Stationary game consoles of the seventh generation. Nintendo Wii

The fifth Nintendo console was an experiment in everything, including the name. The working title was harsh - Revolution, but it was replaced by a playful play on the word We (We).

The name change was not well received. Skeptics expected that such a defiant name would be another nail in the coffin of both the newest console and the entire "iron" business of the Japanese company, along with a non-aggressive design and weak hardware capabilities.

But everything turned out differently.

Online

The new console is the first Nintendo desktop console to go online. The Wii can be connected to a network using the built-in Wi-Fi adapter or the optional Ethernet-to-USB adapter.

The presence of Wi-Fi is a plus of the console against the background of the Xbox 360, which in the US is its main competitor in price.

Unlike Microsoft and Sony, the company did not unify all of its online services under a single brand (Xbox Live and PlayStation Network, respectively). Instead, several suggestions are available to the user, implemented within the overall concept of the Wii menu in the form of channels, Channel.

Some of these channels have been available since the beginning, some require a firmware update, some support is downloaded from the Internet.

The following online services are currently available:

Nintendo Wi-Fi Connection - used for online games over a wireless Wi-Fi connection.

Compatible with Nintendo DS handheld console. The WiiConnect24 feature allows the console to retain limited online functionality even when turned off (in sleep mode, to be exact). This allows other online players, for example, to leave a message for the user in certain games, even if the user is not at home.

Nintendo Channel - provides access to information about new Nintendo games: trailers, demos, etc.

Wii Shop Channel - allows you to purchase various content, mainly games. Consists of two sections, Virtual Console and WiiWare.

In the first one you can find games for the previous generation of consoles, in the second - new games designed specifically for the Wii. Wii points, Nintendo Points (formerly Wii points) are used as money, credit cards can also be used.

Internet Channel is an Internet browser based on Opera.

News Channel - subscribe to the latest news.

Forecast Channel – weather forecast.

Everybody Votes Channel - online voting.

Check Mii Out Channel (Mii Contest Channel in Europe) is a kind of beauty contest among user avatars - Mii, which every Wii owner can create in Mii Channel, a special editor.

Thus, among the Wii online services, we will find analogues of all major popular Internet entertainment. This is receiving information (Internet Channel, News Channel, Forecast Channel), online games (Nintendo Wi-Fi Connection), social services (Everybody Votes Channel, Check Mii Out Channel). Implemented in the style of Nintendo and not without originality, some features are already copied by competitors, for example, Microsoft created an avatar service for Xbox Live, very similar to Mii Channel.

However, in terms of traditional online gaming, Nintendo is still seriously inferior to Xbox, the leader in this regard. Microsoft has a larger portfolio of popular online games, a significantly higher number of registered members, and a better network infrastructure for online gaming. Obviously, Nintendo also has something to borrow from competitors.

User Generated Content

Wiiware games are hardly User Generated Content, but this service certainly lowers the bar for entry into the Wii game market for smaller companies.

Developers have the opportunity to sell their games here without the risk of incurring losses when printing on physical media. Most Wiiware games are quite simple, not to say primitive, they are typical casual content. The price corresponds: from 5 to 15 US dollars. On the other hand, these products usually receive rather low ratings in the gaming media, and serve as an object of ridicule from the traditional gaming audience. In terms of originality, interest, thoughtfulness, support for the unique features of the Wii, all of them are very far from the games produced by Nintendo itself.

Media Center

After the fiasco with the previous console, the GameCube, Nintendo was smart enough not to release another direct competitor for Sony and Microsoft consoles. The company decided to turn to the well-known Blue Ocean strategy, and it provides, among other things, that in order to position itself from competitors in new markets, something needs to be sacrificed. More precisely, something needs to be weakened, something removed completely. Obviously, in the case of the Wii, the hardware capabilities of the console, and hence the graphics, turned out to be weakened against the background of competitors. Media functionality was even less fortunate - it was put under the knife.

Wii ports - no HDMI

In the end, the Wii doesn't claim to be the hip 'HD console', a high-definition video console. This automatically crosses her off the list of media heavyweights. Moreover, the set-top box does not even play regular DVD video discs. There is, however, the ability to view digital photos on the Wii using the SD slot. But in general, as a media center, the Nintendo console is the weakest offer on the market.

On the other hand, while not pretending to be a home theater, the Wii is nevertheless a very home console. Its menu uses the metaphor of "channels", similar to a TV, familiar to any user and easy to learn, with the Wiimote as a remote control.

Casual Market

And here the Wii is head and shoulders above all the competitors combined. The combination of low price, democratic marketing, original, easy-to-learn motion control, claims for "healthy" and "mobile" gaming, an assortment of simple, funny and familiar to a wide audience (tennis, shooting range, golf, baseball, bowling, etc. ) games allowed the company to win the hearts of casual players in the shortest possible time.

There aren't many games that can boast a "3+" rating, especially those that have been in fights in the millions

The market for the console is unusually wide. In addition to 100% casual games, this is also a traditional gamer audience that buys the Wii as a second console to play Nintendo games, to the good old titles from the Virtual Console, to fool around with friends in WiiSports.

New control forms

Here, the console is vindicated for its weakness in graphics. Nintendo boldly ditched the traditional gamepad, replacing it with a combination of the main Wiimote controller and the Nunchuk plug-in. The Wimot, combined with the Wii's Touchpad, provides motion control, plus it comes with an accelometer and an optical sensor. The controller is wireless, uses Bluetooth.

The Wiimote and Nunchuk are symbols of the Wii and its success. Photo frames and videos depicting players in virtual boxing, tennis, golf, etc., using "natural" motion control, went around all the media.

The console's capabilities in this direction were unanimously called innovative, motion control is considered the control of the future, another step towards virtual reality.

It's worth mentioning that months after the announcement of the Wii, Sony announced motion control support for its new controller for the PlayStation 3, which is therefore called SIXAXIS ("six axes"). Many are sure that Sony simply copied the competitor's move.

It is no coincidence that fake photos of allegedly upcoming Wimot analogues for Xbox and PlayStation regularly pop up

While the innovativeness of the Wiimote itself is not in doubt, some experts believe that the technology's potential is still too little used. They would like to see vimot in the future prove itself not only in simple mini-games.

On the other hand, accessories manufacturers do not complain. They quickly flooded the market with a wide variety of controller attachments. Being actually simple stamped pieces of plastic, they are sold at prices ranging from a dozen dollars and above, bringing fabulous profits to all participants.

Nintendo itself continues to follow the path of originality in controlling. The Wii Fit game was released, which includes the Wii Balance Board, a combination of weights and a smart board for fitness. The product is aimed at those involved in various types of fitness, whether it's aerobics or yoga, watching their weight. This is a 100% hit in the casual audience.

An add-on for the Wimote, Wii MotionPlus, was recently announced, which aims to increase the accuracy of motion transmission, with the help of which the Wii will be able to understand more complex player movements.

The problem with the new Nintendo controller is that originality requires no less originality from game developers. So far, there are few examples of third-party games (third-party companies not affiliated with Nintendo) where vimot would be used successfully. There are also many complaints that the company itself has gone into the race for originality to the detriment of developing new and interesting games.

PC Borrowing

Despite the "revolutionary" controls, in many ways the Wii is a very old-school, old-fashioned console. In particular, from the seventh generation, only it does not involve connecting a hard drive to itself. This is slowly becoming a problem - where to store content downloaded through the Wii Shop Channel and Nintendo Channel? Recently, a not too original solution was proposed - SD cards, which Sandisk will produce for Nintendo.

Undoubtedly, all data on the SD will be encrypted, possibly the SD itself will be formatted in a proprietary format - Nintendo has always been paranoid about copy protection.

Hardware weakness

As already mentioned, the Wii is the weakest console in terms of processing power. Detractors have nicknamed it "two GameCubes glued together with adhesive tape", alluding to minor changes in the console's hardware compared to its predecessor.

This, combined with the lack of HD support, results in an order of magnitude lower graphics quality in her games compared to Microsoft and Sony products.

Comparison of Wii (top) and Xbox 360 (bottom) picture, Madden NFL '07 game

The fashionable photorealistic genres of shooters and slashers from the first and third person have no way to the prefix. Most of the games here have cartoony graphics, which in excessive doses can eventually become boring.

Compact

The console is very compact, much smaller than the Xbox 360, not to mention the PS3.

It does not take up much space in the living room, it is easy to take it to friends to play together at a party, this fits her concept very well.

Wii Carrying Bags are another new accessory segment

Low Price

The Wii was the cheapest console for almost two years, until the latest price cut on the Xbox 360, after which Microsoft's cheapest version of the console, the Arcade, was $50 cheaper.

7th Generation Console Retail Price Level at Launch

This will be an interesting experiment, by the way - it will be possible to understand how much Nintendo owes its success to the price level. By the way, inexpensive hardware stuffing allows the company to make a profit from each console sold, which competitors cannot boast of.

Nintendo Wii is the most interesting thing of the current generation. The weakest console in terms of hardware, with zero media capabilities (it doesn't even play DVDs!), with a not too large library of games, it has been a confident leader in sales throughout the two years of its existence on the market, selling in about the same quantity as both competitors combined. And while this gap is only growing.

The secret of her success is simply explained. Wii is the first casual console.

That non-traditional gaming market outside of the "young people aged 15-25" is the key to the success of the Nintendo console. Children, young girls, housewives, retirees are an audience that is hard to attract with any Halo, Gears of War or Grand Theft Auto, they easily fall for Wii games - uncomplicated, bright, colorful, easy to learn and fun to use. control via Wiimote and Nunchuk.

Casual audience has become the Blue Ocean for the company, a completely new market in which, by and large, it had no competitors.

This strategy brought Nintendo huge sales and fabulous profits.

But also the dissatisfaction and even curses of the traditional gaming audience from the abandoned "red ocean" - those same "young people aged 15-25" who felt betrayed.

This feeling is exacerbated by the constant release of new casual titles such as Wii Fit, Wii Music, against the backdrop of a weak supply of strong traditional games from both Nintendo and, especially, from third-party developers.

The latter is a consequence of the fact that most major game development companies never, well, never expected such a success from the Wii and were completely unprepared to develop games for it, focusing on an HD pair of Xbox 360 and PS3. In addition, the Wii is very different conceptually and from these two consoles, and, moreover, from the gaming PC. If graphics are key on these three platforms, then for the Wii, control is fundamentally original. As a result, porting games between Xbox 360, PS3 and PC is not the most difficult task, and for the Wii, in fact, the whole game has to be invented again.

The Wii's hardware deficiencies place high demands on the classification of game developers - it's not easy to make beautiful graphics with limited resources.

This puts additional barriers to third-party games on the Wii. In fact, all games for the Wii should be exclusives, which does not fit well with the business model of most game studios, which is now focused on multiplatform.

The result is the still observed severe shortage of high-quality, attractive for the traditional gaming audience of games for the console. Although if the console overtakes the user base of Sony and Microsoft combined (which is quite possible at the end of Christmas 2008), then the big game studios will not be able to stop thinking.

Total console sales as of mid-2008

At present, the prefix is ​​becoming more and more casual. Detractors among avid gamers even nicknamed her "dust collector", alluding to the lack of "real" games for the console. They reasonably notice that the owners of the console play mainly the games of the Nintendo company itself, the range of which is not very large. On the other hand, casual gaming involves exactly the occasional game, from time to time, from nothing to do, at parties with friends, etc. Therefore, here we can rather talk about a change in the style of consumption - in place of children and teenagers playing around the clock on the couch in front of the TV, another audience has come, only occasionally turning on the console to have fun.

Which, however, so far only has a positive effect on sales. The danger is that Nintendo has ventured into little-studied territory. Where is the limit of this market, where are the shores, where is the bottom of the "blue ocean"? No one knows this, and the company has to go through trial and error. The consequence of this, in particular, is the constant shortage of both Wii consoles and its software such as Wii Fit. The company would rather undersell than be left with an overstocked warehouse. no one can predict the volume of sales, so no one can say when this audience will finally get tired of the Wii, when it is exhausted.

"We are waiting for the next delivery"

But for now, Nintendo is taking full advantage of its almost monopoly position in this new market. Neither the Xbox 360 nor the PS3 are its competitors, moreover, many who bought one of these consoles also purchased the Wii as a "second console in the family" - for children, for a wife, for themselves.

All this raises the question: can the Wii be considered a full-fledged participant in the “console battle”? Some say no, the Wii is essentially a continuation of the sixth generation. In their opinion, the seventh generation came to the market too early, the previous one has not yet exhausted its capabilities, and Wii is a reaction, the last surge of generation VI. An additional argument here also for them is that another console of the past generation, the PlayStation 2, has also overtaken the new Xbox and even its successor PS3 in total sales for the last two years. But only the Xbox 360 and PS3 are the real Next Gen, and they are the future. Such experts tend to focus primarily on graphics.

The "sixth" non-HD generation has easily driven HD consoles in sales for the past three years, despite claims that the HD era has arrived. Of course, it's better to take them out of the bracket and forget about them

Others think that, on the contrary, the Wii is a real new generation, and competitors are a dead end. They consider the Nintendo product to be the first example of intensive rather than extensive development in the industry in many years. For these professionals, gameplay and controls come first. Nintendo's presentation in San Francisco the other day, which finally showed a number of "serious" Wii games (including several FPS), seems to give hope that the situation with console content will improve both quantitatively, so, first of all, and qualitatively. Then supporters of the theory "Wii - the console of the future" will be taken seriously.

Finally, someone thinks that maybe this is some kind of new branch, a new market segment.

The next generation must answer this question. Perhaps for the first time it will consist of two models. Nintendo will be able to translate the huge profits it is now making into a "monster console" for the traditional gaming audience. This is indirectly confirmed by rumors about a possible release of "Wii HD" in 2011.

Microsoft and Sony could release cheap casual https://cars45.com.gh/listing/jeep/wrangler /2015 consoles in a pair of main. Although who will then be considered the main one is a big question. Perhaps in the future, traditional games will turn into a narrow niche market, such as, for example, theater has become with the advent of cinema.

Stationary game consoles of the seventh generation. Nintendo Wii

The fifth Nintendo console was an experiment in everything, including the name. The working title was harsh - Revolution, but it was replaced by a playful play on the word We (We).

The name change was not well received. Skeptics expected that such a defiant name would be another nail in the coffin of both the newest console and the entire "iron" business of the Japanese company, along with a non-aggressive design and weak hardware capabilities.

But everything turned out differently.

Online

The new console is the first Nintendo desktop console to go online. The Wii can be connected to a network using the built-in Wi-Fi adapter or the optional Ethernet-to-USB adapter.

The presence of Wi-Fi is a plus of the console against the background of the Xbox 360, which in the US is its main competitor in price.

Unlike Microsoft and Sony, the company did not unify all of its online services under a single brand (Xbox Live and PlayStation Network, respectively). Instead, several suggestions are available to the user, implemented within the overall concept of the Wii menu in the form of channels, Channel.

Some of these channels have been available since the beginning, some require a firmware update, some support is downloaded from the Internet.

The following online services are currently available:

Nintendo Wi-Fi Connection - used for online games over a wireless Wi-Fi connection.

Compatible with Nintendo DS handheld console. The WiiConnect24 feature allows the console to maintain limited online functionality even when turned off (in sleep mode, to be exact). This allows other online players, for example, to leave a message for the user in certain games, even if the user is not at home.

Nintendo Channel - provides access to information about new Nintendo games: trailers, demos, etc.

Wii Shop Channel - allows you to purchase various content, mainly games. Consists of two sections, Virtual Console and WiiWare.

In the first one you can find games for the previous generation of consoles, in the second - new games designed specifically for the Wii. Wii points, Nintendo Points (formerly Wii points) are used as money, credit cards can also be used.

Internet Channel is an Internet browser based on Opera.

News Channel - subscribe to the latest news.

Forecast Channel – weather forecast.

Everybody Votes Channel - online voting.

Check Mii Out Channel (Mii Contest Channel in Europe) is a kind of beauty contest among user avatars - Mii, which every Wii owner can create in Mii Channel, a special editor.

Thus, among the Wii online services, we will find analogues of all major popular Internet entertainment. This is receiving information (Internet Channel, News Channel, Forecast Channel), online games (Nintendo Wi-Fi Connection), social services (Everybody Votes Channel, Check Mii Out Channel). Implemented in the style of Nintendo and not without originality, some features are already copied by competitors, for example, Microsoft created an avatar service for Xbox Live, very similar to Mii Channel.

However, in terms of traditional online gaming, Nintendo is still seriously inferior to Xbox, the leader in this regard. Microsoft has a larger portfolio of popular online games, a significantly higher number of registered members, and a better network infrastructure for online gaming. Obviously, Nintendo also has something to borrow from competitors.

User Generated Content

Wiiware games are hardly User Generated Content, but this service certainly lowers the bar for entry into the Wii game market for smaller companies.

Developers have the opportunity to sell their games here without the risk of incurring losses when printing on physical media. Most Wiiware games are quite simple, not to say primitive, they are typical casual content. The price corresponds: from 5 to 15 US dollars. On the other hand, these products usually receive rather low ratings in the gaming media, and serve as an object of ridicule from the traditional gaming audience. In terms of originality, interest, thoughtfulness, support for the unique features of the Wii, all of them are very far from the games produced by Nintendo itself.

Media Center

After the fiasco with the previous console, the GameCube, Nintendo was smart enough not to release another direct competitor for Sony and Microsoft consoles. The company decided to turn to the well-known Blue Ocean strategy, and it provides, among other things, that in order to position itself from competitors in new markets, something needs to be sacrificed. More precisely, something needs to be weakened, something removed completely. Obviously, in the case of the Wii, the hardware capabilities of the console, and hence the graphics, turned out to be weakened against the background of competitors. Media functionality was even less fortunate - it was put under the knife.

Wii ports - no HDMI

As a result, the Wii does not pretend to be the fashionable "HD-console", a high-definition video console. This automatically crosses her off the list of media heavyweights. Moreover, the set-top box does not even play regular DVD video discs. There is, however, the ability to view digital photos on the Wii using the SD slot. But in general, as a media center, the Nintendo console is the weakest offer on the market.

On the other hand, while not pretending to be a home theater, the Wii is nevertheless a very home console. Its menu uses the metaphor of "channels", similar to a TV, familiar to any user and easy to learn, with the Wiimote as a remote control.

Casual Market

Here, the Wii is head and shoulders above all the competition combined. The combination of low price, democratic marketing, original, easy-to-learn motion control, claims for "healthy" and "mobile" gaming, an assortment of simple, funny and familiar to a wide audience (tennis, shooting range, golf, baseball, bowling, etc. ) games allowed the company to win the hearts of casual players in the shortest possible time.

There aren't many games that can boast a "3+" rating, especially those that have been in fights in the millions

The market for the console is unusually wide. In addition to 100% casual games, this is also a traditional gamer audience that buys the Wii as a second console to play Nintendo games, to the good old titles from the Virtual Console, to fool around with friends in WiiSports.

New control forms

Here, the console is vindicated for its weakness in graphics. Nintendo boldly ditched the traditional gamepad, replacing it with a combination of the main Wiimote controller and the Nunchuk plug-in. The Wimot, combined with the Wii's Touchpad, provides motion control, plus it comes with an accelometer and an optical sensor. The controller is wireless, uses Bluetooth.

The Wiimote and Nunchuk are symbols of the Wii and its success. Photo frames and videos depicting players in virtual boxing, tennis, golf, etc., using "natural" motion control, went around all the media.

The console's capabilities in this direction were unanimously called innovative, motion control is considered the control of the future, another step towards virtual reality.

It's worth mentioning that months after the announcement of the Wii, Sony announced motion control support for its new controller for the PlayStation 3, which is therefore called SIXAXIS ("six axes"). Many are sure that Sony simply copied the competitor's move.

It is no coincidence that fake photos of supposedly upcoming Wimot analogues for Xbox and PlayStation regularly pop up

While the innovativeness of the Wiimote itself is not in doubt, some experts believe that the technology's potential is still too little used. They would like to see vimot in the future prove itself not only in simple mini-games.

On the other hand, accessories manufacturers do not complain. They quickly flooded the market with a wide variety of controller attachments. Being in fact simple stamped pieces of plastic, they are sold at prices ranging from a dozen dollars and above, bringing fabulous profits to all participants.

Nintendo itself continues to follow the path of originality in controlling. The Wii Fit game was released, which includes the Wii Balance Board, a combination of weights and a smart board for fitness. The product is aimed at those involved in various types of fitness, whether it's aerobics or yoga, watching their weight. This is a 100% hit in the casual audience.

An add-on for the Wimote, Wii MotionPlus, was recently announced, which aims to increase the accuracy of motion transmission, with the help of which the Wii will be able to understand more complex player movements.

The problem with the new Nintendo controller is that originality requires no less originality from game developers. So far, there are few examples of third-party games (third-party companies not affiliated with Nintendo) where vimot would be used successfully. There are also many complaints that the company itself has gone into the race for originality to the detriment of developing new and interesting games.

PC Borrowing

Despite the "revolutionary" controls, in many ways the Wii is a very old-school, old-fashioned console. In particular, from the seventh generation, only it does not involve connecting a hard drive to itself. This is slowly becoming a problem - where to store content downloaded through the Wii Shop Channel and Nintendo Channel? Recently, a not too original solution was proposed - SD cards, which Sandisk will produce for Nintendo.

Undoubtedly, all data on the SD will be encrypted, possibly the SD itself will be formatted in a proprietary format - Nintendo has always been paranoid about copy protection.

Hardware weakness

As already mentioned, the Wii is the weakest console in terms of processing power. Detractors have nicknamed it "two GameCubes glued together with adhesive tape", alluding to minor changes in the console's hardware compared to its predecessor.

This, combined with the lack of HD support, results in an order of magnitude lower graphics quality in her games compared to Microsoft and Sony products.

Comparison of Wii (top) and Xbox 360 (bottom) picture, Madden NFL '07 game

The fashionable photorealistic genres of shooters and slashers from the first and third person have no way to the prefix. Most of the games here have cartoony graphics, which in excessive doses can eventually become boring.

Compact

The console is very compact, much smaller than the Xbox 360, not to mention the PS3.

It does not take up much space in the living room, it is easy to take it to friends to play together at a party, this fits her concept very well.

Wii Carrying Bags are another new accessory segment

Low price

The Wii was the cheapest console for almost two years, until the latest Xbox 360 price cut, after which Microsoft's cheapest version of the console, the Arcade, was $50 cheaper.

7th Generation Console Retail Price Level at Launch

This will be an interesting experiment, by the way - it will be possible to understand how much Nintendo owes its success to the price level. By the way, inexpensive hardware stuffing allows the company to make a profit from each console sold, which competitors cannot boast of.

Nintendo Wii is the most interesting thing of the current generation. The weakest console in terms of hardware, with zero media capabilities (it doesn't even play DVDs!), with a not too large library of games, it has been a confident leader in sales throughout the two years of its existence on the market, selling in about the same quantity as both competitors combined. And while this gap is only growing.

The secret of her success is simply explained. Wii is the first casual console.

That non-traditional gaming market outside of the "young people aged 15-25" is the key to the success of the Nintendo console. Children, young girls, housewives, retirees are an audience that is hard to attract with any Halo, Gears of War or Grand Theft Auto, they easily fall for Wii games - uncomplicated, bright, colorful, easy to learn and fun to use. control via Wiimote and Nunchuk.

Casual audience has become the Blue Ocean for the company, a completely new market in which, by and large, it had no competitors.

This strategy brought Nintendo huge sales and fabulous profits.

But also the dissatisfaction and even curses of the traditional gaming audience from the abandoned "red ocean" - those same "young people aged 15-25" who felt betrayed.

This feeling is exacerbated by the constant release of new casual titles such as Wii Fit, Wii Music, against the backdrop of a weak supply of strong traditional games from both Nintendo and, especially, from third-party developers.

The latter is a consequence of the fact that most major game development companies never, well, never expected such a success from the Wii and were completely unprepared to develop games for it, focusing on an HD pair of Xbox 360 and PS3. In addition, the Wii is very different conceptually and from these two consoles, and, moreover, from the gaming PC. If graphics are key on these three platforms, then for the Wii, control is fundamentally original. As a result, porting games between Xbox 360, PS3 and PC is not the most difficult task, and for the Wii, in fact, the whole game has to be invented again.

The Wii's hardware deficiencies place high demands on the classification of game developers - it's not easy to make beautiful graphics with limited resources.

This puts additional barriers to third-party games on the Wii. In fact, all games for the Wii should be exclusives, which does not fit well with the business model of most game studios, which is now focused on multiplatform.

The result is the still observed severe shortage of high-quality, attractive for the traditional gaming audience of games for the console. Although if the console overtakes the user base of Sony and Microsoft combined (which is quite possible at the end of Christmas 2008), then the big game studios will not be able to stop thinking.

Total console sales as of mid-2008

At present, the prefix is ​​becoming more and more casual. Detractors among avid gamers even nicknamed her "dust collector", alluding to the lack of "real" games for the console. They reasonably notice that the owners of the console play mainly the games of the Nintendo company itself, the range of which is not very large. On the other hand, casual gaming involves exactly the occasional game, from time to time, from nothing to do, at parties with friends, etc. Therefore, here we can rather talk about a change in the style of consumption - in place of children and teenagers playing around the clock on the couch in front of the TV, another audience has come, only occasionally turning on the console to have fun.

Which, however, so far only has a positive effect on sales. The danger is that Nintendo has ventured into little-studied territory. Where is the limit of this market, where are the shores, where is the bottom of the "blue ocean"? No one knows this, and the company has to go through trial and error. The consequence of this, in particular, is the constant shortage of both Wii consoles and its software such as Wii Fit. The company would rather undersell than be left with an overstocked warehouse. no one can predict the volume of sales, so no one can say when this audience will finally get tired of the Wii, when it is exhausted.

"We are waiting for the next delivery"

But for now, Nintendo is taking full advantage of its almost monopoly position in this new market. Neither the Xbox 360 nor the PS3 are its competitors, moreover, many who bought one of these consoles also purchased the Wii as a "second console in the family" - for children, for a wife, for themselves.

All this raises the question: can the Wii be considered a full-fledged participant in the “console battle”? Some say no, the Wii is essentially a continuation of the sixth generation. In their opinion, the seventh generation came to the market too early, the previous one has not yet exhausted its capabilities, and Wii is a reaction, the last surge of generation VI. An additional argument here also for them is that another console of the past generation, the PlayStation 2, has also overtaken the new Xbox and even its successor PS3 in total sales for the last two years. But only the Xbox 360 and PS3 are the real Next Gen, and they are the future. Such experts tend to focus primarily on graphics.

The "sixth" non-HD generation has easily driven HD consoles in sales for the past three years, despite claims that the HD era is coming. Of course, it's better to take them out of the bracket and forget about them

Others think that, on the contrary, the Wii is a real new generation, and competitors are a dead end. They consider the Nintendo product to be the first example of intensive rather than extensive development in the industry in many years. For these professionals, gameplay and controls come first. Nintendo's presentation in San Francisco the other day, which finally showed a number of "serious" Wii games (including several FPS), seems to give hope that the situation with console content will improve both quantitatively, so, first of all, and qualitatively. Then the proponents of the "Wii is the console of the future" theory will be taken more seriously.

Finally, someone thinks that maybe this is some new branch, a new market segment.

The next generation must answer this question. Perhaps for the first time it will consist of two models. Nintendo will be able to translate the huge profit it is now making into a "monster console" for the traditional gaming audience. This is indirectly confirmed by rumors about a possible release of "Wii HD" in 2011.

Microsoft and Sony could release cheap casual https://cars45.com.gh/listing/jeep/wrangler /2015 consoles in a pair of main. Although who will then be considered the main one is a big question. Perhaps in the future, traditional games will turn into a narrow niche market, such as, for example, theater has become with the advent of cinema.

Stationary game consoles of the seventh generation. Nintendo Wii

The fifth Nintendo console was an experiment in everything, including the name. The working title was harsh - Revolution, but it was replaced by a playful play on the word We (We).

The name change was not well received. Skeptics expected that such a defiant name would be another nail in the coffin of both the newest console and the entire "iron" business of the Japanese company, along with a non-aggressive design and weak hardware capabilities.

But everything turned out differently.

Online

The new console is the first Nintendo desktop console to go online. The Wii can be connected to a network using the built-in Wi-Fi adapter or the optional Ethernet-to-USB adapter.

The presence of Wi-Fi is a plus of the console against the background of the Xbox 360, which in the US is its main competitor in price.

Unlike Microsoft and Sony, the company did not unify all of its online services under a single brand (Xbox Live and PlayStation Network, respectively). Instead, several suggestions are available to the user, implemented within the overall concept of the Wii menu in the form of channels, Channel.

Some of these channels have been available since the beginning, some require a firmware update, some support is downloaded from the Internet.

The following online services are currently available:

Nintendo Wi-Fi Connection - used for online games over a wireless Wi-Fi connection.

Compatible with Nintendo DS handheld console. The WiiConnect24 feature allows the console to maintain limited online functionality even when turned off (in sleep mode, to be exact). This allows other online players, for example, to leave a message for the user in certain games, even if the user is not at home.

Nintendo Channel - provides access to information about new Nintendo games: trailers, demos, etc.

Wii Shop Channel - allows you to purchase various content, mainly games. Consists of two sections, Virtual Console and WiiWare.

In the first one you can find games for the previous generation of consoles, in the second - new games designed specifically for the Wii. Wii points, Nintendo Points (formerly Wii points) are used as money, credit cards can also be used.

Internet Channel is an Internet browser based on Opera.

News Channel - subscribe to the latest news.

Forecast Channel – weather forecast.

Everybody Votes Channel - online voting.

Check Mii Out Channel (Mii Contest Channel in Europe) is a kind of beauty contest among user avatars - Mii, which every Wii owner can create in Mii Channel, a special editor.

Thus, among the Wii online services, we will find analogues of all major popular Internet entertainment. This is receiving information (Internet Channel, News Channel, Forecast Channel), online games (Nintendo Wi-Fi Connection), social services (Everybody Votes Channel, Check Mii Out Channel). Implemented in the style of Nintendo and not without originality, some features are already copied by competitors, for example, Microsoft created an avatar service for Xbox Live, very similar to Mii Channel.

However, in terms of traditional online gaming, Nintendo is still seriously inferior to Xbox, the leader in this regard. Microsoft has a larger portfolio of popular online games, a significantly higher number of registered members, and a better network infrastructure for online gaming. Obviously, Nintendo also has something to borrow from competitors.

User Generated Content

Wiiware games are hardly User Generated Content, but this service certainly lowers the bar for entry into the Wii game market for smaller companies.

Developers have the opportunity to sell their games here without the risk of incurring losses when printing editions on physical media. Most Wiiware games are quite simple, not to say primitive, they are typical casual content. The price corresponds: from 5 to 15 US dollars. On the other hand, these products usually receive rather low ratings in the gaming media, and serve as an object of ridicule from the traditional gaming audience. In terms of originality, interest, thoughtfulness, support for the unique features of the Wii, all of them are very far from the games produced by Nintendo itself.

Media Center

After the fiasco with the previous console, the GameCube, Nintendo was smart enough not to release another direct competitor for Sony and Microsoft consoles. The company decided to turn to the well-known Blue Ocean strategy, and it provides, among other things, that in order to position itself from competitors in new markets, something needs to be sacrificed. More precisely, something needs to be weakened, something to be removed completely. Obviously, in the case of the Wii, the hardware capabilities of the console, and hence the graphics, turned out to be weakened against the background of competitors. Media functionality was even less fortunate - it was put under the knife.

Wii ports - no HDMI

In the end, the Wii doesn't claim to be the hip 'HD console', a high-definition video console. This automatically crosses her off the list of media heavyweights. Moreover, the set-top box does not even play regular DVD video discs. There is, however, the ability to view digital photos on the Wii using the SD slot. But in general, as a media center, the Nintendo console is the weakest offer on the market.

On the other hand, while not pretending to be a home theater, the Wii is nevertheless a very home console. Its menu uses the metaphor of "channels", similar to a TV, familiar to any user and easy to learn, with the Wiimote as a remote control.

Casual Market

And here the Wii is head and shoulders above all the competitors combined. The combination of low price, democratic marketing, original, easy-to-learn motion control, claims for "healthy" and "mobile" gaming, an assortment of simple, funny and familiar to a wide audience (tennis, shooting range, golf, baseball, bowling, etc. ) games allowed the company to win the hearts of casual players in the shortest possible time.

There aren't many games that can boast a "3+" rating, especially those that have been in fights in the millions

The market for the console is unusually wide. In addition to 100% casual games, this is also a traditional gamer audience that buys the Wii as a second console to play Nintendo games, to the good old titles from the Virtual Console, to fool around with friends in WiiSports.

New control forms

Here, the console is vindicated for its weakness in graphics. Nintendo boldly ditched the traditional gamepad, replacing it with a combination of the main Wiimote controller and the Nunchuk plug-in. The Wimot, combined with the Wii's Touchpad, provides motion control, plus it comes with an accelometer and an optical sensor. The controller is wireless, uses Bluetooth.

The Wiimote and Nunchuk are symbols of the Wii and its success. Photo frames and videos depicting players in virtual boxing, tennis, golf, etc., using "natural" motion control, went around all the media.

The console's capabilities in this direction were unanimously called innovative, motion control is considered the control of the future, another step towards virtual reality.

It's worth mentioning that months after the announcement of the Wii, Sony announced motion control support for its new controller for the PlayStation 3, which is therefore called SIXAXIS ("six axes"). Many are sure that Sony simply copied the competitor's move.

It is no coincidence that fake photos of supposedly upcoming Wimot analogues for Xbox and PlayStation regularly pop up

While the innovativeness of the Wiimote itself is not in doubt, some experts believe that the technology's potential is still too little used. They would like to see vimot in the future prove itself not only in simple mini-games.

On the other hand, accessories manufacturers do not complain. They quickly flooded the market with a wide variety of controller attachments. Being in fact simple stamped pieces of plastic, they are sold at prices ranging from a dozen dollars and above, bringing fabulous profits to all participants.

Nintendo itself continues to follow the path of originality in controlling. The Wii Fit game was released, which includes the Wii Balance Board, a combination of weights and a smart board for fitness. The product is aimed at those involved in various types of fitness, whether it's aerobics or yoga, watching their weight. This is a 100% hit in the casual audience.

An add-on for the Wimote, Wii MotionPlus, was recently announced, which aims to improve the accuracy of motion transmission, with the help of which the Wii will be able to understand more complex player movements.

The problem with the new Nintendo controller is that originality requires no less originality from game developers. So far, there are few examples of third-party games (third-party companies not affiliated with Nintendo) where vimot would be used successfully. There are also many complaints that the company itself has gone into the race for originality to the detriment of developing new and interesting games.

PC Borrowing

Despite the "revolutionary" controls, in many ways the Wii is a very old-school, old-fashioned console. In particular, from the seventh generation, only it does not involve connecting a hard drive to itself. This is slowly becoming a problem - where to store content downloaded through the Wii Shop Channel and Nintendo Channel? Recently, a not too original solution was proposed - SD cards, which Sandisk will produce for Nintendo.

Undoubtedly, all data on the SD will be encrypted, possibly the SD itself will be formatted in a proprietary format - Nintendo has always been paranoid about copy protection.

Hardware weakness

As already mentioned, the Wii is the weakest console in terms of processing power. Detractors have nicknamed it "two GameCubes glued together with adhesive tape", alluding to minor changes in the console's hardware compared to its predecessor.

This, combined with the lack of HD support, results in an order of magnitude lower graphics quality in her games compared to Microsoft and Sony products.

Comparison of Wii (top) and Xbox 360 (bottom) picture, Madden NFL '07 game

The fashionable photorealistic genres of shooters and slashers from the first and third person have no way to the prefix. Most of the games here have cartoony graphics, which in excessive doses can eventually become boring.

Compact

The console is very compact, much smaller than the Xbox 360, not to mention the PS3.

It does not take up much space in the living room, it is easy to take it to friends to play together at a party, this fits her concept very well.

Wii Carrying Bags are another new accessory segment

Low Price

The Wii was the cheapest console for almost two years, until the latest price cut on the Xbox 360, after which Microsoft's cheapest version of the console, the Arcade, was $50 cheaper.

7th Generation Console Retail Price Level at Launch

This will be an interesting experiment, by the way - it will be possible to understand how much Nintendo owes its success to the price level. By the way, inexpensive hardware stuffing allows the company to make a profit from each console sold, which competitors cannot boast of.

Nintendo Wii is the most interesting thing of the current generation. The weakest console in terms of hardware, with zero media capabilities (it doesn't even play DVDs!), with a not too large library of games, it has been a confident leader in sales throughout the two years of its existence on the market, selling in about the same quantity as both competitors combined. And while this gap is only growing.

The secret of her success is simply explained. Wii is the first casual console.

That non-traditional gaming market outside of the "young people aged 15-25" is the key to the success of the Nintendo console. Children, young girls, housewives, retirees are an audience that is hard to attract with any Halo, Gears of War or Grand Theft Auto, they easily fall for Wii games - uncomplicated, bright, colorful, easy to learn and fun to use. control via Wiimote and Nunchuk.

Casual audience has become the Blue Ocean for the company, a completely new market in which, by and large, it had no competitors.

This strategy brought Nintendo huge sales and fabulous profits.

But also the dissatisfaction and even curses of the traditional gaming audience from the abandoned "red ocean" - those same "young people aged 15-25" who felt betrayed.

This feeling is exacerbated by the constant release of new casual titles such as Wii Fit, Wii Music, against the backdrop of a weak supply of strong traditional games from both Nintendo and, especially, from third-party developers.

The latter is a consequence of the fact that most major game development companies never, well, never expected such a success from the Wii and were completely unprepared to develop games for it, focusing on an HD pair of Xbox 360 and PS3. In addition, the Wii is very different conceptually and from these two consoles, and, moreover, from the gaming PC. If graphics are key on these three platforms, then for the Wii, control is fundamentally original. As a result, porting games between Xbox 360, PS3 and PC is not the most difficult task, and for the Wii, in fact, the whole game has to be invented again.

The Wii's hardware deficiencies place high demands on the classification of game developers - it's not easy to make beautiful graphics with limited resources.

This puts additional barriers to third-party games on the Wii. In fact, all games for the Wii should be exclusives, which does not fit well with the business model of most game studios, which is now focused on multiplatform.

The result is the still observed severe shortage of high-quality, attractive for the traditional gaming audience of games for the console. Although if the console overtakes the user base of Sony and Microsoft combined (which is quite possible at the end of Christmas 2008), then the big game studios will not be able to stop thinking.

Total console sales as of mid-2008

At present, the prefix is ​​becoming more and more casual. Detractors among avid gamers even nicknamed her "dust collector", alluding to the lack of "real" games for the console. They reasonably notice that the owners of the console play mainly the games of the Nintendo company itself, the range of which is not very large. On the other hand, casual gaming involves exactly the occasional game, from time to time, from nothing to do, at parties with friends, etc. Therefore, here we can rather talk about a change in the style of consumption - in place of children and teenagers playing around the clock on the couch in front of the TV, another audience has come, only occasionally turning on the console to have fun.

Which, however, so far only has a positive effect on sales. The danger is that Nintendo has ventured into little-studied territory. Where is the limit of this market, where are the shores, where is the bottom of the "blue ocean"? No one knows this, and the company has to go by trial and error. The consequence of this, in particular, is the constant shortage of both Wii consoles and its software such as Wii Fit. The company would rather undersell than be left with an overstocked warehouse. no one can predict the volume of sales, so no one can say when this audience will finally get tired of the Wii, when it is exhausted.

“We are waiting for the next delivery”

But for now, Nintendo is taking full advantage of its almost monopoly position in this new market. Neither the Xbox 360 nor the PS3 are its competitors, moreover, many who bought one of these consoles also purchased the Wii as a "second console in the family" - for children, for a wife, for themselves.

All this raises the question: can the Wii be considered a full-fledged participant in the “console battle”? Some say no, the Wii is essentially a continuation of the sixth generation. In their opinion, the seventh generation came to the market too early, the previous one has not yet exhausted its capabilities, and Wii is a reaction, the last surge of generation VI. An additional argument here also for them is that another console of the past generation, the PlayStation 2, has also overtaken the new Xbox and even its successor PS3 in total sales for the last two years. But only the Xbox 360 and PS3 are the real Next Gen, and they are the future. Such experts tend to focus primarily on graphics.

The "sixth" non-HD generation has easily driven HD consoles in sales for the past three years, despite claims that the HD era has arrived. Of course, it's better to take them out of the bracket and forget about them

Others think that, on the contrary, the Wii is a real new generation, and competitors are a dead end. They consider the Nintendo product to be the first example of intensive rather than extensive development in the industry in many years. For these professionals, gameplay and controls come first. Nintendo's presentation in San Francisco the other day, which finally showed a number of "serious" Wii games (including several FPS), seems to give hope that the situation with console content will improve both quantitatively, so, first of all, and qualitatively. Then supporters of the theory "Wii - the console of the future" will be taken seriously.

Finally, someone thinks that maybe this is some kind of new branch, a new market segment.

The next generation must answer this question. Perhaps for the first time it will consist of two models. Nintendo will be able to translate the huge profits it is now making into a "monster console" for the traditional gaming audience. This is indirectly confirmed by rumors about a possible release of "Wii HD" in 2011.

Microsoft and Sony could release cheap casual https://cars45.com.gh/listing/jeep/wrangler /2015 consoles in a pair of main. Although who will then be considered the main one is a big question. Perhaps in the future, traditional games will turn into a narrow niche market, such as, for example, theater has become with the advent of cinema.

Stationary game consoles of the seventh generation. Nintendo Wii

The fifth Nintendo console was an experiment in everything, including the name. The working title was harsh - Revolution, but it was replaced by a playful play on the word We (We).

The name change was not well received. Skeptics expected that such a defiant name would be another nail in the coffin of both the newest console and the entire "iron" business of the Japanese company, along with a non-aggressive design and weak hardware capabilities.

But everything turned out differently.

Online

The new console is the first Nintendo desktop console to go online. The Wii can be connected to a network using the built-in Wi-Fi adapter or the optional Ethernet-to-USB adapter.

The presence of Wi-Fi is a plus of the console against the background of the Xbox 360, which in the US is its main competitor in price.

Unlike Microsoft and Sony, the company did not unify all of its online services under a single brand (Xbox Live and PlayStation Network, respectively). Instead, several suggestions are available to the user, implemented within the overall concept of the Wii menu in the form of channels, Channel.

Some of these channels have been available since the beginning, some require a firmware update, some support is downloaded from the Internet.

The following online services are currently available:

Nintendo Wi-Fi Connection - used for online games over a wireless Wi-Fi connection.

Compatible with Nintendo DS handheld console. The WiiConnect24 feature allows the console to maintain limited online functionality even when turned off (in sleep mode, to be exact). This allows other online players, for example, to leave a message for the user in certain games, even if the user is not at home.

Nintendo Channel - provides access to information about new Nintendo games: trailers, demos, etc.

Wii Shop Channel - allows you to purchase various content, mainly games. Consists of two sections, Virtual Console and WiiWare.

In the first one you can find games for the previous generation of consoles, in the second - new games designed specifically for the Wii. Wii points, Nintendo Points (formerly Wii points) are used as money, credit cards can also be used.

Internet Channel is an Internet browser based on Opera.

News Channel - subscribe to the latest news.

Forecast Channel - weather forecast.

Everybody Votes Channel - online voting.

Check Mii Out Channel (Mii Contest Channel in Europe) is a kind of beauty contest among user avatars - Mii, which every Wii owner can create in Mii Channel, a special editor.

Thus, among the Wii online services, we will find analogues of all major popular Internet entertainment. This is receiving information (Internet Channel, News Channel, Forecast Channel), online games (Nintendo Wi-Fi Connection), social services (Everybody Votes Channel, Check Mii Out Channel). Implemented in the style of Nintendo and not without originality, some features are already copied by competitors, for example, Microsoft created an avatar service for Xbox Live, very similar to Mii Channel.

However, in terms of traditional online gaming, Nintendo is still seriously inferior to Xbox, the leader in this regard. Microsoft has a larger portfolio of popular online games, a significantly higher number of registered members, and a better network infrastructure for online gaming. Obviously, Nintendo also has something to borrow from competitors.

User Generated Content

Wiiware games are hardly User Generated Content, but this service certainly lowers the bar for entry into the Wii game market for smaller companies.

Developers have the opportunity to sell their games here without the risk of incurring losses when printing on physical media. Most Wiiware games are quite simple, not to say primitive, they are typical casual content. The price corresponds: from 5 to 15 US dollars. On the other hand, these products usually receive rather low ratings in the gaming media, and serve as an object of ridicule from the traditional gaming audience. In terms of originality, interest, thoughtfulness, support for the unique features of the Wii, all of them are very far from the games produced by Nintendo itself.

Media Center

After the fiasco with the previous console, the GameCube, Nintendo was smart enough not to release another direct competitor for Sony and Microsoft consoles. The company decided to turn to the well-known Blue Ocean strategy, and it provides, among other things, that in order to position itself from competitors in new markets, something needs to be sacrificed. More precisely, something needs to be weakened, something removed completely. Obviously, in the case of the Wii, the hardware capabilities of the console, and hence the graphics, turned out to be weakened against the background of competitors. Media functionality was even less fortunate - it was put under the knife.

Wii ports - no HDMI

In the end, the Wii doesn't claim to be the hip 'HD console', a high-definition video console. This automatically crosses her off the list of media heavyweights. Moreover, the set-top box does not even play regular DVD video discs. There is, however, the ability to view digital photos on the Wii using the SD slot. But in general, as a media center, the Nintendo console is the weakest offer on the market.

On the other hand, while not pretending to be a home theater, the Wii is nevertheless a very home console. Its menu uses the metaphor of "channels", similar to a TV, familiar to any user and easy to learn, with the Wiimote as a remote control.

Casual Market

And here the Wii is head and shoulders above all the competitors combined. The combination of low price, democratic marketing, original, easy-to-learn motion control, claims for "healthy" and "mobile" gaming, an assortment of simple, funny and familiar to a wide audience (tennis, shooting range, golf, baseball, bowling, etc. ) games allowed the company to win the hearts of casual players in the shortest possible time.

There aren't many games that can boast a "3+" rating, especially those that have been in fights in the millions

The market for the console is unusually wide. In addition to 100% casual games, this is also a traditional gamer audience that buys the Wii as a second console to play Nintendo games, to the good old titles from the Virtual Console, to fool around with friends in WiiSports.

New control forms

Here, the console is vindicated for its weakness in graphics. Nintendo boldly ditched the traditional gamepad, replacing it with a combination of the main Wiimote controller and the Nunchuk plug-in. The Wimot, combined with the Wii's Touchpad, provides motion control, plus it comes with an accelometer and an optical sensor. The controller is wireless, uses Bluetooth.

The Wiimote and Nunchuk are symbols of the Wii and its success. Photo frames and videos depicting players in virtual boxing, tennis, golf, etc., using "natural" motion control, went around all the media.

The console's capabilities in this direction were unanimously called innovative, motion control is considered the control of the future, another step towards virtual reality.

It's worth mentioning that months after the announcement of the Wii, Sony announced motion control support for its new controller for the PlayStation 3, which is therefore called SIXAXIS ("six axes"). Many are sure that Sony simply copied the competitor's move.

It is no coincidence that fake photos of supposedly upcoming Wimot analogues for Xbox and PlayStation regularly pop up

While the innovativeness of the Wiimote itself is not in doubt, some experts believe that the technology's potential is still too little used. They would like to see vimot in the future prove itself not only in simple mini-games.

On the other hand, accessories manufacturers do not complain. They quickly flooded the market with a wide variety of controller attachments. Being in fact simple stamped pieces of plastic, they are sold at prices ranging from a dozen dollars and above, bringing fabulous profits to all participants.

Nintendo itself continues to follow the path of originality in controlling. The Wii Fit game was released, which includes the Wii Balance Board, a combination of weights and a smart board for fitness. The product is aimed at those involved in various types of fitness, whether it's aerobics or yoga, watching their weight. This is a 100% hit in the casual audience.

An add-on for the Wimote, Wii MotionPlus, was recently announced, which aims to increase the accuracy of motion transmission, with the help of which the Wii will be able to understand more complex player movements.

The problem with the new Nintendo controller is that originality requires no less originality from game developers. So far, there are few examples of third-party games (third-party companies not affiliated with Nintendo) where vimot would be used successfully. There are also many complaints that the company itself has gone into the race for originality to the detriment of developing new and interesting games.

PC Borrowing

Despite the "revolutionary" controls, in many ways the Wii is a very old-school, old-fashioned console. In particular, from the seventh generation, only it does not involve connecting a hard drive to itself. This is slowly becoming a problem - where to store content downloaded through the Wii Shop Channel and Nintendo Channel? Recently, a not too original solution was proposed - SD cards, which Sandisk will produce for Nintendo.

Undoubtedly, all data on the SD will be encrypted, possibly the SD itself will be formatted in a proprietary format - Nintendo has always been paranoid about copy protection.

Hardware weakness

As already mentioned, the Wii is the weakest console in terms of processing power. Detractors have nicknamed it "two GameCubes glued together with adhesive tape", alluding to minor changes in the console's hardware compared to its predecessor.

This, combined with the lack of HD support, results in an order of magnitude lower graphics quality in her games compared to Microsoft and Sony products.

Comparison of Wii (top) and Xbox 360 (bottom) picture, Madden NFL '07 game

The fashionable photorealistic genres of shooters and slashers from the first and third person have no way to the prefix. Most of the games here have cartoony graphics, which in excessive doses can eventually become boring.

Compact

The console is very compact, much smaller than the Xbox 360, not to mention the PS3.

It does not take up much space in the living room, it is easy to take it to friends to play together at a party, this fits her concept very well.

Wii Carrying Bags are another new accessory segment

Low Price

The Wii was the cheapest console for almost two years, until the latest price cut on the Xbox 360, after which Microsoft's cheapest version of the console, the Arcade, was $50 cheaper.

7th Generation Console Retail Price Level at Launch

This will be an interesting experiment, by the way - it will be possible to understand how much Nintendo owes its success to the price level. By the way, inexpensive hardware stuffing allows the company to make a profit from each console sold, which competitors cannot boast of.

Nintendo Wii is the most interesting thing of the current generation. The weakest console in terms of hardware, with zero media capabilities (it doesn't even play DVDs!), with a not too large library of games, it has been a confident leader in sales throughout the two years of its existence on the market, selling in about the same quantity as both competitors combined. And while this gap is only growing.

The secret of her success is simply explained. Wii is the first casual console.

That non-traditional gaming market outside of the "young people aged 15-25" is the key to the success of the Nintendo console. Children, young girls, housewives, retirees are an audience that is hard to attract with any Halo, Gears of War or Grand Theft Auto, they easily fall for Wii games - uncomplicated, bright, colorful, easy to learn and fun to use. control via Wiimote and Nunchuk.

Casual audience has become the Blue Ocean for the company, a completely new market in which, by and large, it had no competitors.

This strategy brought Nintendo huge sales and fabulous profits.

But also the dissatisfaction and even curses of the traditional gaming audience from the abandoned "red ocean" - those same "young people aged 15-25" who felt betrayed.

This feeling is exacerbated by the constant release of new casual titles such as Wii Fit, Wii Music, against the backdrop of a weak supply of strong traditional games from both Nintendo and, especially, from third-party developers.

The latter is a consequence of the fact that most major game development companies never, well, never expected such a success from the Wii and were completely unprepared to develop games for it, focusing on an HD pair of Xbox 360 and PS3. In addition, the Wii is very different conceptually and from these two consoles, and, moreover, from the gaming PC. If graphics are key on these three platforms, then for the Wii, control is fundamentally original. As a result, porting games between Xbox 360, PS3 and PC is not the most difficult task, and for the Wii, in fact, the whole game has to be invented again.

The Wii's hardware deficiencies place high demands on the classification of game developers - it's not easy to make beautiful graphics with limited resources.

This puts additional barriers to third-party games on the Wii. In fact, all games for the Wii should be exclusives, which does not fit well with the business model of most game studios, which is now focused on multiplatform.

The result is the still observed severe shortage of high-quality, attractive for the traditional gaming audience of games for the console. Although if the console overtakes the user base of Sony and Microsoft combined (which is quite possible at the end of Christmas 2008), then the big game studios will not be able to stop thinking.

Total console sales as of mid-2008

At present, the prefix is ​​becoming more and more casual. Detractors among avid gamers even nicknamed her "dust collector", alluding to the lack of "real" games for the console. They reasonably notice that the owners of the console play mainly the games of the Nintendo company itself, the range of which is not very large. On the other hand, casual gaming involves exactly the occasional game, from time to time, from nothing to do, at parties with friends, etc. Therefore, here we can rather talk about a change in the style of consumption - in place of children and teenagers playing around the clock on the couch in front of the TV, another audience has come, only occasionally turning on the console to have fun.

Which, however, so far only has a positive effect on sales. The danger is that Nintendo has ventured into little-studied territory. Where is the limit of this market, where are the shores, where is the bottom of the "blue ocean"? No one knows this, and the company has to go by trial and error. The consequence of this, in particular, is the constant shortage of both Wii consoles and its software such as Wii Fit. The company would rather undersell than be left with an overstocked warehouse. no one can predict the volume of sales, so no one can say when this audience will finally get tired of the Wii, when it is exhausted.

“We are waiting for the next delivery”

But for now, Nintendo is taking full advantage of its almost monopoly position in this new market. Neither the Xbox 360 nor the PS3 are its competitors, moreover, many who bought one of these consoles also purchased the Wii as a "second console in the family" - for children, for a wife, for themselves.

All this raises the question: can the Wii be considered a full-fledged participant in the “console battle”? Some say no, the Wii is essentially a continuation of the sixth generation. In their opinion, the seventh generation came to the market too early, the previous one has not yet exhausted its capabilities, and Wii is a reaction, the last surge of generation VI. An additional argument here also for them is that another console of the past generation, the PlayStation 2, has also overtaken the new Xbox and even its successor PS3 in total sales for the last two years. But only the Xbox 360 and PS3 are the real Next Gen, and they are the future. Such experts tend to focus primarily on graphics.

The "sixth" non-HD generation has easily driven HD consoles in sales for the past three years, despite claims that the HD era has arrived. Of course, it's better to take them out of the bracket and forget about them

Others think that, on the contrary, the Wii is a real new generation, and competitors are a dead end. They consider the Nintendo product to be the first example of intensive rather than extensive development in the industry in many years. For these professionals, gameplay and controls come first. Nintendo's presentation in San Francisco the other day, which finally showed a number of "serious" Wii games (including several FPS), seems to give hope that the situation with console content will improve both quantitatively, so, first of all, and qualitatively. Then supporters of the theory "Wii - the console of the future" will be taken seriously.

Finally, someone thinks that maybe this is some kind of new branch, a new market segment.

The next generation must answer this question. Perhaps for the first time it will consist of two models. Nintendo will be able to translate the huge profits it is now making into a "monster console" for the traditional gaming audience. This is indirectly confirmed by rumors about a possible release of "Wii HD" in 2011.

And Microsoft and Sony can release cheap casual consoles https://cars45.com.gh/listing/jeep/wrangler/2015 in pair with the main ones. Although who will then be considered the main one is a big question. Perhaps in the future, traditional games will turn into a narrow niche market, such as, for example, theater has become with the advent of cinema.

And Microsoft and Sony can release cheap casual https://cars45.com.gh/listing/jeep/wrangler/2015 https://cars45.com.gh/listing/jeep/wrangler/2015 consoles in a couple of main ones. Although who will then be considered the main one is a big question. Perhaps in the future traditional games will turn into a narrow niche market, which, for example, has become theater with the advent of cinema.