The evolution of Samsung mobile displays - ten years of achievement

Hello. It seems that ten years is not a long time, during this time a lot of events take place in the world of technology, but if you measure them year by year, then there is a feeling that no changes happen. When discussing smartphones of the current generation compared to those that came out just a year ago, we often say that everything has remained exactly the same, there will be no changes on a full-fledged A4 sheet. But the problem is that what seems like a snail's speed to us is not. Our perception lubricates what is happening, but the reality is somewhat different. Samsung has been creating displays for various devices for many years: TVs, mobile phones and smartphones - Samsung Displays is responsible for this. First of all, such screens are used in their own products. I'm sure you don't remember what Samsung's flagship was ten years ago. In the 2000s, Samsung made a bet on AMOLED screens, at that time such matrices were expensive compared to conventional TF or IPS matrices, which we still see today. But such devices became in demand and favorably differed from competitors, although the difference was not so striking at first. In 2009, the Jet model appears on the market, it has an AMOLED display with the following characteristics: 3.1-inch diagonal, resolution 480x800 pixels. By modern standards, this is nothing, but then this kind of display was a breakthrough in terms of both diagonal and other characteristics.

The evolution of Samsung mobile displays - ten years of excellence

It's hard to imagine, but in 2009, a 3-inch screen was already considered large, and devices with a 4-4.5-inch screen were called shovels. From the point of view of today's models, this seems funny, but it was literally yesterday. Looking through the publications of the time when color screens were at the beginning of the journey, I often saw references to the fact that absolutely nothing could be done better, and displays became as convenient as possible and further growth in size, resolution and other characteristics is simply redundant. How naive were the authors of those words.

The growth of the screen diagonal has become a typical trend, every year the displays have become larger and larger. The bar was taken at 4, 5, 6 and even almost 7 inches. Samsung was the first to think about how to avoid the growth of the case size if you need to increase the screen diagonal. The company consistently removed the frames around the screen, reducing their thickness. It became a good form, buyers looked at the frames, manufacturers tried to match. I'm not talking about how the characteristics of the screens changed, but they changed dramatically - the growth of the diagonal, the brightness of the backlight, the change in automatic brightness control. Let's take a look at this setting, it's very typical for screen development.

The evolution of Samsung mobile displays - ten years of achievement

In the beginning, displays didn't have any sensors, you set the brightness to whatever you liked, and no matter where you were, indoors or outdoors, it stayed the same. In bright sunlight, the screens dimmed and became hard to read. Samsung Display has consistently raised the maximum brightness of screens, in the current generation of flagships it reaches 800 nits on average and up to 1200 nits at peak values, which are used in a number of scenarios. But initially, one sensor was responsible for the brightness of the screen, which was located on the front panel of the screen. Simple, inexpensive and uncomplicated, rather rough. But it was already a kind of breakthrough.

The next step was the sensors, which were more finely tuned, they allowed you to adjust the brightness of the screen at a larger number of intermediate points. Oddly enough, the operation of such sensors is most important outdoors, where lighting conditions are difficult - at first the bright sun, then the shade. The picture on the screen should change instantly, but imperceptibly for the user. And it was only a matter of time before displays got a front-facing RGB sensor that analyzes not only the brightness of the lighting, but also the colors. This became possible due to the fact that Samsung already had similar developments for TVs.

Samsung has successfully used the synergy of various divisions, for example, TVs used separate DSPs for image analysis, detail enhancement, including ambient light measurement. And here these algorithms came in handy for smartphones, they were adapted for this class of devices, although they first appeared on Samsung push-button devices. For several years, flagships from Samsung have had two RGB sensors, front and rear. This is done in order to accurately measure the illumination around, adjust the screen backlight and colors to the surrounding conditions. You don't pay much attention to this in everyday life, but the way colors are accurately reproduced on Samsung displays has become the norm, and there are no differences between different modes of operation.

The evolution of Samsung mobile displays - ten years of achievement

We often hear that the colors on Samsung screens are wrong, the picture is too bright. But this is regulated in the settings!

The evolution of Samsung mobile displays - ten years of achievement The evolution of displays Samsung Mobile - Ten Years of Achievement The evolution of Samsung mobile displays - ten years of excellence The evolution of Samsung mobile displays - ten years of achievement

The beauty of Samsung's approach is that they give customers the best screens in which they can customize the basic settings for themselves and forget about it. The intelligent backlight adjustment mode includes learning how you like to see the brightness in certain applications, it adjusts to you. And this is by no means a simple memorization of how you set the backlight, you can not do this at all. This is an analysis of how often you look at the screen, how closely and so on. And it's all there in a small device that is in your pocket. A piece of engineering genius that cannot but amaze the imagination.

The evolution of Samsung mobile displays - ten years of achievement

Let's think about brightness. In the sun, especially in the southern, hot sun, device screens can glare, dim. And here the ability to increase the brightness of the backlight to 800 nits or even more comes to the rescue. In the automatic adjustment mode, the smartphone itself understands how to increase the backlight, what level and for how long it can be available. And this in everyday life gives a lot of advantages, for example, when taking photographs, you see exactly the picture that you get as a result. This is not possible without changes in design, with modern displays related to their predecessors like space rockets to the first aircraft.

Color accuracy has become another area that companies have worked in, and here Samsung has changed the standards from generation to generation. So, the latest screens in S10/S10+ have JNDC 0.4, which means that they are more realistic than all their predecessors. This is the level of professional solutions that have become available to the mass buyer.

Let's return to the form of screens. In 2014, Samsung for the first time bent the AMOLED matrix, in Note EDGE the side edges became beveled. In fact, we won some space for the diagonal, the growth of the display size continued, although the body size remained the same.

The evolution of Samsung mobile displays - ten years achievements The evolution of Samsung mobile displays - ten years of achievement

Then models with the EDGE prefix were perceived as exotic, no one knew how much they would be in demand. But they took off, so, in the Galaxy S6 there were two versions - regular and EDGE, the second instantly became a bestseller.

The evolution of Samsung mobile displays - ten years achievements

It is important to note that Samsung has always maintained a reasonable approach, despite the fact that every display of the company is stuffed to capacity with smart technologies, they have always strived to maintain a balance between price and features. It's no secret that smartphone screens are their weakest point in terms of physical strength. Samsung Display has taken a stake in Corning to keep up with the latest developments and is putting in Corning Gorilla Glass, often special editions that aren't available on the general market. This makes Samsung smartphones the most durable and resistant to drops.

But even if you break the screen, the cost of replacing it will not be prohibitive. Compared to other companies, Samsung produces screens on its own and keeps prices low (although everything is relative to the price of flagships and other models). Here it seems important to me to say that the price / quality ratio is close to ideal. And there are almost no those who are able to say that Samsung produces bad displays for smartphones, this is the best product on the market. And this is proved by the fact that such screens are used by many of the company's competitors, they are forced to purchase them.

The struggle for the screen diagonal implies the rejection of cameras, their removal into a separate block or cutout. Samsung decided to take a radical step and built the front cameras into the display itself. The geometry of modern screens suggests the possibility of not using part of the space, that is, you will not lose in ergonomics. But the screen will become as large as possible, get rid of the frames as such, or they will be minimal.

The evolution of Samsung mobile displays - ten years of achievement

Despite the fact that the market is saturated with different solutions, almost no one can repeat what Samsung does in screens. And this gives a huge advantage in how the company's smartphones look and work. For example, the AlwaysOn Display function allows you to display a picture or a clock on the screen in standby mode, that is, the device comes to life, and you always see the information on it. Due to the fact that the power consumption of the screen is minimal, this has almost no effect on the operating time. And it's beautiful!

The evolution of Samsung mobile displays - ten years of achievement

It seems like a very simple thing. But behind it lies a lot of engineering solutions that are not so banal and obvious. And so we don't see anything Archive: Homing and Racing Pigeon Baby 100birr similar in most smartphones. There are many display manufacturers on the market, there are many interesting products, at first glance they are similar to what Samsung Display does. But as soon as you start to dive into the details, you realize that Samsung products are noticeably more complex and interesting.

In the next decade, the market will be flooded with flexible screens, and each of the manufacturers is trying to show something of their own. Samsung has spent almost ten years developing these technologies, the question is where to start counting from. As always, this is not only the development of the screen itself, but the technology of its production, testing for failure. For example, for a flexible screen, mechanical strength during opening and closing becomes the most important. In the Galaxy Fold, this setting allows you to use your smartphone for about ten years, constantly opening and closing it. And this is something that is not visible, but is important in terms of user experience.

The evolution of Samsung mobile displays - ten years of achievement

In this short article, it was interesting for me to focus on the fact that Samsung displays are unusual, stand out strongly on the market and have obvious advantages, many could not catch up with them in terms of characteristics and / or cost. And you should know about it, since the smartphone display is where you look every day for several hours.

The evolution of Samsung mobile displays - ten years of achievement

Hello. It seems that ten years is not a long time, during this time a lot of events take place in the world of technology, but if you measure them year by year, then there is a feeling that no changes happen. When discussing smartphones of the current generation compared to those that came out just a year ago, we often say that everything has remained exactly the same, there will be no changes on a full-fledged A4 sheet. But the problem is that what seems like a snail's speed to us is not. Our perception lubricates what is happening, but the reality is somewhat different. Samsung has been creating displays for various devices for many years: TVs, mobile phones and smartphones - Samsung Displays is responsible for this. First of all, such screens are used in their own products. I'm sure you don't remember what Samsung's flagship was ten years ago. In the 2000s, Samsung made a bet on AMOLED screens, at that time such matrices were expensive compared to conventional TF or IPS matrices, which we still see today. But such devices became in demand and favorably differed from competitors, although the difference was not so striking at first. In 2009, the Jet model appears on the market, it has an AMOLED display with the following characteristics: 3.1-inch diagonal, resolution 480x800 pixels. By modern standards, this is nothing, but then this kind of display was a breakthrough in terms of both diagonal and other characteristics.

The evolution of Samsung mobile displays - ten years of excellence

It's hard to imagine, but in 2009, a 3-inch screen was already considered large, and devices with a 4-4.5-inch screen were called shovels. From the point of view of today's models, this seems funny, but it was literally yesterday. Looking through the publications of the time when color screens were at the beginning of the journey, I often saw references to the fact that absolutely nothing could be done better, and displays became as convenient as possible and further growth in size, resolution and other characteristics is simply redundant. How naive were the authors of those words.

The growth of the screen diagonal has become a typical trend, every year the displays have become larger and larger. The bar was taken at 4, 5, 6 and even almost 7 inches. Samsung was the first to think about how to avoid the growth of the case size if you need to increase the screen diagonal. The company consistently removed the frames around the screen, reducing their thickness. It became a good form, buyers looked at the frames, manufacturers tried to match. I'm not talking about how the characteristics of the screens changed, but they changed dramatically - the growth of the diagonal, the brightness of the backlight, the change in automatic brightness control. Let's take a look at this setting, it's very typical for screen development.

The evolution of Samsung mobile displays - ten years of achievement

In the beginning, displays didn't have any sensors, you set the brightness to whatever you liked, and no matter where you were, indoors or outdoors, it stayed the same. In bright sunlight, the screens dimmed and became hard to read. Samsung Display has consistently raised the maximum brightness of screens, in the current generation of flagships it reaches 800 nits on average and up to 1200 nits at peak values, which are used in a number of scenarios. But initially, one sensor was responsible for the brightness of the screen, which was located on the front panel of the screen. Simple, inexpensive and uncomplicated, rather rough. But it was already a kind of breakthrough.

The next step was the sensors, which were more finely tuned, they allowed to adjust the brightness of the screen on a larger number of intermediate points. Oddly enough, the operation of such sensors is most important outdoors, where lighting conditions are difficult - at first the bright sun, then the shade. The picture on the screen should change instantly, but imperceptibly for the user. And it was only a matter of time before displays got a front-facing RGB sensor that analyzes not only the brightness of the lighting, but also the colors. This became possible due to the fact that Samsung already had similar developments for TVs.

Samsung has successfully used the synergy of various divisions, for example, TVs used separate DSPs for image analysis, detail enhancement, including ambient light measurement. And here these algorithms came in handy for smartphones, they were adapted for this class of devices, although they first appeared on Samsung push-button devices. For several years, flagships from Samsung have had two RGB sensors, front and rear. This is done in order to accurately measure the illumination around, adjust the screen backlight and colors to the surrounding conditions. You don't pay much attention to this in everyday life, but the way colors are accurately reproduced on Samsung displays has become the norm, and there are no differences between different modes of operation.

The evolution of Samsung mobile displays - ten years of achievement

We often hear that the colors on Samsung screens are wrong, the picture is too bright. But this is regulated in the settings!

The evolution of Samsung mobile displays - ten years of achievement The evolution of displays Samsung Mobile - Ten Years of Achievement The evolution of Samsung mobile displays - ten years of excellence The evolution of Samsung mobile displays - ten years of achievement

The beauty of Samsung's approach is that they give customers the best screens in which they can customize the basic settings for themselves and forget about it. The intelligent backlight adjustment mode includes learning how you like to see the brightness in certain applications, it adjusts to you. And this is by no means a simple memorization of how you set the backlight, you can not do this at all. This is an analysis of how often you look at the screen, how closely and so on. And it's all there in a small device that is in your pocket. A piece of engineering genius that cannot but amaze the imagination.

The evolution of Samsung mobile displays - ten years of achievement

Let's think about brightness. In the sun, especially in the southern, hot sun, device screens can glare, dim. And here the ability to increase the brightness of the backlight to 800 nits or even more comes to the rescue. In the automatic adjustment mode, the smartphone itself understands how to increase the backlight, what level and for how long it can be available. And this in everyday life gives a lot of advantages, for example, when taking photographs, you see exactly the picture that you get as a result. This is not possible without changes in design, with modern displays related to their predecessors like space rockets to the first aircraft.

Color accuracy has become another area that companies have worked in, and here Samsung has changed the standards from generation to generation. So, the latest screens in S10/S10+ have JNDC 0.4, which means that they are more realistic than all their predecessors. This is the level of professional solutions that have become available to the mass buyer.

Let's return to the form of screens. In 2014, Samsung for the first time bent the AMOLED matrix, in Note EDGE the side edges became beveled. In fact, we won some space for the diagonal, the growth of the display size continued, although the body size remained the same.

The evolution of Samsung mobile displays - ten years achievements The evolution of Samsung mobile displays - ten years of achievement

Then models with the EDGE prefix were perceived as exotic, no one knew how much they would be in demand. But they took off, so, in the Galaxy S6 there were two versions - regular and EDGE, the second instantly became a bestseller.

The evolution of Samsung mobile displays - ten years achievements

It is important to note that Samsung has always maintained a reasonable approach, despite the fact that every display of the company is stuffed to capacity with smart technologies, they have always strived to maintain a balance between price and features. It's no secret that smartphone screens are their weakest point in terms of physical strength. Samsung Display has taken a stake in Corning to keep up with the latest developments and is putting in Corning Gorilla Glass, often special editions that aren't available on the general market. This makes Samsung smartphones the most durable and resistant to drops.

But even if you break the screen, the cost of replacing it will not be prohibitive. Compared to other companies, Samsung produces screens on its own and keeps prices low (although everything is relative to the price of flagships and other models). Here it seems important to me to say that the price / quality ratio is close to ideal. And there are almost no those who are able to say that Samsung produces bad displays for smartphones, this is the best product on the market. And this is proved by the fact that such screens are used by many of the company's competitors, they are forced to purchase them.

The struggle for the screen diagonal implies the rejection of cameras, their removal into a separate block or cutout. Samsung decided to take a radical step and built the front cameras into the display itself. The geometry of modern screens suggests the possibility of not using part of the space, that is, you will not lose in ergonomics. But the screen will become as large as possible, get rid of the frames as such, or they will be minimal.

The evolution of Samsung mobile displays - ten years of achievement

Despite the fact that the market is saturated with different solutions, almost no one can repeat what Samsung does in screens. And this gives a huge advantage in how the company's smartphones look and work. For example, the AlwaysOn Display function allows you to display a picture or a clock on the screen in standby mode, that is, the device comes to life, and you always see the information on it. Due to the fact that the power consumption of the screen is minimal, this has almost no effect on the operating time. And it's beautiful!

The evolution of Samsung mobile displays - ten years of achievement

It seems like a very simple thing. But behind it lies a lot of engineering solutions that are not so banal and obvious. And so we don't see anything Archive: Homing and Racing Pigeon Baby 100birr similar in most smartphones. There are many display manufacturers on the market, there are many interesting products, at first glance they are similar to what Samsung Display does. But as soon as you start to dive into the details, you realize that Samsung products are noticeably more complex and interesting.

In the next decade, the market will be flooded with flexible screens, and each of the manufacturers is trying to show something of their own. Samsung has spent almost ten years developing these technologies, the question is where to start counting from. As always, this is not only the development of the screen itself, but the technology of its production, testing for failure. For example, for a flexible screen, mechanical strength during opening and closing becomes the most important. In the Galaxy Fold, this option allows you to use your smartphone for about ten years, constantly opening and closing it. And this is something that is not visible, but is important in terms of user experience.

The evolution of Samsung mobile displays - ten years of achievement

In this short article, it was interesting for me to focus on the fact that Samsung displays are unusual, stand out in the market and have obvious advantages, many could not catch up with them in terms of characteristics and / or cost. And you should know about it, since the smartphone display is where you look every day for several hours.

The evolution of Samsung mobile displays - ten years of achievement

Hello. It seems that ten years is not a long time, during this time a lot of events take place in the world of technology, but if you measure them year by year, then there is a feeling that no changes happen. When discussing smartphones of the current generation compared to those that came out just a year ago, we often say that everything has remained exactly the same, there will be no changes on a full-fledged A4 sheet. But the problem is that what seems like a snail's speed to us is not. Our perception lubricates what is happening, but the reality is somewhat different. Samsung has been creating displays for various devices for many years: TVs, mobile phones and smartphones - Samsung Displays is responsible for this. First of all, such screens are used in their own products. I'm sure you don't remember what Samsung's flagship was ten years ago. In the 2000s, Samsung made a bet on AMOLED screens, at that time such matrices were expensive compared to conventional TF or IPS matrices, which we still see today. But such devices became in demand and favorably differed from competitors, although the difference was not so striking at first. In 2009, the Jet model appears on the market, it has an AMOLED display with the following characteristics: 3.1-inch diagonal, resolution 480x800 pixels. By modern standards, this is nothing, but then this kind of display was a breakthrough in terms of both diagonal and other characteristics.

The evolution of Samsung mobile displays - ten years of excellence

It's hard to imagine, but in 2009, a 3-inch screen was already considered large, and devices with a 4-4.5-inch screen were called shovels. From the point of view of today's models, this seems funny, but it was literally yesterday. Looking through the publications of the time when color screens were at the beginning of the journey, I often saw references to the fact that absolutely nothing could be done better, and displays became as convenient as possible and further growth in size, resolution and other characteristics is simply redundant. How naive were the authors of those words.

The growth of the screen diagonal has become a typical trend, every year the displays have become larger and larger. The bar was taken at 4, 5, 6 and even almost 7 inches. Samsung was the first to think about how to avoid the growth of the case size if you need to increase the screen diagonal. The company consistently removed the frames around the screen, reducing their thickness. It became a good form, buyers looked at the frames, manufacturers tried to match. I'm not talking about how the characteristics of the screens changed, but they changed dramatically - the growth of the diagonal, the brightness of the backlight, the change in automatic brightness control. Let's take a look at this setting, it's very typical for screen development.

The evolution of Samsung mobile displays - ten years of achievement

In the beginning, displays didn't have any sensors, you set the brightness to whatever you liked, and no matter where you were, indoors or outdoors, it stayed the same. In bright sunlight, the screens dimmed and became hard to read. Samsung Display has consistently raised the maximum brightness of screens, in the current generation of flagships it reaches 800 nits on average and up to 1200 nits at peak values, which are used in a number of scenarios. But initially, one sensor was responsible for the brightness of the screen, which was located on the front panel of the screen. Simple, inexpensive and uncomplicated, rather rough. But it was already a kind of breakthrough.

The next step was the sensors, which were more finely tuned, they allowed to adjust the brightness of the screen on a larger number of intermediate points. Oddly enough, the operation of such sensors is most important outdoors, where lighting conditions are difficult - at first the bright sun, then the shade. The picture on the screen should change instantly, but imperceptibly for the user. And it was only a matter of time before displays got a front-facing RGB sensor that analyzes not only the brightness of the lighting, but also the colors. This became possible due to the fact that Samsung already had similar developments for TVs.

Samsung has successfully used the synergy of various divisions, for example, TVs used separate DSPs for image analysis, detail enhancement, including ambient light measurement. And here these algorithms came in handy for smartphones, they were adapted for this class of devices, although they first appeared on Samsung push-button devices. For several years, flagships from Samsung have had two RGB sensors, front and rear. This is done in order to accurately measure the illumination around, adjust the screen backlight and colors to the surrounding conditions. You don't pay much attention to this in everyday life, but the way colors are accurately reproduced on Samsung displays has become the norm, and there are no differences between different modes of operation.

The evolution of Samsung mobile displays - ten years of achievement

We often hear that the colors on Samsung screens are wrong, the picture is too bright. But this is regulated in the settings!

The evolution of Samsung mobile displays - ten years of achievement The evolution of displays Samsung Mobile - Ten Years of Achievement The evolution of Samsung mobile displays - ten years of excellence The evolution of Samsung mobile displays - ten years of achievement

The beauty of Samsung's approach is that they give customers the best screens in which they can customize the basic settings for themselves and forget about it. The intelligent backlight adjustment mode includes learning how you like to see the brightness in certain applications, it adjusts to you. And this is by no means a simple memorization of how you set the backlight, you can not do this at all. This is an analysis of how often you look at the screen, how closely and so on. And it's all there in a small device that is in your pocket. A piece of engineering genius that cannot but amaze the imagination.

The evolution of Samsung mobile displays - ten years of achievement

Let's think about brightness. In the sun, especially in the southern, hot sun, device screens can glare, dim. And here the ability to increase the brightness of the backlight to 800 nits or even more comes to the rescue. In the automatic adjustment mode, the smartphone itself understands how to increase the backlight, what level and for how long it can be available. And this in everyday life gives a lot of advantages, for example, when taking photographs, you see exactly the picture that you get as a result. This is not possible without changes in design, with modern displays related to their predecessors like space rockets to the first aircraft.

Color accuracy has become another area that companies have worked in, and here Samsung has changed the standards from generation to generation. So, the latest screens in S10/S10+ have JNDC 0.4, which means that they are more realistic than all their predecessors. This is the level of professional solutions that have become available to the mass buyer.

Let's return to the form of screens. In 2014, Samsung for the first time bent the AMOLED matrix, in Note EDGE the side edges became beveled. In fact, we won some space for the diagonal, the growth of the display size continued, although the body size remained the same.

The evolution of Samsung mobile displays - ten years achievements The evolution of Samsung mobile displays - ten years of achievement

Then models with the EDGE prefix were perceived as exotic, no one knew how much they would be in demand. But they took off, so, in the Galaxy S6 there were two versions - regular and EDGE, the second instantly became a bestseller.

The evolution of Samsung mobile displays - ten years achievements

It is important to note that Samsung has always maintained a reasonable approach, despite the fact that every display of the company is stuffed to capacity with smart technologies, they have always strived to maintain a balance between price and features. It's no secret that smartphone screens are their weakest point in terms of physical strength. Samsung Display has taken a stake in Corning to keep up with the latest developments and is putting in Corning Gorilla Glass, often special editions that aren't available on the general market. This makes Samsung smartphones the most durable and resistant to drops.

But even if you break the screen, the cost of replacing it will not be prohibitive. Compared to other companies, Samsung produces screens on its own and keeps prices low (although everything is relative to the price of flagships and other models). Here it seems important to me to say that the price / quality ratio is close to ideal. And there are almost no those who are able to say that Samsung produces bad displays for smartphones, this is the best product on the market. And this is proved by the fact that such screens are used by many of the company's competitors, they are forced to purchase them.

The struggle for the screen diagonal implies the rejection of cameras, their removal into a separate block or cutout. Samsung decided to take a radical step and built the front cameras into the display itself. The geometry of modern screens suggests the possibility of not using part of the space, that is, you will not lose in ergonomics. But the screen will become as large as possible, get rid of the frames as such, or they will be minimal.

The evolution of Samsung mobile displays - ten years of achievement

Despite the fact that the market is saturated with different solutions, almost no one can repeat what Samsung does in screens. And this gives a huge advantage in how the company's smartphones look and work. For example, the AlwaysOn Display function allows you to display a picture or a clock on the screen in standby mode, that is, the device comes to life, and you always see the information on it. Due to the fact that the power consumption of the screen is minimal, this has almost no effect on the operating time. And it's beautiful!

The evolution of Samsung mobile displays - ten years of achievement

It seems like a very simple thing. But behind it lies a lot of engineering solutions that are not so banal and obvious. And so we don't see anything Archive: Homing and Racing Pigeon Baby 100birr similar in most smartphones. There are many display manufacturers on the market, there are many interesting products, at first glance they are similar to what Samsung Display does. But as soon as you start to dive into the details, you realize that Samsung products are noticeably more complex and interesting.

In the next decade, the market will be flooded with flexible screens, and each of the manufacturers is trying to show something of their own. Samsung has spent almost ten years developing these technologies, the question is where to start counting from. As always, this is not only the development of the screen itself, but the technology of its production, testing for failure. For example, for a flexible screen, mechanical strength during opening and closing becomes the most important. In the Galaxy Fold, this option allows you to use your smartphone for about ten years, constantly opening and closing it. And this is something that is not visible, but is important in terms of user experience.

The evolution of Samsung mobile displays - ten years of achievement

In this short article, it was interesting for me to focus on the fact that Samsung displays are unusual, stand out in the market and have obvious advantages, many could not catch up with them in terms of characteristics and / or cost. And you should know about it, since the smartphone display is where you look every day for several hours.

The evolution of Samsung mobile displays - ten years of achievement

Hello. It seems that ten years is not a long time, during this time a lot of events take place in the world of technology, but if you measure them year by year, then there is a feeling that no changes happen. When discussing smartphones of the current generation compared to those that came out just a year ago, we often say that everything has remained exactly the same, there will be no changes on a full-fledged A4 sheet. But the problem is that what seems like a snail's speed to us is not. Our perception lubricates what is happening, but the reality is somewhat different. Samsung has been creating displays for various devices for many years: TVs, mobile phones and smartphones - Samsung Displays is responsible for this. First of all, such screens are used in their own products. I'm sure you don't remember what Samsung's flagship was ten years ago. In the 2000s, Samsung made a bet on AMOLED screens, at that time such matrices were expensive compared to conventional TF or IPS matrices, which we still see today. But such devices became in demand and favorably differed from competitors, although the difference was not so striking at first. In 2009, the Jet model appears on the market, it has an AMOLED display with the following characteristics: 3.1-inch diagonal, resolution 480x800 pixels. By modern standards, this is nothing, but then this kind of display was a breakthrough in terms of both diagonal and other characteristics.

It's hard to imagine, but in 2009, a 3-inch screen was already considered large, and devices with a 4-4.5-inch screen were called shovels. From the point of view of today's models, this seems funny, but it was literally yesterday. Looking through the publications of the time when color screens were at the beginning of the journey, I often saw references to the fact that absolutely nothing could be done better, and displays became as convenient as possible and further growth in size, resolution and other characteristics is simply redundant. How naive were the authors of those words.

The growth of the screen diagonal has become a typical trend, every year the displays have become larger and larger. The bar was taken at 4, 5, 6 and even almost 7 inches. Samsung was the first to think about how to avoid the growth of the case size if you need to increase the screen diagonal. The company consistently removed the frames around the screen, reducing their thickness. It became a good form, buyers looked at the frames, manufacturers tried to match. I'm not talking about how the characteristics of the screens changed, but they changed dramatically - the growth of the diagonal, the brightness of the backlight, the change in automatic brightness control. Let's take a look at this setting, it's very typical for screen development.

In the beginning, displays didn't have any sensors, you set the brightness to whatever you liked, and no matter where you were, indoors or outdoors, it stayed the same. In bright sunlight, the screens dimmed and became hard to read. Samsung Display has consistently raised the maximum brightness of screens, in the current generation of flagships it reaches 800 nits on average and up to 1200 nits at peak values, which are used in a number of scenarios. But initially, one sensor was responsible for the brightness of the screen, which was located on the front panel of the screen. Simple, inexpensive and uncomplicated, rather rough. But it was already a kind of breakthrough.

The next step was the sensors, which were more finely tuned, they allowed to adjust the brightness of the screen on a larger number of intermediate points. Oddly enough, the operation of such sensors is most important outdoors, where lighting conditions are difficult - at first the bright sun, then the shade. The picture on the screen should change instantly, but imperceptibly for the user. And it was only a matter of time before displays got a front-facing RGB sensor that analyzes not only the brightness of the lighting, but also the colors. This became possible due to the fact that Samsung already had similar developments for TVs.

Samsung has successfully used the synergy of various divisions, for example, TVs used separate DSPs for image analysis, detail enhancement, including ambient light measurement. And here these algorithms came in handy for smartphones, they were adapted for this class of devices, although they first appeared on Samsung push-button devices. For several years, flagships from Samsung have had two RGB sensors, front and rear. This is done in order to accurately measure the illumination around, adjust the screen backlight and colors to the surrounding conditions. You don't pay much attention to this in everyday life, but the way colors are accurately reproduced on Samsung displays has become the norm, and there are no differences between different modes of operation.

We often hear that the colors on Samsung screens are wrong, the picture is too bright. But this is regulated in the settings!

The beauty of Samsung's approach is that they give customers the best screens in which they can customize the basic settings for themselves and forget about it. The intelligent backlight adjustment mode includes learning how you like to see the brightness in certain applications, it adjusts to you. And this is by no means a simple memorization of how you set the backlight, you can not do this at all. This is an analysis of how often you look at the screen, how closely and so on. And it's all there in a small device that is in your pocket. A piece of engineering genius that cannot but amaze the imagination.

Let's think about brightness. In the sun, especially in the southern, hot sun, device screens can glare, dim. And here the ability to increase the brightness of the backlight to 800 nits or even more comes to the rescue. In the automatic adjustment mode, the smartphone itself understands how to increase the backlight, what level and for how long it can be available. And this in everyday life gives a lot of advantages, for example, when taking photographs, you see exactly the picture that you get as a result. This is not possible without changes in design, with modern displays related to their predecessors like space rockets to the first aircraft.

Color accuracy has become another area that companies have worked in, and here Samsung has changed the standards from generation to generation. So, the latest screens in S10/S10+ have JNDC 0.4, which means that they are more realistic than all their predecessors. This is the level of professional solutions that have become available to the mass buyer.

Let's return to the form of screens. In 2014, Samsung for the first time bent the AMOLED matrix, in Note EDGE the side edges became beveled. In fact, we won some space for the diagonal, the growth of the display size continued, although the body size remained the same.

Then models with the EDGE prefix were perceived as exotic, no one knew how much they would be in demand. But they took off, so, in the Galaxy S6 there were two versions - regular and EDGE, the second instantly became a bestseller.

It is important to note that Samsung has always maintained a reasonable approach, despite the fact that every display of the company is stuffed to capacity with smart technologies, they have always strived to maintain a balance between price and features. It's no secret that smartphone screens are their weakest point in terms of physical strength. Samsung Display has taken a stake in Corning to keep up with the latest developments and is putting in Corning Gorilla Glass, often special editions that aren't available on the general market. This makes Samsung smartphones the most durable and resistant to drops.

But even if you break the screen, the cost of replacing it will not be prohibitive. Compared to other companies, Samsung produces screens on its own and keeps prices low (although everything is relative to the price of flagships and other models). Here it seems important to me to say that the price / quality ratio is close to ideal. And there are almost no those who are able to say that Samsung produces bad displays for smartphones, this is the best product on the market. And this is proved by the fact that such screens are used by many of the company's competitors, they are forced to purchase them.

The struggle for the screen diagonal implies the rejection of cameras, their removal into a separate block or cutout. Samsung decided to take a radical step and built the front cameras into the display itself. The geometry of modern screens suggests the possibility of not using part of the space, that is, you will not lose in ergonomics. But the screen will become as large as possible, get rid of the frames as such, or they will be minimal.

Despite the fact that the market is saturated with different solutions, almost no one can repeat what Samsung does in screens. And this gives a huge advantage in how the company's smartphones look and work. For example, the AlwaysOn Display function allows you to display a picture or a clock on the screen in standby mode, that is, the device comes to life, and you always see the information on it. Due to the fact that the power consumption of the screen is minimal, this has almost no effect on the operating time. And it's beautiful!

It seems like a very simple thing. But behind it lies a lot of engineering solutions that are not so banal and obvious. And that's why we don't see anything like Archive: Homing and Racing Pigeon Baby 100birr in most smartphones. There are many display manufacturers on the market, there are many interesting products, at first glance they are similar to what Samsung Display does. But as soon as you start to dive into the details, you realize that Samsung products are noticeably more complex and interesting.

It seems to be a very simple thing. But behind it lies a lot of engineering solutions that are not so banal and obvious. And so we see nothing Archive: Homing and Racing Pigeon Baby 100birr Archive: Homing and Racing Pigeon Baby 100birr similar to most smartphones. There are many display manufacturers on the market, there are many interesting products, at first glance they are similar to what Samsung Display does. But as soon as you start to dive into the details, there is an understanding that Samsung products are noticeably more complex and interesting.

In the next decade, the market will be flooded with flexible screens, and each of the manufacturers is trying to show something of their own. Samsung has spent almost ten years developing these technologies, the question is where to start counting from. As always, this is not only the development of the screen itself, but the technology of its production, testing for failure. For example, for a flexible screen, mechanical strength during opening and closing becomes the most important. In the Galaxy Fold, this option allows you to use your smartphone for about ten years, constantly opening and closing it. And this is something that is not visible, but is important in terms of user experience.

In this short article, it was interesting for me to focus on the fact that Samsung displays are unusual, stand out in the market and have obvious advantages, many could not catch up with them in terms of characteristics and / or cost. And you should know about it, since the smartphone display is where you look every day for several hours.