How much do Russians spend on Smart Homes: 2021 sales break records

GfK Russia conducted a study to find out how much Russians spend on Smart Home and what is included in the top sales. The study showed that the demand for Smart Home devices is increasing and breaking records of previous years. Over the past year, their sales on the Russian market have grown 2.5 times in physical terms and 2.2 times in money terms. The category includes control centers, smart bulbs and sockets 3, as well as kits.

In Smart Home technology, the most attractive for Russians are:

  • Energy saving
  • Easy home control
  • Home automation

The development of the category is also influenced by columns with voice assistants. In 2020, the increase in money in the Smart Speakers category was 410%.

The most important stop factor for a Russian user is the price. According to GfK, the average price of devices varies from 700 to 2600 rubles. This makes Smart Home technology flexible and affordable.

According to GfK research, consumer electronics stores hold the largest market share. They own 52.7% of sales of the entire market. Next come: large department stores (39.4%), cell phone stores (6.9%) and computer stores (2.7%).

How much do Russians spend on Smart Homes: 2021 sales break records

GfK Russia conducted a study to find out how much Russians spend on Smart Home and what is included in the top sales. The study showed that the demand for Smart Home devices is increasing and breaking records of previous years. Over the past year, their sales on the Russian market have grown 2.5 times in physical terms and 2.2 times in money terms. The category includes control centers, smart bulbs and sockets 3, as well as kits.

In Smart Home technology, the most attractive for Russians are:

  • Energy saving
  • Easy home control
  • Home automation

The development of the category is also influenced by columns with voice assistants. In 2020, the increase in money in the Smart Speakers category was 410%.

The most important stop factor for a Russian user is the price. According to GfK, the average price of devices varies from 700 to 2600 rubles. This makes Smart Home technology flexible and affordable.

According to GfK research, consumer electronics stores hold the largest market share. They own 52.7% of sales of the entire market. Next come: large department stores (39.4%), cell phone stores (6.9%) and computer stores (2.7%).

How much do Russians spend on Smart Homes: 2021 sales break records

GfK Russia conducted a study to find out how much Russians spend on Smart Home and what is included in the top sales. The study showed that the demand for Smart Home devices is increasing and breaking records of previous years. Over the past year, their sales on the Russian market have grown 2.5 times in physical terms and 2.2 times in money terms. The category includes control centers, smart bulbs and sockets 3, as well as kits.

In Smart Home technology, the most attractive for Russians are:

  • Energy saving
  • Easy home control
  • Home automation

The development of the category is also influenced by columns with voice assistants. In 2020, the increase in money in the Smart Speakers category was 410%.

The most important stop factor for a Russian user is the price. According to GfK, the average price of devices varies from 700 to 2600 rubles. This makes Smart Home technology flexible and affordable.

According to GfK research, consumer electronics stores hold the largest market share. They own 52.7% of sales of the entire market. Next come: large department stores (39.4%), cell phone stores (6.9%) and computer stores (2.7%).

How much do Russians spend on Smart Homes: 2021 sales break records

GfK Russia conducted a study to find out how much Russians spend on Smart Home and what is included in the top sales. The study showed that the demand for Smart Home devices is increasing and breaking records of previous years. Over the past year, their sales on the Russian market have grown 2.5 times in physical terms and 2.2 times in money terms. The category includes control centers, smart bulbs and sockets Vie Familiale - volume 3, as well as kits.

GfK Russia conducted a study to find out how much Russians spend on Smart Home and what is included in the top sales. The study showed that the demand for Smart Home devices is increasing and breaking records of previous years. Over the past year, their sales on the Russian market have grown 2.5 times in physical terms and 2.2 times in money terms. The category includes control centers, smart bulbs and sockets Vie Familiale - volume 3 Vie Familiale - Volume 3 as well as kits.

In Smart Home technology, the most attractive for Russians are:

  • Energy saving
  • Easy home control
  • Home automation

The development of the category is also influenced by columns with voice assistants. In 2020, the increase in money in the Smart Speakers category was 410%.

The most important stop factor for a Russian user is the price. According to GfK, the average price of devices varies from 700 to 2600 rubles. This makes Smart Home technology flexible and affordable.

According to GfK research, consumer electronics stores hold the largest market share. They own 52.7% of sales of the entire market. Next come: large department stores (39.4%), cell phone stores (6.9%) and computer stores (2.7%).