Apple presentation: the best iPhones of the last few years

The presentation of the new iPhones started unexpectedly for me with advertising for the event on Google. Very thoughtful of Apple.

Apple Presentation: The Best iPhones of the Last Few Years

And the presentation itself this year started unusually. Tim Cook eschewed the traditional review of achievements, and said that such a rich presentation is coming up today, so let's get straight to the point. I think it's not worth looking for tricks here. After all, Apple wouldn't be Apple if it couldn't figure out how to present nice numbers. Rather, the company simply decided to refresh the format. And then everyone copies one to one.

Let's start with the main thing. Tim Cook is upbeat, positive, looking fresh, well dressed and wearing stylish Nikes (probably a Roshe Two Flyknit V2). And now to the announcements.

Apple Presentation: The Best iPhones of the Last Few Years

Apple Arcade

  • When: September 19
  • Price: 199 rubles per month, 1 month free

Apple Arcade will launch in 150 countries on September 19th. An Arcade icon will appear in the AppStore app.

Apple Presentation: The Best iPhones of the Last Few Years

To promote the service, representatives from Konami, Capcom and ANNAPURNA took the stage in turn, showing three frankly terrible games in the style of Sega platformers.

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: the best iPhone of the last few years Apple Presentation: The Best iPhones of the Last Few Years

Games were so primitive that it's hard to understand what https://cars45.com.gh/ listing/toyota/c-hr/2018 Apple. At the same time, it is likely that these titles will be successful, since people like to play simple casual games. But everyone loves to look at advanced AAA releases.

Probably, Apple themselves feel the vulnerability of their position, so they gave a soft price of $4.99 for a family subscription, which in Russia turned into 199 rubles a month. First month for free.

Go to the official Apple website, there are more games and screenshots of them. By the way, they look more interesting than the examples from the presentation.

Apple TV Plus

  • When: November 1st in 100 countries
  • Price: 199 rubles per month, with the purchase of a device 1 year as a gift, 7 days to try.

Not much new information. Tim Cook repeats like a mantra that "the most creative minds create stories with a purpose." The three launch announcements are "The Morning Show" with Reese Witherspoon and Jennifer Aniston, "Dickinson" - the story of Emily Dickinson "but told in a new way" (of course!), and "For All Mankind" - a new series by Ronald D Moore about a fantasy world of the future, where the space race has never stopped.

Apple also announced a TV movie starring Jason Momoa called See. Brief plot: in the world of the future, all people are blind (and probably dumb), there are few of them left, but suddenly two children are born who are able to see. Blind people are sure that sighted people bring death. Momoa wants to protect her children.

According to the description and the picture (blind people galloping on horses without saddles) in the trailer it seems that it is rare nonsense. But it all depends on the implementation.

Apple faces the daunting task of getting everyone from Netflix to its service. That is why the company puts a low price, and also gives a year as a gift when buying a new Apple technology. By the way, I won’t be surprised if, over time, they start giving 1 year as a gift and towards the purchase of smart TVs from third-party manufacturers.

Apple Presentation: The Best iPhones of the Last Few Years

More descriptions of the show in Russian can be found on the official Apple website.

For example, I was intrigued by The Banker. The Banker is a feature film starring Anthony Mackie and Samuel L. Jackson based on a true story about two black entrepreneurs trying to get around the racial restrictions of the 1950s by lending mortgages to African Americans in segregation-era Texas. The film also stars Nia Long and Nicholas Hoult. An interesting plot, the main thing is that the film does not slip ... Well, from the description, I think you yourself can guess what pitfalls can be.

I could not help but notice that the iPad is no longer served as a tablet, but as a full-fledged computer. Even the comparison at the presentation was with a laptop (the iPad has a better screen and more powerful performance).

Unfortunately, I did not understand what exactly is new in the 7th generation iPad. The design remains the same, the chipset (A10 Fusion) is also not the most modern, it only supports the 1st generation Apple Pencil, the camera is unchanged, as is the battery life. Only the screen size has changed. Was 9.7 inches, and now it's 10.2 inches.

Apple Presentation: The Best iPhones of the Last Few Years

The presentation once again emphasized the features of the new iPadOS. For example, the picture above shows that you can make a compact keyboard for comfortable one-handed typing. Gesture screenshots are also now available (long overdue!). The most interesting is the advanced video editing function. The video can be cropped and rotated, and I'm not talking about the length, but about the format and size of the picture.

Apple Watch Series 5

  • When: On sale September 20th (available for preorder September 18th)
  • Price: 32,990 rubles

The presentation of the Apple Watch showed how important this product is to Tim Cook. He paid great attention to every detail. In fact, the Apple Watch update is minor, but significant. You will immediately distinguish the owner of a new watch from an old one. For this reason, I am sure that the new watch will become the most popular watch from Apple. All owners of previous generations will be updated.

The main novelty is Always On Display. Now the clock screen is always active, but dimmed. As soon as you turn your wrist, the screen lights up. Apple promised All Day Long Battery. This means that the watch can operate on a single charge for 18 hours. Probably, they were created specifically for Tim Cook's daily routine.

Apple Presentation: The Best iPhones of the Last Few Years

Unexpectedly, it turns out that the Apple Watch did not have a compass. Now it has appeared, which means that the maps will not have a dot, but an arrow indicating which direction you are looking.

Apple Presentation: The Best iPhones of the Last Few Years

The third new feature is emergency calls abroad: “Apple Watch Series 5 models with cellular connectivity can now call emergency services even when they are abroad. It does not matter in which country the device was purchased and whether a cellular plan is selected. Overseas emergency calls are also used by Fall Detection if enabled. The watch can automatically call emergency services if the wearer falls and remains motionless for more than a minute.”

Apple does not stop trying to transform watches into the category of fashionable gadgets, so it introduced Apple Watch Studio. This is an opportunity to individually select a case and a strap in a store or on a website, that is, initially you can get a watch with the right strap, and not buy it later.

Apple Presentation: The Best iPhones of the Last Few Years

Apple also introduced a new model with a titanium case. As well as new gorgeous straps from Hermes. Very beautiful.

Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: Best of iPhone of the last few years

All the main new and old features of the Apple Watch Series 5 are in the screenshot below.

Apple Presentation: The Best iPhones of the Last Few Years

By the way, the Apple Watch Series 3 is still on sale, and its price in Russia will drop to 15,990 rubles. This is another motivation to upgrade, as the Apple Watch will soon be available to everyone.

Also be sure to check out the new Apple Watch video. It shows all functions. And the video itself is great. Enjoy the picture.

iPhone 11, 11 Pro, 11 Pro Max

  • When: Available September 20
  • Price:
  • iPhone 11 64/128/256 GB from 59,990 rubles to 73,990 rubles
  • iPhone 11 Pro 64/256/512 GB from 89,990 rubles to 121,990 rubles
  • iPhone 11 Pro Max 64/256/512 GB from RUB 99,990 to RUB 131,990

Apple Presentation: The Best iPhones of the Last Few Years

iPhone 11 all colors

This year, the company dropped the XR abbreviation. Now there's just the iPhone 11 and the iPhone 11 Pro, the latter having a larger Pro Max version. A very correct idea. Now there is no cheap iPhone, but just iPhone 11.

I also note that Apple did the right thing by changing the design. It's similar to previous generations, but with new colors and a camera, you won't mistake the new iPhone 11 for the iPhone XR. The same can be said about 11 Pro and XS. New colors and camera position will clearly indicate who is in fashion and in trend, and who is not doing so well in life. And you will see how this will straighten out the decline in sales in China.

First, Apple introduced the base model, the iPhone 11.

Apple Presentation: The Best iPhones of the Last Few Years

In case you forgot, liquid retina means only rounded screen frames

Apple Presentation: The Best iPhones of the Last Few Years

iPhone 11 also brings Dolby Atmos sound and new speakers

Apple once again boasted how it broke away from other chipset manufacturers, both in terms of CPU and graphics. I guess this demonstration was primarily needed to pacify everyone who says that the iPhone is outdated. Like, well, where are we out of date, if the coolest on the market?

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: best iPhone of the last few years

To demonstrate the performance, representatives of the Chinese studio Giant Network were invited to the stage, which presented its first project for the world market (previously, the studio's products were only released on the home market). An extra touch, as China is important for Apple. Apple, one might say, is bringing a studio unknown to the Western layman to the world stage by the hand.

Frankly, the Chinese did not disappoint. The announced Pascal's Wager looks very impressive. The game will be available exclusively for iOS. It seems that Apple found and bought the studio, as there is a two-month-old video on YouTube with gameplay and a note that the game will be released in the winter of 2019 on iOS and Android.

Apple Presentation: The Best iPhones of the Last Few Years

The main features of the new iPhone 11, collected in one screenshot.

Apple Presentation: The Best iPhones of the Last Few Years

However, the main thing in the new iPhone 11 is the cameras, both main and front.

Apple Presentation: The Best iPhones of the Last Few Years

One camera is just wide-angle, and the second is ultra-wide-angle, shooting at 120 degrees. Apple's strength is not that it promised a new super quality or made a wide-angle camera (there are plenty of them on the market). The company was able to juicy show what advantages the user will receive from such a camera, what cool photos he can take. And she did it fresh.

Apple presentation: the best iPhones of the last few years  Apple presentation: the best iPhones of the last few years Apple presentation: the best iPhones of the last few years

The company also announced a new night mode.

Apple Presentation: The Best iPhones of the Last Few Years

And a new version of "studio light".

Apple Presentation: The Best iPhones of the Last Few Years

Apple highlighted the new camera interface and how easy it is to switch between normal and wide-angle, showing a juicy video that the company claims was shot on the iPhone 11.

Apple Presentation: The Best iPhones of the Last Few Years

Apple has added wide-angle selfies. To do this, just hold the phone horizontally.

Apple Presentation: The Best iPhones of the Last Few Years

Apple also invented Slofie, slow-motion selfie videos that we'll soon be seeing on all the right girls' Instagram. Slofie stands for slow selfie. This is the ability of the front camera to shoot in slow-mo. Apple showed on video how the girl in the photo below shakes her curls beautifully in slow motion for the camera. You say, a trifle? Oh, you have no idea how they will fight in hysterics for this option. Oh, and by the way, the selfie camera supports shooting in 4K.

Apple also showed how awesome videos you can shoot on the new iPhone by instantly switching between cameras.

Actually, software is the most interesting novelty of the iPhone 11 and 11 Pro. The software allows not only interesting video recording, but also editing it on your phone, cropping the image format, applying special effects in real time and changing the color and saturation.

Apple has partnered with makers of third-party camera apps. See what they came up with in Filmic Pro. They allow you to shoot on all iPhone cameras at once, that is, simultaneously shoot on a regular camera, ultra-wide angle, tele-, and even a selfie camera. For example, a combination of a normal camera and a selfie camera makes it possible to shoot a scene with dialogue.

Apple Presentation: The Best iPhones of the Last Few Years

You can also see in the application what kind of picture which camera will give. Such chips have a huge creative potential. And in the near future we will see a lot of professional and semi-professional videos shot on the iPhone 11/11 Pro. And, most likely, the new iPhones will soon become the main phones of all bloggers.

Apple Presentation: The Best iPhones of the Last Few Years

Conclusion

The frankly boring first part of the presentation was more than compensated by the announcement of new devices. What's more, in terms of presentation and marketing, the new iPhones are arguably the best phones of the past few years.

Apple has once again proved that it can surprise out of the blue. After all, no breakthrough technologies have been demonstrated or something that competitors cannot repeat, but it is absolutely certain that the new iPhones will be much more successful than the Xs generation, and possibly the iPhone X.

New software and camera features have already taken the iPhone to another level. Even if the Galaxy Note 10+ still remains in first place in the dxomark rating in terms of shooting quality, then what's the point? Quality is important, but creativity is even more important. And the creative possibilities built into the iPhone 11 are head and shoulders above any other phone on the market right now. Probably, Samsung will take the bull by the horns, tighten up, and at the presentation of the Galaxy S11 we will see new video modes.

By the way, the iPhone 11 along the way cut the ground from under the feet of Sony, which relies on advanced video shooting capabilities with its XPERIA 1 and XPERIA 5.

The question of price remained outside the scope of this text. Is 100,000 rubles expensive for a phone? Anyone who wants and can buy. And whoever wants, but cannot, will not buy and will explain why he did not buy. Normal people don't care. The free market and capitalism will put everything in its place.

Apple presentation: the best iPhones of the last few years

The presentation of the new iPhones started unexpectedly for me with advertising for the event on Google. Very thoughtful of Apple.

Apple Presentation: The Best iPhones of the Last Few Years

And the presentation itself this year started unusually. Tim Cook eschewed the traditional review of achievements, and said that such a rich presentation is coming up today, so let's get straight to the point. I think it's not worth looking for tricks here. After all, Apple wouldn't be Apple if it couldn't figure out how to present nice numbers. Rather, the company simply decided to refresh the format. And then everyone copies one to one.

Let's start with the main thing. Tim Cook is upbeat, positive, looking fresh, well dressed and wearing stylish Nikes (probably a Roshe Two Flyknit V2). And now to the announcements.

Apple Presentation: The Best iPhones of the Last Few Years

Apple Arcade

  • When: September 19
  • Price: 199 rubles per month, 1 month free

Apple Arcade will launch in 150 countries on September 19th. An Arcade icon will appear in the AppStore app.

Apple Presentation: The Best iPhones of the Last Few Years

To promote the service, representatives from Konami, Capcom and ANNAPURNA took the stage in turn, showing three frankly terrible games in the style of Sega platformers.

Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: Best of iPhone of the last few years Apple Presentation: The Best iPhones of the Last Few Years

Games were so primitive that it's hard to understand what https://cars45.com.gh/ listing/toyota/c-hr/2018 Apple. At the same time, it is likely that these titles will be successful, since people like to play simple casual games. But everyone loves to look at advanced AAA releases.

Probably, Apple themselves feel the vulnerability of their position, so they gave a soft price of $4.99 for a family subscription, which in Russia turned into 199 rubles a month. First month for free.

Go to the official Apple website, there are more games and screenshots of them. By the way, they look more interesting than the examples from the presentation.

Apple TV Plus

  • When: November 1st in 100 countries
  • Price: 199 rubles per month, with the purchase of a device 1 year as a gift, 7 days to try.

Not much new information. Tim Cook repeats like a mantra that "the most creative minds create stories with a purpose." The three launch announcements are "The Morning Show" with Reese Witherspoon and Jennifer Aniston, "Dickinson" - the story of Emily Dickinson "but told in a new way" (of course!), and "For All Mankind" - a new series by Ronald D Moore about a fantasy world of the future, where the space race has never stopped.

Apple also announced a TV movie starring Jason Momoa called See. Brief plot: in the world of the future, all people are blind (and probably dumb), there are few of them left, but suddenly two children are born who are able to see. Blind people are sure that sighted people bring death. Momoa wants to protect her children.

According to the description and the picture (blind people galloping on horses without saddles) in the trailer it seems that it is rare nonsense. But it all depends on the implementation.

Apple faces the daunting task of getting everyone from Netflix to its service. That is why the company puts a low price, and also gives a year as a gift when buying a new Apple technology. By the way, I won’t be surprised if, over time, they start giving 1 year as a gift and towards the purchase of smart TVs from third-party manufacturers.

Apple Presentation: The Best iPhones of the Last Few Years

More descriptions of the show in Russian can be found on the official Apple website.

For example, I was intrigued by The Banker. The Banker is a feature film starring Anthony Mackie and Samuel L. Jackson based on a true story about two black entrepreneurs trying to get around the racial restrictions of the 1950s by lending mortgages to African Americans in segregation-era Texas. The film also stars Nia Long and Nicholas Hoult. An interesting plot, the main thing is that the film does not slip ... Well, from the description, I think you yourself can guess what pitfalls can be.

In general, most of the films, as they say, are socially relevant. For example, “Gala” is a film based on real events. Its main character is trying to find a balance between the ordinary life of an American teenager and the realities of a traditional Muslim family.

Such selection and presentation could result in Apple's service becoming sort of mandatory in the US. And there will be questions: if you are modern, politically correct, advanced, for equality and everything else, then why don't you have a subscription to Apple TV Plus? In my opinion, this is a very correct positioning. The main thing is not to get carried away too much and keep a balance.

iPad 7th generation

  • When: September 30
  • Price: RUB 27,990 for Wi-Fi, RUB 38,990 for Wi-Fi + LTE
  • What is the difference from the previous version: the screen was 9.7 inches, now 10.2 inches

A basic update to the cheapest and most popular iPad yet. Apple revealed that for 60% of previous-generation buyers, that iPad was their first tablet.

Apple Presentation: The Best iPhones of the Last Few Years

I could not help but notice that the iPad is no longer served as a tablet, but as a full-fledged computer. Even the comparison at the presentation was with a laptop (the iPad has a better screen and more powerful performance).

Unfortunately, I did not understand what exactly is new in the 7th generation iPad. The design remains the same, the chipset (A10 Fusion) is also not the most modern, it only supports the 1st generation Apple Pencil, the camera is unchanged, as is the battery life. Only the screen size has changed. Was 9.7 inches, and now it's 10.2 inches.

Apple Presentation: The Best iPhones of the Last Few Years

The presentation once again emphasized the features of the new iPadOS. For example, the picture above shows that you can make a compact keyboard for comfortable one-handed typing. Gesture screenshots are also now available (long overdue!). The most interesting is the advanced video editing function. The video can be cropped and rotated, and I'm not talking about the length, but about the format and size of the picture.

Apple Watch Series 5

  • When: On sale September 20th (available for preorder September 18th)
  • Price: 32,990 rubles

The presentation of the Apple Watch showed how important this product is to Tim Cook. He paid great attention to every detail. In fact, the Apple Watch update is minor, but significant. You will immediately distinguish the owner of a new watch from an old one. For this reason, I am sure that the new watch will become the most popular watch from Apple. All owners of previous generations will be updated.

The main novelty is Always On Display. Now the clock screen is always active, but dimmed. As soon as you turn your wrist, the screen lights up. Apple promised All Day Long Battery. This means that the watch can operate on a single charge for 18 hours. Probably, they were created specifically for Tim Cook's daily routine.

Apple Presentation: The Best iPhones of the Last Few Years

Unexpectedly, it turns out that the Apple Watch did not have a compass. Now it has appeared, which means that the maps will not have a dot, but an arrow indicating which direction you are looking.

Apple Presentation: The Best iPhones of the Last Few Years

The third new feature is emergency calls abroad: “Apple Watch Series 5 models with cellular connectivity can now call emergency services even when they are abroad. It does not matter in which country the device was purchased and whether a cellular plan is selected. Overseas emergency calls are also used by Fall Detection if enabled. The watch can automatically call emergency services if the wearer falls and remains motionless for more than a minute.”

Apple does not stop trying to transform the watch into the category of fashionable gadgets, so it introduced the Apple Watch Studio. This is an opportunity to individually select a case and a strap in a store or on a website, that is, initially you can get a watch with the right strap, and not buy it later.

Apple Presentation: The Best iPhones of the Last Few Years

Apple also introduced a new model with a titanium case. As well as new gorgeous straps from Hermes. Very beautiful.

Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: Best of iPhone of the last few years

All the main new and old features of the Apple Watch Series 5 are in the screenshot below.

Apple Presentation: The Best iPhones of the Last Few Years

By the way, the Apple Watch Series 3 is still on sale, and its price in Russia will drop to 15,990 rubles. This is another motivation to upgrade, as the Apple Watch will soon be available to everyone.

Also be sure to check out the new Apple Watch video. It shows all functions. And the video itself is great. Enjoy the picture.

iPhone 11, 11 Pro, 11 Pro Max

  • When: Available September 20
  • Price:
  • iPhone 11 64/128/256 GB from 59,990 rubles to 73,990 rubles
  • iPhone 11 Pro 64/256/512 GB from 89,990 rubles to 121,990 rubles
  • iPhone 11 Pro Max 64/256/512 GB from RUB 99,990 to RUB 131,990

Apple Presentation: The Best iPhones of the Last Few Years

iPhone 11 all colors

This year, the company dropped the XR acronym. Now there's just the iPhone 11 and the iPhone 11 Pro, the latter having a larger Pro Max version. A very correct idea. Now there is no cheap iPhone, but just iPhone 11.

I also note that Apple did the right thing by changing the design. It's similar to previous generations, but with new colors and a camera, you won't mistake the new iPhone 11 for the iPhone XR. The same can be said about 11 Pro and XS. New colors and camera position will clearly indicate who is in fashion and in trend, and who is not doing so well in life. And you will see how this will straighten out the decline in sales in China.

First, Apple introduced the base model, the iPhone 11.

Apple Presentation: The Best iPhones of the Last Few Years

In case you forgot, liquid retina means only rounded screen frames

Apple Presentation: The Best iPhones of the Last Few Years

iPhone 11 also brings Dolby Atmos sound and new speakers

Apple once again boasted how it broke away from other chipset manufacturers, both in terms of CPU and graphics. I guess this demonstration was primarily needed to pacify everyone who says that the iPhone is outdated. Like, well, where are we out of date, if the coolest on the market?

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: best iPhone of the last few years

To demonstrate the performance, representatives of the Chinese studio Giant Network were invited to the stage, which presented its first project for the world market (previously, the studio's products were only released on the home market). An extra touch, as China is important for Apple. Apple, one might say, is bringing a studio unknown to the Western layman to the world stage by the hand.

Frankly, the Chinese did not disappoint. The announced Pascal's Wager looks very impressive. The game will be available exclusively for iOS. It seems that Apple found and bought the studio, as there is a two-month-old video on YouTube with gameplay and a note that the game will be released in the winter of 2019 on iOS and Android.

Apple Presentation: The Best iPhones of the Last Few Years

The main features of the new iPhone 11, collected in one screenshot.

Apple Presentation: The Best iPhones of the Last Few Years

However, the main thing in the new iPhone 11 is the cameras, both main and front.

Apple Presentation: The Best iPhones of the Last Few Years

One camera is just wide-angle, and the second is ultra-wide-angle, shooting at 120 degrees. Apple's strength is not that it promised a new super quality or made a wide-angle camera (there are plenty of them on the market). The company was able to juicy show what advantages the user will receive from such a camera, what cool photos he can take. And she did it fresh.

Apple presentation: the best iPhones of the last few years  Apple presentation: the best iPhones of the last few years Apple presentation: the best iPhones of the last few years

The company also announced a new night mode.

Apple Presentation: The Best iPhones of the Last Few Years

And a new version of "studio light".

Apple Presentation: The Best iPhones of the Last Few Years

Apple highlighted the new camera interface and how easy it is to switch between normal and wide-angle, showing a juicy video that the company claims was shot on the iPhone 11.

Apple Presentation: The Best iPhones of the Last Few Years

Apple has added wide-angle selfies. To do this, just hold the phone horizontally.

Apple Presentation: The Best iPhones of the Last Few Years

Apple also invented Slofie, slow-motion selfie videos that we'll soon be seeing on all the right girls' Instagram. Slofie stands for slow selfie. This is the ability of the front camera to shoot in slow-mo. Apple showed on video how the girl in the photo below shakes her curls beautifully in slow motion for the camera. You say, a trifle? Oh, you have no idea how they will fight in hysterics for this option. Oh, and by the way, the selfie camera supports shooting in 4K.

Apple Presentation: The Best iPhones of the Last Few Years

The main difference between the iPhone 11 Pro/Max Pro (besides the larger screen size) is the additional photo module. Another telemodule has been added.

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: the best iPhone of the last few years

An additional photomodule is responsible for the possibility of optical zoom. Again, the strength of Apple is that she briefly said the technical specifications and immediately began to show what beauty can be removed.

Apple presentation: the best iPhones of the past few years  Apple presentation: the best iPhones of the last few years Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: The Best iPhones of the Last Few Years

Apple also showed how awesome videos you can shoot on the new iPhone by instantly switching between cameras.

Actually, software is the most interesting novelty of the iPhone 11 and 11 Pro. The software allows not only interesting video recording, but also editing it on your phone, cropping the image format, applying special effects in real time and changing the color and saturation.

Apple has partnered with makers of third-party camera apps. Check out what Filmic Pro has come up with. They allow you to shoot on all iPhone cameras at once, that is, simultaneously shoot on a regular camera, ultra-wide angle, tele-, and even a selfie camera. For example, a combination of a normal camera and a selfie camera makes it possible to shoot a scene with dialogue.

Apple Presentation: The Best iPhones of the Last Few Years

You can also see in the application what kind of picture which camera will give. Such chips have a huge creative potential. And in the near future we will see a lot of professional and semi-professional videos shot on the iPhone 11/11 Pro. And, most likely, the new iPhones will soon become the main phones of all bloggers.

Apple Presentation: The Best iPhones of the Last Few Years

Conclusion

The frankly boring first part of the presentation was more than compensated by the announcement of new devices. What's more, in terms of presentation and marketing, the new iPhones are arguably the best phones of the past few years.

Apple has once again proved that it can surprise out of the blue. After all, no breakthrough technologies have been demonstrated or something that competitors cannot repeat, but it is absolutely certain that the new iPhones will be much more successful than the Xs generation, and, possibly, the iPhone X.

New software and camera features have already taken the iPhone to another level. Even if the Galaxy Note 10+ still remains in first place in the dxomark rating in terms of shooting quality, then what's the point? Quality is important, but creativity is even more important. And the creative possibilities built into the iPhone 11 are head and shoulders above any other phone on the market right now. Probably, Samsung will take the bull by the horns, tighten up, and at the presentation of the Galaxy S11 we will see new video modes.

By the way, the iPhone 11 along the way cut the ground from under the feet of Sony, which relies on advanced video shooting capabilities with its XPERIA 1 and XPERIA 5.

The question of price remained outside the scope of this text. Is 100,000 rubles expensive for a phone? Anyone who wants and can buy. And whoever wants, but cannot, will not buy and will explain why he did not buy. Normal people don't care. The free market and capitalism will put everything in its place.

Apple presentation: the best iPhones of the last few years

The presentation of the new iPhones started unexpectedly for me with advertising for the event on Google. Very thoughtful of Apple.

Apple Presentation: The Best iPhones of the Last Few Years

And the presentation itself this year started unusually. Tim Cook eschewed the traditional review of achievements, and said that such a rich presentation is coming up today, so let's get straight to the point. I think it's not worth looking for tricks here. After all, Apple wouldn't be Apple if it couldn't figure out how to present nice numbers. Rather, the company simply decided to refresh the format. And then everyone copies one to one.

Let's start with the main thing. Tim Cook is upbeat, positive, looking fresh, well dressed and wearing stylish Nikes (probably a Roshe Two Flyknit V2). And now to the announcements.

Apple Presentation: The Best iPhones of the Last Few Years

Apple Arcade

  • When: September 19
  • Price: 199 rubles per month, 1 month free

Apple Arcade will launch in 150 countries on September 19th. An Arcade icon will appear in the AppStore app.

Apple Presentation: The Best iPhones of the Last Few Years

To promote the service, representatives from Konami, Capcom and ANNAPURNA took the stage in turn, showing three frankly terrible games in the style of Sega platformers.

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: the best iPhone of the last few years Apple Presentation: The Best iPhones of the Last Few Years

Games were so primitive that it's hard to understand what https://cars45.com.gh/ listing/toyota/c-hr/2018 Apple. At the same time, it is likely that these titles will be successful, since people like to play simple casual games. But everyone loves to look at advanced AAA releases.

Probably, Apple themselves feel the vulnerability of their position, so they gave a soft price of $4.99 for a family subscription, which in Russia turned into 199 rubles a month. First month for free.

Go to the official Apple website, there are more games and screenshots of them. By the way, they look more interesting than the examples from the presentation.

Apple TV Plus

  • When: November 1st in 100 countries
  • Price: 199 rubles per month, with the purchase of a device 1 year as a gift, 7 days to try.

There is not much new information. Tim Cook repeats like a mantra that "the most creative minds create stories with a purpose." The three launch announcements are "The Morning Show" with Reese Witherspoon and Jennifer Aniston, "Dickinson" - the story of Emily Dickinson "but told in a new way" (of course!), and "For All Mankind" - a new series by Ronald D Moore about a fantasy world of the future, where the space race has never stopped.

Apple also announced a TV movie starring Jason Momoa called See. Brief plot: in the world of the future, all people are blind (and probably dumb), there are few of them left, but suddenly two children are born who are able to see. Blind people are sure that sighted people bring death. Momoa wants to protect her children.

According to the description and the picture (blind people galloping on horses without saddles) in the trailer it seems that it is rare nonsense. But it all depends on the implementation.

Apple faces the daunting task of getting everyone from Netflix to its service. That is why the company puts a low price, and also gives a year as a gift when buying a new Apple technology. By the way, I won’t be surprised if, over time, they start giving 1 year as a gift and towards the purchase of smart TVs from third-party manufacturers.

Apple Presentation: The Best iPhones of the Last Few Years

More descriptions of the show in Russian can be found on the official Apple website.

For example, I was intrigued by The Banker. The Banker is a feature film starring Anthony Mackie and Samuel L. Jackson based on a true story about two black entrepreneurs trying to get around the racial restrictions of the 1950s by lending mortgages to African Americans in segregation-era Texas. The film also stars Nia Long and Nicholas Hoult. An interesting plot, the main thing is that the film does not slip ... Well, from the description, I think you yourself can guess what pitfalls can be.

In general, most films are, as they say, socially relevant. For example, “Gala” is a film based on real events. Its main character is trying to find a balance between the ordinary life of an American teenager and the realities of a traditional Muslim family.

Such selection and presentation could result in Apple's service becoming sort of mandatory in the US. And there will be questions: if you are modern, politically correct, advanced, for equality and everything else, then why don't you have a subscription to Apple TV Plus? In my opinion, this is a very correct positioning. The main thing is not to get carried away too much and keep a balance.

iPad 7th generation

  • When: September 30
  • Price: RUB 27,990 for Wi-Fi, RUB 38,990 for Wi-Fi + LTE
  • What is the difference from the previous version: the screen was 9.7 inches, it became 10.2 inches

A basic update to the cheapest and most popular iPad yet. Apple revealed that for 60% of previous-generation buyers, that iPad was their first tablet.

Apple Presentation: The Best iPhones of the Last Few Years

I could not help but notice that the iPad is no longer served as a tablet, but as a full-fledged computer. Even the comparison at the presentation was with a laptop (the iPad has a better screen and more powerful performance).

Unfortunately, I did not understand what exactly is new in the 7th generation iPad. The design remains the same, the chipset (A10 Fusion) is also not the most modern, it only supports the 1st generation Apple Pencil, the camera is unchanged, as is the battery life. Only the screen size has changed. Was 9.7 inches, and now it's 10.2 inches.

Apple Presentation: The Best iPhones of the Last Few Years

The presentation once again emphasized the features of the new iPadOS. For example, the picture above shows that you can make a compact keyboard for comfortable one-handed typing. Gesture screenshots are also now available (long overdue!). The most interesting is the advanced video editing function. The video can be cropped and rotated, and I'm not talking about the length, but about the format and size of the picture.

Apple Watch Series 5

  • When: On sale September 20th (available for preorder September 18th)
  • Price: 32,990 rubles

The presentation of the Apple Watch showed how important this product is to Tim Cook. He paid great attention to every detail. In fact, the Apple Watch update is minor, but significant. You will immediately distinguish the owner of a new watch from an old one. For this reason, I am sure that the new watch will become the most popular watch from Apple. All owners of previous generations will be updated.

The main novelty is Always On Display. Now the clock screen is always active, but dimmed. As soon as you turn your wrist, the screen lights up. Apple promised All Day Long Battery. This means that the watch can operate on a single charge for 18 hours. Probably, they were created specifically for Tim Cook's daily routine.

Apple Presentation: The Best iPhones of the Last Few Years

Unexpectedly, it turns out that the Apple Watch did not have a compass. Now it has appeared, which means that the maps will not have a dot, but an arrow indicating which direction you are looking.

Apple Presentation: The Best iPhones of the Last Few Years

The third new feature is emergency calls abroad: “Apple Watch Series 5 models with cellular connectivity can now call emergency services even when they are abroad. It does not matter in which country the device was purchased and whether a cellular plan is selected. Overseas emergency calls are also used by Fall Detection if enabled. The watch can automatically call emergency services if the wearer falls and remains motionless for more than a minute.”

Apple does not stop trying to transform watches into the category of fashionable gadgets, so it introduced Apple Watch Studio. This is an opportunity to individually select a case and a strap in a store or on a website, that is, initially you can get a watch with the right strap, and not buy it later.

Apple Presentation: The Best iPhones of the Last Few Years

Apple also introduced a new model with a titanium case. As well as new gorgeous straps from Hermes. Very beautiful.

Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: Best of iPhone of the last few years

All the main new and old features of the Apple Watch Series 5 are in the screenshot below.

Apple Presentation: The Best iPhones of the Last Few Years

By the way, the Apple Watch Series 3 is still on sale, and its price in Russia will drop to 15,990 rubles. This is another motivation to upgrade, as the Apple Watch will soon be available to everyone.

Also be sure to check out the new Apple Watch video. It shows all functions. And the video itself is great. Enjoy the picture.

iPhone 11, 11 Pro, 11 Pro Max

  • When: Available September 20
  • Price:
  • iPhone 11 64/128/256 GB from 59,990 rubles to 73,990 rubles
  • iPhone 11 Pro 64/256/512 GB from 89,990 rubles to 121,990 rubles
  • iPhone 11 Pro Max 64/256/512 GB from RUB 99,990 to RUB 131,990

Apple Presentation: The Best iPhones of the Last Few Years

iPhone 11 all colors

This year, the company dropped the XR acronym. Now there's just the iPhone 11 and the iPhone 11 Pro, the latter having a larger Pro Max version. A very correct idea. Now there is no cheap iPhone, but just iPhone 11.

I also note that Apple did the right thing by changing the design. It's similar to previous generations, but with new colors and a camera, you won't mistake the new iPhone 11 for the iPhone XR. The same can be said about 11 Pro and XS. New colors and camera position will clearly indicate who is in fashion and in trend, and who is not doing so well in life. And you will see how this will straighten out the decline in sales in China.

First, Apple introduced the base model, the iPhone 11.

Apple Presentation: The Best iPhones of the Last Few Years

In case you forgot, liquid retina means only rounded screen frames

Apple Presentation: The Best iPhones of the Last Few Years

iPhone 11 also brings Dolby Atmos sound and new speakers

Apple once again boasted how it broke away from other chipset manufacturers, both in terms of CPU and graphics. I guess this demonstration was primarily needed to pacify everyone who says that the iPhone is outdated. Like, well, where are we out of date, if the coolest on the market?

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: best iPhone of the last few years

To demonstrate the performance, representatives of the Chinese studio Giant Network were invited to the stage, which presented its first project for the world market (previously, the studio's products were only released on the home market). An extra touch, as China is important for Apple. Apple, one might say, is bringing a studio unknown to the Western layman to the world stage by the hand.

Frankly, the Chinese did not disappoint. The announced Pascal's Wager looks very impressive. The game will be available exclusively for iOS. It seems that Apple found and bought the studio, as there is a two-month-old video on YouTube with gameplay and a note that the game will be released in the winter of 2019 on iOS and Android.

Apple Presentation: The Best iPhones of the Last Few Years

The main features of the new iPhone 11, collected in one screenshot.

Apple Presentation: The Best iPhones of the Last Few Years

However, the main thing in the new iPhone 11 is the cameras, both main and front.

Apple Presentation: The Best iPhones of the Last Few Years

One camera is just wide-angle, and the second is ultra-wide-angle, shooting at 120 degrees. Apple's strength is not that it promised a new super quality or made a wide-angle camera (there are plenty of them on the market). The company was able to juicy show what advantages the user will receive from such a camera, what cool photos he can take. And she did it fresh.

Apple presentation: the best iPhones of the last few years  Apple presentation: the best iPhones of the last few years Apple presentation: the best iPhones of the last few years

The company also announced a new night mode.

Apple Presentation: The Best iPhones of the Last Few Years

And a new version of "studio light".

Apple Presentation: The Best iPhones of the Last Few Years

Apple highlighted the new camera interface and how easy it is to switch between normal and wide-angle, showing a juicy video that the company claims was shot on the iPhone 11.

Apple Presentation: The Best iPhones of the Last Few Years

Apple has added wide-angle selfies. To do this, just hold the phone horizontally.

Apple Presentation: The Best iPhones of the Last Few Years

Apple also invented Slofie, slow-motion selfie videos that we'll soon be seeing on all the right girls' Instagram. Slofie stands for slow selfie. This is the ability of the front camera to shoot in slow-mo. Apple showed on video how the girl in the photo below shakes her curls beautifully in slow motion for the camera. You say, a trifle? Oh, you have no idea how they will fight in hysterics for this option. Oh, and by the way, the selfie camera supports shooting in 4K.

Apple Presentation: The Best iPhones of the Last Few Years

The main difference between the iPhone 11 Pro/Max Pro (besides the larger screen size) is the additional photo module. Another telemodule has been added.

Apple Presentation: The Best iPhones of the Last Few Years Apple presentation: the best iPhone of the last few years

An additional photomodule is responsible for the possibility of optical zoom. Again, the strength of Apple is that she briefly said the technical specifications and immediately began to show what beauty can be removed.

Apple presentation: the best iPhones of the past few years  Apple presentation: the best iPhones of the last few years Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: The Best iPhones of the Last Few Years Apple Presentation: The Best iPhones of the Last Few Years

Apple also showed how awesome videos you can shoot on the new iPhone by instantly switching between cameras.

Actually, software is the most interesting novelty of the iPhone 11 and 11 Pro. The software allows not only interesting video recording, but also editing it on your phone, cropping the image format, applying special effects in real time and changing the color and saturation.

Apple has partnered with makers of third-party camera apps. Check out what Filmic Pro has come up with. They allow you to shoot on all iPhone cameras at once, that is, simultaneously shoot on a regular camera, ultra-wide angle, tele-, and even a selfie camera. For example, a combination of a normal camera and a selfie camera makes it possible to shoot a scene with dialogue.

Apple Presentation: The Best iPhones of the Last Few Years

You can also see in the application what kind of picture which camera will give. Such chips have a huge creative potential. And in the near future we will see a lot of professional and semi-professional videos shot on the iPhone 11/11 Pro. And, most likely, the new iPhones will soon become the main phones of all bloggers.

Apple Presentation: The Best iPhones of the Last Few Years

Conclusion

The frankly boring first part of the presentation was more than compensated by the announcement of new devices. What's more, in terms of presentation and marketing, the new iPhones are arguably the best phones of the past few years.

Apple has once again proved that it can surprise out of the blue. After all, no breakthrough technologies have been demonstrated or something that competitors cannot repeat, but it is absolutely certain that the new iPhones will be much more successful than the Xs generation, and, possibly, the iPhone X.

New software and camera features have already taken the iPhone to another level. Even if the Galaxy Note 10+ still remains in first place in the dxomark rating in terms of shooting quality, then what's the point? Quality is important, but creativity is even more important. And the creative possibilities built into the iPhone 11 are head and shoulders above any other phone on the market right now. Probably, Samsung will take the bull by the horns, tighten up, and at the presentation of the Galaxy S11 we will see new video modes.

By the way, the iPhone 11 along the way cut the ground from under the feet of Sony, which relies on advanced video shooting capabilities with its XPERIA 1 and XPERIA 5.

The question of price remained outside the scope of this text. Is 100,000 rubles expensive for a phone? Anyone who wants and can buy. And whoever wants, but cannot, will not buy and will explain why he did not buy. Normal people don't care. The free market and capitalism will put everything in its place.

Apple presentation: the best iPhones of the last few years

The presentation of the new iPhones started unexpectedly for me with advertising for the event on Google. Very thoughtful of Apple.

And the presentation itself this year started unusually. Tim Cook eschewed the traditional review of achievements, and said that such a rich presentation is coming up today, so let's get straight to the point. I think it's not worth looking for tricks here. After all, Apple wouldn't be Apple if it couldn't figure out how to present nice numbers. Rather, the company simply decided to refresh the format. Otherwise, everyone copies one to one.

Let's start with the main thing. Tim Cook is upbeat, positive, looking fresh, well dressed and wearing stylish Nikes (probably a Roshe Two Flyknit V2). And now to the announcements.

Apple Arcade

  • When: September 19
  • Price: 199 rubles per month, 1 month free

Apple Arcade will launch in 150 countries on September 19th. An Arcade icon will appear in the AppStore app.

To promote the service, representatives from Konami, Capcom and ANNAPURNA took the stage in turn, showing three frankly terrible games in the style of Sega platformers.

Games were so primitive that it's hard to understand what Apple was guided by https://cars45.com.gh/listing/toyota/c-hr/2018. At the same time, it is likely that these titles will be successful, since people like to play simple casual games. But everyone loves to look at advanced AAA releases.

The games were so primitive that it is difficult to understand what guided https://cars45.com.gh/listing/toyota/c-hr/2018 https://cars45.com.gh/listing/toyota/c-hr/2018 Apple. At the same time, it is likely that these titles will be successful, since people like to play simple casual games. But everyone loves to look at advanced AAA releases.

Probably, Apple themselves feel the vulnerability of their position, so they gave a soft price of $4.99 for a family subscription, which in Russia turned into 199 rubles a month. First month for free.

Go to the official Apple website, there are more games and screenshots of them. By the way, they look more interesting than the examples from the presentation.

Apple TV Plus

  • When: November 1st in 100 countries
  • Price: 199 rubles per month, with the purchase of a device 1 year as a gift, 7 days to try.

Not much new information. Tim Cook repeats like a mantra that "the most creative minds create stories with a purpose." The three launch announcements are "The Morning Show" with Reese Witherspoon and Jennifer Aniston, "Dickinson" - the story of Emily Dickinson "but told in a new way" (of course!), and "For All Mankind" - a new series by Ronald D Moore about a fantasy world of the future, where the space race has never stopped.

Apple also announced a TV movie starring Jason Momoa called See. Brief plot: in the world of the future, all people are blind (and probably dumb), there are few of them left, but suddenly two children are born who are able to see. Blind people are sure that sighted people bring death. Momoa wants to protect her children.

According to the description and the picture (blind people galloping on horses without saddles) in the trailer it seems that it is rare nonsense. But it all depends on the implementation.

Apple faces the daunting task of getting everyone from Netflix to its service. That is why the company puts a low price, and also gives a year as a gift when buying a new Apple technology. By the way, I won’t be surprised if, over time, they start giving 1 year as a gift and towards the purchase of smart TVs from third-party manufacturers.

More descriptions of the show in Russian can be found on the official Apple website.

For example, I was intrigued by The Banker. The Banker is a feature film starring Anthony Mackie and Samuel L. Jackson based on a true story about two black entrepreneurs trying to get around the racial restrictions of the 1950s by lending mortgages to African Americans in segregation-era Texas. The film also stars Nia Long and Nicholas Hoult. An interesting plot, the main thing is that the film does not slip ... Well, from the description, I think you yourself can guess what pitfalls can be.

In general, most of the films, as they say, are socially relevant. For example, “Gala” is a film based on real events. Its main character is trying to find a balance between the ordinary life of an American teenager and the realities of a traditional Muslim family.

Such selection and presentation could result in Apple's service becoming sort of mandatory in the US. And there will be questions: if you are modern, politically correct, advanced, for equality and everything else, then why don't you have a subscription to Apple TV Plus? In my opinion, this is a very correct positioning. The main thing is not to get carried away too much and keep a balance.

iPad 7th generation

  • When: September 30
  • Price: RUB 27,990 for Wi-Fi, RUB 38,990 for Wi-Fi + LTE
  • What is the difference from the previous version: the screen was 9.7 inches, now 10.2 inches

A basic update to the cheapest and most popular iPad yet. Apple revealed that for 60% of previous-generation buyers, that iPad was their first tablet.

I could not help but notice that the iPad is no longer served as a tablet, but as a full-fledged computer. Even the comparison at the presentation was with a laptop (the iPad has a better screen and more powerful performance).

Unfortunately, I did not understand what exactly is new in the 7th generation iPad. The design remains the same, the chipset (A10 Fusion) is also not the most modern, it only supports the 1st generation Apple Pencil, the camera is unchanged, as is the battery life. Only the screen size has changed. Was 9.7 inches, and now it's 10.2 inches.

The presentation once again emphasized the features of the new iPadOS. For example, the picture above shows that you can make a compact keyboard for comfortable one-handed typing. Gesture screenshots are also now available (long overdue!). The most interesting is the advanced video editing function. The video can be cropped and rotated, and I'm not talking about the length, but about the format and size of the picture.

Apple Watch Series 5

  • When: On sale September 20th (available for preorder September 18th)
  • Price: 32,990 rubles

The presentation of the Apple Watch showed how important this product is to Tim Cook. He paid great attention to every detail. In fact, the Apple Watch update is minor, but significant. You will immediately distinguish the owner of a new watch from an old one. For this reason, I am sure that the new watch will become the most popular watch from Apple. All owners of previous generations will be updated.

The main novelty is Always On Display. Now the clock screen is always active, but dimmed. As soon as you turn your wrist, the screen lights up. Apple promised All Day Long Battery. This means that the watch can operate on a single charge for 18 hours. Probably, they were created specifically for Tim Cook's daily routine.

Unexpectedly, it turns out that the Apple Watch did not have a compass. Now it has appeared, which means that the maps will not have a dot, but an arrow indicating which direction you are looking.

The third new feature is emergency calls abroad: “Apple Watch Series 5 models with cellular connectivity can now call emergency services even when they are abroad. It does not matter in which country the device was purchased and whether a cellular plan is selected. Overseas emergency calls are also used by Fall Detection if enabled. The watch can automatically call emergency services if the wearer falls and remains motionless for more than a minute.”

Apple does not stop trying to transform the watch into the category of fashionable gadgets, so it introduced the Apple Watch Studio. This is an opportunity to individually select a case and a strap in a store or on a website, that is, initially you can get a watch with the right strap, and not buy it later.

Apple also introduced a new model with a titanium case. As well as new gorgeous straps from Hermes. Very beautiful.

All the main new and old features of the Apple Watch Series 5 are in the screenshot below.

By the way, the Apple Watch Series 3 is still on sale, and its price in Russia will drop to 15,990 rubles. This is another motivation to upgrade, as the Apple Watch will soon be available to everyone.

Also be sure to check out the new Apple Watch video. It shows all functions. And the video itself is great. Enjoy the picture.

iPhone 11, 11 Pro, 11 Pro Max

  • When: Available September 20
  • Price:
  • iPhone 11 64/128/256 GB from 59,990 rubles to 73,990 rubles
  • iPhone 11 Pro 64/256/512 GB from 89,990 rubles to 121,990 rubles
  • iPhone 11 Pro Max 64/256/512 GB from RUB 99,990 to RUB 131,990

iPhone 11 all colors

This year, the company dropped the XR abbreviation. Now there's just the iPhone 11 and the iPhone 11 Pro, the latter having a larger Pro Max version. A very correct idea. Now there is no cheap iPhone, but just iPhone 11.

I also note that Apple did the right thing by changing the design. It's similar to previous generations, but with new colors and a camera, you won't mistake the new iPhone 11 for the iPhone XR. The same can be said about 11 Pro and XS. New colors and camera position will clearly indicate who is in fashion and in trend, and who is not doing so well in life. And you will see how this will straighten out the decline in sales in China.

First, Apple introduced the base model, the iPhone 11.

In case you forgot, liquid retina means only rounded screen frames

iPhone 11 also brings Dolby Atmos sound and new speakers

Apple once again boasted how it broke away from other chipset manufacturers, both in terms of CPU and graphics. I guess this demonstration was primarily needed to pacify everyone who says that the iPhone is outdated. Like, well, where are we out of date, if the coolest on the market?

To demonstrate the performance, representatives of the Chinese studio Giant Network were invited to the stage, which presented its first project for the world market (previously, the studio's products were only released on the home market). An extra touch, as China is important for Apple. Apple, one might say, is bringing a studio unknown to the Western layman to the world stage by the hand.

Frankly, the Chinese did not disappoint. The announced Pascal's Wager looks very impressive. The game will be available exclusively for iOS. It seems that Apple found and bought the studio, as there is a two-month-old video on YouTube with gameplay and a note that the game will be released in the winter of 2019 on iOS and Android.

The main features of the new iPhone 11, collected in one screenshot.

However, the main thing in the new iPhone 11 is the cameras, both main and front.

One camera is just wide-angle, and the second is ultra-wide-angle, shooting at 120 degrees. Apple's strength is not that it promised a new super quality or made a wide-angle camera (there are plenty of them on the market). The company was able to juicy show what advantages the user will receive from such a camera, what cool photos he can take. And she did it fresh.

The company also announced a new night mode.

And a new version of "studio light".

Apple highlighted the new camera interface and how easy it is to switch between normal and wide-angle, showing a juicy video that the company claims was shot on the iPhone 11.

Apple has added wide-angle selfies. To do this, just hold the phone horizontally.

Apple also invented Slofie, slow-motion selfie videos that we'll soon be seeing on all the right girls' Instagram. Slofie stands for slow selfie. This is the ability of the front camera to shoot in slow-mo. Apple showed on video how the girl in the photo below shakes her curls beautifully in slow motion for the camera. You say, a trifle? Oh, you have no idea how they will fight in hysterics for this option. Oh, and by the way, the selfie camera supports shooting in 4K.

The main difference between the iPhone 11 Pro/Max Pro (besides the larger screen size) is the additional photo module. Another telemodule has been added.

An additional photomodule is responsible for the possibility of optical zoom. Again, the strength of Apple is that she briefly said the technical specifications and immediately began to show what beauty can be removed.

Apple also showed how awesome videos you can shoot on the new iPhone by instantly switching between cameras.

Actually, software is the most interesting novelty of the iPhone 11 and 11 Pro. The software allows not only interesting video recording, but also editing it on your phone, cropping the image format, applying special effects in real time and changing the color and saturation.

Apple has partnered with makers of third-party camera apps. Check out what Filmic Pro has come up with. They allow you to shoot on all iPhone cameras at once, that is, simultaneously shoot on a regular camera, ultra-wide angle, tele-, and even a selfie camera. For example, a combination of a normal camera and a selfie camera makes it possible to shoot a scene with dialogue.

You can also see in the application what kind of picture which camera will give. Such chips have a huge creative potential. And in the near future we will see a lot of professional and semi-professional videos shot on the iPhone 11/11 Pro. And, most likely, the new iPhones will soon become the main phones of all bloggers.

Conclusion

The frankly boring first part of the presentation was more than compensated by the announcement of new devices. What's more, in terms of presentation and marketing, the new iPhones are arguably the best phones of the past few years.

Apple has once again proved that it can surprise out of the blue. After all, no breakthrough technologies have been demonstrated or something that competitors cannot repeat, but it is absolutely certain that the new iPhones will be much more successful than the Xs generation, and possibly the iPhone X.

New software and camera features have already taken the iPhone to another level. Even if the Galaxy Note 10+ still remains in first place in the dxomark rating in terms of shooting quality, then what's the point? Quality is important, but creativity is even more important. And the creative possibilities built into the iPhone 11 are head and shoulders above any other phone on the market right now. Probably, Samsung will take the bull by the horns, tighten up, and at the presentation of the Galaxy S11 we will see new video modes.

By the way, the iPhone 11 along the way cut the ground from under the feet of Sony, which relies on advanced video shooting capabilities with its XPERIA 1 and XPERIA 5.

The question of price remained outside the scope of this text. Is 100,000 rubles expensive for a phone? Anyone who wants and can buy. And whoever wants, but cannot, will not buy and will explain why he did not buy. Normal people don't care. The free market and capitalism will put everything in its place.