Marriage letter from the Sony Ericsson press service

Considering many years of experience in dealing with various manufacturers, as well as the marriage that occurs in the phones of these companies, we have developed a very clear strategy. First, we collect all the facts, then we turn to the manufacturer with these facts. If the problem is serious, then we write an article in which we mention marriage so that users are warned. A vivid example that has become a classic is marriage in the Nokia N76. The device was on the market recently, and we examined the defect in it, which turned out to be massive, at the level of one hundred percent. Let me quote myself from that material to understand the situation.

We rarely give recommendations to refrain from buying this or that device. But in the case of the Nokia N76, the marriage is widespread, and there are no normal spare parts for repairs either. Therefore, buying this phone does not make sense, unless of course you will put up with the loss of appearance (for a fashion phone, this is the basis of the basics).

We asked about what problems the Nokia N76 has and what people come to service centers with, the sample for July seemed interesting to us. It does not claim to be full coverage, representativeness, but gives an idea of ​​the picture. Only the main problems are listed here.

As you can easily see, the problem with the quality of the hull is by no means the main one. This does not mean that it does not exist. It's just that devices often get to the SC a little later, the start of Nokia N76 sales was in June, the end of May. Accordingly, many devices have not yet reached service centers with such a problem. Statistics is also blurred by standard breakdowns typical for models, here is the screen, software problems, this is a typical picture for phones in general. It is important that a high percentage of cases from the beginning of sales have problems with the case, this once again indirectly indicates the mass nature of the phenomenon.

We turned to the Russian office of Nokia for a comment. Maxim Pavlov, director of Nokia service in the CIS countries, commented on the situation. https://cars45.com.gh/jUiZrJKdyFO1ODoUbZu1fOyf “We are aware of an issue with certain design elements on the Nokia N76. All Nokia Authorized Service Centers have been advised that a Nokia N76 with such a defect must be repaired as part of the warranty service. Nokia is seriously concerned about the quality of its products and is making every effort to improve the situation around the Nokia N76. All SCs have a sufficient supply of parts, the repair time for devices will be minimal.

Time has confirmed our conclusions, the problem was recognized, the company tried to solve it as soon as possible and, as a result, successfully resolved it. Smartphone Nokia N76 became one of the key models, had high sales. The main thing is that the issue was resolved.

Now let's take a look at Sony Ericsson's response to the problem described with the marriage of Sony Ericsson G502, Sony Ericsson C702. Here is the material.

Official announcement

Moscow, August 26, 2008 - In connection with the publication of an open letter "About problems with the quality of Sony Ericsson phones - G502, C702" on the Mobile-Review.com resource, we officially announce that before Before entering the market, all products of our company undergo a regulated testing procedure by employees of relevant departments for a long time in different countries. Based on our experience and already conducted pre-sale tests on this model, we can say with confidence that the degree and nature of wear, which are shown in the photographs posted on the Mobile-Review.com resource, are not typical for normal use of the device and can only be achieved with extremely intensive use of the device.

Thus, according to the official information of Sony Ericsson and Sony Ericsson service partners, there is no mass rejection of body parts of the Sony Ericsson G502 model. Individual cases of abrasion of the coating cannot be ruled out, but this may be due to the harsh / extreme operating conditions of the device.

Mobile-review.com also requested comments on the Sony Ericsson C702. Based on the information available to Sony Ericsson, there are no grounds to confirm the existence of a marriage on the Sony Ericsson C702 model. Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device's performance remains unchanged, but preservation of the original appearance, for obvious reasons, is not guaranteed.

Sony Ericsson monitors the quality of products, both globally and at the level of individual markets, and will not ignore the appearance of signs of significant abrasion.

We would appreciate it if consumers experiencing this and similar issues would continue to inform us at 495 787 0986 or [email protected]

Sony Ericsson Press Service

Let's start parsing the letter from the end. So that there are no false impressions, people who are far from all this cuisine. The Russian representative office of Sony Ericsson has never had a press secretary, a press relations specialist, and even does not have such a staff member. For the localization of Western press releases, the services of PR agencies are used, and during 2008, the company held one press event (I may be wrong here, but we attended one event, there were two of them at most, I will be glad if they correct me). Presentations of new products can take place on the day of the announcement in Kyiv, but not in Russia, this information is not interesting for Russian journalists. We receive press releases with a delay, the Ukrainian office sends them out promptly. But this is so grumbling.

The company, which calls the Russian market the key market, allows itself to do without PR specialists. In order not to be unfounded, I propose to go to the press lobby on the company's website, it froze in April 2008.

In the life of the company, nothing apparently interesting happens, there are no new models, events, or, well, Russian journalists simply do not deserve any attention. Right, but why? A key market that you don't have to waste your efforts on. Grumbling again.

I hope you share my surprise when the press service of Sony Ericsson suddenly writes a letter when it does not exist in Russia. Okay, what can I say, let's assume that the letter was written by the press service of Sony Ericsson's headquarters. If so, then please fix your site and the monstrous translation errors. I even keep silent about the forgotten months of information, I would like to see them in full.

What is a letter from "Sony Ericsson press service"? This is a document that explains the concepts, so that God forbid, we do not get confused in three pines and mix everything up. Here is the definition:

"Mass rejection has its own definition, and it is always the proportion (or percentage) of defective goods to the number of units of manufactured products."

To avoid misunderstandings, I will explain what is considered a mass marriage in most companies. This is the number of broken phones in relation to the units sold. Internally, the company also considers the manufactured devices. Above is a diagram why the company does not see marriage, any qualified service center manager knows how marriage grows and that in the first months of sales, it is impossible to judge marriage.

The next question is about bench equipment. A legitimate and correct question. But the company that is concerned about this issue does not address it in a letter in the form of an official response, but in an attempt to understand the problem. Nokia did it, Siemens Mobile did it, but Sony Ericsson didn't. For me, it sounds extremely simple, translated into Russian from the clerk, - "we do not believe you, and in general, what is it"? In case of such distrust, we will act in the same way. We will buy a couple more devices in different stores, shoot a video of the entire process of abrading the keys, and then publish the results on the site. It is extremely simple and understandable for everyone.

I am impressed by the phrase, - "isolated cases of abrasion of the coating are not ruled out, but this may be due to the harsh / extreme operating conditions of the device." And about the same passage about the Sony Ericsson C702 - “Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device’s performance remains unchanged, but the preservation of the original appearance, for obvious reasons, not guaranteed."

I now understand that my velvet suede jacket means extreme operating conditions. A soft-weave jacket pocket, to be exact. My device Sony Ericsson C702 was worn out in a couple of weeks in the pocket of this jacket. No keys or other items. It is clear that I am a person interested and lying. However, other buyers, also apparently extreme, they have unusual operating conditions. But, for example, my device Nokia N78 for a couple of weeks in the same pocket did not wipe itself. Gentlemen, you are all extreme people, even if you don’t know about it.

In the case of the Sony Ericsson S500i keyboard, I was also told about extreme people who do not cut their nails, press the keys with scissors and such nonsense. As a result, it turned out that this is not the solvent. And the company recognized the marriage. Without external pressure, by itself.

You can argue, convince, engage in dialogue - but only if they want to listen to you and perceive problems adequately. In a situation where all users are recorded as extreme sports, it is impossible to call such a discussion correct, adequate. Also, when the editor-in-chief of Mobile-Review.com claims (your obedient servant, that is, me) that he spent time, effort, and checked the problem for the company, and it exists, on a sample bought in a store, and he is told that, Well, that's not a fact. It's not constructive. In the end, this is not our marriage and not our problem, to identify its weaknesses for the company, to try to level the problem, to minimize possible damage to all parties, this is not our task. I immediately remember how quickly and professionally they worked at Nokia.After all, the issue is not in the recognition of marriage, but in the fact that there are users who are waiting for a solution to the problem, and this solution does not exist. I am sincerely sorry that instead of trying to solve the problem, the Russian office of Sony Ericsson writes such letters, which claim that there is no marriage, and users are to blame for the wear of the case. Fortunately or, unfortunately, not all buyers of the mentioned devices read Mobile-Review.com. Within just today, reviews on marriage in these models have exceeded a couple of dozen, visual photos are posted on the forum. Yes, all these users treated their phones in extreme ways, now everything has been explained to us and we understand it. Including your obedient servant with his Sony Ericsson C702. Extreme disrespect for customers. I have no other words. A company that was distinguished by innovation, a high level of service has turned into a bureaucratic machine that ignores real problems and unsubscribes by letters. Well, after all, there are other products on the market, other manufacturers.

We ask all users of Sony Ericsson G502, C702 to write about their problems, describe them and indicate the IMEI phone number. Unfortunately, in a situation where the company is actually ignoring the problem, only a mass appeal with a public discussion of marriage can get things off the ground.

Marriage letter from the Sony Ericsson press service

Considering many years of experience in dealing with various manufacturers, as well as the marriage that occurs in the phones of these companies, we have developed a very clear strategy. First, we collect all the facts, then we turn to the manufacturer with these facts. If the problem is serious, then we write an article in which we mention marriage so that users are warned. A vivid example that has become a classic is marriage in the Nokia N76. The device was on the market recently, and we examined the defect in it, which turned out to be massive, at the level of one hundred percent. Let me quote myself from that material to understand the situation.

We rarely give recommendations to refrain from buying this or that device. But in the case of the Nokia N76, the marriage is widespread, and there are no normal spare parts for repairs either. Therefore, buying this phone does not make sense, unless of course you will put up with the loss of appearance (for a fashion phone, this is the basis of the basics).

We asked about what problems the Nokia N76 has and what people come to service centers with, the sample for July seemed interesting to us. It does not claim to be full coverage, representativeness, but gives an idea of ​​the picture. Only the main problems are listed here.

As you can easily see, the problem with the quality of the hull is by no means the main one. This does not mean that it does not exist. It's just that devices often get to the SC a little later, the start of Nokia N76 sales was in June, the end of May. Accordingly, many devices have not yet reached service centers with such a problem. Statistics is also blurred by standard breakdowns typical for models, here is the screen, software problems, this is a typical picture for phones in general. It is important that a high percentage of cases from the beginning of sales have problems with the case, this once again indirectly indicates the mass nature of the phenomenon.

We turned to the Russian office of Nokia for a comment. Maxim Pavlov, director of Nokia service in the CIS countries, commented on the situation. https://cars45.com.gh/jUiZrJKdyFO1ODoUbZu1fOyf “We are aware of an issue with certain design elements on the Nokia N76. All Nokia Authorized Service Centers have been advised that a Nokia N76 with such a defect must be repaired as part of the warranty service. Nokia is seriously concerned about the quality of its products and is making every effort to improve the situation around the Nokia N76. All SCs have a sufficient supply of parts, the repair time for devices will be minimal.

Time has confirmed our conclusions, the problem was recognized, the company tried to solve it as soon as possible and, as a result, successfully resolved it. Smartphone Nokia N76 became one of the key models, had high sales. The main thing is that the issue was resolved.

Now let's take a look at Sony Ericsson's response to the problem described with the marriage of Sony Ericsson G502, Sony Ericsson C702. Here is the material.

Official announcement

Moscow, August 26, 2008 - In connection with the publication of an open letter "About problems with the quality of Sony Ericsson phones - G502, C702" on the Mobile-Review.com resource, we officially announce that before Before entering the market, all products of our company undergo a regulated testing procedure by employees of relevant departments for a long time in different countries. Based on our experience and already conducted pre-sale tests on this model, we can say with confidence that the degree and nature of wear, which are shown in the photographs posted on the Mobile-Review.com resource, are not typical for normal use of the device and can only be achieved with extremely intensive use of the device.

Mass rejection has its own definition, and it is always the proportion (or percentage) of defective goods to the number of units of manufactured products. The question of bench equipment, to which the author refers, (what kind of equipment is it, what is the test method, how common is it, etc.) also remains open ... Therefore, it does not seem correct to draw conclusions about mass marriage by examining one model.

The author of the letter also refers to a discussion on the topic "G502-climb buttons" on the Mobile-Review.com forum. However, the number of people discussing this problem on the forum does not exceed 10. Certainly not enough to call the phenomenon "mass".

As a commentary on the unprofessional work of the employees of the "hot line" and service centers, to which the author of the letter refers, we present the following statistics below:

  • "hotline": the number of calls, one way or another related to the appearance of this product, does not exceed ten out of tens of thousands of devices sold. On the basis of these data, the employees of the "hot line" cannot claim that this is a mass marriage. At the same time, all requests are registered and analyzed, which cannot mean that consumer requests are ignored by employees.
  • Service Centers: according to information received from authorized service centers, there were no reports of defects and wear, as in the photographs.

Thus, according to the official information of Sony Ericsson and Sony Ericsson service partners, there is no mass rejection of body parts of the Sony Ericsson G502 model. Individual cases of abrasion of the coating cannot be ruled out, but this may be due to the harsh / extreme operating conditions of the device.

Mobile-review.com also requested comments on the Sony Ericsson C702. Based on the information available to Sony Ericsson, there are no grounds to confirm the existence of a marriage on the Sony Ericsson C702 model. Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device's performance remains unchanged, but preservation of the original appearance, for obvious reasons, is not guaranteed.

Sony Ericsson monitors the quality of products, both globally and at the level of individual markets, and will not ignore the appearance of signs of significant abrasion.

We would appreciate it if consumers experiencing this and similar issues would continue to inform us at 495 787 0986 or [email protected]

Sony Ericsson Press Service

Let's start parsing the letter from the end. So that there are no false impressions, people who are far from all this cuisine. The Russian representative office of Sony Ericsson has never had a press secretary, a press relations specialist, and even does not have such a staff member. For the localization of Western press releases, the services of PR agencies are used, and during 2008, the company held one press event (I may be wrong here, but we attended one event, there were two of them at most, I will be glad if they correct me). Presentations of new products can take place on the day of the announcement in Kyiv, but not in Russia, this information is not interesting for Russian journalists. We receive press releases with a delay, the Ukrainian office sends them out promptly. But this is so grumbling.

The company, which calls the Russian market the key market, allows itself to do without PR specialists. In order not to be unfounded, I propose to go to the press lobby on the company's website, it froze in April 2008.

In the life of the company, nothing apparently interesting happens, there are no new models, events, or, well, Russian journalists simply do not deserve any attention. Right, but why? A key market that you don't have to waste your efforts on. Grumbling again.

I hope you share my surprise when the press service of Sony Ericsson suddenly writes a letter when it does not exist in Russia. Okay, what can I say, let's assume that the letter was written by the press service of Sony Ericsson's headquarters. If so, then please fix your site and the monstrous translation errors. I even keep silent about the forgotten months of information, I would like to see them in full.

What is a letter from "Sony Ericsson press service"? This is a document that explains the concepts, so that God forbid, we do not get confused in three pines and mix everything up. Here is the definition:

"Mass rejection has its own definition, and it is always the proportion (or percentage) of defective goods to the number of units of manufactured products."

To avoid misunderstandings, I will explain what is considered a mass marriage in most companies. This is the number of broken phones in relation to the units sold. Internally, the company also considers the manufactured devices. Above is a diagram why the company does not see marriage, any qualified service center manager knows how marriage grows and that in the first months of sales, it is impossible to judge marriage.

The next question is about bench equipment. A legitimate and correct question. But the company that is concerned about this issue does not address it in a letter in the form of an official response, but in an attempt to understand the problem. Nokia did it, Siemens Mobile did it, but Sony Ericsson didn't. For me, it sounds extremely simple, translated into Russian from the clerk, - "we do not believe you, and in general, what is it"? In case of such distrust, we will act in the same way. We will buy a couple more devices in different stores, shoot a video of the entire process of abrading the keys, and then publish the results on the site. It is extremely simple and understandable for everyone.

I am impressed by the phrase, - "isolated cases of abrasion of the coating are not ruled out, but this may be due to the harsh / extreme operating conditions of the device." And about the same passage about the Sony Ericsson C702 - “Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device’s performance remains unchanged, but the preservation of the original appearance, for obvious reasons, not guaranteed."

I now understand that my velvet suede jacket means extreme operating conditions. A soft-weave jacket pocket, to be exact. My device Sony Ericsson C702 was worn out in a couple of weeks in the pocket of this jacket. No keys or other items. It is clear that I am a person interested and lying. However, other buyers, also apparently extreme, they have unusual operating conditions. But, for example, my device Nokia N78 for a couple of weeks in the same pocket did not wipe itself. Gentlemen, you are all extreme people, even if you don’t know about it.

In the case of the Sony Ericsson S500i keyboard, I was also told about extreme people who do not cut their nails, press the keys with scissors and such nonsense. As a result, it turned out that this is not the solvent. And the company recognized the marriage. Without external pressure, by itself.

You can argue, convince, engage in dialogue - but only if they want to listen to you and perceive problems adequately. In a situation where all users are recorded as extreme sports, it is impossible to call such a discussion correct, adequate. Also, when the editor-in-chief of Mobile-Review.com claims (your obedient servant, that is, me) that he spent time, effort, and checked the problem for the company, and it exists, on a sample bought in a store, and he is told that, Well, that's not a fact. It's not constructive. In the end, this is not our marriage and not our problem, to identify its weaknesses for the company, to try to level the problem, to minimize possible damage to all parties, this is not our task. I immediately remember how quickly and professionally they worked at Nokia.After all, the issue is not in the recognition of marriage, but in the fact that there are users who are waiting for a solution to the problem, and this solution does not exist. I am sincerely sorry that instead of trying to solve the problem, the Russian office of Sony Ericsson writes such letters, which claim that there is no marriage, and users are to blame for the wear of the case. Fortunately or, unfortunately, not all buyers of the mentioned devices read Mobile-Review.com. Within just today, reviews on marriage in these models have exceeded a couple of dozen, visual photos are posted on the forum. Yes, all these users treated their phones in extreme ways, now everything has been explained to us and we understand it. Including your obedient servant with his Sony Ericsson C702. Extreme disrespect for customers. I have no other words. A company that was distinguished by innovation, a high level of service, has turned into a bureaucratic machine that ignores real problems and unsubscribes by letters. Well, after all, there are other products on the market, other manufacturers.

We ask all users of Sony Ericsson G502, C702 to write about their problems, describe them and indicate the IMEI phone number. Unfortunately, in a situation where the company is actually ignoring the problem, only a mass appeal with a public discussion of marriage can get things off the ground.

Marriage letter from the Sony Ericsson press service

Considering many years of experience in dealing with various manufacturers, as well as the marriage that occurs in the phones of these companies, we have developed a very clear strategy. First, we collect all the facts, then we turn to the manufacturer with these facts. If the problem is serious, then we write an article in which we mention marriage so that users are warned. A vivid example that has become a classic is marriage in the Nokia N76. The device was on the market recently, and we examined the defect in it, which turned out to be massive, at the level of one hundred percent. Let me quote myself from that material to understand the situation.

We rarely give recommendations to refrain from buying this or that device. But in the case of the Nokia N76, the marriage is widespread, and there are no normal spare parts for repairs either. Therefore, buying this phone does not make sense, unless of course you will put up with the loss of appearance (for a fashion phone, this is the basis of the basics).

We asked about what problems the Nokia N76 has and what people come to service centers with, the sample for July seemed interesting to us. It does not claim to be full coverage, representativeness, but gives an idea of ​​the picture. Only the main problems are listed here.

As you can easily see, the problem with the quality of the hull is by no means the main one. This does not mean that it does not exist. It's just that devices often get to the SC a little later, the start of Nokia N76 sales was in June, the end of May. Accordingly, many devices have not yet reached service centers with such a problem. Statistics is also blurred by standard breakdowns typical for models, here is the screen, software problems, this is a typical picture for phones in general. It is important that a high percentage of cases from the beginning of sales have problems with the case, this once again indirectly indicates the mass nature of the phenomenon.

We turned to the Russian office of Nokia for a comment. Maxim Pavlov, director of Nokia service in the CIS countries, commented on the situation. https://cars45.com.gh/jUiZrJKdyFO1ODoUbZu1fOyf “We are aware of an issue with certain design elements on the Nokia N76. All Nokia Authorized Service Centers have been advised that a Nokia N76 with such a defect must be repaired as part of the warranty service. Nokia is seriously concerned about the quality of its products and is making every effort to improve the situation around the Nokia N76. All SCs have a sufficient supply of parts, the repair time for devices will be minimal.

Time has confirmed our conclusions, the problem was recognized, the company tried to solve it as soon as possible and, as a result, successfully resolved it. Smartphone Nokia N76 became one of the key models, had high sales. The main thing is that the issue was resolved.

Now let's take a look at Sony Ericsson's response to the problem described with the marriage of Sony Ericsson G502, Sony Ericsson C702. Here is the material.

Official announcement

Moscow, August 26, 2008 - In connection with the publication of an open letter "About problems with the quality of Sony Ericsson phones - G502, C702" on the Mobile-Review.com resource, we officially announce that before Before entering the market, all products of our company undergo a regulated testing procedure by employees of relevant departments for a long time in different countries. Based on our experience and already conducted pre-sale tests on this model, we can say with confidence that the degree and nature of wear, which are shown in the photographs posted on the Mobile-Review.com resource, are not typical for normal use of the device and can only be achieved with extremely intensive use of the device.

Mass rejection has its own definition, and it is always the proportion (or percentage) of defective goods to the number of units of manufactured products. The question of bench equipment, to which the author refers, (what kind of equipment is it, what is the test method, how common is it, etc.) also remains open ... Therefore, it does not seem correct to draw conclusions about mass marriage by examining one model.

The author of the letter also refers to a discussion on the topic "G502-climb buttons" on the Mobile-Review.com forum. However, the number of people discussing this problem on the forum does not exceed 10. Certainly not enough to call the phenomenon "mass".

As a commentary on the unprofessional work of the employees of the "hot line" and service centers, to which the author of the letter refers, we present the following statistics below:

  • "hot line": the number of calls, one way or another related to the appearance of this product, does not exceed ten out of tens of thousands of devices sold. On the basis of these data, the employees of the "hot line" cannot claim that this is a mass marriage. At the same time, all requests are registered and analyzed, which cannot mean that consumer requests are ignored by employees.
  • Service Centers: according to information received from authorized service centers, there were no reports of defects and wear, as in the photographs.

Thus, according to the official information of Sony Ericsson and Sony Ericsson service partners, there is no mass rejection of body parts of the Sony Ericsson G502 model. Individual cases of abrasion of the coating cannot be ruled out, but this may be due to the harsh / extreme operating conditions of the device.

Mobile-review.com also requested comments on the Sony Ericsson C702. Based on the information available to Sony Ericsson, there are no grounds to confirm the existence of a marriage on the Sony Ericsson C702 model. Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device's performance remains unchanged, but preservation of the original appearance, for obvious reasons, is not guaranteed.

Sony Ericsson monitors the quality of products, both globally and at the level of individual markets, and will not ignore the appearance of signs of significant abrasion.

We would appreciate it if consumers experiencing this and similar issues would continue to inform us at 495 787 0986 or [email protected]

Sony Ericsson Press Service

Let's start parsing the letter from the end. So that there are no false impressions, people who are far from all this cuisine. The Russian representative office of Sony Ericsson has never had a press secretary, a press relations specialist, and even does not have such a staff member. For the localization of Western press releases, the services of PR agencies are used, and during 2008, the company held one press event (I may be wrong here, but we attended one event, there were two of them at most, I will be glad if they correct me). Presentations of new products can take place on the day of the announcement in Kyiv, but not in Russia, this information is not interesting for Russian journalists. We receive press releases with a delay, the Ukrainian office sends them out promptly. But this is so grumbling.

The company, which calls the Russian market the key market, allows itself to do without PR specialists. In order not to be unfounded, I propose to go to the press lobby on the company's website, it froze in April 2008.

In the life of the company, nothing apparently interesting happens, there are no new models, events, or, well, Russian journalists simply do not deserve any attention. Right, but why? A key market that you don't have to waste your efforts on. Grumbling again.

I hope you share my surprise when the press service of Sony Ericsson suddenly writes a letter when it does not exist in Russia. Okay, what can I say, let's assume that the letter was written by the press service of Sony Ericsson's headquarters. If so, then please fix your site and the monstrous translation errors. I even keep silent about the forgotten months of information, I would like to see them in full.

What is a letter from "Sony Ericsson press service"? This is a document that explains the concepts, so that God forbid, we do not get confused in three pines and mix everything up. Here is the definition:

"Mass rejection has its own definition, and it is always the proportion (or percentage) of defective goods to the number of units of manufactured products."

To avoid misunderstandings, I will explain what is considered a mass marriage in most companies. This is the number of broken phones in relation to the units sold. Internally, the company also considers the manufactured devices. Above is a diagram why the company does not see marriage, any qualified service center manager knows how marriage grows and that in the first months of sales, it is impossible to judge marriage.

The next question is about bench equipment. A legitimate and correct question. But the company that is concerned about this issue does not address it in a letter in the form of an official response, but in an attempt to understand the problem. Nokia did it, Siemens Mobile did it, but Sony Ericsson didn't. For me, it sounds extremely simple, translated into Russian from the clerk, - "we do not believe you, and in general, what is it"? In case of such distrust, we will act in the same way. We will buy a couple more devices in different stores, shoot a video of the entire process of abrading the keys, and then publish the results on the site. It is extremely simple and understandable for everyone.

I am impressed by the phrase, - "isolated cases of abrasion of the coating are not ruled out, but this may be due to the harsh / extreme operating conditions of the device." And about the same passage about the Sony Ericsson C702 - “Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device’s performance remains unchanged, but the preservation of the original appearance, for obvious reasons, not guaranteed."

I now understand that my velvet suede jacket means extreme operating conditions. A soft-weave jacket pocket, to be exact. My device Sony Ericsson C702 was worn out in a couple of weeks in the pocket of this jacket. No keys or other items. It is clear that I am a person interested and lying. However, other buyers, also apparently extreme, they have unusual operating conditions. But, for example, my device Nokia N78 for a couple of weeks in the same pocket did not wipe itself. Gentlemen, you are all extreme people, even if you don’t know about it.

In the case of the Sony Ericsson S500i keyboard, I was also told about extreme people who do not cut their nails, press the keys with scissors and such nonsense. As a result, it turned out that this is not the solvent. And the company recognized the marriage. Without external pressure, by itself.

You can argue, convince, engage in dialogue - but only if they want to listen to you and perceive problems adequately. In a situation where all users are recorded as extreme sports, it is impossible to call such a discussion correct, adequate. Also, when the editor-in-chief of Mobile-Review.com claims (your obedient servant, that is, me) that he spent time, effort, and checked the problem for the company, and it exists, on a sample bought in a store, and he is told that, Well, that's not a fact. It's not constructive. In the end, this is not our marriage and not our problem, to identify its weaknesses for the company, to try to level the problem, to minimize possible damage to all parties, this is not our task. I immediately remember how quickly and professionally they worked at Nokia.After all, the issue is not in the recognition of marriage, but in the fact that there are users who are waiting for a solution to the problem, and this solution does not exist. I am sincerely sorry that instead of trying to solve the problem, the Russian office of Sony Ericsson writes such letters, which claim that there is no marriage, and users are to blame for the wear of the case. Fortunately or, unfortunately, not all buyers of the mentioned devices read Mobile-Review.com. Within just today, reviews on marriage in these models have exceeded a couple of dozen, visual photos are posted on the forum. Yes, all these users treated their phones in extreme ways, now everything has been explained to us and we understand it. Including your obedient servant with his Sony Ericsson C702. Extreme disrespect for customers. I have no other words. A company that was distinguished by innovation, a high level of service, has turned into a bureaucratic machine that ignores real problems and unsubscribes by letters. Well, after all, there are other products on the market, other manufacturers.

We asked about what problems the Nokia N76 has and what people come to service centers with, the sample for July seemed interesting to us. It does not claim to be full coverage, representativeness, but gives an idea of ​​the picture. Only the main problems are listed here.

As you can easily see, the problem with the quality of the hull is by no means the main one. This does not mean that it does not exist. It's just that devices often get to the SC a little later, the start of Nokia N76 sales was in June, the end of May. Accordingly, many devices have not yet reached service centers with such a problem. Statistics is also blurred by standard breakdowns typical for models, here is the screen, software problems, this is a typical picture for phones in general. It is important that a high percentage of cases from the beginning of sales have problems with the case, this once again indirectly indicates the mass nature of the phenomenon.

We turned to the Russian office of Nokia for a comment. Maxim Pavlov, director of Nokia service in the CIS countries, commented on the situation. https://cars45.com.gh/jUiZrJKdyFO1ODoUbZu1fOyf “We are aware of an issue with certain design elements on the Nokia N76. All Nokia Authorized Service Centers have been advised that a Nokia N76 with such a defect must be repaired as part of the warranty service. Nokia is seriously concerned about the quality of its products and is making every effort to improve the situation around the Nokia N76. All SCs have a sufficient supply of parts, the repair time for devices will be minimal.

We turned to the Russian representative office of Nokia for a comment. Maxim Pavlov, director of Nokia service in the CIS countries, commented on the situation. https://cars45.com.gh/jUiZrJKdyFO1ODoUbZu1fOyf https://cars45.com.gh/jUiZrJKdyFO1ODoUbZu1fOyf “We are aware of an issue with certain design elements on the Nokia N76. All Nokia Authorized Service Centers have been advised that a Nokia N76 with such a defect must be repaired as part of the warranty service. Nokia is seriously concerned about the quality of its products and is making every effort to improve the situation around the Nokia N76. All SCs have a sufficient supply of parts, the repair time for devices will be minimal.”

Time has confirmed our conclusions, the problem was recognized, the company tried to solve it as soon as possible and, as a result, successfully resolved it. Smartphone Nokia N76 became one of the key models, had high sales. The main thing is that the issue was resolved.

Now let's take a look at Sony Ericsson's response to the problem described with the marriage of Sony Ericsson G502, Sony Ericsson C702. Here is the material.

Official announcement

Moscow, August 26, 2008 - In connection with the publication of an open letter "On problems with the quality of Sony Ericsson phones - G502, C702" on the Mobile-Review.com resource, we officially announce that before entering the market, all products of our company undergo a regulated testing procedure by employees of relevant departments for a long time in different countries. Based on our experience and already conducted pre-sale tests on this model, we can say with confidence that the degree and nature of wear, which are shown in the photographs posted on the Mobile-Review.com resource, are not typical for normal use of the device and can only be achieved with extremely intensive use of the device.

Mass rejection has its own definition, and it is always the proportion (or percentage) of defective goods to the number of units of manufactured products. The question of bench equipment, to which the author refers, (what kind of equipment is it, what is the test method, how common is it, etc.) also remains open ... Therefore, it does not seem correct to draw conclusions about mass marriage by examining one model.

The author of the letter also refers to a discussion on the topic "G502-climb buttons" on the Mobile-Review.com forum. However, the number of people discussing this problem on the forum does not exceed 10. Certainly not enough to call the phenomenon "mass".

As a commentary on the unprofessional work of the employees of the "hot line" and service centers, to which the author of the letter refers, we present the following statistics below:

  • "hotline": the number of calls, one way or another related to the appearance of this product, does not exceed ten out of tens of thousands of devices sold. On the basis of these data, the employees of the "hot line" cannot claim that this is a mass marriage. At the same time, all requests are registered and analyzed, which cannot mean that consumer requests are ignored by employees.
  • Service Centers: according to information received from authorized service centers, there were no reports of defects and wear, as in the photographs.

Thus, according to the official information of Sony Ericsson and Sony Ericsson service partners, there is no mass rejection of body parts of the Sony Ericsson G502 model. Individual cases of abrasion of the coating cannot be ruled out, but this may be due to the harsh / extreme operating conditions of the device.

Mobile-review.com also requested comments on the Sony Ericsson C702. Based on the information available to Sony Ericsson, there are no grounds to confirm the existence of a marriage on the Sony Ericsson C702 model. Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device's performance remains unchanged, but preservation of the original appearance, for obvious reasons, is not guaranteed.

Sony Ericsson monitors the quality of products, both globally and at the level of individual markets, and will not ignore the appearance of signs of significant abrasion.

We would appreciate it if consumers who experience this and similar problems continue to inform us by calling the hotline 495 787 0986 or [email protected]

Sony Ericsson Press Service

Let's start parsing the letter from the end. So that there are no false impressions, people who are far from all this cuisine. The Russian representative office of Sony Ericsson has never had a press secretary, a press relations specialist, and even does not have such a staff member. For the localization of Western press releases, the services of PR agencies are used, and during 2008, the company held one press event (I may be wrong here, but we attended one event, there were two of them at most, I will be glad if they correct me). Presentations of new products can take place on the day of the announcement in Kyiv, but not in Russia, this information is not interesting for Russian journalists. We receive press releases with a delay, the Ukrainian office sends them out promptly. But this is so grumbling.

The company, which calls the Russian market the key market, allows itself to do without PR specialists. In order not to be unfounded, I propose to go to the press lobby on the company's website, it froze in April 2008.

In the life of the company, nothing apparently interesting happens, there are no new models, events, or, well, Russian journalists simply do not deserve any attention. Right, but why? A key market that you don't have to waste your efforts on. Grumbling again.

I hope you share my surprise when the press service of Sony Ericsson suddenly writes a letter when it does not exist in Russia. Okay, what can I say, let's assume that the letter was written by the press service of Sony Ericsson's headquarters. If so, then please fix your site and the monstrous translation errors. I even keep silent about the forgotten months of information, I would like to see them in full.

What is a letter from "Sony Ericsson press service"? This is a document that explains the concepts, so that God forbid, we do not get confused in three pines and mix everything up. Here is the definition:

"Mass rejection has its own definition, and it is always a proportion (or percentage) of defective goods per number of units of manufactured products."

To avoid misunderstandings, I will explain what is considered a mass marriage in most companies. This is the number of broken phones in relation to the units sold. Internally, the company also considers the manufactured devices. Above is a diagram why the company does not see marriage, any qualified service center manager knows how marriage grows and that in the first months of sales, it is impossible to judge marriage.

The next question is about bench equipment. A legitimate and correct question. But the company that is concerned about this issue does not address it in a letter in the form of an official response, but in an attempt to understand the problem. Nokia did it, Siemens Mobile did it, but Sony Ericsson didn't. For me, it sounds extremely simple, translated into Russian from the clerk, - "we do not believe you, and in general, what is it"? In case of such distrust, we will act in the same way. We will buy a couple more devices in different stores, shoot a video of the entire process of abrading the keys, and then publish the results on the site. It is extremely simple and understandable for everyone.

I am impressed by the phrase, - "isolated cases of abrasion of the coating are not ruled out, but this may be due to the harsh / extreme operating conditions of the device." And about the same passage about the Sony Ericsson C702 - “Sony Ericsson admits that cases of abrasion of the coating are possible, but they are most likely associated with harsh / extreme operating conditions of the device, in which the device’s performance remains unchanged, but the preservation of the original appearance, for obvious reasons, not guaranteed."

I now understand that my velvet suede jacket means extreme operating conditions. A soft-weave jacket pocket, to be exact. My device Sony Ericsson C702 was worn out in a couple of weeks in the pocket of this jacket. No keys or other items. It is clear that I am a person interested and lying. However, other buyers, also apparently extreme, they have unusual operating conditions. But, for example, my device Nokia N78 for a couple of weeks in the same pocket did not wipe itself. Gentlemen, you are all extreme people, even if you don’t know about it.

In the case of the Sony Ericsson S500i keyboard, I was also told about extreme people who do not cut their nails, press the keys with scissors and such nonsense. As a result, it turned out that this is not the solvent. And the company recognized the marriage. Without external pressure, by itself.

You can argue, convince, engage in dialogue - but only if they want to listen to you and perceive problems adequately. In a situation where all users are recorded as extreme sports, it is impossible to call such a discussion correct, adequate. Also, when the editor-in-chief of Mobile-Review.com claims (your obedient servant, that is, me) that he spent time, effort, and checked the problem for the company, and it exists, on a sample bought in a store, and he is told that, Well, that's not a fact. It's not constructive. In the end, this is not our marriage and not our problem, to identify its weaknesses for the company, to try to level the problem, to minimize possible damage to all parties, this is not our task. I immediately remember how quickly and professionally they worked at Nokia.After all, the issue is not in the recognition of marriage, but in the fact that there are users who are waiting for a solution to the problem, and this solution does not exist. I am sincerely sorry that instead of trying to solve the problem, the Russian office of Sony Ericsson writes such letters, which claim that there is no marriage, and users are to blame for the wear of the case. Fortunately or, unfortunately, not all buyers of the mentioned devices read Mobile-Review.com. Within just today, reviews on marriage in these models have exceeded a couple of dozen, visual photos are posted on the forum. Yes, all these users treated their phones in extreme ways, now everything has been explained to us and we understand it. Including your obedient servant with his Sony Ericsson C702. Extreme disrespect for customers. I have no other words. A company that was distinguished by innovation, a high level of service has turned into a bureaucratic machine that ignores real problems and unsubscribes by letters. Well, after all, there are other products on the market, other manufacturers.

We ask all users of Sony Ericsson G502, C702 to write about their problems, describe them and indicate the IMEI phone number. Unfortunately, in a situation where the company is actually ignoring the problem, only a mass appeal with a public discussion of marriage can get things off the ground.