#Echo29: Siri snitchs on you Apple sometimes

Very important! Yesterday, the site published an article about laptops, in which I made mistakes when describing it, writing that the ASUS Zephyrus S (GX502) laptop comes with a card with a Max-Q design. This is not the case, the laptop has a regular GeForce NVIDIA RTX 2070 card. I was misled by the minimum thickness of laptops. Only 18.9 mm. This thickness is typical for Max-Q cards rather than regular ones. ASUS engineers did a first class job.

However, I was even more impressed with the Asus ROG Zephyrus S GX531, which comes with an NVIDIA GeForce RTX 2080 (Max-Q) card (Boost frequency: 1230 MHz, 90 W). The thickness of the laptop is only 16.15 mm. The price of a laptop starts at 189 thousand rubles (according to Yandex Market). And this is outer space. You can’t even imagine thinner and more powerful.

#Echo29: Siri sometimes taunts you with Apple

Meizu: either dying or reborn

As you remember, Meizu is going through hard times. The company left Russia, but continues to flutter in the domestic market. You can read more about the situation with Meizu in the thematic issue of Sofa Analytics.

So far, the situation is not getting better, and the market share continues to fall.

#Echo29: Siri sometimes taunts you Apple

Since the beginning of this year, Meizu has already reduced its staff by 30%, and now there are about 1000 people in the state. For example, branded retail, which used to have 2,600 stores, now has 5 or 6 stores, according to gizmochina.

The good thing about China, however, is that there are a lot of big companies looking for growth opportunities. Probably, having seen enough of Xiaomi and Hisense, the number 1 company in the air conditioner market, Gree decided to invest $145 million in Meizu. By the way, Eldar in "Sofa Analytics" indicated that Meizu is looking for 100 million, that is, it turned out to attract investments even with some excess.

Gree's motivation is clear - it's business diversification. There are so many manufacturers of everything and everything in China that the market is constantly overheated. And if earlier the Chinese were stewing in their own cauldron, now, completely stunned by the frenzied competition, they climbed out. And Meizu is a great option for this, as the company has a more or less well-known brand, as well as experience. Because Gree's own phones didn't take off at all.

Although it is also rumored that the owner of Gree, Dong Mingzhu, is connected by some kind of family or friendship ties with one of the founders of Meizu, Jack Wong. The Chinese Internet is full of rumors that Ms. Mingzhu is going to start leading Meizu's strategy almost herself. In any case, it can't be worse for Meizu now. And the $145 million invested will give the company a breather.

#Echo29: Siri sometimes taunts you with Apple

Frankly, it is a pity that this happened, because I liked the idea voiced by Eldar in the issue of Sofa Analytics already mentioned above: it would be nice if Yandex invested in Meizu. Although over time and by the way Yandex behaved with its Yandexfon, it became obvious that this was fiction. Yandex made a phone without understanding why.

Nikon, Canon, Fuji, Olympus are not cameras

It has already been said in #Echo11 how bad things are in the big camera market. Everyone takes pictures with smartphones. On July 24, Canon summed up the results of the quarter, and, having once again looked at the profit indicators by directions, I would like to say something else. Sales of photographic equipment are falling for all manufacturers.

However, Canon, Fujifilm, and Olympus are no longer manufacturers of photographic equipment. For example, Fujifilm's sales of photographic equipment account for 25% of its total revenue (the rest is medical and office equipment), the rest have a similar situation. In the future, the trend will continue, and we can say that now among the manufacturers there are mainly only enthusiasts for whom photography is a hobby, and not their main business. A funny situation, considering that the names Canon, Olympus, Fujifilm, Konica, Minolta are still associated with photographic equipment.

About voice assistants

People should help voice assistants learn. To do this, complex or unrecognized requests are sent to the processing center, where they are listened to by living people. Quite an obvious fact. Recently, there was a storm against Amazon, the same was discussed about Google Assistant, and now Apple has also come under distribution.

Apple has contract companies that listen to conversations with Siri. According to a whistleblower from such a company, he heard confidential medical information, talk about drugs, as well as a recording of couples having sex.

#Echo29: Siri sometimes taunts you with Apple

Siri tells Apple

As Apple commented, small portions of requests to Siri are assessed. Contractors should listen to the message and rate how well Siri handled the conversation. Entries are anonymous.

However, a Guardian secret informant told a generally funny fact that may scare many who are afraid for their privacy. Often he has to listen to random messages when some extraneous sound led to the activation of Siri. For example, he says, Siri often confuses the sound of a zipper opening or closing with its own name. He said that he had already heard countless conversations with doctors, discussions of business deals, conversations of drug dealers and criminals. At the same time, in such conversations, the location and other data were often mentioned, which, in theory, can help identify the leaders of the dialogue.

The danger may lie in the fact that among those listening to such messages there will be some unscrupulous person who will somehow figure out you and use the information received. Try to dream up in the comments what they can hear about you to harm. iPhone owners, how often do you have Siri launching by itself?

Anonymity on the web

Apple's "Listening" and comments in the previous issue about porn, where one of the readers was surprised, but how does Pornhub know "that I am me", prompted the idea to write about anonymity on the network.

Firstly, in Russia, Pornhub requires authorization with a Vkontakte account, so that he knows for sure "that you are you." This is done to prevent people under the age of 18 from entering the site. With the help of the state, porn makers figured out that if you just check the box “Yes, I'm over 18 years old” as a protection, then insidious underage users will cheat.

Unfortunately, not all resources can afford such a luxury as Pornhub, but they want to have information, so they have to get out.

In 2017, the Journal of Communication published a study in which an interesting fact appeared. It turns out that the vast majority of people are very serious about their anonymity / security on the network, but do almost nothing to maintain it. This fact has been called the "security paradox". And indeed this is true. For example, no one reads the terms of use of the software when installing software. Usually they just click on the "I agree, next" button. Basically, some troubles with the software begin when someone caustic nevertheless reads the conditions and then starts shouting that the photos from the FaceApp application are sent to Russian servers that use them to enslave America. As they say, one smart one was found, and this one turned out to be a fool.

In general, the cohort of data brokers can be divided into three categories. The former collect the maximum of demographic information. They are looking for your name, phone number, gender, age, income, areas of interest, education.

Another category is more focused on marketing tasks. They collect information about what exactly I-Travel you were interested in, and then you see targeted ads, and suddenly a discount coupon arrives in the mail on the same plunger that you looked with interest in the online store. A great example of this kind is Acxiom. Here is how she describes her capabilities: “We will help among 2.5 billion consumers (this is their base) to find the target audience and get in touch with it online and offline channels in 60 countries.”

#Echo29: Siri snitchs on you Apple sometimes

Very important! Yesterday, the site published an article about laptops, in which I made mistakes when describing it, writing that the ASUS Zephyrus S (GX502) laptop comes with a card with a Max-Q design. This is not the case, the laptop has a regular GeForce NVIDIA RTX 2070 card. I was misled by the minimum thickness of laptops. Only 18.9 mm. This thickness is typical for Max-Q cards rather than regular ones. ASUS engineers did a first class job.

However, I was even more impressed with the Asus ROG Zephyrus S GX531, which comes with an NVIDIA GeForce RTX 2080 (Max-Q) card (Boost frequency: 1230 MHz, 90 W). The thickness of the laptop is only 16.15 mm. The price of a laptop starts at 189 thousand rubles (according to Yandex Market). And this is outer space. You can’t even imagine thinner and more powerful.

#Echo29: Siri sometimes taunts you with Apple

Meizu: either dying or reborn

As you remember, Meizu is going through hard times. The company left Russia, but continues to flutter in the domestic market. You can read more about the situation with Meizu in the thematic issue of Sofa Analytics.

So far, the situation is not getting better, and the market share continues to fall.

#Echo29: Siri sometimes taunts you Apple

Since the beginning of this year, Meizu has already reduced its staff by 30%, and now there are about 1000 people in the state. For example, branded retail, which used to have 2,600 stores, now has 5 or 6 stores, according to gizmochina.

The good thing about China, however, is that there are a lot of big companies looking for growth opportunities. Probably, having seen enough of Xiaomi and Hisense, the number 1 company in the air conditioner market, Gree decided to invest $145 million in Meizu. By the way, Eldar in "Sofa Analytics" indicated that Meizu is looking for 100 million, that is, it turned out to attract investments even with some excess.

Gree's motivation is clear - it's business diversification. There are so many manufacturers of everything and everything in China that the market is constantly overheated. And if earlier the Chinese were stewing in their own cauldron, now, completely stunned by the frenzied competition, they climbed out. And Meizu is a great option for this, as the company has a more or less well-known brand, as well as experience. Because Gree's own phones didn't take off at all.

Although it is also rumored that the owner of Gree, Dong Mingzhu, is connected by some kind of family or friendship ties with one of the founders of Meizu, Jack Wong. The Chinese Internet is full of rumors that Ms. Mingzhu is going to start leading Meizu's strategy almost herself. In any case, it can't be worse for Meizu now. And the $145 million invested will give the company a breather.

#Echo29: Siri sometimes taunts you with Apple

Frankly, it is a pity that this happened, because I liked the idea voiced by Eldar in the issue of Sofa Analytics already mentioned above: it would be nice if Yandex invested in Meizu. Although over time and by the way Yandex behaved with its Yandexfon, it became obvious that this was fiction. Yandex made a phone without understanding why.

Nikon, Canon, Fuji, Olympus are not cameras

It has already been said in #Echo11 how bad things are on the big camera market. Everyone takes pictures with smartphones. On July 24, Canon summed up the results of the quarter, and, having once again looked at the profit indicators by directions, I would like to say something else. Sales of photographic equipment are falling for all manufacturers.

However, Canon, Fujifilm, and Olympus are no longer manufacturers of photographic equipment. For example, Fujifilm's sales of photographic equipment account for 25% of its total revenue (the rest is medical and office equipment), the rest have a similar situation. In the future, the trend will continue, and we can say that now among the manufacturers there are mainly only enthusiasts for whom photography is a hobby, and not their main business. A funny situation, considering that the names Canon, Olympus, Fujifilm, Konica, Minolta are still associated with photographic equipment.

About voice assistants

People should help voice assistants learn. To do this, complex or unrecognized requests are sent to the processing center, where they are listened to by living people. Quite an obvious fact. Recently, there was a storm against Amazon, the same was discussed about Google Assistant, and now Apple has also come under distribution.

Apple has contract companies that listen to conversations with Siri. According to a whistleblower from such a company, he heard confidential medical information, talk about drugs, as well as a recording of couples having sex.

#Echo29: Siri sometimes taunts you with Apple

Siri tells Apple

As Apple commented, small portions of requests to Siri are assessed. Contractors should listen to the message and rate how well Siri handled the conversation. Entries are anonymous.

However, a Guardian secret informant told a generally funny fact that may scare many who are afraid for their privacy. Often he has to listen to random messages when some extraneous sound led to the activation of Siri. For example, he says, Siri often confuses the sound of a zipper opening or closing with its own name. He said that he had already heard countless conversations with doctors, discussions of business deals, conversations of drug dealers and criminals. At the same time, in such conversations, the location and other data were often mentioned, which, in theory, can help identify the leaders of the dialogue.

The danger may lie in the fact that among those listening to such messages there will be some unscrupulous person who will somehow figure out you and use the information received. Try to dream up in the comments what they can hear about you to harm. iPhone owners, how often do you have Siri launching by itself?

Anonymity on the web

Apple's "Listening" and comments in the previous issue about porn, where one of the readers was surprised, but how does Pornhub know "that I am me", prompted the idea to write about anonymity on the network.

Firstly, in Russia, Pornhub requires authorization with a Vkontakte account, so that he knows for sure "that you are you." This is done to prevent people under the age of 18 from entering the site. With the help of the state, porn makers figured out that if you just check the box “Yes, I'm over 18 years old” as a protection, then insidious underage users will cheat.

Unfortunately, not all resources can afford such a luxury as Pornhub, but they want to have information, so they have to get out.

In 2017, the Journal of Communication published a study in which an interesting fact appeared. It turns out that the vast majority of people are very serious about their anonymity / security on the network, but do almost nothing to maintain it. This fact is called the “security paradox”. And indeed this is true. For example, no one reads the terms of use of the software when installing software. Usually they just click on the "I agree, next" button. Basically, some kind of trouble with the software begins when someone caustic nevertheless reads the conditions and then starts shouting that photos from the FaceApp application are sent to Russian servers that use them to enslave America. As they say, one smart one was found, and this one turned out to be a fool.

Let's start with the basics. Each user's step on the Internet leaves a trace. The user tells a lot of different data about himself - IP address, Internet provider, device, operating system and its version, web browser configuration, which site he came from and where he left, often mailing address, his geographical location, screen resolution, gender, age, approximate income. In short, there are a huge number of indicators.

All this information is carefully collected and stored in databases. Companies that do this are called data brokers. But, of course, data brokers operate much more than just on the Internet. They collect data from everywhere they can, including even little things like Sonya the Parrot pet store loyalty cards.

For example, on some site you indicated your mail and age, on another site - the same mail and name, data brokers exchanged data and now they know your mail, name and age. But this is a simple example. Since there are many parameters, you can be recognized by indirect information and behavior on the network. Conditionally track that you have such and such a screen resolution, OS version of such and such an assembly and such and such a computer, and when entering the site, you like to first click on "News", and then on the "Comics" section.

In general, the cohort of data brokers can be divided into three categories. The former collect the maximum of demographic information. They are looking for your name, phone number, gender, age, income, areas of interest, education.

Another category is more focused on marketing tasks. They collect information about what exactly I-Travel you were interested in, and then you see targeted ads, and suddenly a discount coupon arrives in the mail on the same plunger that you looked with interest in the online store. A great example of this kind is Acxiom. Here is how she describes her capabilities: “We will help among 2.5 billion consumers (this is their base) to find the target audience and get in touch with it online and offline channels in 60 countries.”

#Echo29: Siri snitchs on you Apple sometimes

Very important! Yesterday, the site published an article about laptops, in which I made mistakes when describing it, writing that the ASUS Zephyrus S (GX502) laptop comes with a card with a Max-Q design. This is not the case, the laptop has a regular GeForce NVIDIA RTX 2070 card. I was misled by the minimum thickness of laptops. Only 18.9 mm. This thickness is typical for Max-Q cards rather than regular ones. ASUS engineers did a first class job.

However, I was even more impressed with the Asus ROG Zephyrus S GX531, which comes with an NVIDIA GeForce RTX 2080 (Max-Q) card (Boost frequency: 1230 MHz, 90 W). The thickness of the laptop is only 16.15 mm. The price of a laptop starts at 189 thousand rubles (according to Yandex Market). And this is outer space. You can’t even imagine thinner and more powerful.

#Echo29: Siri sometimes taunts you with Apple

Meizu: either dying or reborn

As you remember, Meizu is going through hard times. The company left Russia, but continues to flutter in the domestic market. You can read more about the situation with Meizu in the thematic issue of Sofa Analytics.

So far, the situation is not getting better, and the market share continues to fall.

#Echo29: Siri sometimes taunts you Apple

Since the beginning of this year, Meizu has already reduced its staff by 30%, and now there are about 1000 people in the state. For example, branded retail, which used to have 2,600 stores, now has 5 or 6 stores, according to gizmochina.

The good thing about China, however, is that there are a lot of big companies looking for growth opportunities. Probably, having seen enough of Xiaomi and Hisense, the number 1 company in the air conditioner market, Gree decided to invest $145 million in Meizu. By the way, Eldar in "Sofa Analytics" indicated that Meizu is looking for 100 million, that is, it turned out to attract investments even with some excess.

Gree's motivation is clear - it's business diversification. There are so many manufacturers of everything and everything in China that the market is constantly overheated. And if earlier the Chinese were stewing in their own cauldron, now, completely stunned by the frenzied competition, they climbed out. And Meizu is a great option for this, as the company has a more or less well-known brand, as well as experience. Because Gree's own phones didn't take off at all.

Although it is also rumored that the owner of Gree, Dong Mingzhu, is connected by some kind of family or friendship ties with one of the founders of Meizu, Jack Wong. The Chinese Internet is full of rumors that Ms. Mingzhu is going to start leading Meizu's strategy almost herself. In any case, it can't be worse for Meizu now. And the $145 million invested will give the company a breather.

#Echo29: Siri sometimes taunts you with Apple

Frankly, it is a pity that this happened, because I liked the idea voiced by Eldar in the issue of Sofa Analytics already mentioned above: it would be nice if Yandex invested in Meizu. Although over time and by the way Yandex behaved with its Yandexfon, it became obvious that this was fiction. Yandex made a phone without understanding why.

Nikon, Canon, Fuji, Olympus are not cameras

It has already been said in #Echo11 how bad things are in the big camera market. Everyone takes pictures with smartphones. On July 24, Canon summed up the results of the quarter, and, having once again looked at the profit indicators by directions, I would like to say something else. Sales of photographic equipment are falling for all manufacturers.

However, Canon, Fujifilm, and Olympus are no longer manufacturers of photographic equipment. For example, Fujifilm's sales of photographic equipment account for 25% of its total revenue (the rest is medical and office equipment), the rest have a similar situation. In the future, the trend will continue, and we can say that now among the manufacturers there are mainly only enthusiasts for whom photography is a hobby, and not their main business. A funny situation, considering that the names Canon, Olympus, Fujifilm, Konica, Minolta are still associated with photographic equipment.

About voice assistants

People should help voice assistants learn. To do this, complex or unrecognized requests are sent to the processing center, where they are listened to by living people. Quite an obvious fact. Recently, there was a storm against Amazon, the same was discussed about Google Assistant, and now Apple has also come under distribution.

Apple has contract companies that listen to conversations with Siri. According to a whistleblower from such a company, he heard confidential medical information, talk about drugs, as well as a recording of couples having sex.

#Echo29: Siri sometimes taunts you with Apple

Siri tells Apple

As Apple commented on the situation, small portions of requests to Siri are evaluated. Contractors should listen to the message and rate how well Siri handled the conversation. Entries are anonymous.

However, a Guardian secret informant told a generally funny fact that may scare many who are afraid for their privacy. Often he has to listen to random messages when some extraneous sound led to the activation of Siri. For example, he says, Siri often confuses the sound of a zipper opening or closing with its own name. He said that he had already heard countless conversations with doctors, discussions of business deals, conversations of drug dealers and criminals. At the same time, in such conversations, the location and other data were often mentioned, which, in theory, can help identify the leaders of the dialogue.

The danger may lie in the fact that among those listening to such messages there will be some unscrupulous person who will somehow figure out you and use the information received. Try to dream up in the comments what they can hear about you to harm. iPhone owners, how often do you have Siri launching by itself?

Anonymity on the web

Apple's "Listening" and comments in the previous issue about porn, where one of the readers was surprised, but how does Pornhub know "that I am me", prompted the idea to write about anonymity on the network.

Firstly, in Russia, Pornhub requires authorization with a Vkontakte account, so that he knows for sure "that you are you." This is done to prevent people under the age of 18 from entering the site. With the help of the state, porn makers figured out that if you just check the box “Yes, I'm over 18 years old” as a protection, then insidious underage users will cheat.

Unfortunately, not all resources can afford such a luxury as Pornhub, but they want to have information, so they have to get out.

In 2017, the Journal of Communication published a study in which an interesting fact appeared. It turns out that the vast majority of people are very serious about their anonymity / security on the network, but do almost nothing to maintain it. This fact has been called the "security paradox". And indeed this is true. For example, no one reads the terms of use of the software when installing software. Usually they just click on the "I agree, next" button. Basically, some troubles with the software begin when someone caustic nevertheless reads the conditions and then starts shouting that the photos from the FaceApp application are sent to Russian servers that use them to enslave America. As they say, one smart one was found, and this one turned out to be a fool.

Let's start with the basics. Every step of the user on the Internet leaves a trace. The user tells a lot of different data about himself - IP address, Internet provider, device, operating system and its version, web browser configuration, which site he came from and where he left, often mailing address, his geographical location, screen resolution, gender, age, approximate income. In short, there are a huge number of indicators.

All this information is carefully collected and stored in databases. Companies that do this are called data brokers. But, of course, data brokers operate much more than just on the Internet. They collect data from everywhere they can, including even little things like Sonya the Parrot pet store loyalty cards.

For example, on some site you indicated your mail and age, on another site - the same mail and name, data brokers exchanged data and now they know your mail, name and age. But this is a simple example. Since there are many parameters, you can be recognized by indirect information and behavior on the network. Conditionally track that you have such and such a screen resolution, OS version of such and such an assembly and such and such a computer, and when entering the site, you like to first click on "News", and then on the "Comics" section.

In general, the cohort of data brokers can be divided into three categories. The former collect the maximum of demographic information. They are looking for your name, phone number, gender, age, income, areas of interest, education.

Another category is more focused on marketing tasks. They collect information about what exactly I-Travel you were interested in, and then you see targeted ads, and suddenly a discount coupon arrives in the mail on the same plunger that you looked with interest in the online store. A great example of this kind is Acxiom. Here is how she describes her capabilities: “We will help among 2.5 billion consumers (this is their base) to find the target audience and get in touch with it online and offline channels in 60 countries.”

#Echo29: Siri taunts you Apple sometimes

Very important! Yesterday, the site published an article about laptops, in which I made mistakes when describing it, writing that the ASUS Zephyrus S (GX502) laptop comes with a card with a Max-Q design. This is not the case, the laptop has a regular GeForce NVIDIA RTX 2070 card. I was misled by the minimum thickness of laptops. Only 18.9 mm. This thickness is typical for Max-Q cards rather than regular ones. ASUS engineers did a first class job.

However, I was even more impressed with the Asus ROG Zephyrus S GX531, which comes with an NVIDIA GeForce RTX 2080 (Max-Q) card (Boost frequency: 1230 MHz, 90 W). The thickness of the laptop is only 16.15 mm. The price of a laptop starts at 189 thousand rubles (according to Yandex Market). And this is outer space. You can’t even imagine thinner and more powerful.

Meizu: either dying or reborn

As you remember, Meizu is going through hard times. The company left Russia, but continues to flutter in the domestic market. You can read more about the situation with Meizu in the thematic issue of Sofa Analytics.

So far, the situation is not getting better, and the market share continues to fall.

Since the beginning of this year, Meizu has already reduced its staff by 30%, and now there are about 1000 people in the state. For example, branded retail, which used to have 2,600 stores, now has 5 or 6 stores, according to gizmochina.

The good thing about China, however, is that there are a lot of big companies looking for growth opportunities. Probably, having seen enough of Xiaomi and Hisense, the number 1 company in the air conditioner market, Gree decided to invest $145 million in Meizu. By the way, Eldar in "Sofa Analytics" indicated that Meizu is looking for 100 million, that is, it turned out to attract investments even with some excess.

Gree's motivation is clear - it's business diversification. There are so many manufacturers of everything and everything in China that the market is constantly overheated. And if earlier the Chinese were stewing in their own cauldron, now, completely stunned by the frenzied competition, they climbed out. And Meizu is a great option for this, as the company has a more or less well-known brand, as well as experience. Because Gree's own phones didn't take off at all.

Although it is also rumored that the owner of Gree, Dong Mingzhu, is connected by some kind of family or friendship ties with one of the founders of Meizu, Jack Wong. The Chinese Internet is full of rumors that Ms. Mingzhu is going to start leading Meizu's strategy almost herself. In any case, it can't be worse for Meizu now. And the $145 million invested will give the company a breather.

Frankly, it is a pity that this happened, because I liked the idea voiced by Eldar in the issue of Sofa Analytics already mentioned above: it would be nice if Yandex invested in Meizu. Although over time and by the way Yandex behaved with its Yandexfon, it became obvious that this was fiction. Yandex made a phone without understanding why.

Nikon, Canon, Fuji, Olympus are not cameras

It has already been said in #Echo11 how bad things are in the big camera market. Everyone takes pictures with smartphones. On July 24, Canon summed up the results of the quarter, and, having once again looked at the profit indicators by directions, I would like to say something else. Sales of photographic equipment are falling for all manufacturers.

However, Canon, Fujifilm, and Olympus are no longer manufacturers of photographic equipment. For example, Fujifilm's sales of photographic equipment account for 25% of its total revenue (the rest is medical and office equipment), the rest have a similar situation. In the future, the trend will continue, and we can say that now among the manufacturers there are mainly only enthusiasts for whom photography is a hobby, and not their main business. A funny situation, considering that the names Canon, Olympus, Fujifilm, Konica, Minolta are still associated with photographic equipment.

About voice assistants

People should help voice assistants learn. To do this, complex or unrecognized requests are sent to the processing center, where they are listened to by living people. Quite an obvious fact. Recently, there was a storm against Amazon, the same was discussed about Google Assistant, and now Apple has also come under distribution.

Apple has contract companies that listen to conversations with Siri. According to a whistleblower from such a company, he heard confidential medical information, talk about drugs, as well as a recording of couples having sex.

Siri tells Apple

As Apple commented, small portions of requests to Siri are assessed. Contractors should listen to the message and rate how well Siri handled the conversation. Entries are anonymous.

However, a Guardian secret informant told a generally funny fact that may scare many who are afraid for their privacy. Often he has to listen to random messages when some extraneous sound led to the activation of Siri. For example, he says, Siri often confuses the sound of a zipper opening or closing with its own name. He said that he had already heard countless conversations with doctors, discussions of business deals, conversations of drug dealers and criminals. At the same time, in such conversations, the location and other data were often mentioned, which, in theory, can help identify the leaders of the dialogue.

The danger may lie in the fact that among those listening to such messages there will be some unscrupulous person who will somehow figure out you and use the information received. Try to dream up in the comments what they can hear about you to harm. iPhone owners, how often do you have Siri launching by itself?

Anonymity on the web

Apple's "Listening" and comments in the previous issue about porn, where one of the readers was surprised, but how does Pornhub know "that I am me", prompted the idea to write about anonymity on the network.

Firstly, in Russia, Pornhub requires authorization with a Vkontakte account, so that he knows for sure "that you are you." This is done to prevent people under the age of 18 from entering the site. With the help of the state, porn makers figured out that if you just check the box “Yes, I'm over 18 years old” as a protection, then insidious underage users will cheat.

Unfortunately, not all resources can afford such a luxury as Pornhub, but they want to have information, so they have to get out.

In 2017, the Journal of Communication published a study in which an interesting fact appeared. It turns out that the vast majority of people are very serious about their anonymity / security on the network, but do almost nothing to maintain it. This fact is called the “security paradox”. And indeed this is true. For example, no one reads the terms of use of the software when installing software. Usually they just click on the "I agree, next" button. Basically, some kind of trouble with the software begins when someone caustic nevertheless reads the conditions and then starts shouting that photos from the FaceApp application are sent to Russian servers that use them to enslave America. As they say, one smart one was found, and this one turned out to be a fool.

Let's start with the basics. Each user's step on the Internet leaves a trace. The user tells a lot of different data about himself - IP address, Internet provider, device, operating system and its version, web browser configuration, which site he came from and where he left, often mailing address, his geographical location, screen resolution, gender, age, approximate income. In short, there are a huge number of indicators.

All this information is carefully collected and stored in databases. Companies that do this are called data brokers. But, of course, data brokers operate much more than just on the Internet. They collect data from everywhere they can, including even little things like Sonya Parrot pet store loyalty cards.

For example, on some site you indicated your mail and age, on another site - the same mail and name, data brokers exchanged data and now they know your mail, name and age. But this is a simple example. Since there are many parameters, you can be recognized by indirect information and behavior on the network. Conditionally track that you have such and such a screen resolution, OS version of such and such an assembly and such and such a computer, and when entering the site, you like to first click on "News", and then on the "Comics" section.

In general, the cohort of data brokers can be divided into three categories. The former collect the maximum of demographic information. They are looking for your name, phone number, gender, age, income, areas of interest, education.

Another category is more focused on marketing tasks. They collect information about what exactly I-Travel you were interested in, and then you see targeted advertising, and a discount coupon for the very plunger that you looked at with interest in the online store suddenly comes to the mail. A great example of this kind is Acxiom. Here is how she describes her capabilities: “We will help among 2.5 billion consumers (this is their base) to find the target audience and get in touch with it online and offline channels in 60 countries.”

Another category is more focused on marketing tasks. They collect information about what I-Travel I Travel you were interested, and then you see targeted advertising, and a discount coupon for the same plunger that you watched with interest in the online store suddenly comes to the mail. A great example of this kind is Acxiom. Here is how she describes her capabilities: “We will help among 2.5 billion consumers (this is their base) to find the target audience and get in touch with it online and offline channels in 60 countries.”