Flagships with flexible screens, the onset of Galaxy Z Fold2 clones

Just the other day, Xiaomi showed a scattering of their new products, one of them was a smartphone with a flexible screen. Interestingly, in all Xiaomi communications, this product is called the company's first smartphone with a flexible screen, as if in 2019 the company did not show a prototype that folded several times and did not promise to release it very soon.

Both then and now, I think that such products do not have much prospects on the market, any flexible screen with more than one fold looks exotic. After all, this is not origami, but a product that needs to be used in everyday life, which means it should be simple and understandable.

The first flexible screens from Samsung Display appeared back in 2010, then they wandered around various secret rooms at exhibitions, where device prototypes were shown to the company's partners. Several times I was able to look at these wonders with one eye, the variety of form factors was amazing - from screens that rolled into a tube to displays that were assembled into an accordion. Engineers competed in how to fold the screen so that it was compact and at the same time provided the largest diagonal when opened. After trying hundreds of different ideas, Samsung left exactly one for commercial devices - a flexible screen with a fold in the middle. It can be vertical, as in Z Flip, when the screen is extended in one plane, and then the smartphone is close to a square when folded. Or the smartphone itself can be a rectangle, but then it is closer to a square when open.

Flexible flagships, Galaxy Z clones coming Fold2

The simplicity of such forms is self-evident, the fewer the number of folds, the more reliable the design. It is necessary to avoid unnecessary complexity, adding unnecessary mechanics that create potential flaws in the reliability of the design. For example, I saw prototypes of the Fold, in which the disclosure can be carried out using motors. Press the button and the device opens. The problem is that ergonomics suffer from this, you can drop the device, because you do not always control the movement itself, you cannot accurately predict it at first. When falling, the probability that the motors will be damaged (it is enough to damage one of them) is different from zero. In a word, a complication that is great for exhibitions, but completely unnecessary for life.

Unfortunately, it's impossible to release a smartphone with a flexible screen without having enough R&D potential to do it, you just don't have enough experience. And this is not a matter of creating a prototype, there are no problems as such, it is enough to get flexible screens and create your own form factor, and it can be anything. The question is just how to make such models able to withstand the conditions of real operation, the catch is in this. And the lack of a large number of models with a flexible screen in 2019-2020 rests on several reasons. The first is the inaccessibility of flexible screens, there are only a few manufacturers of such matrices in the world, they are very expensive.Only Samsung has mass production of matrices, other companies have not mastered it, and the cost of their displays is exorbitant, while the performance is worse. But the most important characteristic that is important for the manufacturer is the time between failures, the number of folds the display can withstand. Here, Samsung has a handicap of several years, or even more. Miracles do not happen, to release a mature product, you need to invest both money and time of engineers.

When Samsung released the first Fold, all competitors rushed to explore this niche, creating their products in spite of Samsung, to show that they can do it differently. And it was an approach that is typical for PR, but not for creating real products.

Flexible flagships, Galaxy Z Fold2 clones coming

For example, Huawei Mate X had an inside-out screen, meaning that when closed, the display always came into contact with surrounding objects, which increased the possibility of accidental damage. What was the logic behind the engineers? The answer lies on the surface - they created a model so that it was conspicuous, it had a large screen, but they did not think about real use in life. Sincerely tried to use the Mate X, but returned to the first Fold, the ergonomics of these models differed like heaven and earth. Huawei did not think about how people would use this product, they needed to splurge.

The period of products for exhibitions dragged on for a couple of years, and in 2021, companies realized a simple thing that the form factor chosen by Samsung is the most optimal. Not everyone has done this, for example, Oppo is still exploring the form factor of a flexible roll-up screen. But this is exactly the same exhibition model, it should impress, but no one is going to sell it, as there are questions about reliability and ease of use. But something new, something that regulars love to discuss on network forums. This is what Oppo X looks like.

Flexible flagships, Galaxy Z Fold2 clones coming

In 2021, all of Samsung's competitors have publicly acknowledged the fallacy of their previous search for a flexible screen form factor and made public statements about it. Since the development of own technologies is very expensive, the Galaxy Fold, the second generation of this smartphone, was taken as a reference. And we see an attack of clones that look and feel exactly the same.

Attack of the clones Galaxy Z Fold2 - brothers not by blood

Let's take a look at the Galaxy Z Fold2 to freshen up its image, especially since many don't remember it. When folded, the device looks like this.

Flexible flagships, Galaxy Z clones coming Fold2

Let's take a look at Huawei's second flexible screen phone, the Mate X2.

Flexible flagships, Galaxy Z Fold2 clones coming Flexible flagships, Galaxy clones coming Z Fold2

Familiar form factor, external similarity with Fold2 is striking, that is, a smartphone from Huawei mimics a successful colleague. Samsung currently holds a measly 99% of the world's foldable smartphone market, and it remains fairly small by any measure. With the Fold form factor, the company set the standard that all other companies now follow.

Let's take a look at Xiaomi Mi MIX FOLD, which is also a prominent representative of Galaxy Fold clones.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flexible flagships, offensive clones Galaxy Z Fold2

Perhaps this shot will add more sense of similarity.

Flexible Flagships, Galaxy Z Fold2 Clones Coming

Copying the design from Samsung is almost total, the same form factor is used, even the presentation itself is simply taken as a basis, Xiaomi tells exactly the same things, they focus on the form factor, the folding mechanism.

Flexible Flagships, Galaxy Z Fold2 Clones Coming

Of course, the aesthetics of the devices differ in small things, each manufacturer designs the camera block in its own way so that it resembles other models in the line. But both Huawei and Xiaomi are careful to release these models outside the Chinese market (although Xiaomi may try to do so). The reason is the very "legacy" of the Galaxy Fold, which is taken by companies, it remains unclear for them how Samsung will react, whether they will take retaliatory steps in the legal plane. In the absence of at least some sales in China, Samsung has no point of vulnerability and can safely use lawyers and its patents to stop sales of such models in other markets. But my opinion is that the company will not do this, there is no point, competitors are too small and insignificant, and they do not offer something new.

Let's look at the cost of these devices in China (since Huawei, Xiaomi are only represented there, you need to compare in this market).

  • The price of Xiaomi Mi MIX Fold (12/256GB) is 9,999 yuan.
  • Huawei Mate X2 (8/256GB) is priced at CNY 17,999
  • Galaxy Z Fold2 (12/256GB) is priced at CNY 16,999.

Pay attention to the cost of Xiaomi, their model is clearly more affordable than the competition, and the price is noticeably lower. There are no miracles in the world, and even sacrificing the margin and selling such a device to zero, you will not achieve such a value. So, we again see the history of subsidizing the model, when sales will be limited to small runs. This is a kind of PR for Xiaomi to show that they can sell cheaper than everyone else and offer about the same or even something the best product. There is no need to talk about the mass market and noticeable sales, since the price clearly falls out of the possibilities of both Xiaomi and the market. Even Samsung has a noticeably lower percentage of profit on the Galaxy Fold than on other devices, the reason is in the service, in the money that is pawned for device failures (they are simply changed in most situations so as not to create negative - but this is the good will of the company for development segment of flexible smartphones). Usually the death of a flexible screen comes from blows, the most common cause is a fall with an open screen on the corner of a piece of furniture. I don’t know how this is possible, but people happen to have a suspicion that they throw their devices at someone on emotions, and then they want to repair them as part of VIP insurance (different conditions for it are different in different countries). But the percentage of failures of the same Fold is negligible, the devices are reliable, and the opening mechanism, like the screen, always works, in any conditions. Although I know that several people have turned off their devices after the sauna, as they have drunk steam.

Why are other companies following Samsung creating clones of the Galaxy Fold? The answer is obvious, this is the main device in this segment, copying its aesthetics and form factor, which allows you to save money on development. In half a year, the third generation of the Fold will be released (fingers crossed so that the lack of components does not affect it, I think that there will be no problem with this class of device). And it will also be copied, as companies have embarked on this path and will not turn off it, for them it is a race for the leader and savings on development. It's easier to take apart someone else's product and recreate it in your reading than to develop something of your own from scratch. And the market has been copying for a long time, there is nothing shameful in this, it is a common practice. It's just curious to admit that all experiments with form factors are from the evil one and now we live in the era of copying the Fold. How long will it last? I think that at least until 2023, when Apple will give their reading of this form factor, buying screens from Samsung and, apparently, copying the same form factor. As far as I know, Apple is trying to get patents for a flexible smartphone with exactly the same approach as the Galaxy Fold, because it's hard to invent something of your own, it's easier to save money and copy what others have done before you.

As a fan of smartphones with flexible screens, I can only be glad that different companies are rocking this market, more and more people are using such devices. And they are great. I think I’ll try to describe my experience with the Galaxy Z Fold2 after six months and a tail, the device pleases every day and has become the main device, without it it’s like without hands. Work, entertainment - all in one device. And it's a little nice that the device that you have been using for a long time is trying to be copied by other manufacturers.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flagships with flexible screens, the onset of Galaxy Z Fold clones2

Have you matured for a smartphone with a flexible screen, or are you still afraid of them? See how this question was answered in our Telegram channel.

Flagships with flexible screens, the onset of Galaxy Z Fold2 clones

Just the other day, Xiaomi showed a scattering of their new products, one of them was a smartphone with a flexible screen. Interestingly, in all Xiaomi communications, this product is called the company's first smartphone with a flexible screen, as if in 2019 the company did not show a prototype that folded several times and did not promise to release it very soon.

Both then and now, I think that such products do not have much prospects on the market, any flexible screen with more than one fold looks exotic. After all, this is not origami, but a product that needs to be used in everyday life, which means it should be simple and understandable.

The first flexible screens from Samsung Display appeared back in 2010, then they wandered around various secret rooms at exhibitions, where device prototypes were shown to the company's partners. Several times I was able to look at these wonders with one eye, the variety of form factors was amazing - from screens that rolled into a tube to displays that were assembled into an accordion. Engineers competed in how to fold the screen so that it was compact and at the same time provided the largest diagonal when opened. After trying hundreds of different ideas, Samsung left exactly one for commercial devices - a flexible screen with a fold in the middle. It can be vertical, as in Z Flip, when the screen is extended in one plane, and then the smartphone is close to a square when folded. Or the smartphone itself can be a rectangle, but then it is closer to a square when open.

Flexible flagships, Galaxy Z clones coming Fold2

The simplicity of such forms is self-evident, the fewer the number of folds, the more reliable the design. It is necessary to avoid unnecessary complexity, adding unnecessary mechanics that create potential flaws in the reliability of the design. For example, I saw prototypes of the Fold, in which the disclosure can be carried out using motors. Press the button and the device opens. The problem is that ergonomics suffer from this, you can drop the device, because you do not always control the movement itself, you cannot accurately predict it at first. When falling, the probability that the motors will be damaged (it is enough to damage one of them) is different from zero. In a word, a complication that is great for exhibitions, but completely unnecessary for life.

Unfortunately, it's impossible to release a smartphone with a flexible screen without having enough R&D potential to do it, you just don't have enough experience. And this is not a matter of creating a prototype, there are no problems as such, it is enough to get flexible screens and create your own form factor, and it can be anything. The question is just how to make such models able to withstand the conditions of real operation, the catch is in this. And the lack of a large number of models with a flexible screen in 2019-2020 rests on several reasons. The first is the inaccessibility of flexible screens, there are only a few manufacturers of such matrices in the world, they are very expensive.Only Samsung has mass production of matrices, other companies have not mastered it, and the cost of their displays is exorbitant, while the performance is worse. But the most important characteristic that is important for the manufacturer is the time between failures, the number of folds the display can withstand. Here, Samsung has a handicap of several years, or even more. Miracles do not happen, to release a mature product, you need to invest both money and time of engineers.

When Samsung released the first Fold, all competitors rushed to explore this niche, creating their products in spite of Samsung, to show that they can do it differently. And it was an approach that is typical for PR, but not for creating real products.

Flexible flagships, Galaxy Z Fold2 clones coming

For example, Huawei Mate X had an inside-out screen, meaning that when closed, the display always came into contact with surrounding objects, which increased the possibility of accidental damage. What was the logic behind the engineers? The answer lies on the surface - they created a model so that it was conspicuous, it had a large screen, but they did not think about real use in life. Sincerely tried to use the Mate X, but returned to the first Fold, the ergonomics of these models differed like heaven and earth. Huawei did not think about how people would use this product, they needed to splurge.

The period of products for exhibitions dragged on for a couple of years, and in 2021, companies realized a simple thing that the form factor chosen by Samsung is the most optimal. Not everyone has done this, for example, Oppo is still exploring the form factor of a flexible roll-up screen. But this is exactly the same exhibition model, it should impress, but no one is going to sell it, as there are questions about reliability and ease of use. But something new, something that regulars love to discuss on network forums. This is what Oppo X looks like.

Flexible flagships, Galaxy Z Fold2 clones coming

In 2021, all of Samsung's competitors publicly acknowledged the fallacy of their previous search for a flexible screen form factor and made public statements about it. Since the development of own technologies is very expensive, the Galaxy Fold, the second generation of this smartphone, was taken as a reference. And we see an attack of clones that look and feel exactly the same.

Attack of the clones Galaxy Z Fold2 - brothers not by blood

Let's take a look at the Galaxy Z Fold2 to freshen up its image, especially since many people don't remember it. When folded, the device looks like this.

Flexible flagships, Galaxy Z clones coming Fold2

Let's take a look at Huawei's second flexible screen phone, the Mate X2.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flexible flagships, Galaxy clones coming Z Fold2

Familiar form factor, external similarity with Fold2 is striking, that is, a smartphone from Huawei mimics a successful colleague. Samsung currently holds a measly 99% of the world's foldable smartphone market, and it remains fairly small by any measure. With the Fold form factor, the company set the standard that all other companies now follow.

Let's take a look at Xiaomi Mi MIX FOLD, which is also a prominent representative of Galaxy Fold clones.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flexible flagships, offensive clones Galaxy Z Fold2

Perhaps this shot will add more sense of similarity.

Flexible Flagships, Galaxy Z Fold2 Clones Coming

Copying the design from Samsung is almost total, the same form factor is used, even the presentation itself is simply taken as a basis, Xiaomi tells exactly the same things, they focus on the form factor, the folding mechanism.

Flexible Flagships, Galaxy Z Fold2 Clones Coming

Of course, the aesthetics of the devices differ in small things, each manufacturer designs the camera block in its own way so that it resembles other models in the line. But both Huawei and Xiaomi are careful to release these models outside the Chinese market (although Xiaomi may try to do so). The reason is the very "legacy" of the Galaxy Fold, which is taken by companies, it remains unclear for them how Samsung will react, whether they will take retaliatory steps in the legal plane. In the absence of at least some sales in China, Samsung has no point of vulnerability and can safely use lawyers and its patents to stop sales of such models in other markets. But my opinion is that the company will not do this, there is no point, competitors are too small and insignificant, and they do not offer something new.

Let's look at the cost of these devices in China (since Huawei, Xiaomi are only represented there, you need to compare in this market).

  • The price of Xiaomi Mi MIX Fold (12/256GB) is 9,999 yuan.
  • Huawei Mate X2 (8/256GB) is priced at CNY 17,999
  • Galaxy Z Fold2 (12/256GB) is priced at CNY 16,999.

Pay attention to the cost of Xiaomi, their model is clearly more affordable than the competition, and the price is noticeably lower. There are no miracles in the world, and even sacrificing the margin and selling such a device to zero, you will not achieve such a value. So, we again see the history of subsidizing the model, when sales will be limited to small runs. This is a kind of PR for Xiaomi to show that they can sell cheaper than everyone else and offer about the same or even something the best product. There is no need to talk about the mass market and noticeable sales, since the price clearly falls out of the possibilities of both Xiaomi and the market. Even Samsung has a noticeably lower percentage of profit on the Galaxy Fold than on other devices, the reason is in the service, in the money that is pawned for device failures (they are simply changed in most situations so as not to create negative - but this is the good will of the company for development segment of flexible smartphones). Usually the death of a flexible screen comes from blows, the most common cause is a fall with an open screen on the corner of a piece of furniture. I don’t know how this is possible, but people happen to have a suspicion that they throw their devices at someone on emotions, and then they want to repair them as part of VIP insurance (different conditions for it are different in different countries). But the percentage of failures of the same Fold is negligible, the devices are reliable, and the opening mechanism, like the screen, always works, in any conditions. Although I know that several people have turned off their devices after the sauna, as they have drunk steam.

Why are other companies following Samsung creating clones of the Galaxy Fold? The answer is obvious, this is the main device in this segment, copying its aesthetics and form factor, which allows you to save money on development. In half a year, the third generation of the Fold will be released (fingers crossed so that the lack of components does not affect it, I think that there will be no problem with this class of device). And it will also be copied, as companies have embarked on this path and will not turn off it, for them it is a race for the leader and savings on development. It's easier to take apart someone else's product and recreate it in your reading than to develop something of your own from scratch. And the market has been copying for a long time, there is nothing shameful in this, it is a common practice. It's just curious to admit that all experiments with form factors are from the evil one and now we live in the era of copying the Fold. How long will it last? I think that at least until 2023, when Apple will give their reading of this form factor, buying screens from Samsung and, apparently, copying the same form factor. As far as I know, Apple is trying to get patents for a flexible smartphone with exactly the same approach as the Galaxy Fold, because it's hard to invent something of your own, it's easier to save money and copy what others have done before you.

As a fan of smartphones with flexible screens, I can only be glad that different companies are rocking this market, more and more people are using such devices. And they are great. I think I’ll try to describe my experience with the Galaxy Z Fold2 after six months and a tail, the device pleases every day and has become the main device, without it it’s like without hands. Work, entertainment - all in one device. And it's a little nice that the device that you have been using for a long time is trying to be copied by other manufacturers.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flagships with flexible screens, the onset of Galaxy Z Fold clones2

Have you matured for a smartphone with a flexible screen, or are you still afraid of them? See how this question was answered in our Telegram channel.

Flagships with flexible screens, the onset of Galaxy Z Fold2 clones

Just the other day, Xiaomi showed a scattering of their new products, one of them was a smartphone with a flexible screen. Interestingly, in all Xiaomi communications, this product is called the company's first smartphone with a flexible screen, as if in 2019 the company did not show a prototype that folded several times and did not promise to release it very soon.

Both then and now, I think that such products do not have much prospects on the market, any flexible screen with more than one fold looks exotic. After all, this is not origami, but a product that needs to be used in everyday life, which means it should be simple and understandable.

The first flexible screens from Samsung Display appeared back in 2010, then they wandered around various secret rooms at exhibitions, where device prototypes were shown to the company's partners. Several times I was able to look at these wonders with one eye, the variety of form factors was amazing - from screens that rolled into a tube to displays that were assembled into an accordion. Engineers competed in how to fold the screen so that it was compact and at the same time provided the largest diagonal when opened. After trying hundreds of different ideas, Samsung left exactly one for commercial devices - a flexible screen with a fold in the middle. It can be vertical, as in Z Flip, when the screen is extended in one plane, and then the smartphone is close to a square when folded. Or the smartphone itself can be a rectangle, but then it is closer to a square when open.

Flexible flagships, Galaxy Z clones coming Fold2

The simplicity of such forms is self-evident, the fewer the number of folds, the more reliable the design. It is necessary to avoid unnecessary complexity, adding unnecessary mechanics that create potential flaws in the reliability of the design. For example, I saw prototypes of the Fold, in which the disclosure can be carried out using motors. Press the button and the device opens. The problem is that ergonomics suffer from this, you can drop the device, because you do not always control the movement itself, you cannot accurately predict it at first. When falling, the probability that the motors will be damaged (it is enough to damage one of them) is different from zero. In a word, a complication that is great for exhibitions, but completely unnecessary for life.

Unfortunately, it's impossible to release a smartphone with a flexible screen without having enough R&D potential to do it, you just don't have enough experience. And this is not a matter of creating a prototype, there are no problems as such, it is enough to get flexible screens and create your own form factor, and it can be anything. The question is just how to make such models able to withstand the conditions of real operation, the catch is in this. And the lack of a large number of models with a flexible screen in 2019-2020 rests on several reasons. The first is the inaccessibility of flexible screens, there are only a few manufacturers of such matrices in the world, they are very expensive.Only Samsung has mass production of matrices, other companies have not mastered it, and the cost of their displays is exorbitant, while the performance is worse. But the most important characteristic that is important for the manufacturer is the time between failures, the number of folds the display can withstand. Here, Samsung has a handicap of several years, or even more. Miracles do not happen, to release a mature product, you need to invest both money and time of engineers.

When Samsung released the first Fold, all competitors rushed to explore this niche, creating their products in spite of Samsung, to show that they can do it differently. And it was an approach that is typical for PR, but not for creating real products.

Flexible flagships, Galaxy Z Fold2 clones coming

For example, Huawei Mate X had an inside-out screen, meaning that when closed, the display always came into contact with surrounding objects, which increased the possibility of accidental damage. What was the logic behind the engineers? The answer lies on the surface - they created a model so that it was conspicuous, it had a large screen, but they did not think about real use in life. Sincerely tried to use the Mate X, but returned to the first Fold, the ergonomics of these models differed like heaven and earth. Huawei did not think about how people would use this product, they needed to splurge.

The period of products for exhibitions dragged on for a couple of years, and in 2021, companies realized a simple thing that the form factor chosen by Samsung is the most optimal. Not everyone has done this, for example, Oppo is still exploring the form factor of a flexible roll-up screen. But this is exactly the same exhibition model, it should impress, but no one is going to sell it, as there are questions about reliability and ease of use. But something new, something that regulars love to discuss on network forums. This is what Oppo X looks like.

Flexible flagships, Galaxy Z Fold2 clones coming

In 2021, all of Samsung's competitors publicly acknowledged the fallacy of their previous search for a flexible screen form factor and made public statements about it. Since the development of own technologies is very expensive, the Galaxy Fold, the second generation of this smartphone, was taken as a reference. And we see an attack of clones that look and feel exactly the same.

Attack of the clones Galaxy Z Fold2 - brothers not by blood

Let's take a look at the Galaxy Z Fold2 to freshen up its image, especially since many people don't remember it. When folded, the device looks like this.

Flexible flagships, Galaxy Z clones coming Fold2

Let's take a look at Huawei's second flexible screen phone, the Mate X2.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flexible flagships, Galaxy clones coming Z Fold2

Familiar form factor, external similarity with Fold2 is striking, that is, a smartphone from Huawei mimics a successful colleague. Samsung currently holds a measly 99% of the world's foldable smartphone market, and it remains fairly small by any measure. With the Fold form factor, the company set the standard that all other companies now follow.

Let's take a look at Xiaomi Mi MIX FOLD, which is also a prominent representative of Galaxy Fold clones.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flexible flagships, offensive clones Galaxy Z Fold2

Perhaps this shot will add more sense of similarity.

Flexible Flagships, Galaxy Z Fold2 Clones Coming

Copying the design from Samsung is almost total, the same form factor is used, even the presentation itself is simply taken as a basis, Xiaomi tells exactly the same things, they focus on the form factor, the folding mechanism.

Flexible Flagships, Galaxy Z Fold2 Clones Coming

Of course, the aesthetics of the devices differ in small things, each manufacturer designs the camera block in its own way so that it resembles other models in the line. But both Huawei and Xiaomi are careful to release these models outside the Chinese market (although Xiaomi may try to do so). The reason is the very "legacy" of the Galaxy Fold, which is taken by companies, it remains unclear for them how Samsung will react, whether they will take retaliatory steps in the legal plane. In the absence of at least some sales in China, Samsung has no point of vulnerability and can safely use lawyers and its patents to stop sales of such models in other markets. But my opinion is that the company will not do this, there is no point, competitors are too small and insignificant, and they do not offer something new.

Let's look at the cost of these devices in China (since Huawei, Xiaomi are only represented there, you need to compare in this market).

  • The price of Xiaomi Mi MIX Fold (12/256GB) is 9,999 yuan.
  • Huawei Mate X2 (8/256GB) is priced at CNY 17,999
  • Galaxy Z Fold2 (12/256GB) is priced at CNY 16,999.

Pay attention to the cost of Xiaomi, their model is clearly more affordable than the competition, and the price is noticeably lower. There are no miracles in the world, and even sacrificing the margin and selling such a device to zero, you will not achieve such a value. So, we again see the history of subsidizing the model, when sales will be limited to small runs. This is a kind of PR for Xiaomi to show that they can sell cheaper than everyone else and offer about the same or even something the best product. There is no need to talk about the mass market and noticeable sales, since the price clearly falls out of the possibilities of both Xiaomi and the market. Even Samsung has a noticeably lower percentage of profit on the Galaxy Fold than on other devices, the reason is in the service, in the money that is pawned for device failures (they are simply changed in most situations so as not to create negative - but this is the good will of the company for development segment of flexible smartphones). Usually the death of a flexible screen comes from blows, the most common cause is a fall with an open screen on the corner of a piece of furniture. I don’t know how this is possible, but people happen to have a suspicion that they throw their devices at someone on emotions, and then they want to repair them as part of VIP insurance (different conditions for it are different in different countries). But the percentage of failures of the same Fold is negligible, the devices are reliable, and the opening mechanism, like the screen, always works, in any conditions. Although I know that several people have turned off their devices after the sauna, as they have drunk steam.

Why do other companies follow Samsung to create Galaxy Fold clones? The answer is obvious, this is the main device in this segment, copying its aesthetics and form factor, which allows you to save money on development. In half a year, the third generation of the Fold will be released (fingers crossed so that the lack of components does not affect it, I think that there will be no problem with this class of device). And it will also be copied, as companies have embarked on this path and will not turn off it, for them it is a race for the leader and savings on development. It’s easier to take apart someone else’s product and recreate it in your reading than to develop something of your own from scratch. And the market has been copying for a long time, there is nothing shameful in this, it is a common practice. It’s just curious to admit that all experiments with form factors are from the evil one and now we live in the era of copying the Fold. How long will it last? I think that at least until 2023, when Apple will give their reading of this form factor, buying screens from Samsung and, apparently, copying the same form factor. As far as I know, Apple is trying to get patents for a flexible smartphone with exactly the same approach as the Galaxy Fold, because it's hard to invent something of your own, it's easier to save money and copy what others have done before you.

As a fan of smartphones with flexible screens, I can only be glad that different companies are rocking this market, more and more people are using such devices. And they are great. I think I’ll try to describe my experience with the Galaxy Z Fold2 after six months with a ponytail, the device pleases every day and has become the main device, without it it’s like without hands. Work, entertainment - all in one device. And it's a little nice that the device that you have been using for a long time is trying to be copied by other manufacturers.

Flexible Flagships, Galaxy Z Fold2 Clones Coming Flagships with flexible screens, the onset of Galaxy Z Fold clones2

Have you matured for a smartphone with a flexible screen, or are you still afraid of them? See how this question was answered in our Telegram channel.

Flagships with flexible screens, the onset of Galaxy Z Fold2 clones

Just the other day, Xiaomi showed a scattering of their new products, one of them was a smartphone with a flexible screen. Interestingly, in all Xiaomi communications, this product is called the company's first smartphone with a flexible screen, as if in 2019 the company did not show a prototype that folded several times and did not promise to release it very soon.

Both then and now, I think that such products do not have much prospects on the market, any flexible screen with more than one fold looks exotic. After all, this is not origami, but a product that needs to be used in everyday life, which means it should be simple and understandable.

The first flexible screens from Samsung Display appeared back in 2010, then they wandered around various secret rooms at exhibitions, where device prototypes were shown to the company's partners. Several times I was able to look at these wonders with one eye, the variety of form factors was amazing - from screens that rolled into a tube to displays that were assembled into an accordion. Engineers competed in how to fold the screen so that it was compact and at the same time provided the largest diagonal when opened. After trying hundreds of different ideas, Samsung left exactly one for commercial devices - a flexible screen with a fold in the middle. It can be vertical, as in Z Flip, when the screen is extended in one plane, and then the smartphone is close to a square when folded. Or the smartphone itself can be a rectangle, but then it is closer to a square when open.

The simplicity of such forms is self-evident, the fewer the number of folds, the more reliable the design. It is necessary to avoid unnecessary complexity, adding unnecessary mechanics that create potential flaws in the reliability of the design. For example, I saw prototypes of the Fold, in which the disclosure can be carried out using motors. Press the button and the device opens. The problem is that ergonomics suffer from this, you can drop the device, because you do not always control the movement itself, you cannot accurately predict it at first. When falling, the probability that the motors will be damaged (it is enough to damage one of them) is different from zero. In a word, a complication that is great for exhibitions, but completely unnecessary for life.

Unfortunately, it's impossible to release a smartphone with a flexible screen without having enough R&D potential to do it, you just don't have enough experience. And this is not a matter of creating a prototype, there are no problems as such, it is enough to get flexible screens and create your own form factor, and it can be anything. The question is just how to make such models able to withstand the conditions of real operation, the catch is in this. And the lack of a large number of models with a flexible screen in 2019-2020 rests on several reasons. The first is the inaccessibility of flexible screens, there are only a few manufacturers of such matrices in the world, they are very expensive. Only Samsung has mass production of matrices, other companies have not mastered it, and the cost of their displays is exorbitant, while the performance is worse. But the most important characteristic that is important for the manufacturer is the time between failures, the number of folds the display can withstand. Here, Samsung has a handicap of several years, or even more. Miracles do not happen, to release a mature product, you need to invest both money and time of engineers.

When Samsung released the first Fold, all competitors rushed to explore this niche, creating their products in spite of Samsung, to show that they can do it differently. And it was an approach that is typical for PR, but not for creating real products.

For example, Huawei Mate X had an inside-out screen, meaning that when closed, the display always came into contact with surrounding objects, which increased the possibility of accidental damage. What was the logic behind the engineers? The answer lies on the surface - they created a model so that it was conspicuous, it had a large screen, but they did not think about real use in life. Sincerely tried to use the Mate X, but returned to the first Fold, the ergonomics of these models differed like heaven and earth. Huawei did not think about how people would use this product, they needed to splurge.

The period of products for exhibitions dragged on for a couple of years, and in 2021, companies realized a simple thing that the form factor chosen by Samsung is the most optimal. Not everyone has done this, for example, Oppo is still exploring the form factor of a flexible roll-up screen. But this is exactly the same exhibition model, it should impress, but no one is going to sell it, as there are questions about reliability and ease of use. But something new, something that regulars love to discuss on network forums. This is what Oppo X looks like.

In 2021, all of Samsung's competitors publicly acknowledged the fallacy of their previous search for a flexible screen form factor and made public statements about it. Since the development of own technologies is very expensive, the Galaxy Fold, the second generation of this smartphone, was taken as a reference. And we see an attack of clones that look and feel exactly the same.

Attack of the clones Galaxy Z Fold2 - brothers not by blood

Let's take a look at the Galaxy Z Fold2 to freshen up its image, especially since many people don't remember it. When folded, the device looks like this.

Let's take a look at Huawei's second flexible screen phone, the Mate X2.

Familiar form factor, external similarity with Fold2 is striking, that is, a smartphone from Huawei mimics a successful colleague. Samsung currently holds a measly 99% of the world's foldable smartphone market, and it remains fairly small by any measure. With the Fold form factor, the company set the standard that all other companies now follow.

Let's take a look at Xiaomi Mi MIX FOLD, which is also a prominent representative of Galaxy Fold clones.

Perhaps this shot will add more sense of similarity.

Copying the design from Samsung is almost total, the same form factor is used, even the presentation itself is simply taken as a basis, Xiaomi tells exactly the same things, they focus on the form factor, the folding mechanism.

Of course, the aesthetics of the devices differ in small things, each manufacturer designs the camera block in its own way so that it resembles other models in the line. But both Huawei and Xiaomi are careful to release these models outside the Chinese market (although Xiaomi may try to do so). The reason is the very "legacy" of the Galaxy Fold, which is taken by companies, it remains unclear for them how Samsung will react, whether they will take retaliatory steps in the legal plane. In the absence of at least some sales in China, Samsung has no point of vulnerability and can safely use lawyers and its patents to stop sales of such models in other markets. But my opinion is that the company will not do this, there is no point, competitors are too small and insignificant, and they do not offer something new.

Let's look at the cost of these devices in China (since Huawei, Xiaomi are only represented there, you need to compare in this market).

  • The price of Xiaomi Mi MIX Fold (12/256GB) is 9,999 yuan.
  • Huawei Mate X2 (8/256GB) is priced at CNY 17,999
  • Galaxy Z Fold2 (12/256GB) is priced at CNY 16,999.

Pay attention to the cost of Xiaomi, their model is clearly more affordable than the competition, and the price is noticeably lower. There are no miracles in the world, and even sacrificing the margin and selling such a device to zero, you will not achieve such a value. So, we again see the history of subsidizing the model, when sales will be limited to small runs. This is a kind of PR for Xiaomi to show that they can sell cheaper than everyone else and offer about the same or even something better product. There is no need to talk about the mass market and noticeable sales, since the price clearly falls out of the possibilities of both Xiaomi and the market. Even Samsung has a noticeably lower percentage of profit on the Galaxy Fold than on other devices, the reason is in the service, in the money that is pawned for device failures (they are simply changed in most situations so as not to create negative - but this is the good will of the company for development segment of flexible smartphones). Usually the death of a flexible screen comes from blows, the most common cause is a fall with an open screen on the corner of a piece of furniture. I don’t know how this is possible, but people happen to have a suspicion that they throw their devices at someone on emotions, and then they want to repair them as part of VIP insurance (different conditions for it are different in different countries). But the percentage of failures of the same Fold is negligible, the devices are reliable, and the opening mechanism, like the screen, always works, in any conditions. Although I know that several people have turned off their devices after the sauna, as they have drunk steam.

Pay attention to the cost of Xiaomi, their model is clearly more affordable than the competition, and the price is noticeably lower. There are no miracles in the world, and even sacrificing the margin and selling such a device to zero, you will not achieve such a value. So, we again see the history of subsidizing the model, when sales will be limited to small runs. This is a kind of PR for Xiaomi to show that they can sell cheaper than everyone else and offer about the same or even something the best product. There is no need to talk about the mass market and noticeable sales, since the price clearly falls out of the possibilities of both Xiaomi and the market. Even Samsung has a noticeably lower percentage of profit on the Galaxy Fold than on other devices, the reason is in the service, in the money that is pawned for device failures (they are simply changed in most situations so as not to create negative - but this is the good will of the company for development segment of flexible smartphones). Usually the death of a flexible screen comes from blows, the most common cause is a fall with an open screen on the corner of a piece of furniture. I don’t know how this is possible, but people happen to have a suspicion that they throw their devices at someone on emotions, and then they want to repair them as part of VIP insurance (different conditions for it are different in different countries). But the percentage of failures of the same Fold is negligible, the devices are reliable, and the opening mechanism, like the screen, always works, in any conditions. Although I know that several people have turned off their devices after the sauna, as they have drunk steam.

Why do other companies follow Samsung to create Galaxy Fold clones? The answer is obvious, this is the main device in this segment, copying its aesthetics and form factor, which allows you to save money on development. In half a year, the third generation of the Fold will be released (fingers crossed so that the lack of components does not affect it, I think that there will be no problem with this class of device). And it will also be copied, as companies have embarked on this path and will not turn off it, for them it is a race for the leader and savings on development. It’s easier to take apart someone else’s product and recreate it in your reading than to develop something of your own from scratch. And the market has been copying for a long time, there is nothing shameful in this, it is a common practice. It’s just curious to admit that all experiments with form factors are from the evil one and now we live in the era of copying the Fold. How long will it last? I think that at least until 2023, when Apple will give their reading of this form factor, buying screens from Samsung and, apparently, copying the same form factor. As far as I know, Apple is trying to get patents for a flexible smartphone with exactly the same approach as the Galaxy Fold, because it's hard to invent something of your own, it's easier to save money and copy what others have done before you.

As a fan of smartphones with flexible screens, I can only be glad that different companies are rocking this market, more and more people are using such devices. And they are great. I think I’ll try to describe my experience with the Galaxy Z Fold2 after six months and a tail, the device pleases every day and has become the main device, without it it’s like without hands. Work, entertainment - all in one device. And it's a little nice that the device that you have been using for a long time is trying to be copied by other manufacturers.

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