Review

The outrageousness of one of the owners of the Euroset company and its person, Yevgeny Chichvarkin, has long been taken for granted on the market. Attracting attention to his company, sometimes not very ordinary actions, advertising, scandals, Eugene achieves the main thing. People remember the Euroset, and the salons located within walking distance do not let them forget about it. You may like such methods or not, cause rejection, but Zhenya is exactly a product of the era in which we all lived and continue to live. He cannot be called an ordinary businessman, because for the success of his business, he is quite ready to go to the fact that he is personally considered a clown, a clown, and indeed a frivolous person. Probably, it is not worth equating the Euroset with the indicator of society as a whole, but for certain strata this is their own man. A month ago, while chatting with a taxi driver on political topics, I heard a wonderful phrase: “In our country, those who are trying for the people are not allowed to live. There is a man from the Euroset, I don’t remember how, he tried to sell cheap phones, and his competitors ordered through the police. Formally, for a person far from the situation, everything could sound like that. This is akin to what Euroset representatives have been repeating for a long time like a mantra: “We have low prices, we work in the format of a discounter.” Although a comparison of price lists with the closest competitors for all positions showed that this is far from the case. And the retail chain, a real discounter on the market, on the contrary, never said this about itself.

If you've read Yevgeny Chichvarkin's column in Sekret Firmy magazine, you'll find similar sidebars throughout the book. The style of presentation is similar, the story is read easily and simply. According to the actual moments, a person far from this market will draw up a picture for himself, which, if not infinitely far from market realities, is quite removed from them. In fact, this book is another stone in the creation of the myth about the Euroset company. A heavily combed story, in which sharp corners are ignored, and some moments, on the contrary, stick out. For those who work in the market, the book is worth reading, it has a lot of sound thoughts about the operational management of the company. But there are also many inconsistencies, many characters play the role of "evil villains", although they lived exactly according to the same principles as the Euroset in those days of the rapid development of cellular retail.

The book should be intriguing, and it is built around competition with the Svyaznoy company, as it is called here, PBOYUL Chistyakov. The owner of the company, Maxim Nogotkov, is the exact opposite of Evgeny - extremely correct, relaxed, which sometimes seems wrong, calmly negotiating. Everything proceeds according to the laws of the genre, other networks are extras, against their background the main struggle for the market unfolds. The task of representatives of other networks is to comment on the success of the Euroset, albeit reluctantly.

Relationships with manufacturers is a separate topic that runs like a red thread through the entire book. Formally, the story is told as accurately as possible, but many moments that change perception are omitted. For example, it is not said that company analytics often plays the role of the same pressure tool on manufacturers as other methods. There is no description of the strategy for changing favorites, when special bonuses, terms of delivery, and so on are knocked out of direct competitors in the wake of a scandal. Toward the end of the book, it is said that at the moment there is a full conflict with Nokia. But, however, the fact that the Euroset company receives goods and can receive any goods from Nokia is not given, its cost is minimal, in some cases minimal for the market as a whole. This is a game in which Zhenya has no equal in this market. It is impossible to evaluate such actions from the standpoint of morality or ethics. There is a big company that sets ambitious goals for itself, but business is a war, where, as you know, all means are good. Euroset's strategy is successful and will remain so as long as the company's management is not afraid to experiment. The book is one part of this strategy. Publicity is a protective umbrella against many problems, as shown by the situation around the seized Motorola phones and the subsequent actions of the Euroset. The maximum coverage of the conflict in the press added points to the company, it received a huge and, as a result, free PR, although it tactically lost sales at that time.

If you're picky about the valuations of the various businesses in the book, you'll find a lot of inconsistencies. For example, Ultra, which was acquired by Euroset, refers to a strong regional network. However, today all salons are closed, only shops in St. Petersburg remain. The actual explanation lies in Ultra's weak regional retail management. The Euroset company simply spends money on withdrawing unnecessary players from the market, forming a triumvirate, a large Euroset, the Svyaznoy network following it, as well as some third player with a share of about 10 percent.

For a long time I was tormented by the question of whether this book should be read by everyone or only by specialists working in this market. In my opinion, the book is worth reading, because whether we like it or not, the Euroset company has become a phenomenon on the market, a landmark event. Of course, the book is exclusively PR-oriented, but this is the first example of this kind, there are no other similar books on cellular retail yet. As a PR-project, the book fulfills its task surprisingly accurately and succinctly. It creates a myth that will be cited in the future and will gradually turn into a given, a commonplace, replacing real events. It is the views expressed in the book that will be replicated and become correct in the future.

Reaction from early readers of the book, outside the mobile phone market, is mixed, but many note that the story is easy to read, which often betrays some artificiality in it. I wanted to https://cars45.com.gh/daG8EPzPZjLRLLG4kuYZGPEJ in version 2.0 to get a description of the problematic moments that were preset in the history of the company, and how they were solved in those days. Therefore, to form your own opinion, I recommend this book for reading. I wonder which of the networks will decide to write their story of becoming next?

Chichvarkin E...GENIUS - book review

The author of the book, a journalist for the business weekly Sekret Firmy, spent several months observing the everyday life of one of the brightest Russian entrepreneurs, Evgeny Chichvarkin, the owner of Euroset. Together with a well-known businessman, he flew to Norilsk with an inspection of retail outlets, where he discovered that the store's advertising was blown away by the wind. He was present at the landmark negotiations with Samsung, in which former rivals became allies. Participated in the filming of a TV show and visited the disinfection center, where he communicated with persons without a fixed place of residence. He listened to the history of the formation of Euroset and found out why Chichvarkin rewarded his classmates with rolling drying, how, as a student, he tried to sell the plane and how he profited from the competitor's advertising. The journalist asked associates and opponents of the founder of Euroset and experienced joys and failures with him in order to understand how Yevgeny Chichvarkin, who sold Turkish jeans on the market in Luzhniki, managed to create Euroset with the 2 thousand dollars borrowed from his father, and then turn into one of the largest retail companies in Russia with a turnover of $2.6 billion. And now what will Evgeny Chichvarkin do with this company.

Review

The outrageousness of one of the owners of the Euroset company and its person, Yevgeny Chichvarkin, has long been taken for granted on the market. Attracting attention to his company, sometimes not very ordinary actions, advertising, scandals, Eugene achieves the main thing. People remember the Euroset, and the salons located within walking distance do not let them forget about it. You may like such methods or not, cause rejection, but Zhenya is exactly a product of the era in which we all lived and continue to live. He cannot be called an ordinary businessman, because for the success of his business, he is quite ready to go to the fact that he is personally considered a clown, a clown, and indeed a frivolous person. Probably, it is not worth equating the Euroset with the indicator of society as a whole, but for certain strata this is their own man. A month ago, while chatting with a taxi driver on political topics, I heard a wonderful phrase: “In our country, those who are trying for the people are not allowed to live. There is a man from the Euroset, I don’t remember how, he tried to sell cheap phones, and his competitors ordered through the police. Formally, for a person far from the situation, everything could sound like that. This is akin to what Euroset representatives have been repeating for a long time like a mantra: “We have low prices, we work in the format of a discounter.” Although a comparison of price lists with the closest competitors for all positions showed that this is far from the case. And the retail chain, a real discounter on the market, on the contrary, never said this about itself.

If you've read Yevgeny Chichvarkin's column in Sekret Firmy magazine, you'll find similar sidebars throughout the book. The style of presentation is similar, the story is read easily and simply. According to the actual moments, a person far from this market will draw up a picture for himself, which, if not infinitely far from market realities, is quite removed from them. In fact, this book is another stone in the creation of the myth about the Euroset company. A heavily combed story, in which sharp corners are ignored, and some moments, on the contrary, stick out. For those who work in the market, the book is worth reading, it has a lot of sound thoughts about the operational management of the company. But there are also many inconsistencies, many characters play the role of "evil villains", although they lived exactly according to the same principles as the Euroset in those days of the rapid development of cellular retail.

The book should be intriguing, and it is built around competition with the Svyaznoy company, as it is called here, PBOYUL Chistyakov. The owner of the company, Maxim Nogotkov, is the exact opposite of Evgeny - extremely correct, relaxed, which sometimes seems wrong, calmly negotiating. Everything proceeds according to the laws of the genre, other networks are extras, against their background the main struggle for the market unfolds. The task of representatives of other networks is to comment on the success of the Euroset, albeit reluctantly.

Relationships with manufacturers is a separate topic that runs like a red thread through the entire book. Formally, the story is told as accurately as possible, but many moments that change perception are omitted. For example, it is not said that company analytics often plays the role of the same pressure tool on manufacturers as other methods. There is no description of the strategy for changing favorites, when special bonuses, terms of delivery, and so on are knocked out of direct competitors in the wake of a scandal. Toward the end of the book, it is said that at the moment there is a full conflict with Nokia. But, however, the fact that the Euroset company receives goods and can receive any goods from Nokia is not given, its cost is minimal, in some cases minimal for the market as a whole. This is a game in which Zhenya has no equal in this market. It is impossible to evaluate such actions from the standpoint of morality or ethics. There is a big company that sets ambitious goals for itself, but business is a war, where, as you know, all means are good. Euroset's strategy is successful and will remain so as long as the company's management is not afraid to experiment. The book is one part of this strategy. Publicity is a protective umbrella against many problems, as shown by the situation around the seized Motorola phones and the subsequent actions of the Euroset. The maximum coverage of the conflict in the press added points to the company, it received a huge and, as a result, free PR, although it tactically lost sales at that time.

If you're picky about the valuations of the various businesses in the book, you'll find a lot of inconsistencies. For example, Ultra, which was acquired by Euroset, refers to a strong regional network. However, today all salons are closed, only shops in St. Petersburg remain. The actual explanation lies in Ultra's weak regional retail management. The Euroset company simply spends money on withdrawing unnecessary players from the market, forming a triumvirate, a large Euroset, the Svyaznoy network following it, as well as some third player with a share of about 10 percent.

For a long time I was tormented by the question of whether this book should be read by everyone or only by specialists working in this market. In my opinion, the book is worth reading, because whether we like it or not, the Euroset company has become a phenomenon on the market, a landmark event. Of course, the book is exclusively PR-oriented, but this is the first example of this kind, there are no other similar books on cellular retail yet. As a PR-project, the book fulfills its task surprisingly accurately and succinctly. It creates a myth that will be cited in the future and will gradually turn into a given, a commonplace, replacing real events. It is the views expressed in the book that will be replicated and become correct in the future.

Reaction from early readers of the book, outside the mobile phone market, is mixed, but many note that the story is easy to read, which often betrays some artificiality in it. I wanted to https://cars45.com.gh/daG8EPzPZjLRLLG4kuYZGPEJ in version 2.0 to get a description of the problematic moments that were preset in the history of the company, and how they were solved in those days. Therefore, to form your own opinion, I recommend this book for reading. I wonder which networks will decide to write their story of becoming next?

Chichvarkin E…GENIUS - book review

The author of the book, a journalist for the business weekly Sekret Firmy, spent several months observing the everyday life of one of the brightest Russian entrepreneurs, Evgeny Chichvarkin, the owner of Euroset. Together with a well-known businessman, he flew to Norilsk with an inspection of retail outlets, where he discovered that the store's advertising was blown away by the wind. He was present at the landmark negotiations with Samsung, in which former rivals became allies. Participated in the filming of a TV show and visited the disinfection center, where he communicated with persons without a fixed place of residence. He listened to the history of the formation of Euroset and found out why Chichvarkin rewarded his classmates with rolling drying, how, as a student, he tried to sell the plane and how he profited from the competitor's advertising. The journalist asked associates and opponents of the founder of Euroset and experienced joys and failures with him in order to understand how Yevgeny Chichvarkin, who sold Turkish jeans on the market in Luzhniki, managed to create Euroset with the 2 thousand dollars borrowed from his father, and then turn into one of the largest retail companies in Russia with a turnover of $2.6 billion. And now what will Evgeny Chichvarkin do with this company.

Review

The outrageousness of one of the owners of the Euroset company and its person, Yevgeny Chichvarkin, has long been taken for granted on the market. Attracting attention to his company, sometimes not very ordinary actions, advertising, scandals, Eugene achieves the main thing. People remember the Euroset, and the salons located within walking distance do not let them forget about it. You may like such methods or not, cause rejection, but Zhenya is exactly a product of the era in which we all lived and continue to live. He cannot be called an ordinary businessman, because for the success of his business, he is quite ready to go to the fact that he is personally considered a clown, a clown, and indeed a frivolous person. Probably, it is not worth equating the Euroset with the indicator of society as a whole, but for certain strata this is their own man. A month ago, while chatting with a taxi driver on political topics, I heard a wonderful phrase: “In our country, those who are trying for the people are not allowed to live. There is a man from the Euroset, I don’t remember how, he tried to sell cheap phones, and his competitors ordered through the police. Formally, for a person far from the situation, everything could sound like that. This is akin to what Euroset representatives have been repeating for a long time like a mantra: “We have low prices, we work in the format of a discounter.” Although a comparison of price lists with the closest competitors for all positions showed that this is far from the case. And the retail chain, a real discounter on the market, on the contrary, never said this about itself.

If you've read Yevgeny Chichvarkin's column in Sekret Firmy magazine, you'll find similar sidebars throughout the book. The style of presentation is similar, the story is read easily and simply. According to the actual moments, a person far from this market will draw up a picture for himself, which, if not infinitely far from market realities, is quite removed from them. In fact, this book is another stone in the creation of the myth about the Euroset company. A heavily combed story, in which sharp corners are ignored, and some moments, on the contrary, stick out. For those who work in the market, the book is worth reading, it has a lot of sound thoughts about the operational management of the company. But there are also many inconsistencies, many characters play the role of "evil villains", although they lived exactly according to the same principles as the Euroset in those days of the rapid development of cellular retail.

The book should be intriguing, and it is built around competition with the Svyaznoy company, as it is called here, PBOYUL Chistyakov. The owner of the company, Maxim Nogotkov, is the exact opposite of Evgeny - extremely correct, relaxed, which sometimes seems wrong, calmly negotiating. Everything proceeds according to the laws of the genre, other networks are extras, against their background the main struggle for the market unfolds. The task of representatives of other networks is to comment on the success of the Euroset, albeit reluctantly.

Relationships with manufacturers is a separate topic that runs like a red thread through the entire book. Formally, the story is told as accurately as possible, but many moments that change perception are omitted. For example, it is not said that company analytics often plays the role of the same pressure tool on manufacturers as other methods. There is no description of the strategy for changing favorites, when special bonuses, terms of delivery, and so on are knocked out of direct competitors in the wake of a scandal. Toward the end of the book, it is said that at the moment there is a full conflict with Nokia. But, however, the fact that the Euroset company receives goods and can receive any goods from Nokia is not given, its cost is minimal, in some cases minimal for the market as a whole. This is a game in which Zhenya has no equal in this market. It is impossible to evaluate such actions from the standpoint of morality or ethics. There is a big company that sets ambitious goals for itself, but business is a war, where, as you know, all means are good. Euroset's strategy is successful and will remain so as long as the company's management is not afraid to experiment. The book is one part of this strategy. Publicity is a protective umbrella against many problems, as shown by the situation around the seized Motorola phones and the subsequent actions of the Euroset. The maximum coverage of the conflict in the press added points to the company, it received a huge and, as a result, free PR, although it tactically lost sales at that time.

If you're picky about the valuations of the various businesses in the book, you'll find a lot of inconsistencies. For example, Ultra, which was acquired by Euroset, refers to a strong regional network. However, today all salons are closed, only shops in St. Petersburg remain. The actual explanation lies in Ultra's weak regional retail management. The Euroset company simply spends money on withdrawing unnecessary players from the market, forming a triumvirate, a large Euroset, the Svyaznoy network following it, as well as some third player with a share of about 10 percent.

For a long time I was tormented by the question of whether this book should be read by everyone or only by specialists working in this market. In my opinion, the book is worth reading, because whether we like it or not, the Euroset company has become a phenomenon on the market, a landmark event. Of course, the book is exclusively PR-oriented, but this is the first example of this kind, there are no other similar books on cellular retail yet. As a PR-project, the book fulfills its task surprisingly accurately and succinctly. It creates a myth that will be cited in the future and will gradually turn into a given, a commonplace, replacing real events. It is the views expressed in the book that will be replicated and become correct in the future.

Reaction from early readers of the book, outside the mobile phone market, is mixed, but many note that the story is easy to read, which often betrays some artificiality in it. I wanted to https://cars45.com.gh/daG8EPzPZjLRLLG4kuYZGPEJ in version 2.0 to get a description of the problematic moments that were preset in the history of the company, and how they were solved in those days. Therefore, to form your own opinion, I recommend this book for reading. I wonder which of the networks will decide to write their story of becoming next?

Chichvarkin E...GENIUS - book review

The author of the book, a journalist for the business weekly Sekret Firmy, spent several months observing the everyday life of one of the brightest Russian entrepreneurs, Evgeny Chichvarkin, the owner of Euroset. Together with a well-known businessman, he flew to Norilsk with an inspection of retail outlets, where he discovered that the store's advertising was blown away by the wind. He was present at the landmark negotiations with Samsung, in which former rivals became allies. Participated in the filming of a TV show and visited the disinfection center, where he communicated with persons without a fixed place of residence. He listened to the history of the formation of Euroset and found out why Chichvarkin rewarded his classmates with rolling drying, how, as a student, he tried to sell the plane and how he profited from the competitor's advertising. The journalist asked associates and opponents of the founder of Euroset and experienced joys and failures with him in order to understand how Yevgeny Chichvarkin, who sold Turkish jeans on the market in Luzhniki, managed to create Euroset with the 2 thousand dollars borrowed from his father, and then turn into one of the largest retail companies in Russia with a turnover of $2.6 billion. And now what will Evgeny Chichvarkin do with this company.

Review

The outrageousness of one of the owners of the Euroset company and its person, Yevgeny Chichvarkin, has long been taken for granted on the market. Attracting attention to his company, sometimes not very ordinary actions, advertising, scandals, Eugene achieves the main thing. People remember the Euroset, and the salons located within walking distance do not let them forget about it. You may like such methods or not, cause rejection, but Zhenya is exactly a product of the era in which we all lived and continue to live. He cannot be called an ordinary businessman, because for the success of his business, he is quite ready to go to the fact that he is personally considered a clown, a clown, and indeed a frivolous person. Probably, it is not worth equating the Euroset with the indicator of society as a whole, but for certain strata this is their own man. A month ago, while chatting with a taxi driver on political topics, I heard a wonderful phrase: “In our country, those who are trying for the people are not allowed to live. There is a man from the Euroset, I don’t remember how, he tried to sell cheap phones, and his competitors ordered through the police. Formally, for a person far from the situation, everything could sound like that. This is akin to what Euroset representatives have been repeating for a long time like a mantra: “We have low prices, we work in the format of a discounter.” Although a comparison of price lists with the closest competitors for all positions showed that this is far from the case. And the retail chain, a real discounter on the market, on the contrary, never said this about itself.

If you've read Yevgeny Chichvarkin's column in Sekret Firmy magazine, you'll find similar sidebars throughout the book. The style of presentation is similar, the story is read easily and simply. According to the actual moments, a person far from this market will draw up a picture for himself, which, if not infinitely far from market realities, is quite removed from them. In fact, this book is another stone in the creation of the myth about the Euroset company. A heavily combed story, in which sharp corners are ignored, and some moments, on the contrary, stick out. For those who work in the market, the book is worth reading, it has a lot of sound thoughts about the operational management of the company. But there are also many inconsistencies, many characters play the role of "evil villains", although they lived exactly according to the same principles as the Euroset in those days of the rapid development of cellular retail.

The book should be intriguing, and it is built around competition with the Svyaznoy company, as it is called here, PBOYUL Chistyakov. The owner of the company, Maxim Nogotkov, is the exact opposite of Evgeny - extremely correct, relaxed, which sometimes seems wrong, calmly negotiating. Everything proceeds according to the laws of the genre, other networks are extras, against their background the main struggle for the market unfolds. The task of representatives of other networks is to comment on the success of the Euroset, albeit reluctantly.

Relationships with manufacturers is a separate topic that runs like a red thread through the entire book. Formally, the story is told as accurately as possible, but many moments that change perception are omitted. For example, it is not said that company analytics often plays the role of the same pressure tool on manufacturers as other methods. There is no description of the strategy for changing favorites, when special bonuses, terms of delivery, and so on are knocked out of direct competitors in the wake of a scandal. Toward the end of the book, it is said that at the moment there is a full conflict with Nokia. But, however, the fact that the Euroset company receives goods and can receive any goods from Nokia is not given, its cost is minimal, in some cases minimal for the market as a whole. This is a game in which Zhenya has no equal in this market. It is impossible to evaluate such actions from the standpoint of morality or ethics. There is a big company that sets ambitious goals for itself, but business is a war, where, as you know, all means are good. Euroset's strategy is successful and will remain so as long as the company's management is not afraid to experiment. The book is one part of this strategy. Publicity is a protective umbrella against many problems, as shown by the situation around the seized Motorola phones and the subsequent actions of the Euroset. The maximum coverage of the conflict in the press added points to the company, it received a huge and, as a result, free PR, although it tactically lost sales at that time.

If you're picky about the valuations of the various businesses in the book, you'll find a lot of inconsistencies. For example, Ultra, which was acquired by Euroset, refers to a strong regional network. However, today all salons are closed, only shops in St. Petersburg remain. The actual explanation lies in Ultra's weak regional retail management. The Euroset company simply spends money on withdrawing unnecessary players from the market, forming a triumvirate, a large Euroset, the Svyaznoy network following it, as well as some third player with a share of about 10 percent.

For a long time I was tormented by the question of whether this book should be read by everyone or only by specialists working in this market. In my opinion, the book is worth reading, because whether we like it or not, the Euroset company has become a phenomenon on the market, a landmark event. Of course, the book is exclusively PR-oriented, but this is the first example of this kind, there are no other similar books on cellular retail yet. As a PR-project, the book fulfills its task surprisingly accurately and succinctly. It creates a myth that will be cited in the future and will gradually turn into a given, a commonplace, replacing real events. It is the views expressed in the book that will be replicated and become correct in the future.

Reaction from early readers of the book, outside the mobile phone market, is mixed, but many note that the story is easy to read, which often betrays some artificiality in it. I would like to https://cars45.com.gh/daG8EPzPZjLRLLG4kuYZGPEJ in version 2.0 to get a description of the problematic moments that were pre-set in the history of the company, and how they were solved in those days. Therefore, to form your own opinion, I recommend this book for reading. I wonder which of the networks will decide to write their story of becoming next?

The response from early readers of the book outside the mobile phone market has been mixed, but many have commented that the story is easy to read, often showing a bit of artifice in it. wanted https://cars45.com.gh/daG8EPzPZjLRLLG4kuYZGPEJ https://cars45.com.gh/daG8EPzPZjLRLLG4kuYZGPEJ in version 2.0 to get a description of the problematic moments, which were a preset in the history of the company, and how they were solved at that time. Therefore, to form your own opinion, I recommend this book for reading. I wonder which of the networks will decide to write their story of becoming next?