Mobile phone advertising in press, October 2004

Press advertising is important for mobile phone manufacturers because it reaches a certain category of people. Therefore, each company tries to advertise its new product in a particular magazine. In this article, we tried to analyze the posters of eight phones, consider in detail the target audience, color scheme, slogan and originality of the poster idea.

Mobile phone advertising in the press, October 2004

Pantech G800

Pantech is constantly trying to get ahead of its traditional competitors Samsung and LG in bringing new features to phones. It was this company that was the first among Korean manufacturers to release a mobile phone with a 260,000-color display, 3D surround sound and, finally, with Bluetooth. The G800 was the first to use this technology, and it was Bluetooth that was the focus of the advertising campaign.

The poster uses bright colors, with blue as the predominant color. The creators of the advertisement have achieved an interesting effect: despite the brightness of the poster, the colors do not hurt the eyes, everything is very calm and beautiful.

The lower part shows the phone itself and a description of the main functions - a camera with a flash, 64-tone polyphony, 2 color displays, MMS.

At the top of the poster is a slogan, advertising text and an image of four light bulbs, of which only one is lit. A similar idea was used by Nokia in advertising the 1100 model. The fact is that many people associate a burning light bulb with a new idea. Thus, the company wanted to emphasize that the G800 has “serious” functions in its arsenal, that is, this model was elevated to the mixed “business plus image” segment.

The slogan "Connected when not connected..." shows that you can use Bluetooth and other functions wherever you are.

In general, the poster of the Pantech G800 turned out to be successful. It simultaneously contains elements of style and restraint, thereby attracting the attention of potential buyers.

Siemens S65

The Siemens S65 phone is a typical business solution, and, accordingly, its main target audience are businessmen and business people who need such features as a good display, a large amount of memory, a megapixel camera, Bluetooth. All this is available in the phone, so Siemens decided to invest in an active advertising campaign for the model, which will certainly lead to large sales.

The advertising poster is made in a typical "business" style. The main colors of the poster were white and black, to match the colors of the case. On the left is textual information - a description of the main functions, a signature and a slogan. On the right is a thematic photo, which shows a phone in a measuring device. Thus, the developers of advertising have shown how to measure the length and width of the device. The slogan of the poster sounds like "A New Dimension of Business Standards". Thus, it was once again emphasized that the Siemens S65 is a typical business model.

In general, the S65 poster turned out to be successful - it will attract the attention of the target audience with its restraint and conservatism.

Nokia 6260

In order to keep up with the competition, Nokia has recently introduced a large number of clamshell phones for every taste. The first sign was the 7200 model, which gained great popularity among women and the “golden” youth, because. this phone was a purely fashion solution. The time has come to please businessmen as well - people with great technological needs, and it is for them that the new smartphone, made in a folding case - Nokia 6260, is oriented. However, in the advertising campaign of this phone, the emphasis is not on such functions as Bluetooth, MP3 rotary screen. Probably, the company decided to proclaim this opportunity unique, but more than a year ago a model with a similar screen from LG appeared - G7100. And at the moment, the same LG is actively advertising the T5100 phone, which, by the way, can compete with the Nokia 6260 in many ways.

The advertising poster itself is made in the classic Nokia style - on the left is a thematic photo, and on the right is the description text and the company logo.

The thematic photo shows the phone itself, but with the screen rotated. On its display, we see exactly the same phone, only the upper half is now folded with the outer part inward. The same can be seen on the display of the second phone - this is the same Nokia 6260, but with a different screen position. An explanation of all this can be found in the text, which is located to the right of the photo. The fact is that this phone has three modes that are directly related to the position of the screen. The first mode - working - allows you to work with the basic functions of the phone - call, write SMS, work with the organizer. You can also work with applications in view mode, but there are no number keys. And finally, the last mode is the shooting mode, which allows you to take pictures and shoot videos. The slogan of the poster is "Ready for any turn." This highlights the phone's unique swivel screen.

In general, the Nokia 6260 poster is made in a restrained style, there is no such an original idea as in the case of the 7610 (“Fashion Police”), but businessmen do not need it. The only shortcoming, in my opinion, is the absence in the poster of any mention of such rare functions as Bluetooth, a memory card, an MP 3 player.

Philips 755

Philips tries to introduce unique phones from time to time, and the 755 is exactly that.

The main highlight of the device is a touch TFT display. With the help of such a screen and a built-in camera, you can realize a number of multimedia functions that young people are so fond of. First of all, this is the ability to send MMS messages, and this is what the company has focused on in advertising on television and in magazines.

The poster for the 755 is made in the established Philips style, there are no changes here. Curious photographs are scattered all over the poster, and in the lower right corner there is a leaflet listing the main functions of the phone. The curiosity of the photos is given by captions and drawings, which, apparently, were made using the phone's stylus. For example, the first photo shows a girl who was painted with horns and a tail, that is, they made a devil out of her. The caption for this photo reads "Fire me on fire", which is pretty impressive. In the second photo, the girl lying on the sand was painted with a tail like a mermaid and inscribed "Happy fishing!" By the same principle, they “mocked” the third picture. And finally, the largest photo, which is in the center of the poster, shows the process of working with the touch screen.

The slogan of the poster is "Shoot, sign and send!" This once again proves that the emphasis is on the ability to send a painted photo using MMS, that is, on the high multimedia capabilities of the device.

The Philips 755 phone, however, like most of the company's models, is intended for young people - people who like to experiment both with the functions of the phone and with its appearance.

Overall, the 755 poster isn't particularly thoughtful or interesting. Of course, it will attract the attention of young people, but it is the unique display of the device, which has no analogues on the market today, that will contribute to sales.

LG G5600

The G5600 is essentially the only LG youth phone with a camera. Therefore, in the advertising campaign of the device, it would be necessary to use youth themes - disco, extreme sports. However, LG decided to distinguish itself once again - looking at the poster, the phone cannot be called a model for young people.

The poster is made in the usual LG style of print advertising - on top is a thematic photo and slogan, and on the bottom is New Huawei P10 Lite 64 GB White - a picture of the phone and its main functions. The thematic photo is not striking in its originality - on it we see a lying girl and a young man sitting next to her. To be honest, I don’t understand the purpose of using this pair of phones in an advertising campaign - you might think that there weren’t enough ideas for more.

The slogan sounds like "Photograph in a new style." Indeed, the advantage of this model over others from the LG lineup is the presence of a camera in a phone with a classic body type.

In general, one can feel the obvious ill-conceivedness of the LG G5600 advertising poster. It cannot attract the attention of potential buyers of the model - young people, and in this regard, sales of this phone are low.

Fly M 760

For Fly, the M760 model is extremely important, because at the moment it is the most functional phone in the manufacturer's line, the Z100 and Z200 models will appear only in November. Not only that, the M760 is one of the most functional clamshells available for less than $300. All this means that the advertising campaign for this phone must be active and memorable so that the Fly brand becomes associated with customers not only with female and youth models, but also with business phones.

Advertising developers had to use a curious situation (this is Fly's corporate identity) to show the rich functionality of the phone. For this, an original idea was invented, by the way, very interesting.

On the left - most of the poster is a thematic photo, and on the right - the company logo and signature. The thematic photo here shows a dog (by the way, a dog can also be seen in the Sony Ericsson K700i phone ad) sitting on the lawn, and behind it ... the Fly M760 phone, but its dimensions are unusual - somewhere twice the size of a dog. The explanation for this can be read in the right column of the poster - “He can do a lot. Unless he's walking the dog." I am sure that many will smile when looking at this poster, that is, they will notice it. However, all the efforts of the developers are reduced to "no" by the absolute absence of a list of functions of the device.

Well, we can say that the Fly M760 poster turned out to be interesting, but stupid. The buyer will pay attention to it, but will purchase another model, in the advertisement of which there is a list of functions and capabilities of the device.

Motorola C380

Motorola allocates an unprecedentedly large advertising budget for its mobile phones, and in this regard, we can see an advertising campaign for almost every model, with the exception of the most budget ones. The C380 model was no exception, but its advertisement was placed only in some magazines, mostly large-circulation ones. Indeed, due to the low price of the phone, its main buyers are poor young people or people who do not need such functions as a TFT display, camera, Bluetooth. Motorola C380 offers the buyer only basic functions - MMS, polyphonic ringtones, Java, speakerphone.

The poster of the phone is not striking in its originality, Motorola does not change its traditions. Almost the entire area of ​​the poster is occupied by the girl's face, on top of which there is a slogan, and in the lower left corner there is a small photo of the phone and a description of its main functions. The young girl is clearly in high spirits, smiling and winking at the same time. The advertisers wanted to achieve a feeling of lightness, because the phone itself is simple. The slogan "LEGKOMOTO" emphasizes that there is nothing superfluous in the phone, there is only what undemanding users need.

In general, the Motorola C380 poster cannot be called successful or unsuccessful, it is ordinary, no matter how it sounds.

Samsung E300

Samsung is the largest advertiser in mobile technology. However, in addition to a lot of advertising, Samsung manages to make each campaign interesting and memorable. An example of this is the posters of the Samsung E300 phone. We can only see advertising for this phone in magazines and on the streets of the city, there will be no TV commercial. Accordingly, the sales of this phone are high, they are at the level.

The poster is made in the usual Samsung style - the entire poster has a thematic photo, and the name of the model and a list of the main functions are written at the bottom. The main emphasis in the advertising of this phone is placed on the caller ID. This means that when you receive a call, the caller's photo is displayed on the external display. Few manufacturers have this feature in their phones, so Samsung decided to advertise it to show that this is another unique model.

The thematic photo shows the face of a young man enclosed in a rectangular frame. Naturally, for everyone this frame will be associated with the external display of the phone. The poster's slogan is "Know every number by sight." This slogan once again emphasizes the presence of the photo caller ID function in the phone.

In general, the poster of the E300 turned out to be successful, the poster has its own face and originality of the idea. But expecting something else from a company like Samsung is pointless - it keeps its brand high and has no right to make a mistake.

Mobile phone advertising in press, October 2004

Press advertising is important for mobile phone manufacturers because it reaches a certain category of people. Therefore, each company tries to advertise its new product in a particular magazine. In this article, we tried to analyze the posters of eight phones, consider in detail the target audience, color scheme, slogan and originality of the poster idea.

Mobile phone advertising in the press, October 2004

Pantech G800

Pantech is constantly trying to get ahead of its traditional competitors Samsung and LG in bringing new features to phones. It was this company that was the first among Korean manufacturers to release a mobile phone with a 260,000-color display, 3D surround sound and, finally, with Bluetooth. The G800 was the first to use this technology, and it was Bluetooth that was the focus of the advertising campaign.

The poster uses bright colors, with blue as the predominant color. The creators of the advertisement have achieved an interesting effect: despite the brightness of the poster, the colors do not hurt the eyes, everything is very calm and beautiful.

The lower part shows the phone itself and a description of the main functions - a camera with a flash, 64-tone polyphony, 2 color displays, MMS.

At the top of the poster is a slogan, advertising text and an image of four light bulbs, of which only one is lit. A similar idea was used by Nokia in advertising the 1100 model. The fact is that many people associate a burning light bulb with a new idea. Thus, the company wanted to emphasize that the G800 has “serious” functions in its arsenal, that is, this model was elevated to the mixed “business plus image” segment.

The slogan "Connected when not connected..." shows that you can use Bluetooth and other functions wherever you are.

In general, the poster of the Pantech G800 turned out to be successful. It simultaneously contains elements of style and restraint, thereby attracting the attention of potential buyers.

Siemens S65

The Siemens S65 phone is a typical business solution, and, accordingly, its main target audience are businessmen and business people who need such features as a good display, a large amount of memory, a megapixel camera, Bluetooth. All this is available in the phone, so Siemens decided to invest in an active advertising campaign for the model, which will certainly lead to large sales.

The advertising poster is made in a typical "business" style. The main colors of the poster were white and black, to match the colors of the case. On the left is textual information - a description of the main functions, a signature and a slogan. On the right is a thematic photo, which shows a phone in a measuring device. Thus, the developers of advertising have shown how to measure the length and width of the device. The slogan of the poster sounds like "A New Dimension of Business Standards". Thus, it was once again emphasized that the Siemens S65 is a typical business model.

In general, the S65 poster turned out to be successful - it will attract the attention of the target audience with its restraint and conservatism.

Nokia 6260

In order to keep up with the competition, Nokia has recently introduced a large number of clamshell phones for every taste. The first sign was the 7200 model, which gained great popularity among women and the “golden” youth, because. this phone was a purely fashion solution. The time has come to please businessmen as well - people with great technological needs, and it is for them that the new smartphone, made in a folding case - Nokia 6260, is oriented. However, in the advertising campaign of this phone, the emphasis is not on such functions as Bluetooth, MP3 rotary screen. Probably, the company decided to proclaim this opportunity unique, but more than a year ago a model with a similar screen from LG appeared - G7100. And at the moment, the same LG is actively advertising the T5100 phone, which, by the way, can compete with the Nokia 6260 in many ways.

The advertising poster itself is made in the classic Nokia style - on the left is a thematic photo, and on the right is the description text and the company logo.

The thematic photo shows the phone itself, but with the screen rotated. On its display, we see exactly the same phone, only the upper half is now folded from the outside inward. The same can be seen on the display of the second phone - this is the same Nokia 6260, but with a different screen position. An explanation of all this can be found in the text, which is located to the right of the photo. The fact is that this phone has three modes that are directly related to the position of the screen. The first mode - working - allows you to work with the basic functions of the phone - call, write SMS, work with the organizer. In view mode, you can also work with applications, but there are no number keys. And finally, the last mode is the shooting mode, which allows you to take pictures and shoot videos. The slogan of the poster is "Ready for any turn." This highlights the phone's unique swivel screen.

In general, the Nokia 6260 poster is made in a restrained style, there is no such an original idea as in the case of the 7610 (“Fashion Police”), but businessmen do not need it. The only shortcoming, in my opinion, is the absence in the poster of any mention of such rare functions as Bluetooth, a memory card, an MP 3 player.

Philips 755

Philips tries to introduce unique phones from time to time, and the 755 is exactly that.

The main highlight of the device is a touch TFT display. With the help of such a screen and a built-in camera, you can realize a number of multimedia functions that young people are so fond of. First of all, this is the ability to send MMS messages, and this is what the company has focused on in advertising on television and in magazines.

The poster for the 755 is made in the established Philips style, there are no changes here. Curious photographs are scattered all over the poster, and in the lower right corner there is a leaflet listing the main functions of the phone. The curiosity of the photos is given by captions and drawings, which, apparently, were made using the phone's stylus. For example, the first photo shows a girl who was painted with horns and a tail, that is, they made a devil out of her. The caption for this photo reads "Fire me on fire", which is pretty impressive. In the second photo, the girl lying on the sand was painted with a tail like a mermaid and inscribed "Happy fishing!" By the same principle, they “mocked” the third picture. And finally, the largest photo, which is in the center of the poster, shows the process of working with the touch screen.

The slogan of the poster is "Shoot, sign and send!" This once again proves that the emphasis is on the ability to send a painted photo using MMS, that is, on the high multimedia capabilities of the device.

The Philips 755 phone, however, like most of the company's models, is intended for young people - people who like to experiment both with the functions of the phone and with its appearance.

Overall, the 755 poster isn't particularly thoughtful or interesting. Of course, it will attract the attention of young people, but it is the unique display of the device, which has no analogues on the market today, that will contribute to sales.

LG G5600

The G5600 is essentially the only LG youth phone with a camera. Therefore, in the advertising campaign of the device, it would be necessary to use youth themes - disco, extreme sports. However, LG decided to distinguish itself once again - looking at the poster, the phone cannot be called a model for young people.

The poster is made in the usual LG style of print advertising - on top is a thematic photo and slogan, and below is New Huawei P10 Lite 64 GB White - a picture of the phone and its main functions. The thematic photo is not striking in its originality - on it we see a lying girl and a young man sitting next to her. To be honest, I don’t understand the purpose of using this pair of phones in an advertising campaign - you might think that there weren’t enough ideas for more.

The slogan sounds like "Photograph in a new style." Indeed, the advantage of this model over others from the LG lineup is the presence of a camera in a phone with a classic body type.

In general, one can feel the obvious ill-conceivedness of the LG G5600 advertising poster. It cannot attract the attention of potential buyers of the model - young people, and in this regard, sales of this phone are low.

Fly M 760

For Fly, the M760 model is extremely important, because at the moment it is the most functional phone in the manufacturer's line, the Z100 and Z200 models will appear only in November. Not only that, the M760 is one of the most functional clamshells available for less than $300. All this means that the advertising campaign for this phone must be active and memorable so that the Fly brand becomes associated with customers not only with female and youth models, but also with business phones.

Advertising developers had to use a curious situation (this is Fly's corporate identity) to show the rich functionality of the phone. For this, an original idea was invented, by the way, very interesting.

On the left - most of the poster is a thematic photo, and on the right - the company logo and signature. The thematic photo here shows a dog (by the way, a dog can also be seen in the Sony Ericsson K700i phone ad) sitting on the lawn, and behind it ... the Fly M760 phone, but its dimensions are unusual - somewhere twice the size of a dog. The explanation for this can be read in the right column of the poster - “He can do a lot. Unless he's walking the dog." I am sure that many will smile when looking at this poster, that is, they will notice it. However, all the efforts of the developers are reduced to "no" by the absolute absence of a list of functions of the device.

Well, we can say that the Fly M760 poster turned out to be interesting, but stupid. The buyer will pay attention to it, but will purchase another model, in the advertisement of which there is a list of functions and capabilities of the device.

Motorola C380

Motorola allocates an unprecedentedly large advertising budget for its mobile phones, and in this regard, we can see an advertising campaign for almost every model, with the exception of the most budget ones. The C380 model was no exception, but its advertisement was placed only in some magazines, mostly large-circulation ones. Indeed, due to the low price of the phone, its main buyers are poor young people or people who do not need such functions as a TFT display, camera, Bluetooth. Motorola C380 offers the buyer only basic functions - MMS, polyphonic ringtones, Java, speakerphone.

The poster of the phone does not impress with its originality; Motorola does not change its traditions. Almost the entire area of ​​the poster is occupied by the girl's face, on top of which there is a slogan, and in the lower left corner there is a small photo of the phone and a description of its main functions. The young girl is clearly in high spirits, she smiles and winks at the same time. The advertisers wanted to achieve a feeling of lightness, because the phone itself is simple. The slogan "LEGKOMOTO" emphasizes that there is nothing superfluous in the phone, there is only what undemanding users need.

In general, the Motorola C380 poster cannot be called successful or unsuccessful, it is ordinary, no matter how it sounds.

Samsung E300

Samsung is the largest advertiser in mobile technology. However, in addition to a lot of advertising, Samsung manages to make each campaign interesting and memorable. An example of this is the posters of the Samsung E300 phone. We can only see advertising for this phone in magazines and on the streets of the city, there will be no TV commercial. Accordingly, the sales of this phone are high, they are at the level.

The poster is made in the usual Samsung style - the entire poster has a thematic photo, and the name of the model and a list of the main functions are written at the bottom. The main emphasis in the advertising of this phone is placed on the caller ID. This means that when you receive a call, the external display shows the photo of the caller. Few manufacturers have this feature in their phones, so Samsung decided to advertise it to show that this is another unique model.

The thematic photo shows the face of a young man enclosed in a rectangular frame. Naturally, for everyone this frame will be associated with the external display of the phone. The poster's slogan is "Know every number by sight." This slogan once again emphasizes the presence of the photo caller ID function in the phone.

In general, the poster of the E300 turned out to be successful, the poster has its own face and originality of the idea. But expecting something else from a company like Samsung is pointless - it keeps its brand high and has no right to make a mistake.

Advertising mobile phones in the press, October 2004

Press advertising is important for mobile phone manufacturers because it reaches a certain category of people. Therefore, each company tries to advertise its new product in a particular magazine. In this article, we tried to analyze the posters of eight phones, consider in detail the target audience, color scheme, slogan and originality of the poster idea.

Mobile phone advertising in the press, October 2004

Pantech G800

Pantech is constantly trying to get ahead of its traditional competitors Samsung and LG in bringing new features to phones. It was this company that was the first among Korean manufacturers to release a mobile phone with a 260,000-color display, 3D surround sound and, finally, with Bluetooth. The G800 was the first to use this technology, and it was Bluetooth that was the focus of the advertising campaign.

The poster uses bright colors, with blue as the predominant color. The creators of the advertisement have achieved an interesting effect: despite the brightness of the poster, the colors do not hurt the eyes, everything is very calm and beautiful.

The lower part shows the phone itself and a description of the main functions - a camera with a flash, 64-tone polyphony, 2 color displays, MMS.

At the top of the poster is a slogan, advertising text and an image of four light bulbs, of which only one is lit. A similar idea was used by Nokia in advertising the 1100 model. The fact is that many people associate a burning light bulb with a new idea. Thus, the company wanted to emphasize that the G800 has “serious” functions in its arsenal, that is, this model was elevated to the mixed “business plus image” segment.

The slogan "Connected when not connected..." shows that you can use Bluetooth and other functions wherever you are.

In general, the poster of the Pantech G800 turned out to be successful. It simultaneously contains elements of style and restraint, thereby attracting the attention of potential buyers.

Siemens S65

The Siemens S65 phone is a typical business solution, and, accordingly, its main target audience are businessmen and business people who need such features as a good display, a large amount of memory, a megapixel camera, Bluetooth. All this is available in the phone, so Siemens decided to invest in an active advertising campaign for the model, which will certainly lead to large sales.

The advertising poster is made in a typical "business" style. The main colors of the poster were white and black, to match the colors of the case. On the left is textual information - a description of the main functions, a signature and a slogan. On the right is a thematic photo, which shows a phone in a measuring device. Thus, the developers of advertising have shown how to measure the length and width of the device. The slogan of the poster sounds like "A New Dimension of Business Standards". Thus, it was once again emphasized that the Siemens S65 is a typical business model.

In general, the S65 poster turned out to be successful - it will attract the attention of the target audience with its restraint and conservatism.

Nokia 6260

In order to keep up with the competition, Nokia has recently introduced a large number of clamshell phones for every taste. The first sign was the 7200 model, which gained great popularity among women and the “golden” youth, because. this phone was a purely fashion solution. The time has come to please businessmen as well - people with great technological needs, and it is for them that the new smartphone, made in a folding case - Nokia 6260, is oriented. However, in the advertising campaign of this phone, the emphasis is not on such functions as Bluetooth, MP3 rotary screen. Probably, the company decided to proclaim this opportunity unique, but more than a year ago a model with a similar screen from LG appeared - G7100. And at the moment, the same LG is actively advertising the T5100 phone, which, by the way, can compete with the Nokia 6260 in many ways.

The advertising poster itself is made in the classic Nokia style - on the left is a thematic photo, and on the right is the description text and the company logo.

The thematic photo shows the phone itself, but with the screen rotated. On its display, we see exactly the same phone, only the upper half is now folded from the outside inward. The same can be seen on the display of the second phone - this is the same Nokia 6260, but with a different screen position. An explanation of all this can be found in the text, which is located to the right of the photo. The fact is that this phone has three modes that are directly related to the position of the screen. The first mode - working - allows you to work with the basic functions of the phone - call, write SMS, work with the organizer. In view mode, you can also work with applications, but there are no number keys. And finally, the last mode is the shooting mode, which allows you to take pictures and shoot videos. The slogan of the poster is "Ready for any turn." This highlights the phone's unique swivel screen.

In general, the Nokia 6260 poster is made in a restrained style, there is no such an original idea as in the case of the 7610 (“Fashion Police”), but businessmen do not need it. The only shortcoming, in my opinion, is the absence in the poster of any mention of such rare functions as Bluetooth, a memory card, an MP 3 player.

Philips 755

Philips tries to introduce unique phones from time to time, and the 755 is exactly that.

The main highlight of the device is a touch TFT display. With the help of such a screen and a built-in camera, you can realize a number of multimedia functions that young people are so fond of. First of all, this is the ability to send MMS messages, and this is what the company has focused on in advertising on television and in magazines.

The poster for the 755 is made in the established Philips style, there are no changes here. Curious photographs are scattered all over the poster, and in the lower right corner there is a leaflet listing the main functions of the phone. The curiosity of the photos is given by captions and drawings, which, apparently, were made using the phone's stylus. For example, the first photo shows a girl who was painted with horns and a tail, that is, they made a devil out of her. The caption for this photo reads "Fire me on fire", which is pretty impressive. In the second photo, the girl lying on the sand was painted with a tail like a mermaid and inscribed "Happy fishing!" By the same principle, they “mocked” the third picture. And finally, the largest photo, which is in the center of the poster, shows the process of working with the touch screen.

The slogan of the poster is "Shoot, sign and send!" This once again proves that the emphasis is on the ability to send a painted photo using MMS, that is, on the high multimedia capabilities of the device.

The Philips 755 phone, however, like most of the company's models, is intended for young people - people who like to experiment both with the functions of the phone and with its appearance.

Overall, the 755 poster isn't particularly thoughtful or interesting. Of course, it will attract the attention of young people, but it is the unique display of the device, which has no analogues on the market today, that will contribute to sales.

LG G5600

The G5600 is essentially the only LG youth phone with a camera. Therefore, in the advertising campaign of the device, it would be necessary to use youth themes - disco, extreme sports. However, LG decided to distinguish itself once again - looking at the poster, the phone cannot be called a model for young people.

The poster is made in the usual LG style of print advertising - on top is a thematic photo and slogan, and below is New Huawei P10 Lite 64 GB White - a picture of the phone and its main functions. The thematic photo is not striking in its originality - on it we see a lying girl and a young man sitting next to her. To be honest, I don’t understand the purpose of using this pair of phones in an advertising campaign - you might think that there weren’t enough ideas for more.

The slogan sounds like "Photograph in a new style." Indeed, the advantage of this model over others from the LG lineup is the presence of a camera in a phone with a classic body type.

In general, one can feel the obvious ill-conceivedness of the LG G5600 advertising poster. It cannot attract the attention of potential buyers of the model - young people, and in this regard, sales of this phone are low.

Fly M 760

For Fly, the M760 model is extremely important, because at the moment it is the most functional phone in the manufacturer's line, the Z100 and Z200 models will appear only in November. Not only that, the M760 is one of the most functional clamshells available for less than $300. All this means that the advertising campaign for this phone must be active and memorable so that the Fly brand becomes associated with customers not only with female and youth models, but also with business phones.

Advertising developers had to use a curious situation (this is Fly's corporate identity) to show the rich functionality of the phone. For this, an original idea was invented, by the way, very interesting.

On the left - most of the poster is a thematic photo, and on the right - the company logo and signature. The thematic photo here shows a dog (by the way, a dog can also be seen in the Sony Ericsson K700i phone ad) sitting on the lawn, and behind it ... the Fly M760 phone, but its dimensions are unusual - somewhere twice the size of a dog. The explanation for this can be read in the right column of the poster - “He can do a lot. Unless he's walking the dog." I am sure that many will smile when looking at this poster, that is, they will notice it. However, all the efforts of the developers are reduced to "no" by the absolute absence of a list of functions of the device.

Well, we can say that the Fly M760 poster turned out to be interesting, but stupid. The buyer will pay attention to it, but will purchase another model, in the advertisement of which there is a list of functions and capabilities of the device.

Motorola C380

Motorola allocates an unprecedentedly large advertising budget for its mobile phones, and in this regard, we can see an advertising campaign for almost every model, with the exception of the most budget ones. The C380 model was no exception, but its advertisement was placed only in some magazines, mostly large-circulation ones. Indeed, due to the low price of the phone, its main buyers are poor young people or people who do not need such functions as a TFT display, camera, Bluetooth. Motorola C380 offers the buyer only basic functions - MMS, polyphonic ringtones, Java, speakerphone.

The poster of the phone is not striking in its originality, Motorola does not change its traditions. Almost the entire area of ​​the poster is occupied by the girl's face, on top of which there is a slogan, and in the lower left corner there is a small photo of the phone and a description of its main functions. The young girl is clearly in high spirits, smiling and winking at the same time. The advertisers wanted to achieve a feeling of lightness, because the phone itself is simple. The slogan "LEGKOMOTO" emphasizes that there is nothing superfluous in the phone, there is only what undemanding users need.

In general, the Motorola C380 poster cannot be called successful or unsuccessful, it is ordinary, no matter how it sounds.

Samsung E300

Samsung is the largest advertiser in mobile technology. However, in addition to a lot of advertising, Samsung manages to make each campaign interesting and memorable. An example of this is the posters of the Samsung E300 phone. We can only see advertising for this phone in magazines and on the streets of the city, there will be no TV commercial. Accordingly, the sales of this phone are high, they are at the level.

The poster is made in the usual Samsung style - the entire poster has a thematic photo, and the name of the model and a list of the main functions are written at the bottom. The main emphasis in the advertising of this phone is placed on the caller ID. This means that when you receive a call, the caller's photo is displayed on the external display. Few manufacturers have this feature in their phones, so Samsung decided to advertise it to show that this is another unique model.

The thematic photo shows the face of a young man enclosed in a rectangular frame. Naturally, for everyone this frame will be associated with the external display of the phone. The poster's slogan is "Know every number by sight." This slogan once again emphasizes the presence of the photo caller ID function in the phone.

In general, the poster of the E300 turned out to be successful, the poster has its own face and originality of the idea. But expecting something else from a company like Samsung is pointless - it keeps its brand high and has no right to make a mistake.

Mobile phone advertising in press, October 2004

Press advertising is important for mobile phone manufacturers because it reaches a certain category of people. Therefore, each company tries to advertise its new product in a particular magazine. In this article, we tried to analyze the posters of eight phones, consider in detail the target audience, color scheme, slogan and originality of the poster idea.

Mobile phone advertising in the press, October 2004

Pantech G800

Pantech is constantly trying to get ahead of its traditional competitors Samsung and LG in bringing new features to phones. It was this company that was the first among Korean manufacturers to release a mobile phone with a 260,000-color display, 3D surround sound and, finally, with Bluetooth. The G800 was the first to use this technology, and it was Bluetooth that was the focus of the advertising campaign.

The poster uses bright colors, with blue as the predominant color. The creators of the advertisement have achieved an interesting effect: despite the brightness of the poster, the colors do not hurt the eyes, everything is very calm and beautiful.

The lower part shows the phone itself and a description of the main functions - a camera with a flash, 64-tone polyphony, 2 color displays, MMS.

At the top of the poster is a slogan, advertising text and an image of four light bulbs, of which only one is lit. A similar idea was used by Nokia in advertising the 1100 model. The fact is that many people associate a burning light bulb with a new idea. Thus, the company wanted to emphasize that the G800 has “serious” functions in its arsenal, that is, this model was elevated to the mixed “business plus image” segment.

The slogan "Connected when not connected..." shows that you can use Bluetooth and other functions wherever you are.

In general, the poster of the Pantech G800 turned out to be successful. It simultaneously contains elements of style and restraint, thereby attracting the attention of potential buyers.

Siemens S65

The Siemens S65 phone is a typical business solution, and, accordingly, its main target audience are businessmen and business people who need such features as a good display, a large amount of memory, a megapixel camera, Bluetooth. All this is available in the phone, so Siemens decided to invest in an active advertising campaign for the model, which will certainly lead to large sales.

The advertising poster is made in a typical "business" style. The main colors of the poster were white and black, to match the colors of the case. On the left is textual information - a description of the main functions, a signature and a slogan. On the right is a thematic photo, which shows a phone in a measuring device. Thus, the developers of advertising have shown how to measure the length and width of the device. The slogan of the poster sounds like "A New Dimension of Business Standards". Thus, it was once again emphasized that the Siemens S65 is a typical business model.

In general, the S65 poster turned out to be successful - it will attract the attention of the target audience with its restraint and conservatism.

Nokia 6260

In order to keep up with the competition, Nokia has recently introduced a large number of clamshell phones for every taste. The first sign was the 7200 model, which gained great popularity among women and the “golden” youth, because. this phone was a purely fashion solution. The time has come to please businessmen as well - people with great technological needs, and it is for them that the new smartphone, made in a folding case - Nokia 6260, is oriented. However, in the advertising campaign of this phone, the emphasis is not on such functions as Bluetooth, MP3 rotary screen. Probably, the company decided to proclaim this opportunity unique, but more than a year ago a model with a similar screen from LG appeared - G7100. And at the moment, the same LG is actively advertising the T5100 phone, which, by the way, can compete with the Nokia 6260 in many ways.

The advertising poster itself is made in the classic Nokia style - on the left is a thematic photo, and on the right is the description text and the company logo.

The thematic photo shows the phone itself, but with the screen rotated. On its display, we see exactly the same phone, only the upper half is now folded with the outer part inward. The same can be seen on the display of the second phone - this is the same Nokia 6260, but with a different screen position. An explanation of all this can be found in the text, which is located to the right of the photo. The fact is that this phone has three modes that are directly related to the position of the screen. The first mode - working - allows you to work with the basic functions of the phone - call, write SMS, work with the organizer. You can also work with applications in view mode, but there are no number keys. And finally, the last mode is the shooting mode, which allows you to take pictures and shoot videos. The slogan of the poster is "Ready for any turn." This highlights the phone's unique swivel screen.

In general, the Nokia 6260 poster is made in a restrained style, there is no such an original idea as in the case of the 7610 (“Fashion Police”), but businessmen do not need it. The only shortcoming, in my opinion, is the absence in the poster of any mention of such rare functions as Bluetooth, a memory card, an MP 3 player.

Philips 755

Philips tries to introduce unique phones from time to time, and the 755 is exactly that.

The main highlight of the device is a touch TFT display. With the help of such a screen and a built-in camera, you can realize a number of multimedia functions that young people are so fond of. First of all, this is the ability to send MMS messages, and this is what the company has focused on in advertising on television and in magazines.

The poster for the 755 is made in the established Philips style, there are no changes here. Curious photographs are scattered all over the poster, and in the lower right corner there is a leaflet listing the main functions of the phone. The curiosity of the photos is given by captions and drawings, which, apparently, were made using the phone's stylus. For example, the first photo shows a girl who was painted with horns and a tail, that is, they made a devil out of her. The caption for this photo reads "Fire me on fire", which is pretty impressive. In the second photo, the girl lying on the sand was painted with a tail like a mermaid and inscribed "Happy fishing!" By the same principle, they “mocked” the third picture. And finally, the largest photo, which is in the center of the poster, shows the process of working with the touch screen.

The slogan of the poster is "Shoot, sign and send!" This once again proves that the emphasis is on the ability to send a painted photo using MMS, that is, on the high multimedia capabilities of the device.

The Philips 755 phone, however, like most of the company's models, is intended for young people - people who like to experiment both with the functions of the phone and with its appearance.

Overall, the 755 poster isn't particularly thoughtful or interesting. Of course, it will attract the attention of young people, but it is the unique display of the device, which has no analogues on the market today, that will contribute to sales.

LG G5600

The G5600 is essentially the only LG youth phone with a camera. Therefore, in the advertising campaign of the device, it would be necessary to use youth themes - disco, extreme sports. However, LG decided to distinguish itself once again - looking at the poster, the phone cannot be called a model for young people.

The poster is made in the familiar LG style of print advertising - on top is a thematic photo and slogan, and on the bottom of New Huawei P10 Lite 64 GB White is an image of the phone and its main functions. The thematic photo is not striking in its originality - on it we see a lying girl and a young man sitting next to her. To be honest, I don’t understand the purpose of using this pair of phones in an advertising campaign - you might think that there weren’t enough ideas for more.

The poster is made in the familiar style of print advertising for LG - on top is a thematic photo and slogan, and on the bottom New Huawei P10 Lite 64 GB White New Huawei P10 Lite 64 GB White - phone image and its main functions. The thematic photo is not striking in its originality - on it we see a lying girl and a young man sitting next to her. To be honest, I don't understand the purpose of using this pair of phones in an advertising campaign - you might think that there were not enough ideas for more.

The slogan sounds like "Photograph in a new style." Indeed, the advantage of this model over others from the LG lineup is the presence of a camera in a phone with a classic body type.

In general, one can feel the obvious ill-conceivedness of the LG G5600 advertising poster. It cannot attract the attention of potential buyers of the model - young people, and in this regard, sales of this phone are low.

Fly M 760

For Fly, the M760 model is extremely important, because at the moment it is the most functional phone in the manufacturer's line, the Z100 and Z200 models will appear only in November. Not only that, the M760 is one of the most functional clamshells available for less than $300. All this means that the advertising campaign for this phone must be active and memorable so that the Fly brand becomes associated with customers not only with female and youth models, but also with business phones.

Advertising developers had to use a curious situation (this is Fly's corporate identity) to show the rich functionality of the phone. For this, an original idea was invented, by the way, very interesting.

On the left - most of the poster is a thematic photo, and on the right - the company logo and signature. The thematic photo here shows a dog (by the way, a dog can also be seen in the Sony Ericsson K700i phone ad) sitting on the lawn, and behind it ... the Fly M760 phone, but its dimensions are unusual - somewhere twice the size of a dog. The explanation for this can be read in the right column of the poster - “He can do a lot. Unless he's walking the dog." I am sure that many will smile when looking at this poster, that is, they will notice it. However, all the efforts of the developers are reduced to "no" by the absolute absence of a list of functions of the device.

Well, we can say that the Fly M760 poster turned out to be interesting, but stupid. The buyer will pay attention to it, but will purchase another model, in the advertisement of which there is a list of functions and capabilities of the device.

Motorola C380

Motorola allocates an unprecedentedly large advertising budget for its mobile phones, and in this regard, we can see an advertising campaign for almost every model, with the exception of the most budget ones. The C380 model was no exception, but its advertisement was placed only in some magazines, mostly large-circulation ones. Indeed, due to the low price of the phone, its main buyers are poor young people or people who do not need such functions as a TFT display, camera, Bluetooth. Motorola C380 offers the buyer only basic functions - MMS, polyphonic ringtones, Java, speakerphone.

The poster of the phone does not impress with its originality; Motorola does not change its traditions. Almost the entire area of ​​the poster is occupied by the girl's face, on top of which there is a slogan, and in the lower left corner there is a small photo of the phone and a description of its main functions. The young girl is clearly in high spirits, she smiles and winks at the same time. The advertisers wanted to achieve a feeling of lightness, because the phone itself is simple. The slogan "LEGKOMOTO" emphasizes that there is nothing superfluous in the phone, there is only what undemanding users need.

In general, the Motorola C380 poster cannot be called successful or unsuccessful, it is ordinary, no matter how it sounds.

Samsung E300

Samsung is the largest advertiser in mobile technology. However, in addition to a lot of advertising, Samsung manages to make each campaign interesting and memorable. An example of this is the posters of the Samsung E300 phone. We can only see advertising for this phone in magazines and on the streets of the city, there will be no TV commercial. Accordingly, the sales of this phone are high, they are at the level.

The poster is made in the usual Samsung style - the entire poster has a thematic photo, and the name of the model and a list of the main functions are written at the bottom. The main emphasis in the advertising of this phone is placed on the caller ID. This means that when you receive a call, the caller's photo is displayed on the external display. Few manufacturers have this feature in their phones, so Samsung decided to advertise it to show that this is another unique model.

The thematic photo shows the face of a young man enclosed in a rectangular frame. Naturally, for everyone this frame will be associated with the external display of the phone. The poster's slogan is "Know every number by sight." This slogan once again emphasizes the presence of the photo caller ID function in the phone.

In general, the poster of the E300 turned out to be successful, the poster has its own face and originality of the idea. But expecting something else from a company like Samsung is pointless - it keeps its brand high and has no right to make a mistake.