Processors vs Computers: AMD Vision Tour

What do you know about AMD? A typical middle-aged user won't remember anything remarkable, while younger people will say something about this company. Someone will remember that it manufactures processors, someone will mention that they use its products. But in most situations, AMD's prominence is significantly less than that of its main competitor, Intel. This manufacturer is always on the buzz, not least due to active marketing. But ask a person about the differences between Core i5 and i3, and he will look at you with a clear eye. The Intel brand is first and foremost a company, and only then products. In AMD, according to my impressions, everything is exactly the opposite. The number of those who consciously choose the products of this company among young people is much higher. And such young people who choose AMD solutions consciously can be safely tortured about the pros and cons in order to get a qualified, sensible answer. To nip the rumors in the bud, I should also note that AMD's product line also includes budget solutions, which are purchased at the expense of low cost, and it is not worth demanding product knowledge from such buyers. It's always a matter of cost. Thus, conditionally, all users of AMD solutions can be divided into those who buy the company's products consciously, and those who choose low cost. The company understands this and purposefully educates its customers, showing the advantages of products, allowing them to navigate and compare with competitors or, more precisely, with the main competitor.At the same time, in the absence of comparable marketing budgets, AMD does not have a heavy club with which to drive into the minds of users the knowledge that AMD is good, without any details. To some extent, I am exaggerating, simplifying the situation for its better understanding and do not pretend to cover the topic completely. It is interesting for me to talk not about specific technical solutions - they are secondary in this story - but about the company's strategy and what it is doing to take its place in the sun.

AMD Vision Tour

I've never been to an AMD event, but according to regulars, the Cannes rally was unlike any in previous years. The difference is that the company managed to convey its thoughts in an acceptable form, although it was a little tedious at times - to listen to obvious, simple truths. But as a person who attends Intel events from time to time, I can say that everything was built on opposition. And the difference was striking. If Intel prefers to talk more about technical solutions, then AMD looks at the user experience. For Intel, the center of the universe is a processor or a separate product, while for AMD it is a certain product, and AMD's processor is only a part of it. Surprisingly, Intel, which has excellent experience in promoting technologies such as WiFi, could not get away from the obsession with selling processors, chipsets, in a word, system components, not solutions. Any non-techie does not care about the gigahertz hidden inside his computer, and also does not care about the two cores of the processor and the technology that allows you to calculate in parallel, or there are three or even four such cores and they are all honest, hardware. For the layman, this is the last thing, for him the speed of work, the stability of the PC come to the fore, and he chooses a solution, that is, the system as a whole, and not its individual component. Let me draw a dubious analogy. When choosing a car, we very rarely start our search with engine size, horsepower. First of all, we choose the finished product, and only then we look at other characteristics, including engine power. With computers, it's exactly the same story: it's important for us to get a working system, not just one great component.

About half a year ago, AMD decided to reverse the perception that has been in the market for years and introduced the new Vision naming system. The center of the new worldview was not the processor, as it was 20 years before this moment, but what the user wants to get from his computer. In fact, AMD did what should have been created long ago - they drew a clear line and said that AMD processors are part of a large system, but by no means the system itself. And it is impossible to draw an equal sign between the power of the processor and the capabilities of the PC directly. You can outline the range of tasks for which this or that processor, system is applicable, and already describe it. The result was a Vision system, which currently includes 4 product classes - basic, Premium, Ultimate, Black. In the future, with the advent of new product classes, this naming system may be expanded.

How is it different from Intel? Intel has abandoned the fact that gigahertz decides everything, and has introduced a rating system for its processors. It is right. But it got very confusing. In order for the consumer to understand what the rating in this rating is, it must be studied. It is impossible for a person who is far from the computer market to do this. This rating was invented more for those who sell computers than for those who use them.In the store, the buyer looks at the rating icons and simply does not understand what is the difference between them and different systems. And the seller explains this in terms of processor power, which plays a role, but by no means as important as it might seem. AMD's attempt to explain the product through its consumer properties closer to ordinary people is a step in the right direction. The company prioritizes the user experience, not the technology of one of the computer's components. Perhaps this is a blow to the ambitions of engineers, but for a consumer product it is a normal situation.

AMD attributes its success in the notebook market not least to Vision, at the beginning of 2010 the number of notebooks and netbooks based on the company's processors tripled compared to last year, the number of ultra-thin solutions increased by 30 percent. In order to please the fans of numbers and technology and not just slide into general discussions, let's briefly discuss the main parameters of AMD platforms for different types of computers.

Vision options for different types of computers

Here we look at AMD's solutions as they apply to computer form factors, not just the Vision naming system. This is just a quick look at platforms for 2010.

Ultrathin solutions

This category includes products Vision, Vision Premium. According to AMD, the thickness of the laptop should be less than one inch, and the screen diagonal from 11 to 13.3 inches. It is desirable to have an HDMI output, as well as 5.1 sound, but this is at the discretion of the computer manufacturer. Up to 8 hours of operation from a single charge (with a number of reservations on the test system, but still, a certain increase compared to previous indicators for such systems). Improving the price / quality ratio for such systems.

And here are the technical specifications of the Nail platform (3rd generation), as well as its comparison with the previous one.

These computers can use AMD Athlon II Neo processors, including dual-processor processors, as well as AMD Turion II Neo, which is also dual-processor. The most basic graphics start with ATI Mobility Radeon 4200 series (DirectX 10.1) or HD 5400 series and up (DirectX 11). According to AMD, this allows for up to 10 percent overall performance gains over competing solutions, as well as, for example, video conversion times that are twice as fast, also compared to other laptops.

Examples of such systems are HP Pavilion dm1, dm3z, Acer Aspire 5625, Lenovo Edge15.

Notebook platform in 2010

Based on the classification of Vision, we can say that here it can be any. Laptops with screen sizes up to 17 inches, various graphics, including for games, processors can be quad-core, while such systems provide a long operating time. However, take a look at the comparison slide with competitors, as well as the differences between their products.

The company's presentation shows that AMD's solutions allow for 20 percent faster photo editing, 50 percent faster music conversion, and so on. In a word, they show that such machines are faster. I think that in many ways such a comparison is artificial and does not inspire unconditional confidence in me. You can find the official presentation at the end of the text and at its end a link to the tested configurations, on which the measurements were made. I give the data as is.

Examples of such computers are HP Pavilion dv6, Acer Aspire 5551, Dell Inspiron 15 “Berry”, Asus N61.

Desktops

The company insists that its solutions are optimal in terms of price / quality ratio, in particular, they allow achieving good performance for minimal money. For most users, the company offers systems based on two and four-processor AMD Athlon II, for geeks four- and six-processor AMD Phenom II. AMD 7 and 8 series motherboards including USB 3.0 support. Graphics can be integrated (4200 series) or separate (Radeon 5000 series and above).

Examples of such PCs are Acer ASM5400, Dell Kamino, HP TS300, CeberPower Sniper Dragon.

< /p>

AMD strategy or where the manufacturer is heading

In connection with the launch of new mobile platforms, Acer's press conference looks demonstrative, at which the company showed its solutions based on AMD. There was also a minimum of technical specifications, but the focus on HD was the leitmotif. In other words, Acer believes that in 2010 the HD experience should be promoted in the market, whether it be screens, playback of such files or something else. It's like a spell cast by TV manufacturers who invented 3D and are now actively promoting it. Exactly the same with HD-quality, since it does not make sense in isolation from the real product. Acer's conference is indicative in terms of the fact that the company is trying to give users a clear message. Here, there is some kind of HD that many companies advertise to you, for example, your camera shoots in HD, the TV supports HD, and now the laptop will also be with HD. It does not matter what is hidden behind these terms, the main thing is that they are understandable to the audience.

The heart of any geek will resent this to the core. How so, after all, replacing gigahertz, the process technology, solutions in the field of the north bridge, and similar words unknown to the uninitiated, companies themselves belittle high technologies to the level of a kettle or other household product. Alas, the time when computers were high technologies, different from other household appliances, has passed, now it is an ordinary product with ordinary consumer properties. The era of enthusiasts was even somewhat delayed and lasted longer than one might expect. And here, both Acer and AMD are trying to play on this, to give clear messages to their consumers. In the case of AMD, https://cars45.com/listing/ford/taurus about those who understand, try to educate your customers. For the company, this is one of the few ways for gradual growth in the market. After all, having Intel at hand, the company can hardly count on a breakthrough. Here it is important not only to be the first (Intel, as a rule, the first), it is not important to be the best (AMD does not offer a cardinal breakthrough in either cost or performance, tens of percent is not enough in the eyes of buyers), but it is important to have a clear message. Perhaps for the first time, AMD thought about this last year and started working on such a message to the market.

This is the outside of the question. If we talk about the expansion of the model range, then in 2011 AMD plans to introduce its BobCat mobile platform for tablets, as well as for communicators and mobile phones. It will be a low power platform 1-10 W, mobile version 0.25W peak. I doubt that the company will have time to do this before CES, we should expect the appearance of such processors and chipsets in the second half of 2011. Given this information, one gets the feeling that AMD plans to enter the market not only for computers, but also for related devices, offering their platforms for this. It turns out that the company is gradually releasing cubes for different products, starting from computers. These are solely my thoughts, as a bonus to the fact that you have read this material.

Processors vs Computers: AMD Vision Tour

What do you know about AMD? A typical middle-aged user won't remember anything remarkable, while younger people will say something about this company. Someone will remember that it manufactures processors, someone will mention that they use its products. But in most situations, AMD's prominence is significantly less than that of its main competitor, Intel. This manufacturer is always on the buzz, not least due to active marketing. But ask a person about the differences between Core i5 and i3, and he will look at you with a clear eye. The Intel brand is first and foremost a company, and only then products. In AMD, according to my impressions, everything is exactly the opposite. The number of those who consciously choose the products of this company among young people is much higher.And such young people who choose AMD solutions consciously can be safely tortured about the pros and cons in order to get a qualified, sensible answer. To nip the rumors in the bud, I should also note that AMD's product line also includes budget solutions, which are purchased at the expense of low cost, and it is not worth demanding product knowledge from such buyers. It's always a matter of cost. Thus, conditionally, all users of AMD solutions can be divided into those who buy the company's products consciously, and those who choose low cost. The company understands this and purposefully educates its customers, showing the advantages of products, allowing them to navigate and compare with competitors or, more precisely, with the main competitor. At the same time, in the absence of comparable marketing budgets, AMD does not have a heavy club with which to drive into the minds of users the knowledge that AMD is good, without any details. To some extent, I am exaggerating, simplifying the situation for its better understanding and do not pretend to cover the topic completely. It is interesting for me to talk not about specific technical solutions - they are secondary in this story - but about the company's strategy and what it is doing to take its place in the sun.

AMD Vision Tour

I've never been to an AMD event, but according to regulars, the Cannes rally was unlike any in previous years. The difference is that the company managed to convey its thoughts in an acceptable form, although it was a little tedious at times - to listen to obvious, simple truths. But as a person who attends Intel events from time to time, I can say that everything was built on opposition. And the difference was striking. If Intel prefers to talk more about technical solutions, then AMD looks at the user experience. For Intel, the center of the universe is a processor or a separate product, while for AMD it is a certain product, and AMD's processor is only a part of it. Surprisingly, Intel, which has excellent experience in promoting technologies such as WiFi, could not get away from the obsession with selling processors, chipsets, in a word, system components, not solutions. Any non-techie does not care about the gigahertz hidden inside his computer, and also does not care about the two cores of the processor and the technology that allows you to calculate in parallel, or there are three or even four such cores and they are all honest, hardware. For the layman, this is the last thing, for him the speed of work, the stability of the PC come to the fore, and he chooses a solution, that is, the system as a whole, and not its individual component. Let me draw a dubious analogy. When choosing a car, we very rarely start our search with engine size, horsepower. First of all, we choose the finished product, and only then we look at other characteristics, including engine power. With computers, it's exactly the same story: it's important for us to get a working system, not just one great component.

About half a year ago, AMD decided to reverse the perception that has been in the market for years and introduced the new Vision naming system. The center of the new worldview was not the processor, as it was 20 years before this moment, but what the user wants to get from his computer. In fact, AMD did what should have been created long ago - they drew a clear line and said that AMD processors are part of a large system, but by no means the system itself. And it is impossible to draw an equal sign between the power of the processor and the capabilities of the PC directly. You can outline the range of tasks for which this or that processor, system is applicable, and already describe it. The result was a Vision system, which currently includes 4 product classes - basic, Premium, Ultimate, Black. In the future, with the advent of new product classes, this naming system may be expanded.

How is it different from Intel? Intel has abandoned the fact that gigahertz decides everything, and has introduced a rating system for its processors. It is right. But it got very confusing. In order for the consumer to understand what the rating in this rating is, it must be studied. It is impossible for a person who is far from the computer market to do this. This rating was invented more for those who sell computers than for those who use them.In the store, the buyer looks at the rating icons and simply does not understand what is the difference between them and different systems. And the seller explains this in terms of processor power, which plays a role, but by no means as important as it might seem. AMD's attempt to explain the product through its consumer properties closer to ordinary people is a step in the right direction. The company prioritizes the user experience, not the technology of one of the computer's components. Perhaps this is a blow to the ambitions of engineers, but for a consumer product it is a normal situation.

AMD attributes its success in the notebook market not least to Vision, at the beginning of 2010 the number of notebooks and netbooks based on the company's processors tripled compared to last year, the number of ultra-thin solutions increased by 30 percent. In order to please the fans of numbers and technology and not just slide into general discussions, let's briefly discuss the main parameters of AMD platforms for different types of computers.

Vision options for different types of computers

Here we look at AMD's solutions as they apply to computer form factors, not just the Vision naming system. This is just a quick look at platforms for 2010.

Ultrathin solutions

This category includes products Vision, Vision Premium. According to AMD, the thickness of the laptop should be less than one inch, and the screen diagonal from 11 to 13.3 inches. It is desirable to have an HDMI output, as well as 5.1 sound, but this is at the discretion of the computer manufacturer. Up to 8 hours of operation from a single charge (with a number of reservations on the test system, but still, a certain increase compared to previous indicators for such systems). Improving the price / quality ratio for such systems.

And here are the technical specifications of the Nail platform (3rd generation), as well as its comparison with the previous one.

These computers can use AMD Athlon II Neo processors, including dual-processor processors, as well as AMD Turion II Neo, which is also dual-processor. The most basic graphics start with ATI Mobility Radeon 4200 series (DirectX 10.1) or HD 5400 series and up (DirectX 11). According to AMD, this allows for up to 10 percent overall performance gains over competing solutions, as well as, for example, video conversion times that are twice as fast, also compared to other laptops.

Examples of such systems are HP Pavilion dm1, dm3z, Acer Aspire 5625, Lenovo Edge15.

Notebook platform in 2010

Based on the classification of Vision, we can say that here it can be any. Laptops with screen sizes up to 17 inches, various graphics, including for games, processors can be quad-core, while such systems provide a long operating time. However, take a look at the comparison slide with competitors, as well as the differences between their products.

The company's presentation shows that AMD's solutions allow for 20 percent faster photo editing, 50 percent faster music conversion, and so on. In a word, they show that such machines are faster. I think that in many ways such a comparison is artificial and does not inspire unconditional confidence in me. You can find the official presentation at the end of the text and at its end a link to the tested configurations, on which the measurements were made. I give the data as is.

Examples of such computers are HP Pavilion dv6, Acer Aspire 5551, Dell Inspiron 15 “Berry”, Asus N61.

Desktops

The company insists that its solutions are optimal in terms of price / quality ratio, in particular, they allow achieving good performance for minimal money. For most users, the company offers systems based on two and four-processor AMD Athlon II, for geeks four- and six-processor AMD Phenom II. AMD 7 and 8 series motherboards including USB 3.0 support. Graphics can be integrated (4200 series) or separate (Radeon 5000 series and above).

Examples of such PCs are Acer ASM5400, Dell Kamino, HP TS300, CeberPower Sniper Dragon.

< /p>

AMD strategy or where the manufacturer is heading

In connection with the launch of new mobile platforms, Acer's press conference looks demonstrative, at which the company showed its solutions based on AMD. There was also a minimum of technical specifications, but the focus on HD was the leitmotif. In other words, Acer believes that in 2010 the HD experience should be promoted in the market, whether it be screens, playback of such files or something else. It's like a spell cast by TV manufacturers who invented 3D and are now actively promoting it. Exactly the same with HD-quality, since it does not make sense in isolation from the real product. Acer's conference is indicative in terms of the fact that the company is trying to give users a clear message. Here, there is some kind of HD that many companies advertise to you, for example, your camera shoots in HD, the TV supports HD, and now the laptop will also be with HD. It does not matter what is hidden behind these terms, the main thing is that they are understandable to the audience.

The heart of any geek will resent this to the core. How so, after all, replacing gigahertz, the process technology, solutions in the field of the north bridge, and similar words unknown to the uninitiated, companies themselves belittle high technologies to the level of a kettle or other household product. Alas, the time when computers were high technologies, different from other household appliances, has passed, now it is an ordinary product with ordinary consumer properties. The era of enthusiasts was even somewhat delayed and lasted longer than one might expect. And here, both Acer and AMD are trying to play on this, to give clear messages to their consumers. In the case of AMD, https://cars45.com/listing/ford/taurus about those who understand, try to educate your customers. For the company, this is one of the few ways for gradual growth in the market. After all, having Intel at hand, the company can hardly count on a breakthrough. Here it is important not only to be the first (Intel, as a rule, the first), it is not important to be the best (AMD does not offer a cardinal breakthrough in either cost or performance, tens of percent is not enough in the eyes of buyers), but it is important to have a clear message. Perhaps for the first time, AMD thought about this last year and started working on such a message to the market.

This is the outside of the question. If we talk about the expansion of the model range, then in 2011 AMD plans to introduce its BobCat mobile platform for tablets, as well as for communicators and mobile phones. It will be a low power platform 1-10 W, mobile version 0.25W peak. I doubt that the company will have time to do this before CES, we should expect the appearance of such processors and chipsets in the second half of 2011. Given this information, one gets the feeling that AMD plans to enter the market not only for computers, but also for related devices, offering their platforms for this. It turns out that the company is gradually releasing cubes for different products, starting from computers. These are solely my thoughts, as a bonus to the fact that you have read this material.

Processors vs Computers: AMD Vision Tour

What do you know about AMD? A typical middle-aged user won't remember anything remarkable, while younger people will say something about this company. Someone will remember that it manufactures processors, someone will mention that they use its products. But in most situations, AMD's prominence is significantly less than that of its main competitor, Intel. This manufacturer is always on the buzz, not least due to active marketing. But ask a person about the differences between Core i5 and i3, and he will look at you with a clear eye. The Intel brand is first and foremost a company, and only then products. In AMD, according to my impressions, everything is exactly the opposite. The number of those who consciously choose the products of this company among young people is much higher.And such young people who choose AMD solutions consciously can be safely tortured about the pros and cons in order to get a qualified, sensible answer. To nip the rumors in the bud, I should also note that AMD's product line also includes budget solutions, which are purchased at the expense of low cost, and it is not worth demanding product knowledge from such buyers. It's always a matter of cost. Thus, conditionally, all users of AMD solutions can be divided into those who buy the company's products consciously, and those who choose low cost. The company understands this and purposefully educates its customers, showing the advantages of products, allowing them to navigate and compare with competitors or, more precisely, with the main competitor. At the same time, in the absence of comparable marketing budgets, AMD does not have a heavy club with which to drive into the minds of users the knowledge that AMD is good, without any details. To some extent, I am exaggerating, simplifying the situation for its better understanding and do not pretend to cover the topic completely. It is interesting for me to talk not about specific technical solutions - they are secondary in this story - but about the company's strategy and what it is doing to take its place in the sun.

AMD Vision Tour

I've never been to an AMD event, but according to regulars, the Cannes rally was unlike any in previous years. The difference is that the company managed to convey its thoughts in an acceptable form, although it was a little tedious at times - to listen to obvious, simple truths. But as a person who attends Intel events from time to time, I can say that everything was built on opposition. And the difference was striking. If Intel prefers to talk more about technical solutions, then AMD looks at the user experience. For Intel, the center of the universe is a processor or a separate product, while for AMD it is a certain product, and AMD's processor is only a part of it. Surprisingly, Intel, which has excellent experience in promoting technologies such as WiFi, could not get away from the obsession with selling processors, chipsets, in a word, system components, not solutions. Any non-techie does not care about the gigahertz hidden inside his computer, and also does not care about the two cores of the processor and the technology that allows you to calculate in parallel, or there are three or even four such cores and they are all honest, hardware. For the layman, this is the last thing, for him the speed of work, the stability of the PC come to the fore, and he chooses a solution, that is, the system as a whole, and not its individual component. Let me draw a dubious analogy. When choosing a car, we very rarely start our search with engine size, horsepower. First of all, we choose the finished product, and only then we look at other characteristics, including engine power. With computers, it's exactly the same story: it's important for us to get a working system, not just one great component.

About half a year ago, AMD decided to reverse the perception that has been in the market for years and introduced the new Vision naming system. The center of the new worldview was not the processor, as it was 20 years before this moment, but what the user wants to get from his computer. In fact, AMD did what should have been created long ago - they drew a clear line and said that AMD processors are part of a large system, but by no means the system itself. And it is impossible to draw an equal sign between the power of the processor and the capabilities of the PC directly. You can outline the range of tasks for which this or that processor, system is applicable, and already describe it. The result was a Vision system, which currently includes 4 product classes - basic, Premium, Ultimate, Black. In the future, with the advent of new product classes, this naming system may be expanded.

How is it different from Intel? Intel has abandoned the fact that gigahertz decides everything, and has introduced a rating system for its processors. It is right. But it got very confusing. In order for the consumer to understand what the rating in this rating is, it must be studied. It is impossible for a person who is far from the computer market to do this. This rating was invented more for those who sell computers than for those who use them.In the store, the buyer looks at the rating icons and simply does not understand what is the difference between them and different systems. And the seller explains this in terms of processor power, which plays a role, but by no means as important as it might seem. AMD's attempt to explain the product through its consumer properties closer to ordinary people is a step in the right direction. The company prioritizes the user experience, not the technology of one of the computer's components. Perhaps this is a blow to the ambitions of engineers, but for a consumer product it is a normal situation.

AMD attributes its success in the notebook market not least to Vision, at the beginning of 2010 the number of notebooks and netbooks based on the company's processors tripled compared to last year, the number of ultra-thin solutions increased by 30 percent. In order to please the fans of numbers and technology and not just slide into general discussions, let's briefly discuss the main parameters of AMD platforms for different types of computers.

Vision options for different types of computers

Here we look at AMD's solutions as they apply to computer form factors, not just the Vision naming system. This is just a quick look at platforms for 2010.

Ultrathin solutions

This category includes products Vision, Vision Premium. According to AMD, the thickness of the laptop should be less than one inch, and the screen size should be from 11 to 13.3 inches. It is desirable to have an HDMI output, as well as 5.1 sound, but this is at the discretion of the computer manufacturer. Up to 8 hours of operation from a single charge (with a number of reservations on the test system, but still, a certain increase compared to previous indicators for such systems). Improving the price / quality ratio for such systems.

And here are the technical specifications of the Nail platform (3rd generation), as well as its comparison with the previous one.

These computers can use AMD Athlon II Neo processors, including dual-processor processors, as well as AMD Turion II Neo, which is also dual-processor. The most basic graphics start with ATI Mobility Radeon 4200 series (DirectX 10.1) or HD 5400 series and up (DirectX 11). According to AMD, this allows for up to 10 percent overall performance gains over competing solutions, as well as, for example, video conversion times that are twice as fast, also compared to other laptops.

Examples of such systems are HP Pavilion dm1, dm3z, Acer Aspire 5625, Lenovo Edge15.

Notebook platform in 2010

Based on the classification of Vision, we can say that here it can be any. Laptops with screen sizes up to 17 inches, various graphics, including for games, processors can be quad-core, while such systems provide a long operating time. However, take a look at the comparison slide with competitors, as well as the differences between their products.

The company's presentation shows that AMD's solutions allow for 20 percent faster photo editing, 50 percent faster music conversion, and so on. In a word, they show that such machines are faster. I think that in many ways such a comparison is artificial and does not inspire unconditional confidence in me. You can find the official presentation at the end of the text and at its end a link to the tested configurations, on which the measurements were made. I give the data as is.

Examples of such computers are HP Pavilion dv6, Acer Aspire 5551, Dell Inspiron 15 “Berry”, Asus N61.

Desktops

The company insists that its solutions are optimal in terms of price / quality ratio, in particular, they allow achieving good performance for minimal money. For most users, the company offers systems based on two and four-processor AMD Athlon II, for geeks four- and six-processor AMD Phenom II. AMD 7 and 8 series motherboards including USB 3.0 support. Graphics can be integrated (4200 series) or separate (Radeon 5000 series and above).

Examples of such PCs are Acer ASM5400, Dell Kamino, HP TS300, CeberPower Sniper Dragon.

< /p>

AMD strategy or where the manufacturer is heading

In connection with the launch of new mobile platforms, Acer's press conference looks demonstrative, at which the company showed its solutions based on AMD. There was also a minimum of technical specifications, but the focus on HD was the leitmotif. In other words, Acer believes that in 2010 the HD experience should be promoted in the market, whether it be screens, playback of such files or something else. It's like a spell cast by TV manufacturers who invented 3D and are now actively promoting it. Exactly the same with HD-quality, since it does not make sense in isolation from the real product. Acer's conference is indicative in terms of the fact that the company is trying to give users a clear message. Here, there is some kind of HD that many companies advertise to you, for example, your camera shoots in HD, the TV supports HD, and now the laptop will also be with HD. It does not matter what is hidden behind these terms, the main thing is that they are understandable to the audience.

The heart of any geek will resent this to the core. How so, after all, replacing gigahertz, the process technology, solutions in the field of the north bridge, and similar words unknown to the uninitiated, companies themselves belittle high technologies to the level of a kettle or other household product. Alas, the time when computers were high technologies, different from other household appliances, has passed, now it is an ordinary product with ordinary consumer properties. The era of enthusiasts was even somewhat delayed and lasted longer than one might expect. And here, both Acer and AMD are trying to play on this, to give clear messages to their consumers. In the case of AMD, https://cars45.com/listing/ford/taurus about those who understand, try to educate your customers. For the company, this is one of the few ways for gradual growth in the market. After all, having Intel at hand, the company can hardly count on a breakthrough. Here it is important not only to be the first (Intel, as a rule, the first), it is not important to be the best (AMD does not offer a cardinal breakthrough in either cost or performance, tens of percent is not enough in the eyes of buyers), but it is important to have a clear message. Perhaps for the first time, AMD thought about this last year and started working on such a message to the market.

This is the outside of the question. If we talk about the expansion of the model range, then in 2011 AMD plans to introduce its BobCat mobile platform for tablets, as well as for communicators and mobile phones. It will be a low power platform 1-10 W, mobile version 0.25W peak. I doubt that the company will have time to do this before CES, we should expect the appearance of such processors and chipsets in the second half of 2011. Given this information, one gets the feeling that AMD plans to enter the market not only for computers, but also for related devices, offering their platforms for this. It turns out that the company is gradually releasing cubes for different products, starting from computers. These are solely my thoughts, as a bonus to the fact that you have read this material.

Processors vs Computers: AMD Vision Tour

What do you know about AMD? A typical middle-aged user won't remember anything remarkable, while younger people will say something about this company. Someone will remember that it manufactures processors, someone will mention that they use its products. But in most situations, AMD's prominence is significantly less than that of its main competitor, Intel. This manufacturer is always on the buzz, not least due to active marketing. But ask a person about the differences between Core i5 and i3, and he will look at you with a clear eye. The Intel brand is first and foremost a company, and only then products. In AMD, according to my impressions, everything is exactly the opposite. The number of those who consciously choose the products of this company among young people is much higher.And such young people who choose AMD solutions consciously can be safely tortured about the pros and cons in order to get a qualified, sensible answer. To nip the rumors in the bud, I should also note that AMD's product line also includes budget solutions, which are purchased at the expense of low cost, and it is not worth demanding product knowledge from such buyers. It's always a matter of cost. Thus, conditionally, all users of AMD solutions can be divided into those who buy the company's products consciously, and those who choose low cost. The company understands this and purposefully educates its customers, showing the advantages of products, allowing them to navigate and compare with competitors or, more precisely, with the main competitor. At the same time, in the absence of comparable marketing budgets, AMD does not have a heavy club with which to drive into the minds of users the knowledge that AMD is good, without any details. To some extent, I am exaggerating, simplifying the situation for its better understanding and do not pretend to cover the topic completely. It is interesting for me to talk not about specific technical solutions - they are secondary in this story - but about the company's strategy and what it is doing to take its place in the sun.

AMD Vision Tour

I've never been to an AMD event, but according to regulars, the Cannes rally was unlike any in previous years. The difference is that the company managed to convey its thoughts in an acceptable form, although it was a little tedious at times - to listen to obvious, simple truths. But as a person who attends Intel events from time to time, I can say that everything was built on opposition. And the difference was striking. If Intel prefers to talk more about technical solutions, then AMD looks at the user experience. For Intel, the center of the universe is a processor or a separate product, while for AMD it is a certain product, and AMD's processor is only a part of it. Surprisingly, Intel, which has excellent experience in promoting technologies such as WiFi, could not get away from the obsession with selling processors, chipsets, in a word, system components, not solutions. Any non-techie does not care about the gigahertz hidden inside his computer, and also does not care about the two cores of the processor and the technology that allows you to calculate in parallel, or there are three or even four such cores and they are all honest, hardware. For the layman, this is the last thing, for him the speed of work, the stability of the PC come to the fore, and he chooses a solution, that is, the system as a whole, and not its individual component. Let me draw a dubious analogy. When choosing a car, we very rarely start our search with engine size, horsepower. First of all, we choose the finished product, and only then we look at other characteristics, including engine power. With computers, it's exactly the same story: it's important for us to get a working system, not just one great component.

About half a year ago, AMD decided to reverse the perception that has been in the market for years and introduced the new Vision naming system. The center of the new worldview was not the processor, as it was 20 years before this moment, but what the user wants to get from his computer. In fact, AMD did what should have been created long ago - they drew a clear line and said that AMD processors are part of a large system, but by no means the system itself. And it is impossible to draw an equal sign between the power of the processor and the capabilities of the PC directly. You can outline the range of tasks for which this or that processor, system is applicable, and already describe it. The result was a Vision system, which currently includes 4 product classes - basic, Premium, Ultimate, Black. In the future, with the advent of new product classes, this naming system may be expanded.

How is it different from Intel? Intel has abandoned the fact that gigahertz decides everything, and has introduced a rating system for its processors. It is right. But it got very confusing. In order for the consumer to understand what the rating in this rating is, it must be studied. It is impossible for a person who is far from the computer market to do this. This rating was invented more for those who sell computers than for those who use them. In the store, the buyer looks at the rating icons and simply does not understand what is the difference between them and different systems. And the seller explains this in terms of processor power, which plays a role, but by no means as important as it might seem. AMD's attempt to explain the product through its consumer properties closer to ordinary people is a step in the right direction. The company prioritizes the user experience, not the technology of one of the computer's components. Perhaps this is a blow to the ambitions of engineers, but for a consumer product it is a normal situation.

AMD attributes its success in the notebook market not least to Vision, at the beginning of 2010 the number of notebooks and netbooks based on the company's processors tripled compared to last year, the number of ultra-thin solutions increased by 30 percent. In order to please the fans of numbers and technology and not just slide into general discussions, let's briefly discuss the main parameters of AMD platforms for different types of computers.

Vision options for different types of computers

Here we look at AMD's solutions as they apply to computer form factors, not just the Vision naming system. This is just a quick look at platforms for 2010.

Ultrathin solutions

This category includes products Vision, Vision Premium. According to AMD, the thickness of the laptop should be less than one inch, and the screen diagonal from 11 to 13.3 inches. It is desirable to have an HDMI output, as well as 5.1 sound, but this is at the discretion of the computer manufacturer. Up to 8 hours of operation from a single charge (with a number of reservations on the test system, but still, a certain increase compared to previous indicators for such systems). Improving the price / quality ratio for such systems.

And here are the technical specifications of the Nail platform (3rd generation), as well as its comparison with the previous one.

These computers can use AMD Athlon II Neo processors, including dual-processor processors, as well as AMD Turion II Neo, which is also dual-processor. The most basic graphics start with ATI Mobility Radeon 4200 series (DirectX 10.1) or HD 5400 series and up (DirectX 11). According to AMD, this allows for up to 10 percent overall performance gains over competing solutions, as well as, for example, video conversion times that are twice as fast, also compared to other laptops.

Examples of such systems are HP Pavilion dm1, dm3z, Acer Aspire 5625, Lenovo Edge15.

Notebook platform in 2010

Based on the classification of Vision, we can say that here it can be any. Laptops with screen sizes up to 17 inches, various graphics, including for games, processors can be quad-core, while such systems provide a long operating time. However, take a look at the comparison slide with competitors, as well as the differences between their products.

The company's presentation shows that AMD's solutions allow for 20 percent faster photo editing, 50 percent faster music conversion, and so on. In a word, they show that such machines are faster. I think that in many ways such a comparison is artificial and does not inspire unconditional confidence in me. You can find the official presentation at the end of the text and at its end a link to the tested configurations, on which the measurements were made. I give the data as is.

Examples of such computers are HP Pavilion dv6, Acer Aspire 5551, Dell Inspiron 15 “Berry”, Asus N61.

Desktops

The company insists that its solutions are optimal in terms of price / quality ratio, in particular, they allow achieving good performance for minimal money. For most users, the company offers systems based on two and four-processor AMD Athlon II, for geeks four- and six-processor AMD Phenom II. AMD 7 and 8 series motherboards including USB 3.0 support. Graphics can be integrated (4200 series) or separate (Radeon 5000 series and above).

Examples of such PCs are Acer ASM5400, Dell Kamino, HP TS300, CeberPower Sniper Dragon.

AMD strategy or where the manufacturer is heading

In connection with the launch of new mobile platforms, Acer's press conference looks demonstrative, at which the company showed its solutions based on AMD. There was also a minimum of technical specifications, but the focus on HD was the leitmotif. In other words, Acer believes that in 2010 the HD experience should be promoted in the market, whether it be screens, playback of such files or something else. It's like a spell cast by TV manufacturers who invented 3D and are now actively promoting it. Exactly the same with HD-quality, since it does not make sense in isolation from the real product. Acer's conference is indicative in terms of the fact that the company is trying to give users a clear message. Here, there is some kind of HD that many companies advertise to you, for example, your camera shoots in HD, the TV supports HD, and now the laptop will also be with HD. It does not matter what is hidden behind these terms, the main thing is that they are understandable to the audience.

The heart of any geek will resent this to the core. How so, after all, replacing gigahertz, the process technology, solutions in the field of the north bridge, and similar words unknown to the uninitiated, companies themselves belittle high technologies to the level of a kettle or other household product. Alas, the time when computers were high technologies, different from other household appliances, has passed, now it is an ordinary product with ordinary consumer properties. The era of enthusiasts was even somewhat delayed and lasted longer than one might expect. And here, both Acer and AMD are trying to play on this, to give clear messages to their consumers. In the case of AMD, do not forget https://cars45.com/listing/ford/taurus about those who understand and try to educate their customers. For the company, this is one of the few ways for gradual growth in the market. After all, having Intel at hand, the company can hardly count on a breakthrough. Here it is important not only to be the first (Intel, as a rule, the first), it is not important to be the best (AMD does not offer a cardinal breakthrough in either cost or performance, tens of percent is not enough in the eyes of buyers), but it is important to have a clear message. Perhaps for the first time, AMD thought about this last year and started working on such a message to the market.

The heart of any geek will be outraged by this to the core. How so, after all, replacing gigahertz, the process technology, solutions in the field of the north bridge, and similar words unknown to the uninitiated, companies themselves belittle high technologies to the level of a kettle or other household product. Alas, the time when computers were high technologies, different from other household appliances, has passed, now it is an ordinary product with ordinary consumer properties. The era of enthusiasts was even somewhat delayed and lasted longer than one might expect. And here, both Acer and AMD are trying to play on this, to give clear messages to their consumers. In the case of AMD, do not forget https://cars45.com/listing/ford/taurus https://cars45.com/listing/ford/taurus about those who understand, trying to educate their customers. For the company, this is one of the few ways for gradual growth in the market. After all, having Intel at hand, the company can hardly count on a breakthrough. Here it is important not only to be the first (Intel, as a rule, the first), it is not important to be the best (AMD does not offer a cardinal breakthrough in either cost or performance, tens of percent is not enough in the eyes of buyers), but it is important to have a clear message. Perhaps for the first time, AMD thought about this last year and began working on such a message to the market.

This is the outside of the question. If we talk about the expansion of the model range, then in 2011 AMD plans to introduce its BobCat mobile platform for tablets, as well as for communicators and mobile phones. It will be a low power platform 1-10 W, mobile version 0.25W peak. I doubt that the company will have time to do this before CES, we should expect the appearance of such processors and chipsets in the second half of 2011. Given this information, one gets the feeling that AMD plans to enter the market not only for computers, but also for related devices, offering their platforms for this. It turns out that the company is gradually releasing cubes for different products, starting from computers. These are solely my thoughts, as a bonus to the fact that you have read this material.