necessary part of life, and the recommendations of other people often determine our choice. Which teapot to buy, this one or that one? Choose a phone with such characteristics or look at something else? After all, is it worth downloading the app you're recommended, or should you look for something else? Unfortunately, in most cases, you do not see real reviews from people, but a marketing manipulation that should give you confidence that you are making the right choice. And ordinary people who do not even suspect it can involuntarily participate in such manipulation.

What is the task of a store that sells goods? The answer lies in the question itself: the main task is to sell this product. And the store is ready to use any mechanics that will help it in such sales. If customer reviews help increase sales, then you need to post such reviews on your pages. For example, we can look at the Eldorado website and their mailing lists, they constantly feature customer reviews, it is possible that many of them are even real.

Let's look at the Eldorado website, select the washing machine that was in the mailing list. There are 106 reviews for it, and the rating is five out of five.

If you look at the block with recommended products, then there is the same idyll, the number of reviews varies, but the ratings are all fives. Does it happen? Definitely not.

Let's go to the reviews and stumble upon different ratings, from one star to several.

It turns out that the maximum rating for any product is displayed on the product page, real reviews do not affect the rating. And here everything is clear, because the store must sell the goods, the store will not dissuade from the purchase, he is not interested in this. A classic "bees versus honey" situation. It is extremely difficult to trust the reviews on the pages of stores, since they are focused on only one task - to sell goods. A similar story in most stores, you will not find any differences.

https://cars45.com.gh/Cyjy4S1djF4wImHPwTnRzT84 https://cars45.com.gh/Cyjy4S1djF4wImHPwTnRzT84 not only a flagship smartphone, but also a flagship headset. Let's see what happened...

It is possible that aggregator sites have a completely different approach, because they often provide a place for sales, do not risk their money and are interested in making the client happy. Let's look at the example of "Ozone", I will give a letter from our reader.

Eldar, mobile-review team, good afternoon!

Thanks for the interesting materials, and especially Spillikins. I read with interest notes about fake goods on Ozone and the reaction of the market, but I always liked this site, first of all, for the ability to easily (!) return the goods if something goes wrong with it. I understand that this is a requirement of the law, but nevertheless, only because of this fact, I always try to buy only on sites that guarantee an easy solution to problems.

A story about how Ozone refuses to post negative reviews for products that turned out to be not only of poor quality, but also unsafe. Perhaps it will come as a surprise to other readers, as well as to me, that Ozone itself hides many of the negative reviews that users wanted to leave about the product.

History. By the summer season, I bought a sprayer with a manual pump at Ozone. I settled on a model with good reviews on the Internet and a 5.0 rating on Ozone. Strangeness began at the autopsy:

— the product was packed in a cardboard box from under some Makita device with a handwritten inscription “Pump 3l” 🙂

—There was water inside the pump tube.

When trying to pressurize, the cap was torn off the bottle with a small pop (like an explosion). At the same time, the parts themselves are absolutely intact - apparently, the design of the threaded connection was incorrectly chosen for such a load. After that, I repeated the experiment with different pressures (I thought that I might have pumped too much), but no - the result was always the same. In addition to being frightened by surprise, the lid left a small bruise on the arm.

I decided to write a review to warn other buyers - obviously, the store (not Ozone itself) resells low-quality goods that someone has already returned. Perhaps just a fake. Attached a photo, put 2 stars.

The first surprise came when the placement was denied. I re-read the rules of Ozone, my comment - not a single point was violated. I contacted support via chat - they could not answer there, because. do not see the reasons for refusal to post.

OK, rewrote the review, tried to smooth out all the corners, took new photos, but left 2 stars. The result is another failure. Phoned tech support. The girl explained that Ozon tries not to post such negative reviews (perhaps because of the word "fake" in the review - author's note). Instead of posting a review, Ozon recommends that you simply return the product and allegedly conduct an internal review of the store and product.

I didn't give up, and wrote another VERY soft review and left 3 stars - and the review was published after 30 minutes.

In the attachment, all 3 options for review, perhaps readers will be able to tell what I wrote wrong.

It looks like someone who bought this product before me might have wanted to warn other people, but was unable to leave a review, so I calmly bought the product, relying on the 5.0 rating. Do I need to say that both the goods and the store continue to be quietly placed on the site?

P.S. You can use this letter as you wish, publish it in whole or in part - I will be glad if someone finds it useful.

Alexander

In fact, Ozone takes the position of a seller of goods, but not a buyer. This is also understandable, because the site should, in theory, look at the goods, guarantee their quality, and if it does not do this, then questions arise for it. And there are a huge number of such examples.

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Let's add here the SMM efforts of manufacturers who independently post reviews on various sites when their product is praised as excellent and worthy of attention. For example, the same "Yandex.Market" weeds out a lot of positive reviews, as it considers them to be paid. But in exactly the same way it eliminates the negative ones. The principle by which this happens is completely opaque, and most importantly, many SMM agencies offer such services for little money and payment is made solely on the basis of the result.

In my opinion, even the most naive people began to understand that product reviews in stores, on aggregator sites are at least distorted and show products in a better light than they really are. This situation is typical not only for Russia, but also for the whole world. Somewhere it is protruded, somewhere it manifests itself to a lesser extent.

The only answer to this is ignoring such reviews as informational noise, more precisely, only negative reviews that contain specific information become important (tearing off the lid from the pump, as in the example above). It is also important to understand when a review is posted, sometimes they appear long before the product starts selling (hello, SMM!). Those who expect reading reviews to be a pleasant and easy process may be frustrated. Searching for information is a separate art that requires an adequate approach. But it surprises me how much informational noise is created by both manufacturers and sellers of goods, their efforts would be in a different direction!

Do you trust product reviews in stores? Or do you consider them informational noise?

Mobile-review.com How our reader bought an item from Ozon and returned it

An epic story of shopping at Ozon, attempts to return goods not for Russia, and endless correspondence with support

Mobile-review.com Sofa analytics #234. Why you were sold a fake accessory and how to avoid it

Stores with a name sell fakes, how is it possible and why, and most importantly, how to protect yourself from fakes, what to do if you bought such a product