Opening of the Samsung branded store in the Dixis network

Dixis has opened a Samsung communications store at Nikolskaya 8 in Moscow. This salon was created with the support of the manufacturer, Samsung, and shows the company's interest in building its image. Until recently, branded, mono-brand stores were available only for Nokia phones, in particular, such a Dixis store is located near Balchug, near GUM there is a Nokia store by Teleforum. In total, there are three branded salons of Nokia in Moscow, and now there is also a Samsung salon. The reason for the appearance of such a salon for Samsung is obvious, the manufacturer positions itself, its products, as a competitor to Nokia. In many ways, pricing for Samsung phones is connected precisely with the fact that the company considers the terminal market leader to be its real competitor. If a few years ago Samsung was not among the top five largest phone manufacturers, now it already ranks third, in Russia in terms of official deliveries (excluding the gray market) the company is also third.

The opening of its own store is a fashion step designed to strengthen Samsung's position in the Russian market. Up to this point, Samsung has opened its own gallery, where you can see its products, but not buy them. In the case of the store, everything is more down to earth, here they are aimed at selling Samsung phones and the user will be able to get the most qualified advice when buying.

The choice of Dixsis as a partner in this project is not accidental. On the one hand, the company is one of the strongest players in the mobile terminals market (moreover, it is the strongest in wholesale deliveries to the regions, but it also has a retail network), on the other hand, Dixis has experience in building and promoting mono-brand stores.

The salon that has opened is small in size, but located in a good location, almost in the very center, not far from Red Square and on a pedestrian street. Theoretically, this will allow you to attract visitors more actively. The approximate turnover of the store was called 160-170 thousand dollars a month. In behind-the-scenes conversations, this figure was discussed most actively, the comments of other distributors later were skeptical, it was said that the real turnover would be lower. I do not presume to judge how true these or other reflections are, since they relate more to assumptions than to hard facts. According to my observations during yesterday, sales were high, so in those two times that I managed to look into the store, 3 and 4 people made the purchase, respectively.The level of sales is not typical for ordinary outlets and is high. So from two o'clock to 9 pm, 20 mobile phones and a number of accessories were sold. It is difficult to judge how much this is due to the novelty of the store, the fact that a girl with Samsung balloons was standing next to it, and a banner was hanging on the street. Apparently, some time must still pass in order to draw unambiguous conclusions. On the other hand, at first glance, the undertaking turned out to be successful, there is no excitement on the part of buyers, but 5-6 people of potential buyers are constantly present in the salon. This workload is optimal and allows you to serve the maximum number of visitors per day.

By the time of the official opening of the salon, guests and passers-by gathered around him. It was curious to see how a person with billboards on himself looks out for what is inside.

The interior design is pleasant, some models can be freely accessed, however, many do not have SIM cards. A pleasant and unexpected fact was that the showcases show not only the devices that are on sale now, but also those that will appear at the end of the year. Thus, the visitors could play the P100, P400, E100, E400 models in every detail, get acquainted with the X-series (X100, X600). Whether such exhibits will be preserved in the future is unclear, but in the coming days they will be for sure.

In honor of the opening, all visitors received memorable souvenirs, girls a balloon, young people a key chain. I emphasize that for this it was enough to go to the store.

Samsung store's strength is that already existing users of phones of this brand can come here and use the services of the Samsung Fun Club. For example, download a new ringtone to your phone via a cable, or select a logo. So far, only those melodies and pictures that are available on the Samsung Fun Club website are available, you cannot bring your own files and it is unlikely that you will be able to. Unfortunately, the choice of tunes in the club is not very large, but Chargers in Ghana on the other hand without spending money on a cable (for those who did not have it in the kit) the user can try what it is and whether he needs it at all. A strong move that other manufacturers do not have, let's see how successful the implementation will be, or rather, how many users will use this feature.

During the opening of the store, we had a chance to have a few words with the top managers of Dixis, they expressed interesting thoughts about the market, business development and the company itself. Tomorrow you will be able to read the relevant material in the tête-à-tête section.

Opening of the Samsung branded store in the Dixis network

Dixis has opened a Samsung communications store at Nikolskaya 8 in Moscow. This salon was created with the support of the manufacturer, Samsung, and shows the company's interest in building its image. Until recently, branded, mono-brand stores were available only for Nokia phones, in particular, such a Dixis store is located near Balchug, near GUM there is a Nokia store by Teleforum. In total, there are three branded salons of Nokia in Moscow, and now there is also a Samsung salon. The reason for the appearance of such a salon for Samsung is obvious, the manufacturer positions itself, its products, as a competitor to Nokia. In many ways, pricing for Samsung phones is connected precisely with the fact that the company considers the terminal market leader to be its real competitor. If a few years ago Samsung was not among the top five largest phone manufacturers, now it already ranks third, in Russia in terms of official deliveries (excluding the gray market) the company is also third.

The opening of its own store is a fashion step designed to strengthen Samsung's position in the Russian market. Up to this point, Samsung has opened its own gallery, where you can see its products, but not buy them. In the case of the store, everything is more down to earth, here they are aimed at selling Samsung phones and the user will be able to get the most qualified advice when buying.

The choice of Dixsis as a partner in this project is not accidental. On the one hand, the company is one of the strongest players in the mobile terminals market (moreover, it is the strongest in wholesale deliveries to the regions, but it also has a retail network), on the other hand, Dixis has experience in building and promoting mono-brand stores.

The salon that has opened is small in size, but located in a good location, almost in the very center, not far from Red Square and on a pedestrian street. Theoretically, this will allow you to attract visitors more actively. The approximate turnover of the store was called 160-170 thousand dollars a month. In behind-the-scenes conversations, this figure was discussed most actively, the comments of other distributors later were skeptical, it was said that the real turnover would be lower. I do not presume to judge how true these or other reflections are, since they relate more to assumptions than to hard facts. According to my observations during yesterday, sales were high, so in those two times that I managed to look into the store, 3 and 4 people made the purchase, respectively.The level of sales is not typical for ordinary outlets and is high. So from two o'clock to 9 pm, 20 mobile phones and a number of accessories were sold. It is difficult to judge how much this is due to the novelty of the store, the fact that a girl with Samsung balloons was standing next to it, and a banner was hanging on the street. Apparently, some time must still pass in order to draw unambiguous conclusions. On the other hand, at first glance, the undertaking turned out to be successful, there is no excitement on the part of buyers, but 5-6 people of potential buyers are constantly present in the salon. This workload is optimal and allows you to serve the maximum number of visitors per day.

By the time of the official opening of the salon, guests and passers-by gathered around him. It was curious to see how a person with billboards on himself looks out for what is inside.

The interior design is pleasant, some models can be freely accessed, however, many do not have SIM cards. A pleasant and unexpected fact was that the showcases show not only the devices that are on sale now, but also those that will appear at the end of the year. Thus, the visitors could play the P100, P400, E100, E400 models in every detail, get acquainted with the X-series (X100, X600). Whether such exhibits will be preserved in the future is unclear, but in the coming days they will be for sure.

In honor of the opening, all visitors received memorable souvenirs, girls a balloon, young people a key chain. I emphasize that for this it was enough to go to the store.

Samsung store's strength is that already existing users of phones of this brand can come here and use the services of the Samsung Fun Club. For example, download a new ringtone to your phone via a cable, or select a logo. While only those melodies and pictures are available that are present on the Samsung Fun Club website, you cannot bring your own files and it is unlikely that you will be able to. Unfortunately, the choice of tunes in the club is not very large, but Chargers in Ghana on the other hand without spending money on a cable (for those who did not have it in the kit) the user can try what it is and whether he needs it at all. A strong move that other manufacturers do not have, let's see how successful the implementation will be, or rather, how many users will use this feature.

During the opening of the store, we had a chance to have a few words with the top managers of Dixis, they expressed interesting thoughts about the market, business development and the company itself. Tomorrow you will be able to read the relevant material in the tête-à-tête section.

Opening of the Samsung branded store in the Dixis network

Dixis has opened a Samsung communications store at Nikolskaya 8 in Moscow. This salon was created with the support of the manufacturer, Samsung, and shows the company's interest in building its image. Until recently, branded, mono-brand stores were available only for Nokia phones, in particular, such a Dixis store is located near Balchug, near GUM there is a Nokia store by Teleforum. In total, there are three branded salons of Nokia in Moscow, and now there is also a Samsung salon. The reason for the appearance of such a salon for Samsung is obvious, the manufacturer positions itself, its products, as a competitor to Nokia. In many ways, pricing for Samsung phones is connected precisely with the fact that the company considers the terminal market leader to be its real competitor. If a few years ago Samsung was not among the top five largest phone manufacturers, now it already ranks third, in Russia in terms of official deliveries (excluding the gray market) the company is also third.

The opening of its own store is a fashion step designed to strengthen Samsung's position in the Russian market. Up to this point, Samsung has opened its own gallery, where you can see its products, but not buy them. In the case of the store, everything is more down to earth, here they are aimed at selling Samsung phones and the user will be able to get the most qualified advice when buying.

The choice of Dixsis as a partner in this project is not accidental. On the one hand, the company is one of the strongest players in the mobile terminals market (moreover, it is the strongest in wholesale deliveries to the regions, but it also has a retail network), on the other hand, Dixis has experience in building and promoting mono-brand stores.

The salon that has opened is small in size, but located in a good location, almost in the very center, not far from Red Square and on a pedestrian street. Theoretically, this will allow you to attract visitors more actively. The approximate turnover of the store was called 160-170 thousand dollars a month. In behind-the-scenes conversations, this figure was discussed most actively, the comments of other distributors later were skeptical, it was said that the real turnover would be lower. I do not presume to judge how true these or other reflections are, since they relate more to assumptions than to hard facts. According to my observations during yesterday, sales were high, so in those two times that I managed to look into the store, 3 and 4 people made the purchase, respectively.The level of sales is not typical for ordinary outlets and is high. So from two o'clock to 9 pm, 20 mobile phones and a number of accessories were sold. It is difficult to judge how much this is due to the novelty of the store, the fact that a girl with Samsung balloons was standing next to it, and a banner was hanging on the street. Apparently, some time must still pass in order to draw unambiguous conclusions. On the other hand, at first glance, the undertaking turned out to be successful, there is no excitement on the part of buyers, but 5-6 people of potential buyers are constantly present in the salon. This workload is optimal and allows you to serve the maximum number of visitors per day.

By the time of the official opening of the salon, guests and passers-by gathered around him. It was curious to see how a person with billboards on himself looks out for what is inside.

The interior design is pleasant, some models can be freely accessed, however, many do not have SIM cards. A pleasant and unexpected fact was that the showcases show not only the devices that are on sale now, but also those that will appear at the end of the year. Thus, the visitors could play the P100, P400, E100, E400 models in every detail, get acquainted with the X-series (X100, X600). Whether such exhibits will be preserved in the future is unclear, but in the coming days they will be for sure.

In honor of the opening, all visitors received memorable souvenirs, girls a balloon, young people a key chain. I emphasize that for this it was enough to go to the store.

Samsung store's strength is that already existing users of phones of this brand can come here and use the services of the Samsung Fun Club. For example, download a new ringtone to your phone via a cable, or select a logo. While only those melodies and pictures are available that are present on the Samsung Fun Club website, you cannot bring your own files and it is unlikely that you will be able to. Unfortunately, the choice of tunes in the club is not very large, but Chargers in Ghana on the other hand without spending money on a cable (for those who did not have it in the kit) the user can try what it is and whether he needs it at all. A strong move that other manufacturers do not have, let's see how successful the implementation will be, or rather, how many users will use this feature.

During the opening of the store, we had a chance to have a few words with the top managers of Dixis, they expressed interesting thoughts about the market, business development and the company itself. Tomorrow you will be able to read the relevant material in the tête-à-tête section.

Opening of the Samsung branded store in the Dixis network

Dixis has opened a Samsung communications store at Nikolskaya 8 in Moscow. This salon was created with the support of the manufacturer, Samsung, and shows the company's interest in building its image. Until recently, branded, mono-brand stores were available only for Nokia phones, in particular, such a Dixis store is located near Balchug, near GUM there is a Nokia store by Teleforum. In total, there are three branded salons of Nokia in Moscow, and now there is also a Samsung salon. The reason for the appearance of such a salon for Samsung is obvious, the manufacturer positions itself, its products, as a competitor to Nokia. In many ways, pricing for Samsung phones is connected precisely with the fact that the company considers the terminal market leader to be its real competitor. If a few years ago Samsung was not among the top five largest phone manufacturers, now it already ranks third, in Russia in terms of official deliveries (excluding the gray market) the company is also third.

The opening of its own store is a fashion step designed to strengthen Samsung's position in the Russian market. Up to this point, Samsung has opened its own gallery, where you can see its products, but not buy them. In the case of the store, everything is more down to earth, here they are aimed at selling Samsung phones and the user will be able to get the most qualified advice when buying.

The choice of Dixsis as a partner in this project is not accidental. On the one hand, the company is one of the strongest players in the mobile terminals market (moreover, it is the strongest in wholesale deliveries to the regions, but it also has a retail network), on the other hand, Dixis has experience in building and promoting mono-brand stores.

The salon that has opened is small in size, but located in a good location, almost in the very center, not far from Red Square and on a pedestrian street. Theoretically, this will allow you to attract visitors more actively. The approximate turnover of the store was called 160-170 thousand dollars a month. In behind-the-scenes conversations, this figure was discussed most actively, the comments of other distributors later were skeptical, it was said that the real turnover would be lower. I do not presume to judge how true these or other reflections are, since they relate more to assumptions than to hard facts. According to my observations during yesterday, sales were high, so in those two times that I managed to look into the store, 3 and 4 people made the purchase, respectively. The level of sales is not typical for ordinary outlets and is high.So from two o'clock to 9 pm, 20 mobile phones and a number of accessories were sold. It is difficult to judge how much this is due to the novelty of the store, the fact that a girl with Samsung balloons was standing next to it, and a banner was hanging on the street. Apparently, some time must still pass in order to draw unambiguous conclusions. On the other hand, at first glance, the undertaking turned out to be successful, there is no excitement on the part of buyers, but 5-6 people of potential buyers are constantly present in the salon. This workload is optimal and allows you to serve the maximum number of visitors per day.

By the time of the official opening of the salon, guests and passers-by gathered around him. It was curious to see how a person with billboards on himself looks out for what is inside.

The interior design is pleasant, some models can be freely accessed, however, many do not have SIM cards. A pleasant and unexpected fact was that the showcases show not only the devices that are on sale now, but also those that will appear at the end of the year. Thus, the visitors could play the P100, P400, E100, E400 models in every detail, get acquainted with the X-series (X100, X600). Whether such exhibits will be preserved in the future is unclear, but in the coming days they will be for sure.

In honor of the opening, all visitors received memorable souvenirs, girls a balloon, young people a key chain. I emphasize that for this it was enough to go to the store.

Samsung store's strength is that already existing users of phones of this brand can come here and use the services of the Samsung Fun Club. For example, download a new ringtone to your phone via a cable, or select a logo. While only those melodies and pictures are available that are present on the Samsung Fun Club website, you cannot bring your own files and it is unlikely that you will be able to. Unfortunately, the choice of tunes in the club is not very large, but Chargers in Ghana, on the other hand, without spending money on a cable (for those who did not have it in the kit), the user can try what it is and whether he needs it at all. A strong move that other manufacturers do not have, let's see how successful the implementation will be, or rather, how many users will use this feature.

The strength of the Samsung store is that already existing users of phones of this brand can come here and use the services of the Samsung Fun Club. For example, download a new ringtone to your phone via a cable, or select a logo. While only those melodies and pictures are available that are present on the Samsung Fun Club website, you cannot bring your own files and it is unlikely that you will be able to. Unfortunately, the choice of melodies in the club is not very large, but Chargers in Ghana Chargers in Ghana on the other hand, without spending money on the purchase of a cable (for those who did not have it in the kit), the user can try what it is and whether he needs it at all. A strong move that other manufacturers do not have, let's see how successful the implementation will be, or rather how many users will use this feature.

During the opening of the store, we had a chance to have a few words with the top managers of Dixis, they expressed interesting thoughts about the market, business development and the company itself. Tomorrow you will be able to read the relevant material in the tête-à-tête section.