Dell Technologies Texas Summit House in Kacyiru – the future of the administrative profession in IT

When my plane flew from New York to Austin, Texas, I had quotes about Dell in my hands. Austin is Dell's hometown (Dell Technologies is the parent company, but everyone just says Dell, so will we), the company's history began from here, but most of the employees who are not involved in laboratories and research projects are scattered around the world, for example, New York is the place where most of the meetings of the Dellovians who fly to America take place. On this trip, New York became just a convenient transit point for me, I arrived a couple of days early to adapt a little to the change in time zones. In the almost four hour flight from New York to Austin, I read almost everything about Dell that has been written over the past few years. For me, this was important, since acquaintance with Dell was always limited to their laptops of different series, I heard something about infrastructure projects and almost never delved into the details.

The thing I hate the most is when I'm invited to some kind of summit meeting, and instead of participating in a conversation as equals, understanding the subject of this conversation, you listen and blink your eyes, because there is not enough understanding of the company's business or industry. Pumping yourself with knowledge is an unpredictable and sometimes dangerous thing. Offhand, I could say that Michael Dell is in charge of the company and he is not a namesake, but the very founding father. The name Dell is so associated with the company that there was not even a shadow of a doubt that it was Michael who was at the head. But it turned out that he was the chairman of the board of directors, and since 2004. Various corporate conflicts, the fall of the PC market and difficult decisions - all this was once informational noise, which I did not plunge into daily. It turned out that, despite the difficult times for the entire PC industry, the Dell brand, as before, occupies the third place in the PC market. The share of sales in the corporate segment is high, although since 2014, when the company left the stock exchange and became private again, it practically does not share its achievements. In 2018, Dell Technologies returned to the stock exchange.

Two people went to the event from Russia, and my colleague and I fantasized about what they might tell us in Austin. Fantasy and reality turned out to be so diametrically opposed that we were somewhat puzzled. What do you expect from the company's key event, which invites journalists, analysts and partners from all over the world? According to the established tradition, speakers praise themselves and their colleagues, partners, shake with numbers and talk a lot about spaceships that are about to take off to capture the world, the Moon, Mars or the universe. Presentations are built according to the same template (thanks to Apple!), as a result, they look exactly the same. But when Michael Dell rushed onto the stage, everything turned out to be completely different from what one might have imagined. This summit was the most unusual I have ever been to, and there are dozens of them every year, and they are about the same global level.

Data determines our future - the place of system administrators in the world

The next ten years will be defined by data and how you manage it. Usually, the speaker initially shocks the audience with certain figures, makes you think about the hidden side of the issue. Michael Dell did not delay with this and brought down numbers on us - in the world in 2007, 86 petabytes of information were created per year, today it takes less than a day - 18 hours. In 2030, it will take only ten minutes to create this amount of data.

Dell Texas Summit - The Future of IT Administration Profession

It's nice when your company belongs mainly to you and you can talk about what really worries you, and not look back at investors, not think about how the stock exchange and stock price will react. It is possible that this is what left its mark on everything that was said at Dell at the summit.

First and foremost, we have a problem in IT, and this problem is widespread at all levels, it's called "people". No one said that IT workers are bad or not competent enough, not at all. Michael Dell's idea is that the need for data will grow so fast that we won't be able to educate the staff to solve the problems that arise. Clouds, infrastructure solutions become more complex every year, and the time for training administrators is stretched. If we simply draw a straight line into the future, then in the current situation, we will run out of people to maintain the infrastructure, they simply will not remain. Seems like the plot of a fantasy novel, but that's the way things are. Moreover, there is a digital divide in the world, and the distribution of data centers and infrastructure is such that some regions are already lagging behind developed countries, and this gap continues to widen. Often this is not a question of the budget for the installation of this or that equipment, but a question of both consumers and their needs, and personnel that can serve the infrastructure.

Dell was one of the first to realize this, and therefore all the main topics of the summit were not about technology at all, but about people. The company talked about what they would do as part of various initiatives so that people would choose Dell as both an employer and a manufacturer of certain solutions - hardware or software. We can say that Dell's 2030 program is an attempt to buy insurance against staff shortages, to create the right conditions within the company.

Surprisingly, this is not the first plan of action at Dell, the previous one was scheduled before 2020, and the company believes that it has practically completed it. Dell's ideology is such that the company gently shows the development path for its employees and partners, does not make sudden movements. For example, by 2030, Dell expects all product packaging, from a simple printer or computer to large server racks, to be 100% recyclable. In addition, each new product will be created from partially recovered materials, today this is not at all the case. That is, Dell's goal is that for every computer released, the company takes the same computer from the market and disposes of it in one form or another. Moreover, it does not have to be a computer from Dell, it can be various electronics. The reason for this approach is that electronics has become the most common waste in the world, and sometimes it is also the most toxic waste. At the World Economic Forum, the figure of e-waste was given - 50 million tons per year, this is a mind-boggling number. With this waste, you can easily cover most of Moscow, there will be no living place left. The forecast for 2050 is disappointing, 120 million tons. And Dell's attempt to be one of the industry leaders in this aspect is indicative, the company is creating a new frontier for everyone.

The main task of Dell is not just to convince its employees that this is the right thing to do, but to do it with partners as well. Being environmentally conscious is unprofitable for business, but it is right for you and me. And the fact that Dell goes this way, causes only respect. It is customary to scoff at this, laugh, often taking care of the environment takes exaggerated forms and causes a smile. But this is what needs to be done, since humanity has corrupted the planet, and this can be seen with the naked eye.

Unlike the same Bill Gates, it cannot be said that Michael Dell was seen in altruism and attempts to change society. Well, or this side of his life did not open to me, which is also possible. But I got the impression that Dell has a very good sense of the future changes in the market and what needs to be done. If you look at Dell's environmental strategy, it's largely a reflection of the UN's goals. You can find a full description of the goals and objectives here.

Dell's plan looks like a fad, but it's actually a lot more interesting. Imagine that in the future in most countries there will be a shortage of personnel and the struggle for people will reach a new level. This, by the way, denies the horror story that robots will replace people and there will be many free niches. In some types of work this will happen, but the robots need to be serviced by someone, and the programs themselves cannot yet write themselves so that they are reliable and work.

In the future, salary will not be the only motivation for choosing a particular company, people need to be given meaning, to be involved in something important. And what could be more important than saving the Earth from dirt and waste, responsible consumption and production? This is a mission that can affect several generations of people, and for those companies that are ready to go in this direction, new horizons in hiring open up.

Look what else was said at the summit that fits perfectly into this picture of the world. The company predicts that among managers the percentage of women will grow by 2030 to a significant number, they will be slightly less than half. In addition, it is said that preference will be given to talents, it will not be blindly following the need to take a person of a certain race or views. But I think that all the numbers that were given to us followed from a simple forecast that was not announced - there will soon be a staff shortage in IT, we are moving towards this by leaps and bounds. Every smart car or even an ordinary house is hundreds of people behind the management, behind the technologies and their creation. And the struggle for personnel has already begun, it will intensify in the near future.

And when you look at the situation in this aspect, everything falls into place. What else to talk about at a key event for Dell, if not about what determines the future of the company - people. After the presentations, official stories about what goals have been set and how they will be achieved, we split into small groups, and the top managers of the company were ready to answer our questions. The presentations set the tone and the questions were about the people and how Dell sees the future. What will change, how it will change, and at the same time there are very few questions about software, hardware and what, in fact, makes up the company's business. This is a very amazing metamorphosis that unsettles. And this is completely contrary to what you expect from a major electronics manufacturer. The fight for personnel has reached a new level, it is already a game ahead of the curve.

For example, an infrastructure solution such as Dell's PowerOne assumes that the system will potentially self-configure to suit your needs. This is another promising area of ​​development that was discussed at the summit. The dream of any company is to reduce the cost of employees who run all this hardware. But Dell's approach is not to cut jobs, but to make common tasks easier, to reduce the number of people involved in this. The infrastructure and software for it must become as smart as possible, otherwise the lack of people will become a bottleneck in the development of IT.

Dell Texas Summit - The Future of the IT Administration Profession

Surprisingly, the IT paradigm is rapidly changing, and the slogans will soon be completely different. It is possible and necessary to talk about specific pieces of iron, it is also worth remembering about your successes from time to time. But the most important thing in this market today is the people who create it. Previously, this issue was not given such attention, now it has come to the fore, and sometimes it seems that they even go too far. But this is a new trend, which is unusual and therefore, in the first place, causes rejection. It is a matter of habit, of what we are used to hearing.

I specifically listened to how young guys react to words that seemed to me to be somewhat feigned. After all, they and their children will be the target audience for which these initiatives are created. And here a sincere, genuine surprise awaited me - they bought this story in its entirety. Without any reservations, reasoning, it just seemed to them correct and true. And therefore I am sure that for everyone else it will look exactly the same.

Dell hasn't gotten their hands on how to talk about all this beautifully yet. Top managers grew up in a different paradigm, they, like many people, may think that this is some kind of game. But it's not. This is no longer a game, but an officially announced strategy aloud, which is put into practice. People are at the forefront. People are important, and without them there will be no software, no services, no hardware. Man is the creator and consumer, and no one knows who will be more in the near future. It is possible that there will be more creators, noticeably more, and a golden age will come. Or maybe things will go some other way. But one thing is certain after a day spent with Dell in their hometown: the fight for minds and people will be a top priority for all large corporations. This is already part of their culture, it will become part of society, whether we like it or not. You may never hear about Dell, never buy their products, carefully avoid all mentions. But since Dell is one of dozens of companies going in the same direction, you can't cocoon yourself, shut yourself off from reality. And it is such that the world will change, including because of these ideas, which in many people cause an unambiguous reaction - “they are mad with fat.” In fact, it is important for all of us. And I feel good about the fact that Dell reminded me of this. And it was very unexpected, because I was prepared to hear very different things in Texas.

Dell Technologies Texas Summit House in Kacyiru – the future of the administrative profession in IT

When my plane flew from New York to Austin, Texas, I had quotes about Dell in my hands. Austin is Dell's hometown (Dell Technologies is the parent company, but everyone just says Dell, so will we), the company's history began from here, but most of the employees who are not involved in laboratories and research projects are scattered around the world, for example, New York is the place where most of the meetings of the Dellovians who fly to America take place. On this trip, New York became just a convenient transit point for me, I arrived a couple of days early to adapt a little to the change in time zones. In the almost four hour flight from New York to Austin, I read almost everything about Dell that has been written over the past few years. For me, this was important, since acquaintance with Dell was always limited to their laptops of different series, I heard something about infrastructure projects and almost never delved into the details.

The thing I hate the most is when I'm invited to some kind of summit meeting, and instead of participating in a conversation as equals, understanding the subject of this conversation, you listen and blink your eyes, because there is not enough understanding of the company's business or industry. Pumping yourself with knowledge is an unpredictable and sometimes dangerous thing. Offhand, I could say that Michael Dell is in charge of the company and he is not a namesake, but the very founding father. The name Dell is so associated with the company that there was not even a shadow of a doubt that it was Michael who was at the head. But it turned out that he was the chairman of the board of directors, and since 2004. Various corporate conflicts, the fall of the PC market and difficult decisions - all this was once informational noise, which I did not plunge into daily. It turned out that, despite the difficult times for the entire PC industry, the Dell brand, as before, occupies the third place in the PC market. The share of sales in the corporate segment is high, although since 2014, when the company left the stock exchange and became private again, it practically does not share its achievements. In 2018, Dell Technologies returned to the stock exchange.

Two people went to the event from Russia, and my colleague and I fantasized about what they might tell us in Austin. Fantasy and reality turned out to be so diametrically opposed that we were somewhat puzzled. What do you expect from the company's key event, which invites journalists, analysts and partners from all over the world? According to the established tradition, speakers praise themselves and their colleagues, partners, shake with numbers and talk a lot about spaceships that are about to take off to capture the world, the Moon, Mars or the universe. Presentations are built according to the same template (thanks to Apple!), as a result, they look exactly the same. But when Michael Dell rushed onto the stage, everything turned out to be completely different from what one might have imagined. This summit was the most unusual I have ever been to, and there are dozens of them every year, and they are about the same global level.

Data determines our future - the place of system administrators in the world

The next ten years will be defined by data and how you manage it. Usually, the speaker initially shocks the audience with certain figures, makes you think about the hidden side of the issue. Michael Dell did not delay with this and brought down numbers on us - in the world in 2007, 86 petabytes of information were created per year, today it takes less than a day - 18 hours. In 2030, it will take only ten minutes to create this amount of data.

Dell Texas Summit - The future of the IT administration profession

It's nice when your company belongs mainly to you and you can talk about what really worries you, and not look back at investors, not think about how the stock exchange and stock price will react. It is possible that this is what left its mark on everything that was said at Dell at the summit.

First and foremost, we have a problem in IT, and this problem is widespread at all levels, it's called "people". No one said that IT workers are bad or not competent enough, not at all. Michael Dell's idea is that the need for data will grow so fast that we won't be able to educate the staff to solve the problems that arise. Clouds, infrastructure solutions become more complex every year, and the time for training administrators is stretched. If we simply draw a straight line into the future, then in the current situation, we will run out of people to maintain the infrastructure, they simply will not remain. Seems like the plot of a fantasy novel, but that's the way things are. Moreover, there is a digital divide in the world, and the distribution of data centers and infrastructure is such that some regions are already lagging behind developed countries, and this gap continues to widen. Often this is not a question of the budget for the installation of this or that equipment, but a question of both consumers and their needs, and personnel that can serve the infrastructure.

Dell was one of the first to realize this, and therefore all the main topics of the summit were not about technology at all, but about people. The company talked about what they would do as part of various initiatives so that people would choose Dell as both an employer and a manufacturer of certain solutions - hardware or software. We can say that Dell's 2030 program is an attempt to buy insurance against staff shortages, to create the right conditions within the company.

Surprisingly, this is not the first plan of action at Dell, the previous one was scheduled until 2020, and the company believes that it has practically completed it. Dell's ideology is such that the company gently shows the development path for its employees and partners, does not make sudden movements. For example, by 2030, Dell expects all product packaging, from a simple printer or computer to large server racks, to be 100% recyclable. In addition, each new product will be created from partially recovered materials, today this is not at all the case. That is, Dell's goal is that for every computer released, the company takes the same computer from the market and disposes of it in one form or another. Moreover, it does not have to be a computer from Dell, it can be various electronics. The reason for this approach is that electronics has become the most common waste in the world, and sometimes it is also the most toxic waste. At the World Economic Forum, the figure of e-waste was given - 50 million tons per year, this is a mind-boggling number. With this waste, you can easily cover most of Moscow, there will be no living place left. The forecast for 2050 is disappointing, 120 million tons. And Dell's attempt to be one of the industry leaders in this aspect is indicative, the company is creating a new frontier for everyone.

In the future, salary will not be the only motivation for choosing a particular company, people need to be given meaning, to be involved in something important. And what could be more important than saving the Earth from dirt and waste, responsible consumption and production? This is a mission that can affect several generations of people, and for those companies that are ready to go in this direction, new horizons in hiring open up.

Look what else was said at the summit that fits perfectly into this picture of the world. The company predicts that among managers the percentage of women will grow by 2030 to a significant number, they will be slightly less than half. In addition, it is said that preference will be given to talents, it will not be blindly following the need to take a person of a certain race or views. But I think that all the numbers that were given to us followed from a simple forecast that was not announced - there will soon be a staff shortage in IT, we are moving towards this by leaps and bounds. Every smart car or even an ordinary house is hundreds of people behind the management, behind the technologies and their creation. And the struggle for personnel has already begun, it will intensify in the near future.

And when you look at the situation in this aspect, everything falls into place. What else to talk about at a key event for Dell, if not about what determines the future of the company - people. After the presentations, official stories about what goals have been set and how they will be achieved, we split into small groups, and the top managers of the company were ready to answer our questions. The presentations set the tone and the questions were about the people and how Dell sees the future. What will change, how it will change, and at the same time there are very few questions about software, hardware and what, in fact, makes up the company's business. This is a very amazing metamorphosis that unsettles. And this is completely contrary to what you expect from a major electronics manufacturer. The fight for personnel has reached a new level, it is already a game ahead of the curve.

For example, an infrastructure solution such as Dell's PowerOne assumes that the system will potentially self-configure to suit your needs. This is another promising area of ​​development that was discussed at the summit. The dream of any company is to reduce the cost of employees who run all this hardware. But Dell's approach is not to cut jobs, but to make common tasks easier, to reduce the number of people involved in this. The infrastructure and software for it must become as smart as possible, otherwise the lack of people will become a bottleneck in the development of IT.

Dell Texas Summit - The future of the IT administration profession

Surprisingly, the IT paradigm is rapidly changing, and the slogans will soon be completely different. It is possible and necessary to talk about specific pieces of iron, it is also worth remembering about your successes from time to time. But the most important thing in this market today is the people who create it. Previously, this issue was not given such attention, now it has come to the fore, and sometimes it seems that they even go too far. But this is a new trend, which is unusual and therefore, in the first place, causes rejection. It is a matter of habit, of what we are used to hearing.

I specifically listened to how young guys react to words that seemed to me to be somewhat feigned. After all, they and their children will be the target audience for which these initiatives are created. And here a sincere, genuine surprise awaited me - they bought this story in its entirety. Without any reservations, reasoning, it just seemed to them correct and true. And therefore I am sure that for everyone else it will look exactly the same.

Dell hasn't gotten their hands on how to talk about all this beautifully yet. Top managers grew up in a different paradigm, they, like many people, may think that this is some kind of game. But it's not. This is no longer a game, but an officially announced strategy aloud, which is put into practice. People are at the forefront. People are important, and without them there will be no software, no services, no hardware. Man is the creator and consumer, and no one knows who will be more in the near future. It is possible that there will be more creators, noticeably more, and a golden age will come. Or maybe things will go some other way. But one thing is certain after a day spent with Dell in their hometown: the fight for minds and people will be a top priority for all large corporations. This is already part of their culture, it will become part of society, whether we like it or not. You may never hear about Dell, never buy their products, carefully avoid all mentions. But since Dell is one of dozens of companies going in the same direction, you can't cocoon yourself, shut yourself off from reality. And it is such that the world will change, including because of these ideas, which in many people cause an unambiguous reaction - “they are mad with fat.” In fact, it is important for all of us. And I feel good about the fact that Dell reminded me of this. And it was very unexpected, because I was prepared to hear very different things in Texas.

Dell Technologies Texas Summit House in Kacyiru – the future of the administrative profession in IT

When my plane flew from New York to Austin, Texas, I had quotes about Dell in my hands. Austin is Dell's hometown (Dell Technologies is the parent company, but everyone just says Dell, so will we), the company's history began from here, but most of the employees who are not involved in laboratories and research projects are scattered around the world, for example, New York is the place where most of the meetings of the Dellovians who fly to America take place. On this trip, New York became just a convenient transit point for me, I arrived a couple of days early to adapt a little to the change in time zones. In the almost four hour flight from New York to Austin, I read almost everything about Dell that has been written over the past few years. For me, this was important, since acquaintance with Dell was always limited to their laptops of different series, I heard something about infrastructure projects and almost never delved into the details.

The thing I hate the most is when I'm invited to some kind of summit meeting, and instead of participating in a conversation as equals, understanding the subject of this conversation, you listen and blink your eyes, because there is not enough understanding of the company's business or industry. Pumping yourself with knowledge is an unpredictable and sometimes dangerous thing. Offhand, I could say that Michael Dell is in charge of the company and he is not a namesake, but the very founding father. The name Dell is so associated with the company that there was not even a shadow of a doubt that it was Michael who was at the head. But it turned out that he was the chairman of the board of directors, and since 2004. Various corporate conflicts, the fall of the PC market and difficult decisions - all this was once informational noise, which I did not plunge into daily. It turned out that, despite the difficult times for the entire PC industry, the Dell brand, as before, occupies the third place in the PC market. The share of sales in the corporate segment is high, although since 2014, when the company left the stock exchange and became private again, it practically does not share its achievements. In 2018, Dell Technologies returned to the stock exchange.

Two people went to the event from Russia, and my colleague and I fantasized about what they might tell us in Austin. Fantasy and reality turned out to be so diametrically opposed that we were somewhat puzzled. What do you expect from the company's key event, which invites journalists, analysts and partners from all over the world? According to the established tradition, speakers praise themselves and their colleagues, partners, shake with numbers and talk a lot about spaceships that are about to take off to capture the world, the Moon, Mars or the universe. Presentations are built according to the same pattern (thanks to Apple!), as a result, they look exactly the same. But when Michael Dell rushed onto the stage, everything turned out to be completely different from what one might have imagined. This summit was the most unusual I have ever been to, and there are dozens of them every year, and they are about the same global level.

Data determines our future - the place of system administrators in the world

The next ten years will be defined by data and how you manage it. Usually, the speaker initially shocks the audience with certain figures, makes you think about the hidden side of the issue. Michael Dell did not delay with this and brought down numbers on us - in the world in 2007, 86 petabytes of information were created per year, today it takes less than a day - 18 hours. In 2030, it will take only ten minutes to create this amount of data.

Dell Texas Summit - The future of the IT administration profession

It's nice when your company belongs mainly to you and you can talk about what really worries you, and not look back at investors, not think about how the stock exchange and stock price will react. It is possible that this is what left its mark on everything that was said at Dell at the summit.

First and foremost, we have a problem in IT, and this problem is widespread at all levels, it's called "people". No one said that IT workers are bad or not competent enough, not at all. Michael Dell's idea is that the need for data will grow so fast that we won't be able to educate the staff to solve the problems that arise. Clouds, infrastructure solutions become more complex every year, and the time for training administrators is stretched. If we simply draw a straight line into the future, then in the current situation, we will run out of people to maintain the infrastructure, they simply will not remain. Seems like the plot of a fantasy novel, but that's the way things are. Moreover, there is a digital divide in the world, and the distribution of data centers and infrastructure is such that some regions are already lagging behind developed countries, and this gap continues to widen. Often this is not a question of the budget for the installation of this or that equipment, but a question of both consumers and their needs, and personnel that can serve the infrastructure.

Dell was one of the first to realize this, and therefore all the main topics of the summit were not about technology at all, but about people. The company talked about what they would do as part of various initiatives so that people would choose Dell as both an employer and a manufacturer of certain solutions - hardware or software. We can say that Dell's 2030 program is an attempt to buy insurance against staff shortages, to create the right conditions within the company.

Surprisingly, this is not the first plan of action at Dell, the previous one was scheduled before 2020, and the company believes that it has practically completed it. Dell's ideology is such that the company gently shows the development path for its employees and partners, does not make sudden movements. For example, by 2030, Dell expects all product packaging, from a simple printer or computer to large server racks, to be 100% recyclable. In addition, each new product will be created from partially recovered materials, today this is not at all the case. That is, Dell's goal is that for every computer released, the company takes the same computer from the market and disposes of it in one form or another. Moreover, it does not have to be a computer from Dell, it can be various electronics. The reason for this approach is that electronics has become the most common waste in the world, and sometimes it is also the most toxic waste. At the World Economic Forum, the figure of e-waste was given - 50 million tons per year, this is a mind-boggling number. With this waste, you can easily cover most of Moscow, there will be no living place left. The forecast for 2050 is disappointing, 120 million tons. And Dell's attempt to be one of the industry leaders in this aspect is indicative, the company is creating a new frontier for everyone.

The main task of Dell is not just to convince its employees that this is the right thing to do, but to do it with partners as well. Being environmentally conscious is unprofitable for business, but it is right for you and me. And the fact that Dell goes this way, causes only respect. It is customary to scoff at this, laugh, often taking care of the environment takes exaggerated forms and causes a smile. But this is what needs to be done, since humanity has corrupted the planet, and this can be seen with the naked eye.

Unlike the same Bill Gates, it cannot be said that Michael Dell was seen in altruism and attempts to change society. Well, or this side of his life did not open to me, which is also possible. But I got the impression that Dell has a very good sense of the future changes in the market and what needs to be done. If you look at Dell's environmental strategy, it's largely a reflection of the UN's goals. You can find a full description of the goals and objectives here.

Dell's plan looks like a fad, but it's actually a lot more interesting. Imagine that in the future in most countries there will be a shortage of personnel and the struggle for people will reach a new level. This, by the way, denies the horror story that robots will replace people and there will be many free niches. In some types of work this will happen, but the robots need to be serviced by someone, and the programs themselves cannot yet write themselves so that they are reliable and work.

In the future, salary will not be the only motivation for choosing a particular company, people need to be given meaning, to be involved in something important. And what could be more important than saving the Earth from dirt and waste, responsible consumption and production? This is a mission that can affect several generations of people, and for those companies that are ready to go in this direction, new horizons in hiring open up.

Look what else was said at the summit that fits perfectly into this picture of the world. The company predicts that among managers the percentage of women will grow by 2030 to a significant number, they will be slightly less than half. In addition, it is said that preference will be given to talents, it will not be blindly following the need to take a person of a certain race or views. But I think that all the numbers that were given to us followed from a simple forecast that was not announced - there will soon be a staff shortage in IT, we are moving towards this by leaps and bounds. Every smart car or even an ordinary house is hundreds of people behind the management, behind the technologies and their creation. And the struggle for personnel has already begun, it will intensify in the near future.

And when you look at the situation in this aspect, everything falls into place. What else to talk about at a key event for Dell, if not about what determines the future of the company - people. After the presentations, official stories about what goals have been set and how they will be achieved, we split into small groups, and the top managers of the company were ready to answer our questions. The presentations set the tone and the questions were about the people and how Dell sees the future. What will change, how it will change, and at the same time there are very few questions about software, hardware and what, in fact, makes up the company's business. This is a very amazing metamorphosis that unsettles. And this is completely contrary to what you expect from a major electronics manufacturer. The fight for personnel has reached a new level, it is already a game ahead of the curve.

For example, an infrastructure solution such as Dell's PowerOne assumes that the system will potentially self-configure to suit your needs. This is another promising area of ​​development that was discussed at the summit. The dream of any company is to reduce the cost of employees who run all this hardware. But Dell's approach is not to cut jobs, but to make common tasks easier, to reduce the number of people involved in this. The infrastructure and software for it must become as smart as possible, otherwise the lack of people will become a bottleneck in the development of IT.

Dell Texas Summit - The future of the IT administration profession

Surprisingly, the IT paradigm is rapidly changing, and the slogans will soon be completely different. It is possible and necessary to talk about specific pieces of iron, it is also worth remembering about your successes from time to time. But the most important thing in this market today is the people who create it. Previously, this issue was not given such attention, now it has come to the fore, and sometimes it seems that they even go too far. But this is a new trend, which is unusual and therefore, in the first place, causes rejection. It is a matter of habit, of what we are used to hearing.

I specifically listened to how young guys react to words that seemed to me to be somewhat feigned. After all, they and their children will be the target audience for which these initiatives are created. And here a sincere, genuine surprise awaited me - they bought this story in its entirety. Without any reservations, reasoning, it just seemed to them correct and true. And therefore I am sure that for everyone else it will look exactly the same.

Dell hasn't gotten their hands on how to talk about all this beautifully yet. Top managers grew up in a different paradigm, they, like many people, perhaps it seems that this is some kind of game. But it's not. This is no longer a game, but an officially announced strategy aloud, which is put into practice. People are at the forefront. People are important, and without them there will be no software, no services, no hardware. Man is the creator and consumer, and no one knows who will be more in the near future. It is possible that there will be more creators, noticeably more, and a golden age will come. Or maybe things will go some other way. But one thing is for sure after a day spent with Dell in their hometown: the fight for minds and people will be a top priority for all large corporations. This is already part of their culture, it will become part of society, whether we like it or not. You may never hear about Dell, never buy their products, carefully avoid all mentions. But because Dell is one of dozens of companies going in the same direction, you can't cocoon yourself, shut yourself off from reality. And it is such that the world will change, including because of these ideas, which in many people cause an unequivocal reaction - “they are mad with fat.” In fact, it is important for all of us. And I feel good about the fact that Dell reminded me of this. And it was very unexpected, because I was prepared to hear very different things in Texas.

Dell Technologies Texas Summit House in Kacyiru – the future of the administrative profession in IT

Dell Technologies Texas Summit House in Kacyiru House in Kacyiru – the future of the profession of administrator in IT

When my plane flew from New York to Austin, Texas, I had quotes about Dell in my hands. Austin is Dell's hometown (Dell Technologies is the parent company, but everyone just says Dell, so will we), the company's history began from here, but most of the employees who are not involved in laboratories and research projects are scattered around the world, for example, New York is the place where most of the meetings of the Dellovians who fly to America take place. On this trip, New York became just a convenient transit point for me, I arrived a couple of days early to adapt a little to the change in time zones. In the almost four hour flight from New York to Austin, I read almost everything about Dell that has been written over the past few years. For me, this was important, since acquaintance with Dell was always limited to their laptops of different series, I heard something about infrastructure projects and almost never delved into the details.

The thing I hate the most is when I'm invited to some kind of summit meeting, and instead of participating in a conversation as equals, understanding the subject of this conversation, you listen and blink your eyes, because there is not enough understanding of the company's business or industry. Pumping yourself with knowledge is an unpredictable and sometimes dangerous thing. Offhand, I could say that Michael Dell is in charge of the company and he is not a namesake, but the very founding father. The name Dell is so associated with the company that there was not even a shadow of a doubt that it was Michael who was at the head. But it turned out that he was the chairman of the board of directors, and since 2004. Various corporate conflicts, the fall of the PC market and difficult decisions - all this was once informational noise, which I did not plunge into daily. It turned out that, despite the difficult times for the entire PC industry, the Dell brand, as before, occupies the third place in the PC market. The share of sales in the corporate segment is high, although since 2014, when the company left the stock exchange and became private again, it practically does not share its achievements. In 2018, Dell Technologies returned to the stock exchange.

Two people went to the event from Russia, and my colleague and I fantasized about what they might tell us in Austin. Fantasy and reality turned out to be so diametrically opposed that we were somewhat puzzled. What do you expect from the company's key event, which invites journalists, analysts and partners from all over the world? According to the established tradition, speakers praise themselves and their colleagues, partners, shake with numbers and talk a lot about spaceships that are about to take off to capture the world, the Moon, Mars or the universe. Presentations are built according to the same template (thanks to Apple!), as a result, they look exactly the same. But when Michael Dell rushed onto the stage, everything turned out to be completely different from what one might have imagined. This summit was the most unusual I have ever been to, and there are dozens of them every year, and they are about the same global level.

Data determines our future - the place of system administrators in the world

The next ten years will be defined by data and how you manage it. Usually, the speaker initially shocks the audience with certain figures, makes you think about the hidden side of the issue. Michael Dell did not delay with this and brought down numbers on us - in the world in 2007, 86 petabytes of information were created per year, today it takes less than a day - 18 hours. In 2030, it will take only ten minutes to create this amount of data.

It's nice when your company belongs mainly to you and you can talk about what really worries you, and not look back at investors, not think about how the stock exchange and stock price will react. It is possible that this is what left its mark on everything that was said at Dell at the summit.

First and foremost, we have a problem in IT, and this problem is widespread at all levels, it's called "people". No one said that IT workers are bad or not competent enough, not at all. Michael Dell's idea is that the need for data will grow so fast that we won't be able to educate the staff to solve the problems that arise. Clouds, infrastructure solutions become more complex every year, and the time for training administrators is stretched. If we simply draw a straight line into the future, then in the current situation, we will run out of people to maintain the infrastructure, they simply will not remain. Seems like the plot of a fantasy novel, but that's the way things are. Moreover, there is a digital divide in the world, and the distribution of data centers and infrastructure is such that some regions are already lagging behind developed countries, and this gap continues to widen. Often this is not a question of the budget for the installation of this or that equipment, but a question of both consumers and their needs, and personnel that can serve the infrastructure.

Dell was one of the first to realize this, and therefore all the main topics of the summit were not about technology at all, but about people. The company talked about what they would do as part of various initiatives so that people would choose Dell as both an employer and a manufacturer of certain solutions - hardware or software. We can say that Dell's 2030 program is an attempt to buy insurance against staff shortages, to create the right conditions within the company.

Surprisingly, this is not the first plan of action at Dell, the previous one was scheduled before 2020, and the company believes that it has practically completed it. Dell's ideology is such that the company gently shows the development path for its employees and partners, does not make sudden movements. For example, by 2030, Dell expects all product packaging, from a simple printer or computer to large server racks, to be 100% recyclable. In addition, each new product will be created from partially recovered materials, today this is not at all the case. That is, Dell's goal is that for every computer released, the company takes the same computer from the market and disposes of it in one form or another. Moreover, it does not have to be a computer from Dell, it can be various electronics. The reason for this approach is that electronics has become the most common waste in the world, and sometimes it is also the most toxic waste. At the World Economic Forum, the figure of e-waste was given - 50 million tons per year, this is a mind-boggling number. With this waste, you can easily cover most of Moscow, there will be no living place left. The forecast for 2050 is disappointing, 120 million tons. And Dell's attempt to be one of the industry leaders in this aspect is indicative, the company is creating a new frontier for everyone.

The main task of Dell is not just to convince its employees that this is the right thing to do, but to do it with partners as well. Being environmentally conscious is unprofitable for business, but it is right for you and me. And the fact that Dell goes this way, causes only respect. It is customary to scoff at this, laugh, often taking care of the environment takes exaggerated forms and causes a smile. But this is what needs to be done, since humanity has corrupted the planet, and this can be seen with the naked eye.

Unlike the same Bill Gates, it cannot be said that Michael Dell was seen in altruism and attempts to change society. Well, or this side of his life did not open to me, which is also possible. But I got the impression that Dell has a very good sense of the future changes in the market and what needs to be done. If you look at Dell's environmental strategy, it's largely a reflection of the UN's goals. You can find a full description of the goals and objectives here.

Dell's plan looks like a fad, but it's actually a lot more interesting. Imagine that in the future in most countries there will be a shortage of personnel and the struggle for people will reach a new level. This, by the way, denies the horror story that robots will replace people and there will be many free niches. In some types of work this will happen, but the robots need to be serviced by someone, and the programs themselves cannot yet write themselves so that they are reliable and work.

In the future, salary will not be the only motivation for choosing a particular company, people need to be given meaning, to be involved in something important. And what could be more important than saving the Earth from dirt and waste, responsible consumption and production? This is a mission that can affect several generations of people, and for those companies that are ready to go in this direction, new horizons in hiring open up.

Look what else was said at the summit that fits perfectly into this picture of the world. The company predicts that among managers the percentage of women will grow by 2030 to a significant number, they will be slightly less than half. In addition, it is said that preference will be given to talents, it will not be blindly following the need to take a person of a certain race or views. But I think that all the numbers that were given to us followed from a simple forecast that was not announced - there will soon be a staff shortage in IT, we are moving towards this by leaps and bounds. Every smart car or even an ordinary house is hundreds of people behind the management, behind the technologies and their creation. And the struggle for personnel has already begun, it will intensify in the near future.

And when you look at the situation in this aspect, everything falls into place. What else to talk about at a key event for Dell, if not about what determines the future of the company - people. After the presentations, official stories about what goals have been set and how they will be achieved, we split into small groups, and the top managers of the company were ready to answer our questions. The presentations set the tone and the questions were about the people and how Dell sees the future. What will change, how it will change, and at the same time there are very few questions about software, hardware and what, in fact, makes up the company's business. This is a very amazing metamorphosis that unsettles. And this is completely contrary to what you expect from a major electronics manufacturer. The fight for personnel has reached a new level, it is already a game ahead of the curve.

For example, an infrastructure solution such as Dell's PowerOne assumes that the system will potentially self-configure to suit your needs. This is another promising area of ​​development that was discussed at the summit. The dream of any company is to reduce the cost of employees who run all this hardware. But Dell's approach is not to cut jobs, but to make common tasks easier, to reduce the number of people involved in this. The infrastructure and software for it must become as smart as possible, otherwise the lack of people will become a bottleneck in the development of IT.

Surprisingly, the IT paradigm is rapidly changing, and the slogans will soon be completely different. It is possible and necessary to talk about specific pieces of iron, it is also worth remembering about your successes from time to time. But the most important thing in this market today is the people who create it. Previously, this issue was not given such attention, now it has come to the fore, and sometimes it seems that they even go too far. But this is a new trend, which is unusual and therefore, in the first place, causes rejection. It is a matter of habit, of what we are used to hearing.

I specifically listened to how young guys react to words that seemed to me to be somewhat feigned. After all, they and their children will be the target audience for which these initiatives are created. And here a sincere, genuine surprise awaited me - they bought this story in its entirety. Without any reservations, reasoning, it just seemed to them correct and true. And therefore I am sure that for everyone else it will look exactly the same.

Dell hasn't gotten their hands on how to talk about all this beautifully yet. Top managers grew up in a different paradigm, they, like many people, may think that this is some kind of game. But it's not. This is no longer a game, but an officially announced strategy aloud, which is put into practice. People are at the forefront. People are important, and without them there will be no software, no services, no hardware. Man is the creator and consumer, and no one knows who will be more in the near future. It is possible that there will be more creators, noticeably more, and a golden age will come. Or maybe things will go some other way. But one thing is certain after a day spent with Dell in their hometown: the fight for minds and people will be a top priority for all large corporations. This is already part of their culture, it will become part of society, whether we like it or not. You may never hear about Dell, never buy their products, carefully avoid all mentions. But since Dell is one of dozens of companies going in the same direction, you can't cocoon yourself, shut yourself off from reality. And it is such that the world will change, including because of these ideas, which in many people cause an unambiguous reaction - “they are mad with fat.” In fact, it is important for all of us. And I feel good about the fact that Dell reminded me of this. And it was very unexpected, because I was prepared to hear very different things in Texas.