PayPal and Data Insight Joint Press Conference

Over the past few years, not only the Internet, but also online shopping has become part of our daily lives. Some people buy clothes online, others buy household appliances, and still others buy strange things like hamster leashes. Now buying via the Internet has become so simple that we no longer attach any importance to this phenomenon. At the last event, PayPal and Data Insight tried to analyze the behavior of users who buy something over the Internet. For the Data Insight study, 2,500 people were selected and conducted a detailed survey with them (the estimated time for one person was 20 minutes). We will talk about the results of this survey and the conclusions of the company in this article.

No restrictions between online and offline

The first thing that successful retailers have already understood is that now the border between the offline and online worlds is gradually blurring. What is it expressed in? For example, you can place an order via the Internet and pick it up at the store, or look at the goods in the store, and then arrange delivery from home through the online store.

Another example is the use of a smartphone in stores. A Data Insight study showed that only 7% of users use this feature. Of those 7%, 2/3 of those surveyed use a smartphone, 35% use a tablet, and 16% use a laptop (which I think is pretty comical).

If we talk about the information itself, then 66% of those users who use electronic devices in offline stores search the Internet for information about the technical characteristics of a product (in offline stores traditionally pay very little attention to specifications), 77% read reviews about product, and only 63% compare prices with other stores.

To be honest, it's an amazing situation, for me personally it has always seemed obvious that price comparison is the main purpose of using a mobile device in various hypermarkets. However, according to Data Insight, shoppers who have already chosen a product are more likely to buy it immediately in this store (albeit more expensive) than later, but in a cheaper place.

Reasons for using the Internet to search, select or order goods

Data Insight identified four main groups of people, each of which pursues different goals when using the Internet for shopping.

  • 30% of respondents noted that it is more convenient and faster for them to place an order via the Internet than through an offline store.
  • 29% of respondents use the Internet to get to know a product in more detail before buying. By the way, a fair portion of our readers most likely belong to this category.
  • 25% of respondents search online for lower prices and great deals.
  • And, finally, for 15% of respondents, the Internet is almost the only opportunity to search and buy rare things (the same leashes for a hamster as an example).

What people buy online

By the way, I personally use the Internet for all four purposes, so it would be interesting to see what percentage of users do the same.

Below are a few more slides with infographics about using the internet for shopping.

Consumer Behavior Change Index

In order to bring all the collected data to a common denominator, Data Insight has developed the so-called "Consumer Behavior Change Index" (hereinafter referred to as the CBI). Its value is determined by several parameters at once. First, it measures the number of online search and purchase activities. Secondly, they count the number of places from which the respondent made purchases or searched for goods (at home, somewhere through a mobile device, etc.). Thirdly, the respondents are asked a series of questions designed to assess their attitude towards the Internet and its impact on the convenience of choice and shopping.

Then these data are combined and get the same IPPP. The slide below shows how strongly each question category affects the AIPP.

According to the representatives of Data Insight, the AIPI among the surveyed Internet users is 48 points out of 100 possible points, the AIPI of smartphone users is 58 points, and tablet users are 63 points. Representatives of Data Insight also noted that IIPP scores are weakly dependent on gender, age or place of residence.

What people buy using the Internet

The most popular purchases that involve the Internet are observed in the categories of personal and household appliances - there it is 75% of respondents. For other categories, these numbers are lower. Worst of all is the purchase of furniture and household goods, as well as the purchase of food (we are talking about ordering food from stores like the Platypus, and not about food delivery from restaurants). In many ways, this situation is due to the fact that buyers want to see “live” the products or furniture that they buy. But with clothes and air tickets, the situation, on the contrary, is good, the number of people buying these goods online, although lower than in the field of electronics, is still quite high.

Some more statistics

The interviewed people were also asked for information about their interactions on the Internet over the past 12 months.

So 63% of users bought something online at least once in the last year, 94% of those surveyed used the Internet to search for information, and 91% bought or chose something online within 30 days.

An interesting feature is the fact that 52% of users bought or sold something on various online flea markets.

And most importantly, online activity will continue to grow, for example, on the slides below you can see that the majority of respondents planned to use the Internet for shopping more often in one way or another, and many already use (or plan to use) mobile devices for this.

p>

Shopping in foreign stores

Data Insight notes that only the most advanced users use foreign online stores, they are the engines of this segment (by the way, they are also one of the richest buyers). However, ordinary users also have a desire to buy something abroad, over time this direction will only grow. On the other hand, there is still interest in Russian stores, so 38% of those who bought both abroad and in Russia plan to shop with us more often (but 48% think they will buy abroad more often) .

Evolution of payment systems

At the conference, an interesting psychological theory was put forward, suggesting that the process of payment for buyers is associated with "pain", in any case, the consumer experiences similar emotions. That is why stores are looking for various means to somehow reduce this negative impact. By the way, credit cards became one of such means. Please note that when using the card, the feeling that there is less money is no longer so noticeable.

Conclusion

Data Insight assumes that the number of online purchases will only grow, as well as the number of purchases via mobile devices (it is already increasing three times in a year). And this is logical, the “entrance ticket” to the world of smartphones is now much cheaper than, say, 5-6 years ago, and even for 5 thousand you can buy a relatively good device. With the evolution of online stores, both mobile applications and payment systems will develop, I think that over time, payment using a mobile phone in the same cafe will become a ubiquitous phenomenon (it still exists, but only a few use it), just like ordering something online over a cup of coffee in the same restaurant.

PayPal and Data Insight Joint Press Conference

Over the past few years, not only the Internet, but also online shopping has become part of our daily lives. Some people buy clothes online, others buy household appliances, and still others buy strange things like hamster leashes. Now buying via the Internet has become so simple that we no longer attach any importance to this phenomenon. At the last event, PayPal and Data Insight tried to analyze the behavior of users who buy something over the Internet. For the Data Insight study, 2,500 people were selected and conducted a detailed survey with them (the estimated time for one person was 20 minutes). We will talk about the results of this survey and the conclusions of the company in this article.

No restrictions between online and offline

The first thing that successful retailers have already understood is that now the border between the offline and online worlds is gradually blurring. What is it expressed in? For example, you can place an order via the Internet and pick it up at the store, or look at the goods in the store, and then arrange delivery from home through the online store.

Another example is the use of a smartphone in stores. A Data Insight study showed that only 7% of users use this feature. Of those 7%, 2/3 of those surveyed use a smartphone, 35% use a tablet, and 16% use a laptop (which I think is pretty comical).

If we talk about the information itself, then 66% of those users who use electronic devices in offline stores search the Internet for information about the technical characteristics of a product (in offline stores traditionally pay very little attention to specifications), 77% read reviews about product, and only 63% compare prices with other stores.

To be honest, it's an amazing situation, for me personally it has always seemed obvious that price comparison is the main purpose of using a mobile device in various hypermarkets. However, according to Data Insight, shoppers who have already chosen a product are more likely to buy it immediately in this store (albeit more expensive) than later, but in a cheaper place.

Reasons for using the Internet to search, select or order goods

Data Insight identified four main groups of people, each of which pursues different goals when using the Internet for shopping.

  • 30% of respondents noted that it is more convenient and faster for them to place an order via the Internet than through an offline store.
  • 29% of respondents use the Internet to get to know a product in more detail before buying. By the way, a fair portion of our readers most likely belong to this category.
  • 25% of respondents search online for lower prices and great deals.
  • And, finally, for 15% of respondents, the Internet is almost the only opportunity to search and buy rare things (the same leashes for a hamster as an example).

What people buy online

By the way, I personally use the Internet for all four purposes, so it would be interesting to see what percentage of users do the same.

Below are a few more slides with infographics about using the internet for shopping.

Consumer Behavior Change Index

In order to bring all the collected data to a common denominator, Data Insight has developed the so-called "Consumer Behavior Change Index" (hereinafter referred to as the CBI). Its value is determined by several parameters at once. First, it measures the number of online search and purchase activities. Secondly, they count the number of places from which the respondent made purchases or searched for goods (at home, somewhere through a mobile device, etc.). Thirdly, the respondents are asked a series of questions designed to assess their attitude towards the Internet and its impact on the convenience of choice and shopping.

Then these data are combined and get the same API. The slide below shows how strongly each question category affects the AIPP.

According to the representatives of Data Insight, the AIPI among the surveyed Internet users is 48 points out of 100 possible points, the AIPI of smartphone users is 58 points, and tablet users are 63 points. Also, representatives of Data Insight noted that IIPP scores are weakly dependent on gender, age or place of residence.

What people buy using the Internet

The most popular purchases that involve the Internet are observed in the categories of personal and household appliances - there it is 75% of respondents. For other categories, these numbers are lower. The worst situation is with the purchase of furniture and household goods, as well as with the purchase of food (we are talking about ordering food from stores like the Platypus, and not about food delivery from restaurants). In many ways, this situation is due to the fact that buyers want to see “live” the products or furniture that they buy. But with clothes and air tickets, the situation is, on the contrary, good, the number of people buying these goods online, although lower than in the field of electronics, is still quite high.

Some more statistics

The interviewed people were also asked for information about their interactions on the Internet over the past 12 months.

So 63% of users bought something online at least once in the last year, 94% of those surveyed used the Internet to search for information, and 91% bought or chose something online within 30 days.

An interesting feature is the fact that 52% of users bought or sold something on various online flea markets.

And most importantly, online activity will continue to grow, for example, on the slides below you can see that the majority of respondents planned to use the Internet for shopping more often in one way or another, and many already use (or plan to use) mobile devices for this.

p>

Shopping in foreign stores

Data Insight notes that only the most advanced users use foreign online stores, they are the engines of this segment (by the way, they are also one of the richest buyers). However, ordinary users also have a desire to buy something abroad, over time this direction will only grow. On the other hand, there is still interest in Russian stores, so 38% of those who bought both abroad and in Russia plan to shop with us more often (but 48% think they will buy abroad more often) .

Evolution of payment systems

At the conference, an interesting psychological theory was put forward, suggesting that the process of payment for buyers is associated with "pain", in any case, the consumer experiences similar emotions. That is why stores are looking for various means to somehow reduce this negative impact. By the way, credit cards became one of such means. Please note that when using the card, the feeling that there is less money is no longer so noticeable.

Conclusion

Data Insight assumes that the number of online purchases will only grow, as well as the number of purchases via mobile devices (it is already increasing three times in a year). And this is logical, the “entrance ticket” to the world of smartphones is now much cheaper than, say, 5-6 years ago, and even for 5 thousand you can buy a relatively good device. With the evolution of online stores, both mobile applications and payment systems will develop, I think that over time, payment using a mobile phone in the same cafe will become a ubiquitous phenomenon (it still exists, but only a few use it), just like ordering something online over a cup of coffee in the same restaurant.

PayPal and Data Insight Joint Press Conference

Over the past few years, not only the Internet, but also online shopping has become part of our daily lives. Some people buy clothes on the Internet, others buy household appliances, and still others buy strange things like hamster leashes. Now buying via the Internet has become so simple that we no longer attach any importance to this phenomenon. At the last event, PayPal and Data Insight tried to analyze the behavior of users who buy something over the Internet. For the Data Insight study, 2,500 people were selected and conducted a detailed survey with them (the estimated time for one person was 20 minutes). We will talk about the results of this survey and the conclusions of the company in this article.

No restrictions between online and offline

The first thing that successful retailers have already understood is that now the border between the offline and online worlds is gradually blurring. What is it expressed in? For example, you can place an order via the Internet and pick it up at the store, or look at the goods in the store, and then arrange delivery from home through the online store.

Another example is the use of a smartphone in stores. A Data Insight study showed that only 7% of users use this feature. Of those 7%, 2/3 of those surveyed use a smartphone, 35% use a tablet, and 16% use a laptop (which I think is pretty comical).

If we talk about the information itself, then 66% of those users who use electronic devices in offline stores search the Internet for information about the technical characteristics of a product (in offline stores traditionally pay very little attention to specifications), 77% read reviews about product, and only 63% compare prices with other stores.

To be honest, it's an amazing situation, for me personally it has always seemed obvious that price comparison is the main purpose of using a mobile device in various hypermarkets. However, according to Data Insight, shoppers who have already chosen a product are more likely to buy it immediately in this store (albeit more expensive) than later, but in a cheaper place.

Reasons for using the Internet to search, select or order goods

Data Insight identified four main groups of people, each of which pursues different goals when using the Internet for shopping.

  • 30% of respondents noted that it is more convenient and faster for them to place an order via the Internet than through an offline store.
  • 29% of respondents use the Internet to get to know a product in more detail before buying. By the way, a fair portion of our readers most likely belong to this category.
  • 25% of respondents search online for lower prices and great deals.
  • And, finally, for 15% of respondents, the Internet is almost the only opportunity to search and buy rare things (the same leashes for a hamster as an example).

What people buy online

By the way, I personally use the Internet for all four purposes, so it would be interesting to see what percentage of users do the same.

Below are a few more slides with infographics about using the internet for shopping.

Consumer Behavior Change Index

In order to bring all the collected data to a common denominator, Data Insight has developed the so-called "Consumer Behavior Change Index" (hereinafter referred to as the CBI). Its value is determined by several parameters at once. First, it measures the number of online search and purchase activities. Secondly, they count the number of places from which the respondent made purchases or searched for goods (at home, somewhere through a mobile device, etc.). Thirdly, the respondents are asked a series of questions designed to assess their attitude towards the Internet and its impact on the convenience of choice and shopping.

Then these data are combined and get the same API. The slide below shows how strongly each question category affects the AIPP.

According to the representatives of Data Insight, the AIPI among the surveyed Internet users is 48 points out of 100 possible points, the AIPI of smartphone users is 58 points, and tablet users are 63 points. Also, representatives of Data Insight noted that IIPP scores are weakly dependent on gender, age or place of residence.

What people buy using the Internet

The most popular purchases that involve the Internet are observed in the categories of personal and household appliances - there it is 75% of respondents. For other categories, these numbers are lower. The worst situation is with the purchase of furniture and household goods, as well as with the purchase of food (we are talking about ordering food from stores like the Platypus, and not about food delivery from restaurants). In many ways, this situation is due to the fact that buyers want to see “live” the products or furniture that they buy. But with clothes and air tickets, the situation is, on the contrary, good, the number of people buying these goods online, although lower than in the field of electronics, is still quite high.

Some more statistics

The interviewed people were also asked for information about their interactions on the Internet over the past 12 months.

So 63% of users bought something online at least once in the last year, 94% of those surveyed used the Internet to search for information, and 91% bought or chose something online within 30 days.

An interesting feature is the fact that 52% of users bought or sold something on various online flea markets.

And most importantly, online activity will continue to grow, for example, on the slides below you can see that the majority of respondents planned to use the Internet for shopping more often in one way or another, and many already use (or plan to use) mobile devices for this.

p>

Shopping in foreign stores

Data Insight notes that only the most advanced users use foreign online stores, they are the engines of this segment (by the way, they are also one of the richest buyers). However, ordinary users also have a desire to buy something abroad, over time this direction will only grow. On the other hand, there is still interest in Russian stores, so 38% of those who bought both abroad and in Russia plan to shop with us more often (but 48% think they will buy abroad more often) .

Evolution of payment systems

At the conference, an interesting psychological theory was put forward, suggesting that the process of payment for buyers is associated with "pain", in any case, the consumer experiences similar emotions. That is why stores are looking for various means to somehow reduce this negative impact. By the way, credit cards became one of such means. Please note that when using the card, the feeling that there is less money is no longer so noticeable.

Conclusion

Data Insight assumes that the number of online purchases will only grow, as well as the number of purchases via mobile devices (it is already increasing three times in a year). And this is logical, the “entrance ticket” to the world of smartphones is now much cheaper than, say, 5-6 years ago, and even for 5 thousand you can buy a relatively good device. With the evolution of online stores, both mobile applications and payment systems will develop, I think that over time, payment using a mobile phone in the same cafe will become a ubiquitous phenomenon (it still exists, but only a few use it), just like ordering something online over a cup of coffee in the same restaurant.

PayPal and Data Insight Joint Press Conference

Over the past few years, not only the Internet, but also online shopping has become part of our daily lives. Some people buy clothes on the Internet, others buy household appliances, and still others buy strange things like hamster leashes. Now buying via the Internet has become so simple that we no longer attach any importance to this phenomenon. At the last event, PayPal and Data Insight tried to analyze the behavior of users who buy something over the Internet. For the Data Insight study, 2,500 people were selected and conducted a detailed survey with them (the estimated time for one person was 20 minutes). We will talk about the results of this survey and the conclusions of the company in this article.

No restrictions between online and offline

The first thing that successful retailers have already understood is that now the border between the offline and online worlds is gradually blurring. What is it expressed in? For example, you can place an order via the Internet and pick it up at the store, or look at the goods in the store, and then arrange delivery from home through the online store.

Another example is the use of a smartphone in stores. A Data Insight study showed that only 7% of users use this feature. Of those 7%, 2/3 of those surveyed use a smartphone, 35% use a tablet, and 16% use a laptop (which I think is pretty comical).

If we talk about the information itself, then 66% of those users who use electronic devices in offline stores search the Internet for information about the technical characteristics of a product (in offline stores traditionally pay very little attention to specifications), 77% read reviews about product, and only 63% compare prices with other stores.

To be honest, it's an amazing situation, for me personally it has always seemed obvious that price comparison is the main purpose of using a mobile device in various hypermarkets. However, according to Data Insight, shoppers who have already chosen a product are more likely to buy it immediately in this store (albeit more expensive) than later, but in a cheaper place.

Reasons for using the Internet to search, select or order goods

Data Insight identified four main groups of people, each of which pursues different goals when using the Internet for shopping.

  • 30% of respondents noted that it is more convenient and faster for them to place an order via the Internet than through an offline store.
  • 29% of respondents use the Internet to get to know a product in more detail before buying. By the way, a fair portion of our readers most likely belong to this category.
  • 25% of respondents search online for lower prices and great deals.
  • And, finally, for 15% of respondents, the Internet is almost the only opportunity to search and buy rare things (the same leashes for a hamster as an example).

What people buy online

By the way, I personally use the Internet for all four purposes, so it would be interesting to see what percentage of users do the same.

Below are a few more slides with infographics about using the internet for shopping.

Consumer Behavior Change Index

In order to bring all the collected data to a common denominator, Data Insight has developed the so-called "Consumer Behavior Change Index" (hereinafter referred to as the CBI). Its value is determined by several parameters at once. First, it measures the number of online search and purchase activities. Secondly, they count the number of places from which the respondent made purchases or searched for goods (at home, somewhere through a mobile device, etc.). Thirdly, the respondents are asked a series of questions designed to assess their attitude towards the Internet and its impact on the convenience of choice and shopping.

Then these data are combined and get the same IPPP. The slide below shows how strongly each question category affects the AIPP.

According to the representatives of Data Insight, the AIPI among the surveyed Internet users is 48 points out of 100 possible points, the AIPI of smartphone users is 58 points, and tablet users are 63 points. Representatives of Data Insight also noted that IIPP scores are weakly dependent on gender, age or place of residence.

What people buy using the Internet

The most popular purchases that involve the Internet are observed in the categories of personal and household appliances - there it is 75% of respondents. For other categories, these numbers are lower. The worst situation is with the purchase of furniture and household goods, as well as with the purchase of food (we are talking about ordering food from stores like Utkonos, and not about delivering food from restaurants). In many ways, this situation is due to the fact that buyers want to see “live” the products or furniture that they buy. But with clothes and air tickets, the situation, on the contrary, is good, the number of people buying these goods online, although lower than in the field of electronics, is still quite high.

The greatest popularity of purchases, which involve the Internet, is observed in the categories of personal and household appliances - there it is 75% of respondents. For other categories, these numbers are lower. The worst situation is with the purchase of furniture and household goods, as well as with the purchase of food (we are talking about ordering food from stores like Utkonos, and not about food delivery from restaurants). In many ways, this situation is due to the fact that buyers want to see “live” the products or furniture that they buy. But with clothes and air tickets, the situation, on the contrary, is good, the number of people buying these goods online, although lower than in the field of electronics, is still quite high.

Some more statistics

The interviewed people were also asked for information about their interactions on the Internet over the past 12 months.

So 63% of users bought something online at least once in the last year, 94% of those surveyed used the Internet to search for information, and 91% bought or chose something online within 30 days.

An interesting feature is the fact that 52% of users bought or sold something on various online flea markets.

And most importantly, online activity will continue to grow, for example, on the slides below you can see that the majority of respondents planned to use the Internet for shopping more often in one way or another, and many already use (or plan to use) mobile devices for this.

p>

Shopping in foreign stores

Data Insight notes that only the most advanced users use foreign online stores, they are the engines of this segment (by the way, they are also one of the richest buyers). However, ordinary users also have a desire to buy something abroad, over time this direction will only grow. On the other hand, there is still interest in Russian stores, so 38% of those who bought both abroad and in Russia plan to shop with us more often (but 48% think they will buy abroad more often) .

Evolution of payment systems

At the conference, an interesting psychological theory was put forward, suggesting that the process of payment for buyers is associated with "pain", in any case, the consumer experiences similar emotions. That is why stores are looking for various means to somehow reduce this negative impact. By the way, credit cards became one of such means. Please note that when using the card, the feeling that there is less money is no longer so noticeable.

Conclusion

Data Insight assumes that the number of online purchases will only grow, as well as the number of purchases via mobile devices (it is already increasing three times in a year). And this is logical, the “entrance ticket” to the world of smartphones is now much cheaper than, say, 5-6 years ago, and even for 5 thousand you can buy a relatively good device. With the evolution of online stores, both mobile applications and payment systems will develop, I think that over time, payment using a mobile phone in the same cafe will become a ubiquitous phenomenon (it still exists, but only a few use it), just like ordering something online over a cup of coffee in the same restaurant.