Continuation of the war for the Moscow region

Oh, these sweet words "price dumping" warm the heart and delight the wallet. Members of the "Big Three" relatively recently turned their attention to the territory of the Moscow region and remembered that millions of potential subscribers live and work behind the ring road. And “remembering” they began to actively conquer this territory. Which cannot but please us, because they conquer the territory with the ruble. More precisely, a decrease in the number of these same rubles in the lines with descriptions of tariff plans.

Background

In the foreseeable future, no one will “bring down” the prices for mobile communications in Moscow, this is already obvious. Indeed, why kill a hen that lays golden eggs? Marketers carefully grope for target market segments and with an ungenerous hand measure out modest bonuses, discounts and benefits, if possible within the network. Nobody wants to dump, but you need something to attract the consumer? A good example is the MTS “The Only” tariff, information about which was in the news on the operator’s website for a little more than a day, after which it disappeared from the news list, surviving only in the little-visited “Promotions” section. Of course, you will not find “The Only One” in the list of tariffs either. This is to say that MTS itself seemed to be frightened of even such a relatively harmless price reduction and quickly hid the tariff out of sight: why distract the consumer from the thoughtful process of choosing other offers?

The situation in the Moscow region is quite different. The “cellular” borders of Moscow in MTS and Beeline extend far beyond the administrative borders, and here God himself ordered that tariffs be measured slightly in the struggle for the consumer, such a price war will not affect the total profit from the Moscow region.

MTS was the first to develop the distant "zamkadye" by offering its own tariff "Regional". As usual, having set attractive rates for a certain period, you see, after the increase, people will not want to change the phone numbers that have become familiar. At the same time, advertising can be given appropriate. In this case, the price of one ruble on weekends was announced for the summer period (through September 30). By the way, in this regard, a logical question is: did MTS really begin to take active steps to “develop” the far suburbs, or was “Regional” conceived as a temporary action for summer residents? The answer is known only to marketers, but today it doesn’t matter anymore: now, on the basis of their “Regional” MTS, they have launched a full-scale campaign. Closer to autumn, MegaFon intervened with its "Podmoskovny" in the blissful picture. The sophisticated insidiousness of this move is the “fixation” of the tariff zone within the administrative zone, with this technique the operator almost “turned off” the main competitors from the game. At least in the wide and most profitable strip between the Moscow Ring Road and the "cellular" border of Moscow, Beeline and MTS.

The next step was the introduction of the "Region 2.0" tariff in Beeline. A very strong and competent proposal, calculated in advance for a possible response from MTS in the form of an extension of the temporary action "calls for the ruble on weekends." And this answer followed, albeit with some delay. But thanks to Beeline's initiative, the operator was simply forced not only to permanently "legitimize" its temporary weekend promotion, but also to reduce the rates for calls on weekdays. Still, competition is a big thing. It is a pity that in Moscow we are witnessing something like the tacit price collusion of the Big Three.

We look at the news on the MTS website here. So far, nothing has changed in the description of the tariff (prices are still valid only until September 30th), but sooner or later they will correct it. You can't keep track of everything, right?

The changes are simple, understandable and easy to accept: they legalized ruble calls on weekends and lowered the price on weekdays to two rubles from Beeline. True, Beeline has an additional bonus in the form of "every second minute is free." A controversial move, the ambiguity of which was taken advantage of by MTS marketers, simply ignoring the “second free minute” in their proposal. Indeed, in the descriptions of tariffs, people look at specific rubles, and not at abstract second free minutes, MegaFon has already quite successfully trampled on this rake with its “Challenge” tariff line.

We look at the updated tables of special rates for the Moscow region and do not forget about two important points:

1. The new edition of the "Regional" MTS is valid only from October 1
2. The mobile borders of "Moscow" at Beeline and MTS are very different from the administrative borders, the difference can be several tens of kilometers.

When you are in the tariff zone "Region"

< td>Podmoskovny
MegaFon)
< td>Call within home network < tr> < /tr> Call to CIS countries

Regional
(MTS)
Region 2.0
(Beeline)
Set price 195.00 170.00 150.00
Starting balance 90.00 100.00 90.00
2.00/1.00** 1.00 2 Office Desk and Chair,00*
Other local calls 2.00/1.00** 3.00 2.00*
Call within the federal network 5.00 6.00 4.45
Call within Russia 15.00 6.00 8.95
25.00 9.00 24.70
SMS message 1.95 1.00 1.95
MMS message 6.50 6.00 6.60
GPRS traffic per 1 Mb 8.45/3.45*** 7.00 6.95

* Every second (even) minute free of charge
** On weekends
*** At night

When you are in the Moscow tariff zone

< td>Podmoskovny
(MegaFon)

There is no complete official information about the new edition of the Regional MTS yet, but I don’t really believe in any additional bonuses or price cuts, they would hardly have missed to emphasize this in the news text. The very fact that the news appeared just four days before tariff breaks speaks of long and painful reflections and agreements on the topic “how not to sell too cheap”. As a result, we thought up a good idea, and the offer is competitive. Disregarding other tariff subtleties, the confrontation between Beeline and MTS in the far suburbs came down to a simple dilemma: free every second minute of a local call (Beeline) versus local calls for a ruble on weekends (MTS).

Continuation of the war for the Moscow region

Oh, these sweet words "price dumping" warm the heart and delight the wallet. Members of the "Big Three" relatively recently turned their attention to the territory of the Moscow region and remembered that millions of potential subscribers live and work behind the ring road. And “remembering” they began to actively conquer this territory. Which cannot but please us, because they conquer the territory with the ruble. More precisely, a decrease in the number of these same rubles in the lines with descriptions of tariff plans.

Background

In the foreseeable future, no one will “bring down” the prices for mobile communications in Moscow, this is already obvious. Indeed, why kill a hen that lays golden eggs? Marketers carefully grope for target market segments and with an ungenerous hand measure out modest bonuses, discounts and benefits, if possible within the network. No one wants to dump, but you need something to attract the consumer? A good example is the MTS “The Only” tariff, information about which was in the news on the operator’s website for a little more than a day, after which it disappeared from the news list, surviving only in the little-visited “Promotions” section. Of course, you will not find “The Only One” in the list of tariffs either. This is to say that MTS itself seemed to be frightened of even such a relatively harmless price reduction and quickly hid the tariff out of sight: why distract the consumer from the thoughtful process of choosing other offers?

The situation in the Moscow region is quite different. The “cellular” borders of Moscow in MTS and Beeline extend far beyond the administrative borders, and here God himself ordered that tariffs be measured slightly in the struggle for the consumer, such a price war will not affect the total profit from the Moscow region.

MTS was the first to develop the distant "zamkadye" by offering its own tariff "Regional". As usual, having set attractive rates for a certain period, you see, after the increase, people will not want to change the phone numbers that have become familiar. At the same time, advertising can be given appropriate. In this case, the price of one ruble on weekends was announced for the summer period (through September 30). By the way, in this regard, a logical question is: did MTS really begin to take active steps to “develop” the far suburbs, or was “Regional” conceived as a temporary action for summer residents? The answer is known only to marketers, but today it doesn’t matter anymore: now, on the basis of their “Regional” MTS, they have launched a full-scale campaign. Closer to autumn, MegaFon intervened with its "Podmoskovny" in the blissful picture. The sophisticated insidiousness of this move is the “fixation” of the tariff zone within the administrative zone, with this technique the operator almost “turned off” the main competitors from the game. At least in the wide and most profitable strip between the Moscow Ring Road and the "cellular" border of Moscow, Beeline and MTS.

The next step was the introduction of the "Region 2.0" tariff in Beeline. A very strong and competent proposal, calculated in advance for a possible response from MTS in the form of an extension of the temporary action "calls for the ruble on weekends." And this answer followed, albeit with some delay. But thanks to Beeline's initiative, the operator was simply forced not only to permanently "legitimize" its temporary weekend promotion, but also to reduce the rates for calls on weekdays. Still, competition is a big thing. It is a pity that in Moscow we are witnessing something like the tacit price collusion of the Big Three.

We look at the news on the MTS website here. So far, nothing has changed in the description of the tariff (prices are still valid only until September 30th), but sooner or later they will correct it. You can't keep track of everything, right?

The changes are simple, understandable and easy to accept: they legalized ruble calls on weekends and lowered the price on weekdays to two rubles from Beeline. True, Beeline has an additional bonus in the form of "every second minute is free." A controversial move, the ambiguity of which was taken advantage of by MTS marketers, simply ignoring the “second free minute” in their proposal. Indeed, in the descriptions of tariffs, people look at specific rubles, and not at abstract second free minutes, MegaFon has already quite successfully trampled on this rake with its “Challenge” tariff line.

We look at the updated tables of special rates for the Moscow region and do not forget about two important points:

1. The new version of the "Regional" MTS is valid only from October 1
2. The mobile borders of "Moscow" at Beeline and MTS are very different from the administrative borders, the difference can be several tens of kilometers.

When you are in the tariff zone "Region"

Regional
(MTS)
Region 2.0
(Beeline)
Set price 195.00 170.00 150.00
Starting balance 90.00 100.00 90.00
Call within home network 5.00 2.00 6.00
Other local calls 5.00 5.00 6.00
Call inside federal network 5.00 6.00 4.45
Call within Russia< /td> 15.00 6.00 8.95
SMS message 1.95 2.00 1.95
MMS message 6.50 6.00 6.60
GPRS traffic per 1 Mb 8.45/3.45* 7.00 6.95
< td>Podmoskovny
MegaFon)
< td>Call within home network < tr> < /tr>
Regional
(MTS)
Region 2.0
(Beeline)
Set price 195.00 170.00 150.00
Starting balance 90.00 100.00 90.00
2.00/1.00** 1.00 2 Office Desk and Chair,00*
Other local calls 2.00/1.00** 3.00 2.00*
Call within the federal network 5.00 6.00 4.45
Call within Russia 15.00 6.00 8.95
Call to CIS countries 25.00 9.00 24.70
SMS message 1.95 1.00 1.95
MMS message 6.50 6.00 6.60
GPRS traffic per 1 Mb 8.45/3.45*** 7.00 6.95

* Every second (even) minute free of charge
** On weekends
*** At night

When you are in the Moscow tariff zone

< td>Podmoskovny
(MegaFon)

There is no complete official information about the new edition of the Regional MTS yet, but I don’t really believe in any additional bonuses or price cuts, they would hardly have missed to emphasize this in the news text. The very fact that the news appeared just four days before tariff breaks speaks of long and painful reflections and agreements on the topic “how not to sell too cheap”. As a result, we thought up a good idea, and the offer is competitive. Disregarding other tariff subtleties, the confrontation between Beeline and MTS in the far suburbs came down to a simple dilemma: free every second minute of a local call (Beeline) versus local calls for a ruble on weekends (MTS).

Continuation of the war for the Moscow region

Oh, these sweet words "price dumping" warm the heart and delight the wallet. Members of the "Big Three" relatively recently turned their attention to the territory of the Moscow region and remembered that millions of potential subscribers live and work behind the ring road. And “remembering” they began to actively conquer this territory. Which cannot but please us, because they conquer the territory with the ruble. More precisely, a decrease in the number of these same rubles in the lines with descriptions of tariff plans.

Background

In the foreseeable future, no one will “bring down” the prices for mobile communications in Moscow, this is already obvious. Indeed, why kill a hen that lays golden eggs? Marketers carefully grope for target market segments and with an ungenerous hand measure out modest bonuses, discounts and benefits, if possible within the network. Nobody wants to dump, but you need something to attract the consumer? A good example is the MTS “The Only” tariff, information about which was in the news on the operator’s website for a little more than a day, after which it disappeared from the news list, surviving only in the little-visited “Promotions” section. Of course, you will not find “The Only One” in the list of tariffs either. This is to say that MTS itself seemed to be frightened of even such a relatively harmless price reduction and quickly hid the tariff out of sight: why distract the consumer from the thoughtful process of choosing other offers?

The situation in the Moscow region is quite different. The “cellular” borders of Moscow in MTS and Beeline extend far beyond the administrative borders, and here God himself ordered that tariffs be measured slightly in the struggle for the consumer, such a price war will not affect the total profit from the Moscow region.

MTS was the first to develop the distant "zamkadye" by offering its own tariff "Regional". As usual, having set attractive rates for a certain period, you see, after the increase, people will not want to change the phone numbers that have become familiar. At the same time, advertising can be given appropriate. In this case, the price of one ruble on weekends was announced for the summer period (through September 30). By the way, in this regard, a logical question is: did MTS really begin to take active steps to “develop” the far suburbs, or was “Regional” conceived as a temporary action for summer residents? The answer is known only to marketers, but today it doesn’t matter anymore: now, on the basis of their “Regional” MTS, they have launched a full-scale campaign. Closer to autumn, MegaFon intervened with its "Podmoskovny" in the blissful picture. The sophisticated insidiousness of this move is the “fixation” of the tariff zone within the administrative zone, with this technique the operator almost “turned off” the main competitors from the game. At least in the wide and most profitable strip between the Moscow Ring Road and the "cellular" border of Moscow, Beeline and MTS.

The next step was the introduction of the "Region 2.0" tariff in Beeline. A very strong and competent proposal, calculated in advance for a possible response from MTS in the form of an extension of the temporary action "calls for the ruble on weekends." And this answer followed, albeit with some delay. But thanks to Beeline's initiative, the operator was simply forced not only to permanently "legitimize" its temporary weekend promotion, but also to reduce the rates for calls on weekdays. Still, competition is a big thing. It is a pity that in Moscow we are witnessing something like the tacit price collusion of the Big Three.

We look at the news on the MTS website here. So far, nothing has changed in the description of the tariff (prices are still valid only until September 30th), but sooner or later they will correct it. You can't keep track of everything, right?

The changes are simple, understandable and easy to accept: they legalized ruble calls on weekends and lowered the price on weekdays to two rubles from Beeline. True, Beeline has an additional bonus in the form of "every second minute is free." A controversial move, the ambiguity of which was taken advantage of by MTS marketers, simply ignoring the “second free minute” in their proposal. Indeed, in the descriptions of tariffs, people look at specific rubles, and not at abstract second free minutes, MegaFon has already quite successfully trampled on this rake with its “Challenge” tariff line.

We look at the updated tables of special rates for the Moscow region and do not forget about two important points:

1. The new edition of the "Regional" MTS is valid only from October 1
2. The mobile borders of "Moscow" at Beeline and MTS are very different from the administrative borders, the difference can be several tens of kilometers.

When you are in the tariff zone "Region"

Regional
(MTS)
Region 2.0
(Beeline)
Set price 195.00 170.00 150.00
Starting balance 90.00 100.00 90.00
Call within home network 5.00 2.00 6.00
Other local calls 5.00 5.00 6.00
Call inside federal network 5.00 6.00 4.45
Call within Russia< /td> 15.00 6.00 8.95
SMS message 1.95 2.00 1.95
MMS message 6.50 6.00 6.60
GPRS traffic per 1 Mb 8.45/3.45* 7.00 6.95
< td>Podmoskovny
MegaFon)
< td>Call within home network < tr> < /tr> Call to CIS countries
Regional
(MTS)
Region 2.0
(Beeline)
Set price 195.00 170.00 150.00
Starting balance 90.00 100.00 90.00
2.00/1.00** 1.00 2 Office Desk and Chair,00*
Other local calls 2.00/1.00** 3.00 2.00*
Call within the federal network 5.00 6.00 4.45
Call within Russia 15.00 6.00 8.95
25.00 9.00 24.70
SMS message 1.95 1.00 1.95
MMS message 6.50 6.00 6.60
GPRS traffic per 1 Mb 8.45/3.45*** 7.00 6.95

* Every second (even) minute free of charge
** On weekends
*** At night

When you are in the Moscow tariff zone

< td>Podmoskovny
(MegaFon)

There is no complete official information about the new edition of the Regional MTS yet, but I don’t really believe in any additional bonuses or price cuts, they would hardly have missed to emphasize this in the news text. The very fact that the news appeared just four days before tariff breaks speaks of long and painful reflections and agreements on the topic “how not to sell too cheap”. As a result, we thought up a good idea, and the offer is competitive. Disregarding other tariff subtleties, the confrontation between Beeline and MTS in the far suburbs came down to a simple dilemma: free every second minute of a local call (Beeline) versus local calls for a ruble on weekends (MTS).

Continuation of the war for the Moscow region

Oh, these sweet words "price dumping" warm the heart and delight the wallet. Members of the "Big Three" relatively recently turned their attention to the territory of the Moscow region and remembered that millions of potential subscribers live and work behind the ring road. And “remembering” they began to actively conquer this territory. Which cannot but please us, because they conquer the territory with the ruble. More precisely, a decrease in the number of these same rubles in the lines with descriptions of tariff plans.

Background

In the foreseeable future, no one will “bring down” the prices for mobile communications in Moscow, this is already obvious. Indeed, why kill a hen that lays golden eggs? Marketers carefully grope for target market segments and with an ungenerous hand measure out modest bonuses, discounts and benefits, if possible within the network. Nobody wants to dump, but you need something to attract the consumer? A good example is the MTS “The Only” tariff, information about which was in the news on the operator’s website for a little more than a day, after which it disappeared from the news list, surviving only in the little-visited “Promotions” section. Of course, you will not find “The Only One” in the list of tariffs either. This is to say that MTS itself seemed to be frightened of even such a relatively harmless price reduction and quickly hid the tariff out of sight: why distract the consumer from the thoughtful process of choosing other offers?

The situation in the Moscow region is quite different. The “cellular” borders of Moscow in MTS and Beeline extend far beyond the administrative borders, and here God himself ordered that tariffs be measured slightly in the struggle for the consumer, such a price war will not affect the total profit from the Moscow region.

MTS was the first to develop the distant "zamkadye" by offering its own tariff "Regional". As usual, having set attractive rates for a certain period, you see, after the increase, people will not want to change the phone numbers that have become familiar. At the same time, advertising can be given appropriate. In this case, the price of one ruble on weekends was announced for the summer period (through September 30). By the way, in this regard, a logical question is: did MTS really begin to take active steps to “develop” the far suburbs, or was “Regional” conceived as a temporary action for summer residents? The answer is known only to marketers, but today it doesn’t matter anymore: now, on the basis of their “Regional” MTS, they have launched a full-scale campaign. Closer to autumn, MegaFon intervened with its "Podmoskovny" in the blissful picture. The sophisticated insidiousness of this move is the “fixation” of the tariff zone within the administrative zone, with this technique the operator almost “turned off” the main competitors from the game. At least in the wide and most profitable strip between the Moscow Ring Road and the "cellular" border of Moscow, Beeline and MTS.

The next step was the introduction of the "Region 2.0" tariff in Beeline. A very strong and competent proposal, calculated in advance for a possible response from MTS in the form of an extension of the temporary action "calls for the ruble on weekends." And this answer followed, albeit with some delay. But thanks to Beeline's initiative, the operator was simply forced not only to permanently "legitimize" its temporary weekend promotion, but also to reduce the rates for calls on weekdays. Still, competition is a big thing. It is a pity that in Moscow we are witnessing something like the tacit price collusion of the Big Three.

We look at the news on the MTS website here. So far, nothing has changed in the description of the tariff (prices are still valid only until September 30th), but sooner or later they will correct it. You can't keep track of everything, right?

The changes are simple, understandable and easy to accept: they legalized ruble calls on weekends and lowered the price on weekdays to two rubles from Beeline. True, Beeline has an additional bonus in the form of "every second minute is free." A controversial move, the ambiguity of which was taken advantage of by MTS marketers, simply ignoring the “second free minute” in their proposal. Indeed, in the descriptions of tariffs, people look at specific rubles, and not at abstract second free minutes, MegaFon has already quite successfully trampled on this rake with its “Challenge” tariff line.

We look at the updated tables of special rates for the Moscow region and do not forget about two important points:

1. The new edition of the "Regional" MTS is valid only from the first of October 2. The cellular borders of "Moscow" at Beeline and MTS are very different from the administrative borders, the difference can be several tens of kilometers.

When you are in the tariff zone "Region"

Regional (MTS) Moscow Region MegaFon) Oblast 2.0 (Beeline) Set cost 195.00 170.00 150.00 Starting balance 90.00 100.00 90.00 Call within home network 2.00/1.00** 1.00 2 Office Desk and Chair,00* Other local calls 2.00/1.00** 3.00 2.00* Call within the federal network 5.00 6.00 4.45 Call within Russia 15.00 6 .00 8.95 Call to CIS countries 25.00 9.00 24.70 SMS 1.95 1.00 1.95 MMS 6.50 6.00 6.60 GPRS traffic per 1 Mb 8, 45/3.45*** 7.00 6.95

Regional (MTS) Moscow Region MegaFon) Region 2.0 (Beeline) Set cost 195.00 170.00 150.00 Starting balance 90.00 100.00 90.00 Call within the home network 2.00/1.00** 1.00 2 Office Desk and Chair,00* Other local calls 2.00/1.00** 3.00 2.00* Call within the federal network 5.00 6.00 4.45 Call within Russia 15.00 6 .00 8.95 Call to CIS countries 25.00 9.00 24.70 SMS 1.95 1.00 1.95 MMS 6.50 6.00 6.60 GPRS traffic per 1 Mb 8, 45/3.45*** 7.00 6.95

Regional
(MTS)
Podmoskovny
MegaFon)
Area 2.0
(Beeline) Package price 195.00 170.00 150.00 Starting balance 90.00 100.00 90.00 Call within home network 2.00/1.00** 1.00 2 Office Desk and Chair .00* Other local calls 2.00/1.00** 3.00 2.00* Calls within the federal network 5.00 6.00 4.45 Calls within Russia 15.00 6.00 8.95 Calls to countries CIS 25.00 9.00 24.70 SMS 1.95 1.00 1.95 MMS 6.50 6.00 6.60 GPRS traffic per 1 Mb 8.45/3.45*** 7.00 6.95 Regional
(MTS)
Podmoskovny
MegaFon)
Area 2.0
(Beeline) Kit price 195.00 170.00 150.00 Starting balance 90.00 100.00 90.00 Call within home network 2.00/1.00** 1.00 2 Office Desk and Chair .00* Calling within the home network 2.00/1.00** 1.00 2 Office Desk and Chair .00* 2 Office Desk and ChairOffice Desk and Chair .00* Other local calls 2.00/1.00** 3.00 2.00* Call within the federal network 5.00 6.00 4.45 Call within Russia 15.00 6.00 8.95 Call to CIS countries 25.00 9.00 24.70 SMS message 1.95 1.00 1.95 MMS message 6.50 6.00 6.60 GPRS traffic per 1 Mb 8.45/3.45*** 7.00 6.95

* Every second (even) minute is free ** On weekends *** At night

When you are in the tariff zone "Moscow"

Regional (MTS) Podmoskovny (MegaFon) Oblast 2.0 (Beeline) Set cost 195.00 170.00 150.00 Starting balance 90.00 100.00 90.00 Call within the home network 5.00 2.00 6, 00 Other local calls 5.00 5.00 6.00 Call within the federal network 5.00 6.00 4.45 Call within Russia 15.00 6.00 8.95 SMS 1.95 2.00 1.95 MMS message 6.50 6.00 6.60 GPRS traffic per 1 Mb 8.45/3.45* 7.00 6.95

There is no complete official information about the new edition of the Regional MTS yet, but I don’t really believe in any additional bonuses or price cuts, they would hardly have missed to emphasize this in the news text. The very fact that the news appeared just four days before tariff breaks speaks of long and painful reflections and agreements on the topic “how not to sell too cheap”. As a result, we thought up a good idea, and the offer is competitive. Disregarding other tariff subtleties, the confrontation between Beeline and MTS in the far suburbs came down to a simple dilemma: free every second minute of a local call (Beeline) versus local calls for a ruble on weekends (MTS).

Regional
(MTS)
Region 2.0
(Beeline)
Set price 195.00 170.00 150.00
Starting balance 90.00 100.00 90.00
Call within home network 5.00 2.00 6.00
Other local calls 5.00 5.00 6.00
Call inside federal network 5.00 6.00 4.45
Call within Russia< /td> 15.00 6.00 8.95
SMS message 1.95 2.00 1.95
MMS message 6.50 6.00 6.60
GPRS traffic per 1 Mb 8.45/3.45* 7.00 6.95