Photoforum 2021: Impressions

The exhibition space has been greatly reduced in recent years, and the Photoforum 2021 exhibition that opened at Crocus Expo demonstrates the desire of the organizers of such events to breathe life into exhibition activities, because the exhibition was not held last pandemic year, and the desire to make a thematic exhibition, dedicated to photographic equipment has been preserved. It should be noted that Photoforum 2021 is the only in-person exhibition event in the European space over the past year. After information about the death of the legendary Cologne Photokina and the announcement of its organizers about the refusal to continue holding the exhibition, it seemed that the Russian organizers would follow the same path, but it seems that the owners of exhibition real estate are not ready to give up the desire to at least slightly compensate for their losses during the long pandemic downtime and will organize such events contrary to trends in the photographic equipment market and the widespread transition of presentation events to an online format.

It must be said that the author, who has repeatedly visited the Photokina exhibition and remembers the "Photoforums" of past years, was difficult to observe the current format of the exhibition without regret. In fact, Sony is the only market leader as an independent player at the current Photoforum, and its stand has shrunk many times compared to the stands of previous years, and in comparison with Photokina, it looks like a toy at all.

But it seems that the current exhibition fully reflects the situation in the industry. Sales of all segments of photographic equipment have been falling catastrophically for a long time, thanks to increasing pressure from the smartphone market, where the quality of photographs shows a consistent improvement, and we can see the appearance on the market of smartphone models equipped with photo modules consisting of 3-5 image sensors. Mercedes-benz Some of them provide up to 108MP resolution with upside potential to 200MP. In addition to pressure from smartphones, the coronavirus pandemic also dealt a significant blow to the photography market, primarily by blocking the tourism sector, which generated a lot of consumer traffic for the photography market. The disruption of production chains and the decline in consumer incomes have added their own fly in the ointment to the fall of the market.

According to the CIPA Association of Photographic Equipment Manufacturers, which includes Sony, Canon, Nikon, Fujifilm, Olympus, Panasonic, Ricoh and a number of other companies, even in the pre-holiday December last year, sales of cameras and lenses decreased by 20% compared to the results of 2019 year and this trend continues.

Therefore, Nikon and Canon companies do not participate in the current exhibition, and their cameras are represented by distributors who perform at the exhibition with modest stands. A few years ago, more than a thousand companies were declared among the participants of the Photoforum. According to the organizers, only 80+ exhibitors participate in the current exhibition. The modest format of the exhibition is felt immediately from the moment you enter the exhibition pavilion, where there were only three to four dozen people at the entrance at the time of the opening of the first exhibition day at 10 am.

Photoforum 2021: Impressions

The exhibition space has been greatly reduced in recent years, and the Photoforum 2021 exhibition that opened at Crocus Expo demonstrates the desire of the organizers of such events to breathe life into exhibition activities, because the exhibition was not held last pandemic year, and the desire to make a thematic exhibition, dedicated to photographic equipment has been preserved. It should be noted that Photoforum 2021 is the only in-person exhibition event in the European space over the past year. After information about the death of the legendary Cologne Photokina and the announcement of its organizers about the refusal to continue holding the exhibition, it seemed that the Russian organizers would follow the same path, but it seems that the owners of exhibition real estate are not ready to give up the desire to at least slightly compensate for their losses during the long pandemic downtime and will organize such events contrary to trends in the photographic equipment market and the widespread transition of presentation events to an online format.

It must be said that the author, who has repeatedly visited the Photokina exhibition and remembers the "Photoforums" of past years, was difficult to observe the current format of the exhibition without regret. In fact, Sony is the only market leader as an independent player at the current Photoforum, and its stand has shrunk many times compared to the stands of previous years, and in comparison with Photokina, it looks like a toy at all.

But it seems that the current exhibition fully reflects the situation in the industry. Sales of all segments of photographic equipment have been falling catastrophically for a long time, thanks to increasing pressure from the smartphone market, where the quality of photographs shows a consistent improvement, and we can see the appearance on the market of smartphone models equipped with photo modules consisting of 3-5 image sensors. Mercedes-benz Some of them provide up to 108MP resolution with upside potential to 200MP. In addition to pressure from smartphones, the coronavirus pandemic also dealt a significant blow to the photography market, primarily by blocking the tourism sector, which generated a lot of consumer traffic for the photography market. The disruption of production chains and the decline in consumer incomes have added their own fly in the ointment to the fall of the market.

According to the CIPA Association of Photographic Equipment Manufacturers, which includes Sony, Canon, Nikon, Fujifilm, Olympus, Panasonic, Ricoh and a number of other companies, even in the pre-holiday December last year, sales of cameras and lenses decreased by 20% compared to the results of 2019 year and this trend continues.

Therefore, Nikon and Canon companies do not participate in the current exhibition, and their cameras are represented by distributors who perform at the exhibition with modest stands. A few years ago, more than a thousand companies were declared among the participants of the Photoforum. According to the organizers, only 80+ exhibitors participate in the current exhibition. The modest format of the exhibition is felt immediately from the moment you enter the exhibition pavilion, where there were only three or four dozen people at the entrance at the time of the opening of the first exhibition day at 10 am.

Photoforum 2021: Impressions

The exhibition space has been greatly reduced in recent years, and the Photoforum 2021 exhibition that opened at Crocus Expo demonstrates the desire of the organizers of such events to breathe life into exhibition activities, because the exhibition was not held last pandemic year, and the desire to make a thematic exhibition, dedicated to photographic equipment has been preserved. It should be noted that Photoforum 2021 is the only in-person exhibition event in the European space over the past year. After information about the death of the legendary Cologne Photokina and the announcement of its organizers about the refusal to continue holding the exhibition, it seemed that the Russian organizers would follow the same path, but it seems that the owners of exhibition real estate are not ready to give up the desire to at least slightly compensate for their losses during the long pandemic downtime and will organize such events contrary to trends in the photographic equipment market and the widespread transition of presentation events to an online format.

It must be said that the author, who has repeatedly visited the Photokina exhibition and remembers the "Photoforums" of past years, was difficult to observe the current format of the exhibition without regret. In fact, Sony is the only market leader as an independent player at the current Photoforum, and its stand has shrunk many times compared to the stands of previous years, and in comparison with Photokina, it looks like a toy at all.

But it seems that the current exhibition fully reflects the situation in the industry. Sales of all segments of photographic equipment have been falling catastrophically for a long time, thanks to increasing pressure from the smartphone market, where the quality of photographs shows a consistent improvement, and we can see the appearance on the market of smartphone models equipped with photo modules consisting of 3-5 image sensors. Mercedes-benz Some of them provide up to 108MP resolution with upside potential to 200MP. In addition to pressure from smartphones, the coronavirus pandemic also dealt a significant blow to the photography market, primarily by blocking the tourism sector, which generated a lot of consumer traffic for the photography market. The disruption of production chains and the decline in consumer incomes have added their own fly in the ointment to the fall of the market.

According to the CIPA Association of Photographic Equipment Manufacturers, which includes Sony, Canon, Nikon, Fujifilm, Olympus, Panasonic, Ricoh and a number of other companies, even in the pre-holiday December last year, sales of cameras and lenses decreased by 20% compared to the results of 2019 year and this trend continues.

Therefore, Nikon and Canon companies do not participate in the current exhibition, and their cameras are represented by distributors who perform at the exhibition with modest stands. A few years ago, more than a thousand companies were declared among the participants of the Photoforum. According to the organizers, only 80+ exhibitors participate in the current exhibition. The modest format of the exhibition is felt immediately from the moment you enter the exhibition pavilion, where there were only three or four dozen people at the entrance at the time of the opening of the first exhibition day at 10 am.

Photoforum 2021: Impressions

The exhibition space has been greatly reduced in recent years, and the Photoforum 2021 exhibition that opened at Crocus Expo demonstrates the desire of the organizers of such events to breathe life into exhibition activities, because the exhibition was not held last pandemic year, and the desire to make a thematic exhibition, dedicated to photographic equipment has been preserved. It should be noted that Photoforum 2021 is the only in-person exhibition event in the European space over the past year. After information about the death of the legendary Cologne Photokina and the announcement of its organizers about the refusal to continue holding the exhibition, it seemed that the Russian organizers would follow the same path, but it seems that the owners of exhibition real estate are not ready to give up the desire to at least slightly compensate for their losses during the long pandemic downtime and will organize such events contrary to trends in the photographic equipment market and the widespread transition of presentation events to an online format.

It must be said that the author, who has repeatedly visited the Photokina exhibition and remembers the "Photoforums" of past years, was difficult to observe the current format of the exhibition without regret. In fact, Sony is the only market leader as an independent player at the current Photoforum, and its stand has shrunk many times compared to the stands of previous years, and in comparison with Photokina, it looks like a toy at all.

But it seems that the current exhibition fully reflects the situation in the industry. Sales of all segments of photographic equipment have been falling catastrophically for a long time, thanks to increasing pressure from the smartphone market, where the quality of photographs shows a consistent improvement, and we can see the appearance on the market of smartphone models equipped with photo modules consisting of 3-5 image sensors. Mercedes-benz Some of them provide up to 108 MP resolution with the potential to go up to 200 MP. In addition to pressure from smartphones, the coronavirus pandemic also dealt a significant blow to the photography market, primarily by blocking the tourism sector, which generated a lot of consumer traffic for the photography market. The disruption of production chains and the decline in consumer incomes have added their own fly in the ointment to the fall of the market.

But it seems that the current exhibition fully reflects the situation in the industry. Sales of all segments of photographic equipment have been falling catastrophically for a long time, thanks to increasing pressure from the smartphone market, where the quality of photographs shows a consistent improvement, and we can see the appearance on the market of smartphone models equipped with photo modules consisting of 3-5 image sensors. Mercedes-benz mercedes-benz Some of them provide up to 108 MP resolution with the potential to go up to 200 MP. In addition to pressure from smartphones, the coronavirus pandemic also dealt a significant blow to the photography market, primarily by blocking the tourism sector, which generated a lot of consumer traffic for the photography market. The disruption of production chains and the decline in consumer incomes have added their own fly in the ointment to the market's decline.

According to the CIPA Association of Photographic Equipment Manufacturers, which includes Sony, Canon, Nikon, Fujifilm, Olympus, Panasonic, Ricoh and a number of other companies, even in the pre-holiday December last year, sales of cameras and lenses decreased by 20% compared to the results of 2019 year and this trend continues.

Therefore, Nikon and Canon companies do not participate in the current exhibition, and their cameras are represented by distributors who perform at the exhibition with modest stands. A few years ago, more than a thousand companies were declared among the participants of the Photoforum. According to the organizers, only 80+ exhibitors participate in the current exhibition. The modest format of the exhibition is felt immediately from the moment you enter the exhibition pavilion, where there were only three or four dozen people at the entrance at the time of the opening of the first exhibition day at 10 am.