#Echo55: what's in store for Apple in 2020?

I love long flights for the opportunity to relax and watch films from the base of the airline. Often there are new items on the planes that have only recently been shown in cinemas and are not even available in digital form. I like that many airlines, instead of traditionally bad monitors in the headrests of their seats, offer to connect to the internal Wi-Fi network and watch content from your smartphone or laptop. All companies have USB sockets in their chairs for recharging, and the best ones also have full-fledged sockets. In my opinion, this solution is much more attractive than faded monitors and terrible over-ear headphones, or what do you think?

#Echo55: what's in store for Apple in 2020? #Echo55 : what awaits Apple in 2020? width=

Full access to the Internet is also not a luxury for a long time. But I somehow got used to the fact that the price usually bites, and the traffic is limited, so I haven’t looked at what’s new there for a long time. It turned out that wow! On the last flight, for only 20 euros, you are offered a full unlimited: you can watch YouTube! For 10 euros, you can watch the pages to your heart's content. And checking messengers has already become a basic service and works for free.

Coronavirus, technology and social media

In the latest issue of "Spills", the chef concludes by saying that one should not be afraid of any viruses, and the best protection is the rules of elementary hygiene. I agree with the last statement. Coronaviruses are transmitted by airborne droplets, getting on the mucous membranes (mouth, nose + eyes) or damaged areas of the skin. If we recall the notorious Chinese SARS coronavirus, then the WHO concluded that if a patient with a virus sneezes a meter away from you, then you will also get sick. Accordingly, the basic recommendations are not to scratch your eyes, not to pick your nose with dirty hands, and to avoid crowds.

But with the fact that there is no need to be afraid, I do not agree completely. You really need to be afraid. Fear makes us cautious. But it is important not to panic and not succumb to the social media hysteria. There is a frenzy going on on Twitter and Instagram. Many users blame the Chinese for the origin of the virus, blaming their culture and culinary traditions.

Back in 2003, the GLOBAL outbreak of #SARS killed more than 8,000 people. #Bat, civet cats are believed to be the origin of #virus .#WuhanCoronavirus #coronavirus #China #WuhanPneumonia . pic.twitter.com/xZqGlkU44d

— @Dystopia - #HongKong is NOT China (@Dystopia992) January 23, 2020

The WHO has determined that the new virus has a reproduction number of 1.4-2.5, meaning that one sick person will infect 1.4-2.5 people on average. To some extent, it is even calmer that the virus originated in China. Looking at how the local government without ceremony isolated entire cities (15) and 57 million people, you understand that if necessary, they will take even more drastic measures.

#Echo55: what's in store for Apple in 2020? #Echo55: what waiting for Apple in 2020? #Echo55: what waiting for Apple in 2020? #Echo55: what waiting for Apple in 2020?

Although the fact that the entire Charles de Gaulle airport is hung with warning leaflets, which are also displayed on the scoreboard with flights, closing the schedule (so that they read it for sure!), is somewhat depressing.

#Echo55: what's in store for Apple in 2020?

I would like to pay attention to the technological aspect of the situation. Did you notice how quickly the virus was discovered and work began in the right direction?

If you forgot, the previous Chinese SARS coronavirus was discovered in November 2002, but the full genetic sequence could only be deciphered in April of the following year. The Chinese government is partly to blame for this, initially trying to hide the disease. You can also remember how long it took (almost 4 months) to identify the beginning of the Ebola epidemic, and it took several more months to decipher the virus.

In the case of the new coronavirus, the situation is much better. It was able to be identified and quickly deciphered in less than a month, even though ጭንቅላታችን ወይንም ላይ ላይ ያለን ቆሻሻ ወይንም ቅባት ፅድት ሚያደርግ China Traditional sedition Wastings. However, there is still no vaccine, and all super-powerful medical AIs are powerless so far.

Samsung has a new head of smartphones

My impression of Samsung is that it is a meritocracy company. I remember reading in one of the books on the history of Samsung that every 5-10 years the company shakes up its staff, guided by the principle that an employee must either grow or pack their bags.

The last year has been tough for Samsung, as competitors are breathing down their necks. It is already certain that in 2020 Samsung will lose its leadership in smartphone sales, losing it to BBK (Oppo/Vivo/Realme/OnePlus). And Huawei, despite the problems with Google, is by no means as weak as we would like.

In place of DJ Koh, who will continue to oversee the mobile and information divisions, Roh Tae-moon will come and take operational control into his own hands. Previously, he was involved in the development of flagships within the company, and also initiated the idea to outsource the production of a number of smartphones in the lower price segments.

In fact, Samsung now has a unique opportunity to leap forward. The company has almost 8 months until Apple introduces some kind of 5G solution. Accordingly, Samsung can skim the cream by attracting innovation enthusiasts. Secondly, Huawei without Google services has significantly sank in many markets, with the exception of home. Already on February 11, at the presentation of the new Galaxy S, it will become clear how Samsung uses the opportunities.

What's next for Apple in 2020?

Stock split

Apple's funeral has been going on for years. Many analysts around the world are issuing pessimistic forecasts, but so far Apple is triumphant to spite its enemies.

If you look at the forecasts of banking analysts for the past year, then the consensus on the shares was at the level of $230 per share. No one expected, but the shares rose to a cosmic $309.

In June 2014, when the share price reached $655, Apple did a 7-for-1 stock split, meaning one share split into seven, bringing the price down to $93. The split was carried out in order to make the shares more visually accessible and attract investors. I say “visually”, because today, in fact, everyone can buy not a whole share, but some part of it. For example, a quarter. Accordingly, if measured by pre-split value, then Apple shares exceeded the price of $ 2,100 apiece.

Of course, the share price does not reflect the real state of affairs, but only that there are much more optimistic investors than pessimists.

When they say that marketing spending is going nowhere, Apple is a great example of how marketing can go a long way.

Apple will probably do a stock split again this year, because from a marketing point of view, such a high price per share is bad. For example, in October 2018, the stock was worth $224, and then fell to $155. Significant drop. And if the stock cost $60 and sank to $42, it looks somehow simpler, right? Although there is a decrease of 30% there and there.

Looking at the rise in Apple's value, I get the impression that there is some kind of unspoken agreement in place, according to which it is decided that Apple is stable and good.

On the other hand, against the backdrop of a general lull in the smartphone market, Apple is the only company that continues to surprise in terms of marketing, playing on the creative needs of man. In this case, I judge for myself. Over the past year, I watched, perhaps, all the main and not so presentations of smartphones. And despite the fact that I have never been interested in the iPhone as a smartphone, I remember its presentation very well, but I don’t remember the presentations of Galaxy S, Note and smartphones from other manufacturers.

Services

The situation with services is interesting from all points of view. Firstly, there are still questions about exactly how Apple considers services, what kind of installed base the company has. Exactly a year ago, the figure of 900 million was announced, and since then it has been said that the base is growing. Secondly, 2020 will be a very important year for the Apple Tv+ service. To date, the service has gained about 33.6 million subscribers, becoming the third most popular in the United States. Although this year the company gives the service to its users so that they become attached to it. However, the numbers are good. But in fact, there is not a single super hit on Apple Tv+ yet (and the service is definitely operating at a loss, however, like Apple Music) that would have influenced pop culture and gathered fans. So it's a bloody nose this year, but Apple needs to prove itself in order to start monetizing in 2021.

Apple has the most loyal customers in the world. According to sellcell research, 90.5% of iPhone users are considering only Apple as their next smartphone. Apple does not disclose figures, but according to expert estimates, at the moment the penetration of paid services is at the level of 30%. Q: Can Apple do better?

Apple will most likely introduce packages of services this year. For example, Tv + Music + Games. This is one of the easiest ways to get new followers.

At the same time, we will see an increasing integration of the company's services into third-party products. Apple, along with Google and Amazon, even signed up to participate in the development of a common IoT standard.

Investing in AI

The fact that Apple is seriously working in the direction of IoT and AI is also evidenced by the fact of the recent purchase of a startup that was developing advanced AI that works directly on the device, and not in the cloud. Apple paid nearly $200 million for the deal.

One of the main complaints about AI in a smartphone or smart speaker is that gadgets record you and then send you to the cloud for decryption. Accordingly, if it becomes possible to make advanced AI on the device, then this is another coin in the treasury of privacy advertising. It will also help close the gap between Siri and Google Assistant and Amazon Alexa.

iPhone 5G

Most analysts believe that Apple will introduce 5G iPhone models this year. Moreover, this announcement is associated with significant expectations about the growth in sales. However, at the moment, user scenarios for 5G communication have not been invented. Apart from cloud gaming (Stadia, GeForce Now and others), there are no ideas. And Apple has always been famous for selling not technical specifications, but use cases. On the other hand, this year, according to tradition, there should be a minor update - 11S. Apple's S models have always sold worse. This is largely due to the fact that they come out with the same design as last year's model, and all the improvements are hidden "under the hood" and usually consist of changes in the general plan. And the addition of 5G could very well be a marketing ploy to stimulate sales.

Other products

For many years, Apple has been trying to balance its product portfolio, but the iPhone is still the main gadget, which accounts for the majority of sales and serves as a gateway to the world of the Apple ecosystem. On the one hand, it should be so, because smartphones have, in fact, become our most important and most used gadgets. And to some extent it is stupid to go against the trend.

However, the results of Apple Watch, AirPods, Apple Music, iCloud, Apple Arcade directly depend on the success of the iPhone. Given that Apple is trying to assume the image of a service company, it is critical to devalue the iPhone by creating additional entry points, but in a way that doesn't hurt iPhone sales. The task, to put it mildly, is very difficult.

A possible solution is the development of "poppies". Their share has been stable for a long time. There are no downs, but no growth. In the last 10 years, the share of macOS has froze at 6-7%. It is unlikely that Apple gave 100% in this category?

#Echo55: what's in store for Apple in 2020?

Apple is unlikely to introduce radical new products in 2020. Rather, 2020 will be a year of honing skills.

Tim Cook will host a call with investors and analysts on Wednesday at 2 am Moscow time, where he will talk about how the company ended the first quarter of 2020. Traditionally, nothing will be said about the new plans, except that they are amazing and mind blowing. The most interesting thing is the sales results of the new iPhones. Perhaps it will sound that the installed base of iPhone users has exceeded a billion, and also, perhaps, Cook will tell about Apple TV subscribers and his attitude towards the service.

#Echo55: what's in store for Apple in 2020?

I love long flights for the opportunity to relax and watch films from the base of the airline. Often there are new items on the planes that have only recently been shown in cinemas and are not even available in digital form. I like that many airlines, instead of traditionally bad monitors in the headrests of their seats, offer to connect to the internal Wi-Fi network and watch content from your smartphone or laptop. All companies have USB sockets in their chairs for recharging, and the best ones also have full-fledged sockets. In my opinion, this solution is much more attractive than faded monitors and terrible over-ear headphones, or what do you think?

#Echo55: what's in store for Apple in 2020? #Echo55 : what awaits Apple in 2020? width=

Full access to the Internet is also not a luxury for a long time. But I somehow got used to the fact that the price usually bites, and the traffic is limited, so I haven’t looked at what’s new there for a long time. It turned out that wow! On the last flight, for only 20 euros, you are offered a full unlimited: you can watch YouTube! For 10 euros, you can watch the pages to your heart's content. And checking messengers has already become a basic service and works for free.

Coronavirus, technology and social media

In the latest issue of "Spills", the chef concludes by saying that one should not be afraid of any viruses, and the best protection is the rules of elementary hygiene. I agree with the last statement. Coronaviruses are transmitted by airborne droplets, getting on the mucous membranes (mouth, nose + eyes) or damaged areas of the skin. If we recall the notorious Chinese SARS coronavirus, then the WHO concluded that if a patient with a virus sneezes a meter away from you, then you will also get sick. Accordingly, the basic recommendations are not to scratch your eyes, not to pick your nose with dirty hands, and to avoid crowds.

But with the fact that there is no need to be afraid, I do not agree completely. You really need to be afraid. Fear makes us cautious. But it is important not to panic and not succumb to the social media hysteria. There is a frenzy going on on Twitter and Instagram. Many users blame the Chinese for the origin of the virus, blaming their culture and culinary traditions.

Back in 2003, the GLOBAL outbreak of #SARS killed more than 8,000 people. #Bat, civet cats are believed to be the origin of #virus .#WuhanCoronavirus #coronavirus #China #WuhanPneumonia . pic.twitter.com/xZqGlkU44d

— @Dystopia - #HongKong is NOT China (@Dystopia992) January 23, 2020

The WHO has determined that the new virus has a reproduction number of 1.4-2.5, meaning that one sick person will infect 1.4-2.5 people on average. To some extent, it is even calmer that the virus originated in China. Looking at how the local government without ceremony isolated entire cities (15) and 57 million people, you understand that if necessary, they will take even more drastic measures.

#Echo55: what's in store for Apple in 2020? #Echo55: what waiting for Apple in 2020? #Echo55: what waiting for Apple in 2020? #Echo55: what waiting for Apple in 2020?

Although the fact that the entire Charles de Gaulle airport is hung with warning leaflets, which are also displayed on the scoreboard with flights, closing the schedule (so that they read it for sure!), is somewhat depressing.

#Echo55: what's in store for Apple in 2020?

I would like to pay attention to the technological aspect of the situation. Did you notice how quickly the virus was discovered and work began in the right direction?

If you forgot, the previous Chinese SARS coronavirus was discovered in November 2002, but the full genetic sequence could only be deciphered in April of the following year. The Chinese government is partly to blame for this, initially trying to hide the disease. You can also remember how long it took (almost 4 months) to identify the beginning of the Ebola epidemic, and it took several more months to decipher the virus.

In the case of the new coronavirus, the situation is much better. It was able to be identified and quickly deciphered in less than a month, even though ጭንቅላታችን ወይንም ላይ ላይ ያለን ቆሻሻ ወይንም ቅባት ፅድት ሚያደርግ China Traditional sedition Wastings. However, there is still no vaccine, and all super-powerful medical AIs are powerless so far.

Samsung has a new head of smartphones

My impression of Samsung is that it is a meritocracy company. I remember reading in one of the books on the history of Samsung that every 5-10 years the company shakes up its staff, guided by the principle that an employee must either grow or pack their bags.

The last year has been tough for Samsung, as competitors are breathing down their necks. It is already certain that in 2020 Samsung will lose its leadership in smartphone sales, losing it to BBK (Oppo/Vivo/Realme/OnePlus). And Huawei, despite the problems with Google, is by no means as weak as we would like.

In place of DJ Koh, who will continue to oversee the mobile and information divisions, Roh Tae-moon will come and take operational control into his own hands. Previously, he was involved in the development of flagships within the company, and also initiated the idea to outsource the production of a number of smartphones in the lower price segments.

In fact, Samsung now has a unique opportunity to leap forward. The company has almost 8 months until Apple introduces some kind of 5G solution. Accordingly, Samsung can skim the cream by attracting innovation enthusiasts. Secondly, Huawei without Google services has significantly sank in many markets, with the exception of home. Already on February 11, at the presentation of the new Galaxy S, it will become clear how Samsung uses the opportunities.

What's next for Apple in 2020?

Stock split

Apple's funeral has been going on for years now. Many analysts around the world are issuing pessimistic forecasts, but so far Apple is triumphant to spite its enemies.

If you look at the forecasts of banking analysts for the past year, then the consensus on the shares was at the level of $230 per share. No one expected, but the shares rose to a cosmic $309.

In June 2014, when the share price reached $655, Apple did a 7-for-1 stock split, meaning one share split into seven, bringing the price down to $93. The split was carried out in order to make the shares more visually accessible and attract investors. I say “visually”, because today, in fact, everyone can buy not a whole share, but some part of it. For example, a quarter. Accordingly, if measured by pre-split value, then Apple shares exceeded the price of $ 2,100 apiece.

Of course, the share price does not reflect the real state of affairs, but only that there are much more optimistic investors than pessimists.

When they say that marketing spend is going nowhere, Apple is a great example of how marketing can go a long way.

Apple will probably do a stock split again this year, because from a marketing standpoint, such a high price per share is bad. For example, in October 2018, the stock was worth $224, and then fell to $155. Significant drop. And if the stock cost $60 and sank to $42, it looks somehow simpler, right? Although there is a decrease of 30% there and there.

Looking at the rise in Apple's value, I get the impression that there is some kind of unspoken agreement in place, according to which it is decided that Apple is stable and good.

On the other hand, against the backdrop of a general lull in the smartphone market, Apple is the only company that continues to surprise in terms of marketing, playing on the creative needs of man. In this case, I judge for myself. Over the past year, I watched, perhaps, all the main and not so presentations of smartphones. And despite the fact that I have never been interested in the iPhone as a smartphone, I remember its presentation very well, but I don’t remember the presentations of the Galaxy S, Note and smartphones from other manufacturers.

Services

The situation with services is interesting from all points of view. Firstly, there are still questions about exactly how Apple considers services, what kind of installed base the company has. Exactly a year ago, the figure of 900 million was announced, and since then it has been said that the base is growing. Secondly, 2020 will be a very important year for the Apple Tv+ service. To date, the service has gained about 33.6 million subscribers, becoming the third most popular in the United States. Although this year the company gives the service to its users so that they become attached to it. However, the numbers are good. But in fact, there is not a single super hit on Apple Tv+ yet (and the service is definitely operating at a loss, however, like Apple Music) that would have influenced pop culture and gathered fans. So it's a bloody nose this year, but Apple needs to prove itself in order to start monetizing in 2021.

Apple has the most loyal customers in the world. According to sellcell research, 90.5% of iPhone users are considering only Apple as their next smartphone. Apple does not disclose figures, but according to expert estimates, at the moment the penetration of paid services is at the level of 30%. Q: Can Apple do better?

Apple will most likely introduce packages of services this year. For example, Tv + Music + Games. This is one of the easiest ways to get new followers.

At the same time, we will see an increasing integration of the company's services into third-party products. Apple, along with Google and Amazon, even signed up to participate in the development of a common IoT standard.

Investing in AI

The fact that Apple is seriously working in the direction of IoT and AI is also evidenced by the fact of the recent purchase of a startup that was developing advanced AI that works directly on the device, and not in the cloud. Apple paid nearly $200 million for the deal.

One of the main complaints about AI in a smartphone or smart speaker is that gadgets record you and then send you to the cloud for decryption. Accordingly, if it becomes possible to make advanced AI on the device, then this is another coin in the treasury of privacy advertising. It will also help close the gap between Siri and Google Assistant and Amazon Alexa.

iPhone 5G

Most analysts believe that Apple will introduce 5G iPhone models this year. Moreover, this announcement is associated with significant expectations about the growth in sales. However, at the moment, user scenarios for 5G communication have not been invented. Apart from cloud gaming (Stadia, GeForce Now and others), there are no ideas. And Apple has always been famous for selling not technical specifications, but use cases. On the other hand, this year, according to tradition, there should be a minor update - 11S. Apple's S models have always sold worse. This is largely due to the fact that they come out with the same design as last year's model, and all the improvements are hidden "under the hood" and usually consist of changes in the general plan. And the addition of 5G could very well be a marketing ploy to stimulate sales.

Other products

For many years, Apple has been trying to balance its product portfolio, but the iPhone is still the main gadget, which accounts for the majority of sales and serves as a gateway to the world of the Apple ecosystem. On the one hand, it should be so, because smartphones have, in fact, become our most important and most used gadgets. And to some extent it is stupid to go against the trend.

However, the results of Apple Watch, AirPods, Apple Music, iCloud, Apple Arcade directly depend on the success of the iPhone. Given that Apple is trying to assume the image of a service company, it is critical to devalue the iPhone by creating additional entry points, but in a way that doesn't hurt iPhone sales. The task, to put it mildly, is very difficult.

A possible solution is the development of "poppies". Their share has been stable for a long time. There are no downs, but no growth. In the last 10 years, the share of macOS has froze at 6-7%. It is unlikely that Apple gave 100% in this category?

#Echo55: what's in store for Apple in 2020?

Apple is unlikely to introduce radical new products in 2020. Rather, 2020 will be a year of honing skills.

Tim Cook will host a call with investors and analysts on Wednesday at 2 am Moscow time, where he will talk about how the company ended the first quarter of 2020. Traditionally, nothing will be said about the new plans, except that they are amazing and mind blowing. The most interesting thing is the sales results of the new iPhones. Perhaps it will sound that the installed base of iPhone users has exceeded a billion, and also, perhaps, Cook will tell about Apple TV subscribers and his attitude towards the service.

#Echo55: what's in store for Apple in 2020?

I love long flights for the opportunity to relax and watch films from the base of the airline. Often there are new items on the planes that have only recently been shown in cinemas and are not even available in digital form. I like that many airlines, instead of traditionally bad monitors in the headrests of their seats, offer to connect to the internal Wi-Fi network and watch content from your smartphone or laptop. All companies have USB sockets in their chairs for recharging, and the best ones also have full-fledged sockets. In my opinion, this solution is much more attractive than faded monitors and terrible over-ear headphones, or what do you think?

#Echo55: what's in store for Apple in 2020? #Echo55 : what awaits Apple in 2020? width=

Full access to the Internet is also not a luxury for a long time. But I somehow got used to the fact that the price usually bites, and the traffic is limited, so I haven’t looked at what’s new there for a long time. It turned out that wow! On the last flight, for only 20 euros, you are offered a full unlimited: you can watch YouTube! For 10 euros, you can watch the pages to your heart's content. And checking messengers has already become a basic service and works for free.

Coronavirus, technology and social media

In the latest issue of "Spills", the chef concludes by saying that one should not be afraid of any viruses, and the best protection is the rules of elementary hygiene. I agree with the last statement. Coronaviruses are transmitted by airborne droplets, getting on the mucous membranes (mouth, nose + eyes) or damaged areas of the skin. If we recall the notorious Chinese SARS coronavirus, then the WHO concluded that if a patient with a virus sneezes a meter away from you, then you will also get sick. Accordingly, the basic recommendations are not to scratch your eyes, not to pick your nose with dirty hands, and to avoid crowds.

But with the fact that there is no need to be afraid, I do not agree completely. You really need to be afraid. Fear makes us cautious. But it is important not to panic and not succumb to the social media hysteria. There is a frenzy going on on Twitter and Instagram. Many users blame the Chinese for the origin of the virus, blaming their culture and culinary traditions.

Back in 2003, the GLOBAL outbreak of #SARS killed more than 8,000 people. #Bat, civet cats are believed to be the origin of #virus .#WuhanCoronavirus #coronavirus #China #WuhanPneumonia . pic.twitter.com/xZqGlkU44d

— @Dystopia - #HongKong is NOT China (@Dystopia992) January 23, 2020

The WHO has determined that the new virus has a reproduction number of 1.4-2.5, meaning that one sick person will infect 1.4-2.5 people on average. To some extent, it is even calmer that the virus originated in China. Looking at how the local government without ceremony isolated entire cities (15) and 57 million people, you understand that if necessary, they will take even more drastic measures.

#Echo55: what's in store for Apple in 2020? #Echo55: what waiting for Apple in 2020? #Echo55: what waiting for Apple in 2020? #Echo55: what waiting for Apple in 2020?

Although the fact that the entire Charles de Gaulle airport is hung with warning leaflets, which are also displayed on the scoreboard with flights, closing the schedule (so that they read it for sure!), is somewhat depressing.

#Echo55: what's in store for Apple in 2020?

I would like to pay attention to the technological aspect of the situation. Did you notice how quickly the virus was discovered and work began in the right direction?

If you forgot, the previous Chinese SARS coronavirus was discovered in November 2002, but the full genetic sequence could only be deciphered in April of the following year. The Chinese government is partly to blame for this, initially trying to hide the disease. You can also remember how long it took (almost 4 months) to identify the beginning of the Ebola epidemic, and it took several more months to decipher the virus.

In the case of the new coronavirus, the situation is much better. It was able to be identified and quickly deciphered in less than a month, even though ጭንቅላታችን ወይንም ላይ ላይ ያለን ቆሻሻ ወይንም ቅባት ፅድት ሚያደርግ China Traditional sedition Wastings. However, there is still no vaccine, and all super-powerful medical AIs are powerless so far.

Samsung has a new head of smartphones

My impression of Samsung is that it is a meritocracy company. I remember reading in one of the books on the history of Samsung that every 5-10 years the company shakes up its staff, guided by the principle that an employee must either grow or pack their bags.

The last year has been tough for Samsung, as competitors are breathing down their necks. It is already certain that in 2020 Samsung will lose its leadership in smartphone sales, losing it to BBK (Oppo/Vivo/Realme/OnePlus). And Huawei, despite the problems with Google, is by no means as weak as we would like.

In place of DJ Koh, who will continue to oversee the mobile and information divisions, Roh Tae-moon will come and take operational control into his own hands. Previously, he was involved in the development of flagships within the company, and also initiated the idea to outsource the production of a number of smartphones in the lower price segments.

In fact, Samsung now has a unique opportunity to leap forward. The company has almost 8 months until Apple introduces some kind of 5G solution. Accordingly, Samsung can skim the cream by attracting innovation enthusiasts. Secondly, Huawei without Google services has significantly sank in many markets, with the exception of home. Already on February 11, at the presentation of the new Galaxy S, it will become clear how Samsung uses the opportunities.

What's next for Apple in 2020?

Stock split

Apple's funeral has been going on for years now. Many analysts around the world are issuing pessimistic forecasts, but so far Apple is triumphant to spite its enemies.

If you look at the forecasts of banking analysts for the past year, then the consensus on the shares was at the level of $230 per share. No one expected, but the shares rose to a cosmic $309.

In June 2014, when the share price reached $655, Apple did a 7-for-1 stock split, meaning one share split into seven, bringing the price down to $93. The split was carried out in order to make the shares more visually accessible and attract investors. I say “visually”, because today, in fact, everyone can buy not a whole share, but some part of it. For example, a quarter. Accordingly, if measured by pre-split value, then Apple shares exceeded the price of $ 2,100 apiece.

Of course, the share price does not reflect the real state of affairs, but only that there are much more optimistic investors than pessimists.

When they say that marketing spend is going nowhere, Apple is a great example of how marketing can go a long way.

Apple will probably do a stock split again this year, because from a marketing standpoint, such a high price per share is bad. For example, in October 2018, the stock was worth $224, and then fell to $155. Significant drop. And if the stock cost $60 and sank to $42, it looks somehow simpler, right? Although there is a decrease of 30% there and there.

Looking at the rise in Apple's value, I get the impression that there is some kind of unspoken agreement in place, according to which it is decided that Apple is stable and good.

On the other hand, against the backdrop of a general lull in the smartphone market, Apple is the only company that continues to surprise in terms of marketing, playing on the creative needs of man. In this case, I judge for myself. Over the past year, I watched, perhaps, all the main and not so presentations of smartphones. And despite the fact that I have never been interested in the iPhone as a smartphone, I remember its presentation very well, but I don’t remember the presentations of the Galaxy S, Note and smartphones from other manufacturers.

Services

The situation with services is interesting from all points of view. Firstly, there are still questions about exactly how Apple considers services, what kind of installed base the company has. Exactly a year ago, the figure of 900 million was announced, and since then it has been said that the base is growing. Secondly, 2020 will be a very important year for the Apple Tv+ service. To date, the service has gained about 33.6 million subscribers, becoming the third most popular in the United States. Although this year the company gives the service to its users so that they become attached to it. However, the numbers are good. But in fact, there is not a single super hit on Apple Tv+ yet (and the service is definitely operating at a loss, however, like Apple Music) that would have influenced pop culture and gathered fans. So it's a bloody nose this year, but Apple needs to prove itself in order to start monetizing in 2021.

Apple has the most loyal customers in the world. According to sellcell research, 90.5% of iPhone users are considering only Apple as their next smartphone. Apple does not disclose figures, but according to expert estimates, at the moment the penetration of paid services is at the level of 30%. Q: Can Apple do better?

Apple will most likely introduce packages of services this year. For example, Tv + Music + Games. This is one of the easiest ways to get new followers.

At the same time, we will see an increasing integration of the company's services into third-party products. Apple, along with Google and Amazon, even signed up to participate in the development of a common IoT standard.

Investing in AI

The fact that Apple is seriously working in the direction of IoT and AI is also evidenced by the fact of the recent purchase of a startup that was developing advanced AI that works directly on the device, and not in the cloud. Apple paid nearly $200 million for the deal.

One of the main complaints about AI in a smartphone or smart speaker is that gadgets record you and then send you to the cloud for decryption. Accordingly, if it becomes possible to make advanced AI on the device, then this is another coin in the treasury of privacy advertising. It will also help close the gap between Siri and Google Assistant and Amazon Alexa.

iPhone 5G

Most analysts believe that Apple will introduce 5G iPhone models this year. Moreover, this announcement is associated with significant expectations about the growth in sales. However, at the moment, user scenarios for 5G communication have not been invented. Apart from cloud gaming (Stadia, GeForce Now and others), there are no ideas. And Apple has always been famous for selling not technical specifications, but use cases. On the other hand, this year, according to tradition, there should be a minor update - 11S. Apple's S models have always sold worse. This is largely due to the fact that they come out with the same design as last year's model, and all the improvements are hidden "under the hood" and usually consist of changes in the general plan. And the addition of 5G could very well be a marketing ploy to stimulate sales.

Other products

For many years, Apple has been trying to balance its product portfolio, but the iPhone is still the main gadget, which accounts for the majority of sales and serves as a gateway to the world of the Apple ecosystem. On the one hand, it should be so, because smartphones have, in fact, become our most important and most used gadgets. And to some extent it is stupid to go against the trend.

However, the results of Apple Watch, AirPods, Apple Music, iCloud, Apple Arcade directly depend on the success of the iPhone. Given that Apple is trying to assume the image of a service company, it is critical to devalue the iPhone by creating additional entry points, but in a way that doesn't hurt iPhone sales. The task, to put it mildly, is very difficult.

A possible solution is the development of "poppies". Their share has been stable for a long time. There are no downs, but no growth. In the last 10 years, the share of macOS has froze at 6-7%. It is unlikely that Apple gave 100% in this category?

#Echo55: what's in store for Apple in 2020?

Apple is unlikely to introduce radical new products in 2020. Rather, 2020 will be a year of honing skills.

Tim Cook will host a call with investors and analysts on Wednesday at 2 AM Moscow time, where he will talk about how the company ended the first quarter of 2020. Traditionally, nothing will be said about the new plans, except that they are amazing and mind blowing. The most interesting thing is the sales results of the new iPhones. Perhaps it will sound that the installed base of iPhone users has exceeded a billion, and also, perhaps, Cook will tell about Apple TV subscribers and his attitude towards the service.

#Echo55: what's in store for Apple in 2020?

I love long flights for the opportunity to relax and watch films from the base of the airline. Often there are new items on the planes that have only recently been shown in cinemas and are not even available in digital form. I like that many airlines, instead of traditionally bad monitors in the headrests of their seats, offer to connect to the internal Wi-Fi network and watch content from your smartphone or laptop. All companies have USB sockets in their chairs for recharging, and the best ones also have full-fledged sockets. In my opinion, this solution is much more attractive than faded monitors and terrible over-ear headphones, or what do you think?

Full access to the Internet is also not a luxury for a long time. But I somehow got used to the fact that the price usually bites, and the traffic is limited, so I haven’t looked at what’s new there for a long time. It turned out that wow! On the last flight, for only 20 euros, you are offered a full unlimited: you can watch YouTube! For 10 euros, you can watch the pages to your heart's content. And checking messengers has already become a basic service and works for free.

Coronavirus, technology and social media

In the last issue of "Spikers", the chief concludes by saying that one should not be afraid of any viruses, and the best protection is the rules of elementary hygiene. I agree with the last statement. Coronaviruses are transmitted by airborne droplets, getting on the mucous membranes (mouth, nose + eyes) or damaged areas of the skin. If we recall the notorious Chinese SARS coronavirus, then the WHO concluded that if a patient with a virus sneezes a meter away from you, then you will also get sick. Accordingly, the basic recommendations are not to scratch your eyes, do not pick your nose with dirty hands and avoid crowds.

But with the fact that there is no need to be afraid, I do not agree completely. You really need to be afraid. Fear makes us cautious. But it is important not to panic and not succumb to the social media hysteria. There is a frenzy going on on Twitter and Instagram. Many users blame the Chinese for the origin of the virus, blaming their culture and culinary traditions.

Back in 2003, the GLOBAL outbreak of #SARS killed more than 8,000 people. #Bat, civet cats are believed to be the origin of #virus .#WuhanCoronavirus #coronavirus #China #WuhanPneumonia . pic.twitter.com/xZqGlkU44d

— @Dystopia - #HongKong is NOT China (@Dystopia992) January 23, 2020

The WHO has determined that the new virus has a reproduction number of 1.4-2.5, meaning that one sick person will infect 1.4-2.5 people on average. To some extent, it is even calmer that the virus originated in China. Looking at how the local government without ceremony isolated entire cities (15) and 57 million people, you understand that if necessary, they will take even more drastic measures.

Although the fact that the entire Charles de Gaulle airport is hung with warning leaflets, which are also displayed on the scoreboard with flights, closing the schedule (so that they read it for sure!), is somewhat depressing.

I would like to pay attention to the technological aspect of the situation. Did you notice how quickly the virus was discovered and work began in the right direction?

If you forgot, the previous Chinese SARS coronavirus was discovered in November 2002, but the full genetic sequence could only be deciphered in April of the following year. The Chinese government is partly to blame for this, initially trying to hide the disease. You can also remember how long it took (almost 4 months) to identify the beginning of the Ebola epidemic, and it took several more months to decipher the virus.

In the case of the new coronavirus, the situation is much better. It was able to be identified and quickly deciphered in less than a month, despite the fact that in ጭንቅላታችን ወይንም ፀጉር ላይ ያለን ቆሻሻ ወይንም ቅባት ፅዚይ China's traditional cold season However, there is still no vaccine, and all super-powerful medical AIs are powerless so far.

In the case of the new coronavirus, the situation is much better. It was able to be identified and quickly deciphered in less than a month, even though in

Other products

For many years, Apple has been trying to balance its product portfolio, but the iPhone is still the main gadget, which accounts for the majority of sales and serves as a gateway to the world of the Apple ecosystem. On the one hand, it should be so, because smartphones have, in fact, become our most important and most used gadgets. And to some extent it is stupid to go against the trend.

However, the results of Apple Watch, AirPods, Apple Music, iCloud, Apple Arcade directly depend on the success of the iPhone. Given that Apple is trying to assume the image of a service company, it is critical to devalue the iPhone by creating additional entry points, but in a way that doesn't hurt iPhone sales. The task, to put it mildly, is very difficult.

A possible solution is the development of "poppies". Their share has been stable for a long time. There are no downs, but no growth. In the last 10 years, the share of macOS has froze at 6-7%. It is unlikely that Apple gave 100% in this category?

Apple is unlikely to introduce radical new products in 2020. Rather, 2020 will be a year of honing skills.

Tim Cook will host a call with investors and analysts on Wednesday at 2 AM Moscow time, where he will talk about how the company ended the first quarter of 2020. Traditionally, nothing will be said about the new plans, except that they are amazing and mind blowing. The most interesting thing is the sales results of the new iPhones. Perhaps it will sound that the installed base of iPhone users has exceeded a billion, and also, perhaps, Cook will tell about Apple TV subscribers and his attitude towards the service.