• Most of the attractive discounts/programs were addressed to prepaid subscribers, including the last one - free incoming calls on weekends. A not very clear discount of 15% did not please contract subscribers much, it is time to restore friendly relations with conservative, but touchy contractors."
  • The "Summer Jeans" program is nearing completion (September is just around the corner), a large group of mobile subscribers are already starting to look around and figure out the most profitable options for the autumn-winter period.
  • MegaFon's beautiful move (the FIX tariff) required an appropriate response. If not in essence, then at least advertising-adequate.
  • The turbulent times of sharp intensification of competition - VimpelCom (BeeLine) has finally knocked out the number capacity from the Ministry of Communications and now it may well begin to restore lost positions in the Moscow market.
  • Deep tuning of the entire established line of contract TPs is a complex and potentially costly business. Outwardly spectacular "50% discount" allows you to keep all current contract tariffs and at the same time work for the image of the operator.
  • Binding the subscriber with an obligation not to terminate the contract within a year is designed to reduce migration to prepaid and competitors.

Myths and reality of "50% discount"

We advise you to carefully study all the documents describing the numerous features and disclaimers of the discount. A general description of 2.5 typewritten pages of text can be found here, a file with a detailed description of all the conditions and features of the discount (4 more pages) can be found here. Some important aspects of the new MTS initiative:

  • The proposed 50% discount does not complement the long-standing 15% discount, it is proposed to choose one of two options. Free transition from 15% to 50% and back is allowed, but not more than once during the billing period.
  • To receive a discount, you must sign an obligation to continuously use communication services in the MTS network throughout the year;
  • The discount does not apply to additional services ( SMS , GPRS traffic, etc.).
  • In contrast to the 15% discount on all local calls, the new 50% discount applies to either Analogue Watches in Ghana incoming or for outgoing local calls. Those. with balanced voice traffic, the total discount will be 25%.
  • Discount for incoming calls is provided free of charge (in exchange for documented loyalty), discount for outgoing calls is provided for an additional monthly fee (from $0.99 to $4.99 depending on the TP).
  • For TP with included minutes, 50% discount applies to voice traffic in excess of included minutes, and the number of included minutes increases by 15%.

As for the "thousand and one clauses/conditions/footnotes" approach to the development of new tariff proposals, today it can hardly be considered promising. The market for mobile services has long become a mass one, and the average consumer does not want and will not torture the calculator for hours, surrounded by multi-page printouts and calculations of the notorious "subscriber profile". You don't have to look far for examples: the same Super Jeans has become so popular largely due to its absolute simplicity and transparency.

50% discount at MTS: a beautiful phrase or real savings?

It is very difficult to analyze the marketing initiatives of our dear operators. There are too many additional factors, and the place of a certain promotion in the overall structure of the tariff policy is not always obvious. Not to mention the high dynamism of the market and vigilant competitors. In most cases, it remains to evaluate the specific consumer attractiveness of a new tariff / discount against the background of existing offers and try to understand and formulate general trends.

The very phrase "50% discount" certainly fascinates, the first impression is that communication for MTS subscribers has become half the price. Of course, in practice this is far from being the case, however, the marketing appeal of the slogan is quite at the level, as they say now - "Catches!". We will analyze the real benefits of the discount (and there are some!) below.

Marketing swings

The appearance of "50% discount" in MTS can be explained by several reasons:

  • Most of the attractive discounts/programs were addressed to prepaid subscribers, including the last one - free incoming calls on weekends. A not very clear discount of 15% did not please contract subscribers much, it is time to restore friendly relations with conservative, but touchy contractors."
  • The "Summer Jeans" program is nearing completion (September is just around the corner), a large group of mobile subscribers are already starting to look around and figure out the most profitable options for the autumn-winter period.
  • MegaFon's beautiful move (the FIX tariff) required an appropriate response. If not in essence, then at least advertising-adequate.
  • The turbulent times of sharp intensification of competition - VimpelCom (BeeLine) has finally knocked out the number capacity from the Ministry of Communications and now it may well begin to restore lost positions in the Moscow market.
  • Deep tuning of the entire established line of contract TPs is a complex and potentially costly business. Outwardly spectacular "50% discount" allows you to keep all current contract tariffs and at the same time work for the image of the operator.
  • Binding the subscriber with an obligation not to terminate the contract within a year is designed to reduce migration to prepaid and competitors.

Myths and reality of "50% discount"

We advise you to carefully study all the documents describing the numerous features and disclaimers of the discount. A general description of 2.5 typewritten pages of text can be found here, a file with a detailed description of all the conditions and features of the discount (4 more pages) can be found here. Some important aspects of the new MTS initiative:

  • The proposed 50% discount does not complement the long-standing 15% discount, it is proposed to choose one of two options. Free transition from 15% to 50% and back is allowed, but not more than once during the billing period.
  • To receive a discount, you must sign an obligation to continuously use communication services in the MTS network throughout the year;
  • The discount does not apply to additional services ( SMS , GPRS traffic, etc.).
  • In contrast to the 15% discount on all local calls, the new 50% discount applies to either Analogue Watches in Ghana incoming or for outgoing local calls. Those. with balanced voice traffic, the total discount will be 25%.
  • Discount for incoming calls is provided free of charge (in exchange for documented loyalty), discount for outgoing calls is provided for an additional monthly fee (from $0.99 to $4.99 depending on the TP).
  • For TP with included minutes, 50% discount applies to voice traffic in excess of included minutes, and the number of included minutes increases by 15%.

Assessing the benefits

  • Obviously, subscribers with TP without included minutes and with a predominance of incoming traffic will receive the maximum financial benefit - a 50% discount on incoming traffic is provided without an additional subscription fee.
  • Subscribers of tariffs with included minutes not only receive an additional 15% of the traffic included in the monthly fee, but also save on paying for traffic in excess of the included one. For example, with an average monthly traffic of 450-600 minutes, the "Business 400" + 50% discount option can be much more profitable than "Business 600". Especially considering that in MTS unused minutes are not transferred to the next month.
  • Switching to another contract tariff (within the "discount" list) is not prohibited, but in case of early cancellation of service, the amount of the fine will be calculated in proportion to the terms of use of the corresponding tariff plans.

Conclusions

For those who have already signed up for a 15% discount, the transition to 50% can be unequivocally recommended, the new conditions are at least as good, and in most cases will be better than the current 15% discount. MTS subscribers who have not yet signed up for a discount have something to think about, especially in the case of a large number of incoming calls from mobile networks of other operators. A separate case is the category of business subscribers who, in any case, want to keep their mobile phone number. The Russian telecommunications regulatory authorities recently once again confirmed their readiness to facilitate the transition to the MNP principle (Mobile Number Portability - the ability to "carry" a telephone number with you when changing the operator), but in what time frame will such an opportunity be implemented in Russia (if it is implemented at all) – not yet known.

As for the "thousand and one clauses/conditions/footnotes" approach to the development of new tariff proposals, today it can hardly be considered promising. The market for mobile services has long become a mass one, and the average consumer does not want and will not torture the calculator for hours, surrounded by multi-page printouts and calculations of the notorious "subscriber profile". You don't have to look far for examples: the same Super Jeans has become so popular largely due to its absolute simplicity and transparency.

50% discount at MTS: a beautiful phrase or real savings?

It is very difficult to analyze the marketing initiatives of our dear operators. There are too many additional factors, and the place of a certain promotion in the overall structure of the tariff policy is not always obvious. Not to mention the high dynamism of the market and vigilant competitors. In most cases, it remains to evaluate the specific consumer attractiveness of a new tariff / discount against the background of existing offers and try to understand and formulate general trends.

The very phrase "50% discount" certainly fascinates, the first impression is that communication for MTS subscribers has become half the price. Of course, in practice this is far from being the case, however, the marketing appeal of the slogan is quite at the level, as they say now - "Catches!". We will analyze the real benefits of the discount (and there are some!) below.

Marketing swings

The appearance of "50% discount" in MTS can be explained by several reasons:

  • Most of the attractive discounts/programs were addressed to prepaid subscribers, including the last one - free incoming calls on weekends. A not very clear discount of 15% did not please contract subscribers much, it is time to restore friendly relations with conservative, but touchy contractors."
  • The "Summer Jeans" program is nearing completion (September is just around the corner), a large group of mobile subscribers are already starting to look around and figure out the most profitable options for the autumn-winter period.
  • MegaFon's beautiful move (the FIX tariff) required an appropriate response. If not in essence, then at least advertising-adequate.
  • The turbulent times of sharp intensification of competition - VimpelCom (BeeLine) has finally knocked out the number capacity from the Ministry of Communications and now it may well begin to restore lost positions in the Moscow market.
  • Deep tuning of the entire established line of contract TPs is a complex and potentially costly business. Outwardly spectacular "50% discount" allows you to keep all current contract tariffs and at the same time work for the image of the operator.
  • Binding the subscriber with an obligation not to terminate the contract within a year is designed to reduce migration to prepaid and competitors.

Assessing the benefits

  • Obviously, subscribers with TP without included minutes and with a predominance of incoming traffic will receive the maximum financial benefit - a 50% discount on incoming traffic is provided without an additional subscription fee.
  • Subscribers of tariffs with included minutes not only receive an additional 15% of the traffic included in the monthly fee, but also save on paying for traffic in excess of the included one. For example, with an average monthly traffic of 450-600 minutes, the "Business 400" + 50% discount option can be much more profitable than "Business 600". Especially considering that in MTS unused minutes are not transferred to the next month.
  • Switching to another contract tariff (within the "discount" list) is not prohibited, but in case of early cancellation of service, the amount of the fine will be calculated in proportion to the terms of use of the corresponding tariff plans.

Conclusions

For those who have already signed up for a 15% discount, the transition to 50% can be unequivocally recommended, the new conditions are at least as good, and in most cases will be better than the current 15% discount. MTS subscribers who have not yet signed up for a discount have something to think about, especially in the case of a large number of incoming calls from mobile networks of other operators. A separate case is the category of business subscribers who, in any case, want to keep their mobile phone number. The Russian telecommunications regulatory authorities recently once again confirmed their readiness to facilitate the transition to the MNP principle (Mobile Number Portability - the ability to "carry" a telephone number with you when changing the operator), but in what time frame will such an opportunity be implemented in Russia (if it is implemented at all) – not yet known.

As for the "thousand and one clauses/conditions/footnotes" approach to the development of new tariff proposals, today it can hardly be considered promising. The market for mobile services has long become a mass one, and the average consumer does not want and will not torture the calculator for hours, surrounded by multi-page printouts and calculations of the notorious "subscriber profile". You don't have to look far for examples: the same Super Jeans has become so popular largely due to its absolute simplicity and transparency.

50% discount at MTS: a beautiful phrase or real savings?

It is very difficult to analyze the marketing initiatives of our dear operators. There are too many additional factors, and the place of a certain promotion in the overall structure of the tariff policy is not always obvious. Not to mention the high dynamism of the market and vigilant competitors. In most cases, it remains to evaluate the specific consumer attractiveness of a new tariff / discount against the background of existing offers and try to understand and formulate general trends.

Myths and reality of "50% discount"

We advise you to carefully study all the documents describing the numerous features and disclaimers of the discount. A general description of 2.5 typewritten pages of text can be found here, a file with a detailed description of all the conditions and features of the discount (4 more pages) can be found here. Some important aspects of the new MTS initiative:

  • The proposed 50% discount does not complement the long-standing 15% discount, it is proposed to choose one of two options. Free transition from 15% to 50% and back is allowed, but not more than once during the billing period.
  • To receive a discount, you must sign an obligation to continuously use communication services in the MTS network throughout the year;
  • The discount does not apply to additional services ( SMS , GPRS traffic, etc.).
  • In contrast to the 15% discount on all local calls, the new 50% discount applies to either incoming or outgoing local calls from Analogue Watches in Ghana. Those. with balanced voice traffic, the total discount will be 25%.
  • Discount for incoming calls is provided free of charge (in exchange for documented loyalty), discount for outgoing calls is provided for an additional monthly fee (from $0.99 to $4.99 depending on the TP).
  • For TP with included minutes, 50% discount applies to voice traffic in excess of included minutes, and the number of included minutes increases by 15%.
  • The proposed 50% discount does not complement the long-standing 15% discount, it is proposed to choose one of two options. Free transition from 15% to 50% and back is allowed, but not more than once during the billing period.
  • To receive a discount, you must sign an obligation to continuously use communication services in the MTS network throughout the year;
  • The discount does not apply to additional services ( SMS , GPRS traffic, etc.).
  • In contrast to the 15% discount on all local calls, the new 50% discount applies to either Analogue Watches in Ghana incoming or for outgoing local calls. Those. with balanced voice traffic, the total discount will be 25%.
  • Unlike the 15% discount on all local calls, the new 50% discount applies to either Analogue Watches in Ghana Analogue Watches in Ghana incoming or outgoing local calls. Those. with balanced voice traffic, the total discount will be 25%.
  • Discount for incoming calls is provided free of charge (in exchange for documented loyalty), discount for outgoing calls is provided for an additional monthly fee (from $0.99 to $4.99 depending on the TP).
  • For TP with included minutes, 50% discount applies to voice traffic in excess of included minutes, and the number of included minutes increases by 15%.
  • Assessing the benefits

    • Obviously, subscribers with TP without included minutes and with a predominance of incoming traffic will receive the maximum financial benefit - a 50% discount on incoming traffic is provided without an additional subscription fee.
    • Subscribers of tariffs with included minutes not only receive an additional 15% of the traffic included in the monthly fee, but also save on paying for traffic in excess of the included one. For example, with an average monthly traffic of 450-600 minutes, the "Business 400" + 50% discount option can be much more profitable than "Business 600". Especially considering that in MTS unused minutes are not transferred to the next month.
    • Switching to another contract tariff (within the "discount" list) is not prohibited, but in case of early cancellation of service, the amount of the fine will be calculated in proportion to the terms of use of the corresponding tariff plans.

    Conclusions

    For those who have already signed up for a 15% discount, the transition to 50% can be unequivocally recommended, the new conditions are at least as good, and in most cases will be better than the current 15% discount. MTS subscribers who have not yet signed up for a discount have something to think about, especially in the case of a large number of incoming calls from mobile networks of other operators. A separate case is the category of business subscribers who, in any case, want to keep their mobile phone number. The Russian telecommunications regulatory authorities recently once again confirmed their readiness to facilitate the transition to the MNP principle (Mobile Number Portability - the ability to "carry" a telephone number with you when changing the operator), but in what time frame will such an opportunity be implemented in Russia (if it is implemented at all) – not yet known.

    As for the "thousand and one clauses/conditions/footnotes" approach to the development of new tariff proposals, today it can hardly be considered promising. The market for mobile services has long become a mass one, and the average consumer does not want and will not torture the calculator for hours, surrounded by multi-page printouts and calculations of the notorious "subscriber profile". You don't have to look far for examples: the same Super Jeans has become so popular largely due to its absolute simplicity and transparency.