About mobile traffic

How much and why do you and I need Internet traffic? And what if this traffic is not enough? And also about what operators do if we want too much traffic. Times are gradually changing, and the mobile Internet is no longer an addition to the wired one, turning into the main means of accessing the World Wide Web. Our attitude to the mobile Internet is also changing.

Lyrics and excursion into the past

Many, many years ago, with the advent of packet data transmission in cellular networks, the attitude towards this service changed dramatically. The advertisement “You pay only for the amount of data transferred!” worked. Prior to this, only some ancient MTS Jeans, which provided fantastically (at that time) cheap intranet at night, could be considered a masterpiece of “economic extremism”. And many used to access the Internet. In the absence of a wired telephone, dial-up was not so expensive. And, according to reviews, the unfortunate 9.8 Kbps over the air was faster and more stable than the regularly “fading” dial-up over the telephone wire.

In the field of a relatively new packet data transmission, MegaFon once excelled, having rashly offered unlimited Internet in EDGE on the "Priem" tariffs. Honestly, I do not remember, as a bonus or for a fee. It doesn't matter anymore. It's good that this unlimited was launched on a separate access point (APN) and the experiment did not affect the rest of the subscribers in any way. After a few months, the Internet on this access point “lay down” to death. This was our first clear “bell” that unmanaged unlimited Internet on a cellular network is not viable in principle.

Beeline also experimented with a separate home access point for its “home-mobile” Internet, but this was already in the 3G era. I don’t remember how it all ended, but the idea was interesting. At some stage, Beeline came up with a certain “unlimited” ruble for 600 per month, which became a real unlimited only during a few night hours (it was in the small print of the description). It seems that this "unlimited" existed for three months, then they stopped selling it.

Unlimited or package?

Not so long ago, I categorically did not believe in a full-fledged cellular unlimited. And the further, the less likely such experiments seemed. There will always be people who will not have a wired connection, but the desire to “download the entire Internet” - on the contrary, will turn out to be very good. With the current parameters of 4G, and 3G as well, the speed stops working as a natural limiting factor. Plus, the content has gotten a lot heavier, especially movies. Plus, the outpacing growth in the popularity of video content. Plus, the popularity of torrents, which in several streams effectively take from the network everything that it is able to give.

About mobile traffic

We also reminded you about uploading photos to the clouds and updating applications. In general, active users may well want unlimited and without any torrents, which are usually blamed. And here the question of an available resource arises in full growth. Price regulation? Quite expensive https://cars45.co.ke/listing/peugeot/206/2006 unlimited few will buy. It seemed that the situation was a dead end and we were doomed to packets. The maximum is a compromise of the form of a package + unlimited for several night hours.

About mobile traffic

However, operators wanted to sell unlimited for sane money, Yota's experience clearly demonstrated the attractiveness of such a model in the eyes of the consumer. There are technical possibilities to introduce a wide variety of restrictions, and now all operators are actively selling and promoting their versions of cellular anlims. Of course, with its own restrictions on the types of equipment, types of traffic, volumes and speeds. There is still no escape from the righteous anger of some buyers: “I pay for unlimited, what are these restrictions ?!”, but here the operator’s duty is to clearly and distinctly indicate all limits and restrictions in the tariff description.

About mobile traffic

Now most indicate, but there are also surprises. Also, it would probably be nice for operators to have one tariff with an “honest” unlimited without any restrictions at all. I'm even afraid to imagine the size of the subscription fee that they want for such a tariff, but at least claims will be removed. According to the principle “Would you like real unlim without restrictions in the cellular network? There is one too, here it is!”.

About mobile traffic

The variant with cutting the speed upon reaching a certain threshold of daily traffic also has the right to exist and occurs regularly, why not? Again, you need to clearly stipulate all this in the descriptions.

There are other experiments with unlimited internet. For example, I personally like the "Internet at 4 Mbit / s" in MTS. Yes, it’s not cheap (750 rubles per month), relatively slow and works outside the home region for an additional 50 rubles. per day. But the only limitation is torrents at speeds up to 512 Kbps. The speed of 4 Mbps should be enough for many. Here in this format, cellular anlim is quite viable. It is a pity that the idea was not further developed in the form of options with different prices and speeds.

How much traffic do you need?

I decided to conduct a short survey on Twitter and look at the real needs of active users. After all, those who are faced with certain restrictions complain. Satisfied ones are silent, which is quite natural.

About mobile traffic

About 300 answers, although a small sample, but still. Another ten people wrote to me separately that 1-2 GB of traffic per month is enough for them, although this item was not in the questionnaire. Judging by the statistics, the model of mobile Internet consumption has really changed over the past couple of years. If we “enlarge” the results a little, then we get more than 60% of those who fit into the 5-8 GB package, and, probably, about 30% of those who agree only to unlimited or clearly gravitate towards unlimited in their traffic.

About mobile traffic

Thanks to Zhenya Lukyanov for the beautiful statistics. It seems that a person does not really think (if at all) about the consumed volumes of cellular Internet, but the numbers for several months turned out to be surprisingly similar.

Another interesting example. A familiar lady wrote about her wet tablet, in which Wi-Fi stopped working. He writes that after the rejection of Wi-Fi, consumption increased from 3 to 7 GB per month. Usage profile - several social networks plus Internet radio. Apparently, the applications of social networks themselves are not as voracious as many people think.

Summary

First of all, it is interesting to see the upward shift in consumption volumes. For an active user of cellular Internet, it is already worth focusing on a package of about 10 GB per month. And it certainly makes sense to check if you are paying every month for all sorts of additional packages and auto-renewals.

At the same time, a consumption profile of 1-2 GB or less is still quite common. And if you don’t need more from the cellular network, then why buy more?

I was also interested in the fact that those who uncompromisingly want unlimited for themselves turned out to be half as many as those who soberly assessed their needs at the level of up to 100 GB per month. I expected a greater effect from the psychological factor (“I don’t want to think about any traffic packages, I want unlimited!”).

And, of course, the 25% (if not more) who consume or want to consume mobile traffic 10+ times the market average is a really interesting number. First of all, it is interesting for operators, but they already have these statistics at a professional level without any opinion polls.

About mobile traffic

How much and why do you and I need Internet traffic? And what if this traffic is not enough? And also about what operators do if we want too much traffic. Times are gradually changing, and the mobile Internet is no longer an addition to the wired one, turning into the main means of accessing the World Wide Web. Our attitude to the mobile Internet is also changing.

Lyrics and excursion into the past

Many, many years ago, with the advent of packet data transmission in cellular networks, the attitude towards this service changed dramatically. The advertisement “You pay only for the amount of data transferred!” worked. Prior to this, only some ancient MTS Jeans, which provided fantastically (at that time) cheap intranet at night, could be considered a masterpiece of “economic extremism”. And many used to access the Internet. In the absence of a wired telephone, dial-up was not so expensive. And, according to reviews, the unfortunate 9.8 Kbps over the air was faster and more stable than the regularly “fading” dial-up over the telephone wire.

In the field of a relatively new packet data transmission, MegaFon once excelled, having rashly offered unlimited Internet in EDGE on the "Priem" tariffs. Honestly, I do not remember, as a bonus or for a fee. It doesn't matter anymore. It's good that this unlimited was launched on a separate access point (APN) and the experiment did not affect the rest of the subscribers in any way. After a few months, the Internet on this access point “lay down” to death. This was our first clear “bell” that unmanaged unlimited Internet on a cellular network is not viable in principle.

Beeline also experimented with a separate home access point for its “home-mobile” Internet, but this was already in the 3G era. I don’t remember how it all ended, but the idea was interesting. At some stage, Beeline came up with a certain “unlimited” ruble for 600 per month, which became a real unlimited only during a few night hours (it was in the small print of the description). It seems that this "unlimited" existed for three months, then they stopped selling it.

Unlimited or package?

Not so long ago, I categorically did not believe in a full-fledged cellular unlimited. And the further, the less likely such experiments seemed. There will always be people who will not have a wired connection, but the desire to “download the entire Internet” - on the contrary, will turn out to be very good. With the current parameters of 4G, and 3G as well, the speed stops working as a natural limiting factor. Plus, the content has gotten a lot heavier, especially movies. Plus, the outpacing growth in the popularity of video content. Plus, the popularity of torrents, which in several streams effectively take from the network everything that it is able to give.

About mobile traffic

We also reminded you about uploading photos to the clouds and updating applications. In general, active users may well want unlimited and without any torrents, which are usually blamed. And here the question of an available resource arises in full growth. Price regulation? Quite expensive https://cars45.co.ke/listing/peugeot/206/2006 unlimited few will buy. It seemed that the situation was a dead end and we were doomed to packets. The maximum is a compromise of the form of a package + unlimited for several night hours.

About mobile traffic

However, operators wanted to sell unlimited for sane money, Yota's experience clearly demonstrated the attractiveness of such a model in the eyes of the consumer. There are technical possibilities to introduce a wide variety of restrictions, and now all operators are actively selling and promoting their versions of cellular anlims. Of course, with its own restrictions on the types of equipment, types of traffic, volumes and speeds. There is still no escape from the righteous anger of some buyers: “I pay for unlimited, what are these restrictions ?!”, but here the operator’s duty is to clearly and distinctly indicate all limits and restrictions in the tariff description.

About mobile traffic

Now most indicate, but there are also surprises. Also, it would probably be nice for operators to have one tariff with an “honest” unlimited without any restrictions at all. I'm even afraid to imagine the size of the subscription fee that they want for such a tariff, but at least claims will be removed. According to the principle “Would you like real unlim without restrictions in the cellular network? There is one too, here it is!”.

About mobile traffic

The variant with cutting the speed upon reaching a certain threshold of daily traffic also has the right to exist and occurs regularly, why not? Again, you need to clearly stipulate all this in the descriptions.

There are other experiments with unlimited internet. For example, I personally like the "Internet at 4 Mbit / s" in MTS. Yes, it’s not cheap (750 rubles per month), relatively slow and works outside the home region for an additional 50 rubles. per day. But the only limitation is torrents at speeds up to 512 Kbps. The speed of 4 Mbps should be enough for many. Here in this format, cellular anlim is quite viable. It is a pity that the idea was not further developed in the form of options with different prices and speeds.

How much traffic do you need?

I decided to conduct a short survey on Twitter and look at the real needs of active users. After all, those who are faced with certain restrictions complain. Satisfied ones are silent, which is quite natural.

About mobile traffic

About 300 answers, though a small sample, but still. Another ten people wrote to me separately that 1-2 GB of traffic per month is enough for them, although this item was not in the questionnaire. Judging by the statistics, the model of mobile Internet consumption has really changed over the past couple of years. If we “enlarge” the results a little, then we get more than 60% of those who fit into the 5-8 GB package, and, probably, about 30% of those who agree only to unlimited or clearly gravitate towards unlimited in their traffic.

About mobile traffic

Thanks to Zhenya Lukyanov for the beautiful statistics. It seems that a person does not really think (if at all) about the consumed volumes of cellular Internet, but the numbers for several months turned out to be surprisingly similar.

Another interesting example. A familiar lady wrote about her wet tablet, in which Wi-Fi stopped working. He writes that after the rejection of Wi-Fi, consumption increased from 3 to 7 GB per month. Usage profile - several social networks plus Internet radio. Apparently, the applications of social networks themselves are not as voracious as many people think.

Summary

First of all, it is interesting to see the upward shift in consumption volumes. For an active user of cellular Internet, it is already worth focusing on a package of about 10 GB per month. And it certainly makes sense to check if you are paying every month for all sorts of additional packages and auto-renewals.

At the same time, a consumption profile of 1-2 GB or less is still quite common. And if you don’t need more from the cellular network, then why buy more?

I was also interested in the fact that those who uncompromisingly want unlimited for themselves turned out to be half as many as those who soberly assessed their needs at the level of up to 100 GB per month. I expected a greater effect from the psychological factor (“I don’t want to think about any traffic packages, I want unlimited!”).

And, of course, the 25% (if not more) who consume or want to consume mobile traffic 10+ times the market average is a really interesting number. First of all, it is interesting for operators, but they already have these statistics at a professional level without any opinion polls.

About mobile traffic

How much and why do you and I need Internet traffic? And what if this traffic is not enough? And also about what operators do if we want too much traffic. Times are gradually changing, and the mobile Internet is no longer an addition to the wired one, turning into the main means of accessing the World Wide Web. Our attitude to the mobile Internet is also changing.

Lyrics and excursion into the past

Many, many years ago, with the advent of packet data transmission in cellular networks, the attitude towards this service changed dramatically. The advertisement “You pay only for the amount of data transferred!” worked. Prior to this, only some ancient MTS Jeans, which provided fantastically (at that time) cheap intranet at night, could be considered a masterpiece of “economic extremism”. And many used to access the Internet. In the absence of a wired telephone, dial-up was not so expensive. And, according to reviews, the unfortunate 9.8 Kbps over the air was faster and more stable than the regularly “fading” dial-up over the telephone wire.

In the field of a relatively new packet data transmission, MegaFon once excelled, having rashly offered unlimited Internet in EDGE on the "Priem" tariffs. Honestly, I do not remember, as a bonus or for a fee. It doesn't matter anymore. It's good that this unlimited was launched on a separate access point (APN) and the experiment did not affect the rest of the subscribers in any way. After a few months, the Internet on this access point “lay down” to death. This was our first clear “bell” that unmanaged unlimited Internet on a cellular network is not viable in principle.

Beeline also experimented with a separate home access point for its “home-mobile” Internet, but this was already in the 3G era. I don’t remember how it all ended, but the idea was interesting. At some stage, Beeline came up with a certain “unlimited” ruble for 600 per month, which became a real unlimited only during a few night hours (it was in the small print of the description). It seems that this "unlimited" existed for three months, then they stopped selling it.

Unlimited or package?

Not so long ago, I categorically did not believe in a full-fledged cellular unlimited. And the further, the less likely such experiments seemed. There will always be people who will not have a wired connection, but the desire to “download the entire Internet” - on the contrary, will turn out to be very good. With the current parameters of 4G, and 3G as well, the speed stops working as a natural limiting factor. Plus, the content has gotten a lot heavier, especially movies. Plus, the outpacing growth in the popularity of video content. Plus, the popularity of torrents, which in several streams effectively take from the network everything that it is able to give.

About mobile traffic

We also reminded you about uploading photos to the clouds and updating applications. In general, active users may well want unlimited and without any torrents, which are usually blamed. And here the question of an available resource arises in full growth. Price regulation? Quite expensive https://cars45.co.ke/listing/peugeot/206/2006 unlimited few will buy. It seemed that the situation was a dead end and we were doomed to packets. The maximum is a compromise of the form of a package + unlimited for several night hours.

About mobile traffic

However, operators wanted to sell unlimited for sane money, Yota's experience clearly demonstrated the attractiveness of such a model in the eyes of the consumer. There are technical possibilities to introduce a wide variety of restrictions, and now all operators are actively selling and promoting their versions of cellular anlims. Of course, with its own restrictions on the types of equipment, types of traffic, volumes and speeds. There is still no escape from the righteous anger of some buyers: “I pay for unlimited, what are these restrictions ?!”, but here the operator’s duty is to clearly and distinctly indicate all limits and restrictions in the tariff description.

About mobile traffic

Now most indicate, but there are also surprises. Also, it would probably be nice for operators to have one tariff with an “honest” unlimited without any restrictions at all. I'm even afraid to imagine the size of the subscription fee that they want for such a tariff, but at least claims will be removed. According to the principle “Would you like real unlim without restrictions in the cellular network? There is one too, here it is!”.

About mobile traffic

The variant with cutting the speed upon reaching a certain threshold of daily traffic also has the right to exist and occurs regularly, why not? Again, you need to clearly stipulate all this in the descriptions.

There are other experiments with unlimited internet. For example, I personally like the "Internet at 4 Mbit / s" in MTS. Yes, it’s not cheap (750 rubles per month), relatively slow and works outside the home region for an additional 50 rubles. per day. But the only limitation is torrents at speeds up to 512 Kbps. The speed of 4 Mbps should be enough for many. Here in this format, cellular anlim is quite viable. It is a pity that the idea was not further developed in the form of options with different prices and speeds.

How much traffic do you need?

I decided to conduct a short survey on Twitter and look at the real needs of active users. After all, those who are faced with certain restrictions complain. Satisfied ones are silent, which is quite natural.

About mobile traffic

About 300 answers, though a small sample, but still. Another ten people wrote to me separately that 1-2 GB of traffic per month is enough for them, although this item was not in the questionnaire. Judging by the statistics, the model of mobile Internet consumption has really changed over the past couple of years. If we “enlarge” the results a little, then we get more than 60% of those who fit into the 5-8 GB package, and, probably, about 30% of those who agree only to unlimited or clearly gravitate towards unlimited in their traffic.

About mobile traffic

Thanks to Zhenya Lukyanov for the beautiful statistics. It seems that a person does not really think (if at all) about the consumed volumes of cellular Internet, but the numbers for several months turned out to be surprisingly similar.

Another interesting example. A familiar lady wrote about her wet tablet, in which Wi-Fi stopped working. He writes that after the rejection of Wi-Fi, consumption increased from 3 to 7 GB per month. Usage profile - several social networks plus Internet radio. Apparently, the applications of social networks themselves are not as voracious as many people think.

Summary

First of all, it is interesting to see the upward shift in consumption volumes. For an active user of cellular Internet, it is already worth focusing on a package of about 10 GB per month. And it certainly makes sense to check if you are paying every month for all sorts of additional packages and auto-renewals.

At the same time, a consumption profile of 1-2 GB or less is still quite common. And if you don’t need more from the cellular network, then why buy more?

I was also interested in the fact that those who uncompromisingly want unlimited for themselves turned out to be half as many as those who soberly assessed their needs at the level of up to 100 GB per month. I expected a greater effect from the psychological factor (“I don’t want to think about any traffic packages, I want unlimited!”).

And, of course, the 25% (if not more) who consume or want to consume mobile traffic 10+ times the market average is a really interesting number. First of all, it is interesting for operators, but they already have these statistics at a professional level without any opinion polls.

About mobile traffic

How much and why do you and I need Internet traffic? And what if this traffic is not enough? And also about what operators do if we want too much traffic. Times are gradually changing, and the mobile Internet is no longer an addition to the wired one, turning into the main means of accessing the World Wide Web. Our attitude to the mobile Internet is also changing.

Lyrics and excursion into the past

Many, many years ago, with the advent of packet data transmission in cellular networks, the attitude towards this service changed dramatically. The advertisement “You pay only for the amount of data transferred!” worked. Prior to this, only some ancient MTS Jeans, which provided fantastically (at that time) cheap intranet at night, could be considered a masterpiece of “economic extremism”. And many used to access the Internet. In the absence of a wired telephone, dial-up was not so expensive. And, according to reviews, the unfortunate 9.8 Kbps over the air was faster and more stable than the regularly “fading” dial-up over the telephone wire.

In the field of a relatively new packet data transmission, MegaFon once excelled, having rashly offered unlimited Internet in EDGE on the "Priem" tariffs. Honestly, I do not remember, as a bonus or for a fee. It doesn't matter anymore. It's good that this unlimited was launched on a separate access point (APN) and the experiment did not affect the rest of the subscribers in any way. After a few months, the Internet on this access point “lay down” to death. This was our first clear “bell” that unmanaged unlimited Internet on a cellular network is not viable in principle.

Beeline also experimented with a separate home access point for its “home-mobile” Internet, but this was already in the 3G era. I don’t remember how it all ended, but the idea was interesting. At some stage, Beeline came up with a certain “unlimited” ruble for 600 per month, which became a real unlimited only during a few night hours (it was in the small print of the description). It seems that this "unlimited" existed for three months, then they stopped selling it.

Unlimited or package?

Not so long ago, I categorically did not believe in a full-fledged cellular unlimited. And the further, the less likely such experiments seemed. There will always be people who will not have a wired connection, but the desire to “download the entire Internet” - on the contrary, will turn out to be very good. With the current parameters of 4G, and 3G as well, the speed stops working as a natural limiting factor. Plus, the content has gotten a lot heavier, especially movies. Plus, the outpacing growth in the popularity of video content. Plus, the popularity of torrents, which in several streams effectively take from the network everything that it is able to give.

We also reminded you about uploading photos to the clouds and updating applications. In general, active users may well want unlimited and without any torrents, which are usually blamed. And here the question of an available resource arises in full growth. Price regulation? Very "expensive" https://cars45.co.ke/listing/peugeot/206/2006 few will buy unlimited. It seemed that the situation was a dead end and we were doomed to packets. The maximum is a compromise of the form of a package + unlimited for several night hours.

We also reminded about uploading photos to the clouds and updating applications. In general, active users may well want unlimited and without any torrents, which are usually blamed. And here the question of an available resource arises in full growth. Price regulation? Quite "expensive" https://cars45.co.ke/listing/peugeot/206/2006 https://cars45.co.ke/listing/peugeot/206/2006 Few will buy unlimited. It seemed that the situation was a dead end and we were doomed to packets. The maximum is a compromise of the type package + unlimited for several night hours.

However, operators wanted to sell unlimited for sane money, Yota's experience clearly demonstrated the attractiveness of such a model in the eyes of the consumer. There are technical possibilities to introduce a wide variety of restrictions, and now all operators are actively selling and promoting their versions of cellular anlims. Of course, with its own restrictions on the types of equipment, types of traffic, volumes and speeds. There is still no escape from the righteous anger of some buyers: “I pay for unlimited, what are these restrictions ?!”, but here the operator’s duty is to clearly and distinctly indicate all limits and restrictions in the tariff description.

Now most indicate, but there are also surprises. Also, it would probably be nice for operators to have one tariff with an “honest” unlimited without any restrictions at all. I'm even afraid to imagine the size of the subscription fee that they want for such a tariff, but at least claims will be removed. According to the principle “Would you like real unlim without restrictions in the cellular network? There is one too, here it is!”.

The variant with cutting the speed upon reaching a certain threshold of daily traffic also has the right to exist and occurs regularly, why not? Again, you need to clearly stipulate all this in the descriptions.

There are other experiments with unlimited internet. For example, I personally like the "Internet at 4 Mbit / s" in MTS. Yes, it’s not cheap (750 rubles per month), relatively slow and works outside the home region for an additional 50 rubles. per day. But the only limitation is torrents at speeds up to 512 Kbps. The speed of 4 Mbps should be enough for many. Here in this format, cellular anlim is quite viable. It is a pity that the idea was not further developed in the form of options with different prices and speeds.

How much traffic do you need?

I decided to conduct a short survey on Twitter and look at the real needs of active users. After all, those who are faced with certain restrictions complain. Satisfied ones are silent, which is quite natural.

About 300 answers, though a small sample, but still. Another ten people wrote to me separately that 1-2 GB of traffic per month is enough for them, although this item was not in the questionnaire. Judging by the statistics, the model of mobile Internet consumption has really changed over the past couple of years. If we “enlarge” the results a little, then we get more than 60% of those who fit into the 5-8 GB package, and, probably, about 30% of those who agree only to unlimited or clearly gravitate towards unlimited in their traffic.

Thanks to Zhenya Lukyanov for the beautiful statistics. It seems that a person does not really think (if at all) about the consumed volumes of cellular Internet, but the numbers for several months turned out to be surprisingly similar.

Another interesting example. A familiar lady wrote about her wet tablet, in which Wi-Fi stopped working. He writes that after the rejection of Wi-Fi, consumption increased from 3 to 7 GB per month. Usage profile - several social networks plus Internet radio. Apparently, the applications of social networks themselves are not as voracious as many people think.

Summary

First of all, it is interesting to see the upward shift in consumption volumes. For an active user of cellular Internet, it is already worth focusing on a package of about 10 GB per month. And it certainly makes sense to check if you are paying every month for all sorts of additional packages and auto-renewals.

At the same time, a consumption profile of 1-2 GB or less is still quite common. And if you don’t need more from the cellular network, then why buy more?

I was also interested in the fact that those who uncompromisingly want unlimited for themselves turned out to be half as many as those who soberly assessed their needs at the level of up to 100 GB per month. I expected a greater effect from the psychological factor (“I don’t want to think about any traffic packages, I want unlimited!”).

And, of course, the 25% (if not more) who consume or want to consume mobile traffic 10+ times the market average is a really interesting number. First of all, it is interesting for operators, but they already have these statistics at a professional level without any opinion polls.