Tet-A-Tet. Evgeny Pavlov, HTC Russia

Evgeny Pavlov was born and raised in Irkutsk, at the end of 1999 he entered the Department of Computing Systems of Networks and Communication Complexes at the Moscow State Technical University, in 2003 he began his career in a subsidiary of the Meridian Group holding, and since the beginning of 2004 he moved to another division - the Russian Fly office, product development and management department, where he participated in the launch of all mobile phones of this brand. Since November 2007, he moved to the Russian representative office of HTC to the position of Commercialization product manager, where he works to this day, bringing new models of devices to the market, introducing new services to devices, implementing joint projects with partners (operators, software developers), product quality management , product planning.

Questions:

Artem Lutfullin. A little about pricing for the Russian market. What is the reason for such high prices for products that are strikingly different from European ones?

Evgeny Pavlov. To tell the truth, I am not in sales, but to answer the question, I looked at the cost of the model in Europe and found an HTC Touch Diamond there for an average of 17,000 rubles, if translated from Euro. In our country, it costs 25,000. Let's calculate - when a product crosses the border, it is necessary to pay taxes (in our country they are higher than in Europe), in addition, the product must be provided with advertising support so that the end consumer learns about its entry into our market. And advertising in Russia, again, is more expensive. Plus money for after-sales service (spare parts, taking into account customs clearance in Russia, are more expensive). Thus the price grows

A.L. In the new models, Touch Diamond and Touch Pro, the TouchFLO 3D interface, to be honest, noticeably slows down. And even in the new firmware, 1.93, where part of the animation was removed, the speed of the interface leaves much to be desired. On the other hand, there are so-called “custom” firmware on the Internet, where TouchFLO 3D works noticeably faster, how can you explain this situation?

E.P. HTC is committed to bringing a user-friendly and practical user interface to the market. We regularly update the software and do our best to put our knowledge and experience into it. TouchFLO 3D was HTC's first big software project. We have minimized the participation of third companies in it, in order to "grow" our specialists, to gain and consolidate experience in creating such shells within the company. As you have already learned from the reviews of the TouchFLO 2D interface, we succeed. As for TouchFLO 3D, soon we plan to release firmware updates for Touch Diamond and Touch Pro, where the speed will be improved. Do not forget that the company is simultaneously working on already launched models and those preparing to enter the market, and all this multiplied by the number of markets and partner operators - we really have huge resources directed to the development and debugging of software, but at the same time do not forget that we are a commercial organization - and the "time to market" factor is also extremely important for us. Therefore, the balance of these two forces determines the product's entry into the market with the most optimized software in the shortest possible time.

A.L. Is the company negotiating with manufacturers of navigation software? Have any agreements been reached that allow us to say that from a certain point on, all GPS devices sold in Russia will be equipped with navigation software? Now these are just a few models and devices sold through the Euroset.

EP Of course, as the market leader in communicators and smartphones based on Windows Mobile, we communicate with market leaders in navigation and other software. It is too early to say Lexus about a complete mutual agreement - we are still in the process of negotiations. In any case, we hope that next year we will significantly expand the list of pre-installed Russian applications in the device. Naturally, this applies only to certified, "white" phones.

A.L. The company is developing rapidly, but has not yet begun the mass production of accessories under its own brand, and those that are sold are very rare, and it is extremely difficult to find them on sale. Are there any plans to expand the range of accessories and distribute them, including on the Russian market?

E.P. Such a task was outlined earlier, and today they can already be bought, for example, in Vobis or Euroset. Next year, we also plan to introduce new types of accessories that have not previously been offered by HTC.

A.L. Are there plans to create new services for models sold in the Russian market or CIS markets and integrate with the services of popular companies (Yandex maps, Yandex photos, for example)? What steps are being taken or have already been taken in this direction?

EP Good question, I'm all for services and I think that in technical terms, many models of communicators on the Russian and Ukrainian markets are somewhat similar. The differences should be in services and interfaces. The first such difference was the creation of a “convenient device management” service - what was later called TouchFLO / 3D / 2D - this is a shell that allows you to handle the device as simply as with a mobile phone, thus expanding the circle of potential users of our devices, who previously perceived them as too "smart" and difficult to use. It also integrated services provided by other companies, such as map search, weather, and others. I believe that the services provided by our leading Internet companies are many times better suited for both the Russian market and Russian users. I can say that now we are holding meetings with a number of Russian software development companies. Many interesting online services based on the products of these companies are planned.For example: search for objects located near you, regular backup of the phone book to the server, information about traffic jams, you can see the location of your friends, make mobile payments, ranging from replenishing an account or repaying a loan and ending with paying traffic police fines in the literal sense, directly "on the spot", the ability to simply and conveniently buy the desired program, ring tone, a map of the region where you are going on a business trip, watch online TV and listen to radio stations from around the world, as well as receive the latest news on topics of interest to you directly to your device. So far, these are only plans, I can’t say right now what exactly of this will be implemented, but you must admit that we are waiting for a lot of interesting things ahead.

A.L. According to HTC, what services can be demanded by users in the Russian market, has the company already set priorities in this area or is it still in the process of market research?

E.P. In my opinion, the service market in our industry is at the very beginning of its development, we have a long way to go, but, given the world experience, we will do it in the next 2- 3 years. Services based on determining your location are developing most dynamically now. Our company has been relying on this technology for a long time, most HTC products support it. Based on GPS, we plan to launch a new interesting service in the near future, I can’t reveal all the details yet, but it will surely appeal to all users who love to travel. Also, in all devices, starting with the HTC Touch Diamond, we preinstall the Google Maps map, which, although not intended for navigation, helps to quickly navigate in unfamiliar areas.

Other equally interesting services will be introduced gradually. I also believe that social networks are quite capable of being successful in the world of mobile devices.

The communicator should fully justify its name and be your window into the big world of a wide variety of services.

All this requires good technological support both from the side of the communicator (more memory, a powerful processor, a high-quality screen) and from the side of operators - good and balanced data rates plus fast data channels (3G, Wi-Fi, WiMax) just needed

A.L. What is the reason for such a long time for the release of firmware? For example, 1.93 for Diamond has some nasty bugs, including “T9 auto power on”, but the company is in no hurry to release a firmware update, albeit only fixing the most critical bugs.

E.P. As I already said - the release of each firmware is a huge work of many people, any changes that are made in the software give rise to a new series of all possible tests of the entire firmware - the core, the radio module , all levels of memory, all drivers in all combinations of work. In addition, the firmware must pass many Microsoft tests. The bug with T9 auto-on is known and will be fixed in the releases for Diamond and Touch Pro, which we will release soon.

A.L. Is the appearance of a 3.5 mm jack in the Touch HD model an emerging trend for the company or just an attempt to distinguish one model from the others? Will this universal audio jack be used in future devices, how often?

E.P. HTC is committed to the concept that there is no one-size-fits-all device. That is why our product line provides users with a choice, both in terms of design and in terms of technical features and specifications. As for the connector, we will look at the reaction of the market and plan future products in accordance with it. By the way, I will use the opportunity to receive feedback: we would be interested to know how it is convenient for our users and your readers to express their wishes about the product, in what form? Collecting conflicting information about products on the forums is difficult, so we are waiting for your suggestions.

A.L. Many users have noticed such a "feature" of TouchFLO 3D as displaying only one meeting in shells, even if you create 5 meetings at the same time. Is this a feature or a bug that will be fixed in a future firmware update?

EP Yes, there is such a problem, unfortunately, we have identified it recently and will fix it in the next firmware. There it will be possible to "collapse" the clock to a small size, thereby displaying several upcoming meetings. Well, once again I will use the opportunity of direct communication with readers, perhaps some of the readers will be interested in working in the Russian representative office of HTC as a software technical verification engineer - today we have such a vacancy open and we are actively looking for a specialist with knowledge of English. Please contact me if you are interested by writing to [email protected]

A.L. Does the company plan to open up TouchFLO 3D in the future, provide an SDK to developers?

E.P. HTC regularly reviews its approach to working with software developers. As soon as we have interesting projects, we will definitely make a statement. I will only add that we are currently negotiating with several Russian companies interested in releasing applications on the Android platform. All interested companies are invited.

A.L. Does the company intend to ditch Ext-USB in favor of the more versatile Mini-USB or Micro-USB in the future?

E.P. There are no such plans today or in the near future.

A.L. The company has been using the old-style touch screen for many years, which we see in all communicators, hence some difficulties with the sensitivity of the displays, and, consequently, difficulties in management. I think you were holding an Apple iPhone in your hands and understand what I mean. Do you plan to switch to a new type of screens, more sensitive and optimized for finger control? Perhaps it will even be multi-touch?

EP There are two types of touch screens: capacitive and resistive. This is due to the fact that the capacitive type responds to a larger touch area than in the resistive type (where control is possible even with a stylus), and in the Windows Mobile operating system there are a lot of such places where you need to accurately determine the place you click on the screen. That is why today our devices use resistive screens. However, I can note that we have already changed the type of our screen, making it even more convenient to control the device with a finger, and have implemented this in the G1 device (Google Phone), which is currently only available in the USA through T-Mobile.

A.L. Does the company plan to release specialized products. For example, car navigators or devices aimed at a certain category of people (models with a youth design, interchangeable panels)?

E.P. Regarding navigation, most of our devices already support GPS technology. Some also have built-in software. For example, Touch Diamond comes with Google Maps. Also in our line there are products that are positioned precisely as navigation solutions, for example, the Touch Cruise and HTC P3470 models are sold complete with a navigation program from Navitel (at some of our dealers). For a younger audience, we recently announced Touch 3G. In addition, you probably saw the announcement and review of the Touch Viva communicator, which is positioned as an entry-level device. This is our view on such devices.

A.L. Do you plan to develop the Belarusian market: model certification, authorized dealer and service?

EP The development of any market must begin with the service. The service should appear first, representing the "base" for the development of the entire business of the company. To date, we do not have a single authorized partner in the Belarusian market, respectively, and dealers too. If there is interest from the Belarusian market participants in our devices, we may consider entering this market as well.

A.L. Many HTC users are dissatisfied with the service support of their devices. What measures is the company taking in this direction, will the network of service centers be expanded, the quality of service in them will be monitored?

EP Yes, HTC is currently working on several interesting projects aimed at improving service support. This also applies to expanding the partner network of service centers, and opening together with one of the service partners a branded HTC service center, and solving the issue of improving the supply of spare parts and introducing a unified real-time electronic control system for all repairs of HTC devices in authorized service centers. Measures are also envisaged to improve the quality control of repairs. At the moment, a new Russian-language HTC support line is already operating, tel. 8-10-800-256-41-012 (toll-free from all fixed numbers in the Russian Federation).

Besides, this year, HTC started and now continues a project to provide official software updates on the official website www.htc.com, which can be easily installed by yourself without contacting a service center. Also, I would like to remind users that often problems in the operation of communicators and smartphones, such as “freezing”, slowdown, errors during operation, etc. can be fixed by yourself by performing a "soft" or "hard" reboot, information on how to do this is in each manual of all HTC devices. As a result, up to 65% of all calls to service centers are corrected by rebooting or, in extreme cases, reinstalling software, which, as already mentioned, is available on the HTC website and for ordinary users.

A.L. How is the problem of the existence of a gray market for models being solved? It's no secret that the range of prices between gray and white supplies for HTC models is one of the highest. The difference sometimes reaches 40-50% of the cost, what is the reason for this and how does the company plan to deal with this phenomenon?

E.P. Well, 50% of the cost difference is, of course, too much. However, such a problem exists. Moreover, from the NTS side, this problem looks like this: there are users who love our products and, in an effort to save money, consciously buy illegally imported NTS devices. Here I think our ability to fight the gray market will be severely limited by the reluctance of this group of buyers to support us. They can be understood, the difference is very tempting to save money on buying an original device and bring it to mind yourself.

Another group of users (the majority of them) cannot or do not know how to distinguish a “gray” device from a “white” one, there are also users who do not even think that the device can be “gray”, sellers are often to blame , which do not inform users that they are buying a non-original device. Such a purchase can have many disadvantages - the complete absence of a branded warranty (sometimes a warranty can be provided, but by unknown "semi-underground" services), the device does not meet the radio frequency characteristics that are required by the standards established in Russia, often a simpler box with accessories, lack of driver support, updates, firmware, free ringtones and software, technical support, lack of pre-installed programs and services mentioned above.

A few words about the mandatory features of a certified device manufactured specifically for the sale of the territory of the Russian Federation:

  • Compulsory PCT mark and information about the country of production in Russian on the sticker of the communicator and packaging
  • Mandatory Russian-language communicator firmware
  • Mandatory availability of Russian-language instructions, branded warranty card, Russian-language packaging
  • Obligatory hologram RUS on the packaging and the inscription: For sale only in Russia

You can also call our support service at 8-10-800-256-41012 and check whether the device was legally imported into the territory of the Russian Federation by naming the IMEI of the device.

A.L. Do you plan to release HTC G1 (Dream) on the Russian market? If yes, what is the time frame?

EP I can't say anything concrete about this yet. I will only add that devices on the Android platform will definitely appear on our market next year, in one form factor or another.

A.L. Eugene, thank you for answering my questions and the questions of our readers!

Tet-A-Tet. Evgeny Pavlov, HTC Russia

Evgeny Pavlov was born and raised in Irkutsk, at the end of 1999 he entered the Department of Computing Systems of Networks and Communication Complexes at the Moscow State Technical University, in 2003 he began his career in a subsidiary of the Meridian Group holding, and since the beginning of 2004 he moved to another division - the Russian Fly office, product development and management department, where he participated in the launch of all mobile phones of this brand. Since November 2007, he moved to the Russian representative office of HTC to the position of Commercialization product manager, where he works to this day, bringing new models of devices to the market, introducing new services to devices, implementing joint projects with partners (operators, software developers), product quality management , product planning.

Questions:

Artem Lutfullin. A little about pricing for the Russian market. What is the reason for such high prices for products that are strikingly different from European ones?

Evgeny Pavlov. To tell the truth, I am not in sales, but to answer the question, I looked at the cost of the model in Europe and found an HTC Touch Diamond there for an average of 17,000 rubles, if translated from Euro. In our country, it costs 25,000. Let's calculate - when a product crosses the border, it is necessary to pay taxes (in our country they are higher than in Europe), in addition, the product must be provided with advertising support so that the end consumer learns about its entry into our market. And advertising in Russia, again, is more expensive. Plus money for after-sales service (spare parts, taking into account customs clearance in Russia, are more expensive). Thus the price grows

A.L. In the new models, Touch Diamond and Touch Pro, the TouchFLO 3D interface, to be honest, noticeably slows down. And even in the new firmware, 1.93, where part of the animation was removed, the speed of the interface leaves much to be desired. On the other hand, there are so-called "custom" firmware on the Internet, where TouchFLO 3D works noticeably faster, how can you explain this situation?

E.P. HTC is committed to bringing a user-friendly and practical user interface to the market. We regularly update the software and do our best to put our knowledge and experience into it. TouchFLO 3D was HTC's first big software project. We have minimized the participation of third companies in it, in order to "grow" our specialists, to gain and consolidate experience in creating such shells within the company. As you have already learned from the reviews of the TouchFLO 2D interface, we succeed. As for TouchFLO 3D, soon we plan to release firmware updates for Touch Diamond and Touch Pro, where the speed will be improved. Do not forget that the company is simultaneously working on already launched models and those preparing to enter the market, and all this multiplied by the number of markets and partner operators - we really have huge resources directed to the development and debugging of software, but at the same time do not forget that we are a commercial organization - and the "time to market" factor is also extremely important for us. Therefore, the balance of these two forces determines the product's entry into the market with the most optimized software in the shortest possible time.

A.L. Is the company negotiating with manufacturers of navigation software? Have any agreements been reached that allow us to say that from a certain point on, all GPS devices sold in Russia will be equipped with navigation software? Now these are just a few models and devices sold through the Euroset.

EP Of course, as the market leader in communicators and smartphones based on Windows Mobile, we communicate with market leaders in navigation and other software. It is too early to say Lexus about a complete mutual agreement - we are still in the process of negotiations. In any case, we hope that next year we will significantly expand the list of pre-installed Russian applications in the device. Naturally, this applies only to certified, "white" phones.

A.L. The company is developing rapidly, but has not yet begun the mass production of accessories under its own brand, and those that are sold are very rare, and it is extremely difficult to find them on sale. Are there any plans to expand the range of accessories and distribute them, including on the Russian market?

E.P. Such a task was outlined earlier, and today they can already be bought, for example, in Vobis or Euroset. Next year, we also plan to introduce new types of accessories that have not previously been offered by HTC.

A.L. Are there plans to create new services for models sold in the Russian market or CIS markets and integrate with the services of popular companies (Yandex maps, Yandex photos, for example)? What steps are being taken or have already been taken in this direction?

EP Good question, I'm all for services and I think that in technical terms, many models of communicators on the Russian and Ukrainian markets are somewhat similar. The differences should be in services and interfaces. The first such difference was the creation of the “convenient device management” service - what was later called TouchFLO / 3D / 2D - this is a shell that allows you to handle the device as simply as with a mobile phone, thus expanding the circle of potential users of our devices, who previously perceived them as too "smart" and difficult to use. It also integrated services provided by other companies, such as map search, weather, and others. I believe that the services provided by our leading Internet companies are many times better suited for both the Russian market and Russian users. I can say that now we are holding meetings with a number of Russian software development companies. Many interesting online services based on the products of these companies are planned.For example: search for objects located near you, regular backup of the phone book to the server, information about traffic jams, you can see the location of your friends, make mobile payments, ranging from replenishing an account or repaying a loan and ending with paying traffic police fines in the literal sense, directly "on the spot", the ability to simply and conveniently buy the desired program, ring tone, a map of the region where you are going on a business trip, watch online TV and listen to radio stations from around the world, as well as receive the latest news on topics of interest to you directly to your device. So far, these are only plans, I can’t say right now what exactly of this will be implemented, but you must admit that we are waiting for a lot of interesting things ahead.

A.L. According to HTC, what services can be demanded by users in the Russian market, has the company already set priorities in this area or is it still in the process of market research?

E.P. In my opinion, the service market in our industry is at the very beginning of its development, we have a long way to go, but, given the world experience, we will do it in the next 2- 3 years. Services based on determining your location are developing most dynamically now. Our company has been relying on this technology for a long time, most HTC products support it. Based on GPS, we plan to launch a new interesting service in the near future, I can’t reveal all the details yet, but it will surely appeal to all users who love to travel. Also, in all devices, starting with the HTC Touch Diamond, we preinstall the Google Maps map, which, although not intended for navigation, helps to quickly navigate in unfamiliar areas.

Other equally interesting services will be introduced gradually. I also believe that social networks are quite capable of being successful in the world of mobile devices.

The communicator should fully justify its name and be your window into the big world of a wide variety of services.

All this requires good technological support both from the side of the communicator (more memory, a powerful processor, a high-quality screen) and from the side of operators - good and balanced data rates plus fast data channels (3G, Wi-Fi, WiMax) just needed

A.L. What is the reason for such a long time for the release of firmware? For example, 1.93 for Diamond has some nasty bugs, including “T9 auto power on”, but the company is in no hurry to release a firmware update, albeit only fixing the most critical bugs.

E.P. As I already said - the release of each firmware is a huge work of many people, any changes that are made in the software give rise to a new series of all possible tests of the entire firmware - the core, the radio module , all levels of memory, all drivers in all combinations of work. In addition, the firmware must pass many Microsoft tests. The bug with T9 auto-on is known and will be fixed in the releases for Diamond and Touch Pro, which we will release soon.

A.L. Is the appearance of a 3.5 mm jack in the Touch HD model an emerging trend for the company or just an attempt to distinguish one model from the others? Will this universal audio jack be used in future devices, how often?

E.P. HTC is committed to the concept that there is no one-size-fits-all device. That is why our product line provides users with a choice, both in terms of design and in terms of technical features and specifications. As for the connector, we will look at the reaction of the market and plan future products in accordance with it. By the way, I will use the opportunity to receive feedback: we would be interested to know how it is convenient for our users and your readers to express their wishes about the product, in what form? Collecting conflicting information about products on the forums is difficult, so we are waiting for your suggestions.

A.L. Many users have noticed such a "feature" of TouchFLO 3D as displaying only one meeting in shells, even if you create 5 meetings at the same time. Is this a feature or a bug that will be fixed in a future firmware update?

EP Yes, there is such a problem, unfortunately, we have identified it recently and will fix it in the next firmware. There it will be possible to "collapse" the clock to a small size, thereby displaying several upcoming meetings. Well, once again I will use the opportunity of direct communication with readers, perhaps some of the readers will be interested in working in the Russian representative office of HTC as a software technical verification engineer - today we have such a vacancy open and we are actively looking for a specialist with knowledge of English. Please contact me if you are interested by writing to [email protected]

A.L. Does the company plan to open up TouchFLO 3D in the future, provide an SDK to developers?

E.P. HTC regularly reviews its approach to working with software developers. As soon as we have interesting projects, we will definitely make a statement. I will only add that we are currently negotiating with several Russian companies interested in releasing applications on the Android platform. All interested companies are invited.

A.L. Does the company intend to ditch Ext-USB in favor of the more versatile Mini-USB or Micro-USB in the future?

E.P. There are no such plans today or in the near future.

A.L. The company has been using the old-style touch screen for many years, which we see in all communicators, hence some difficulties with the sensitivity of the displays, and, consequently, difficulties in management. I think you were holding an Apple iPhone in your hands and understand what I mean. Do you plan to switch to a new type of screens, more sensitive and optimized for finger control? Perhaps it will even be multi-touch?

EP There are two types of touch screens: capacitive and resistive. This is due to the fact that the capacitive type responds to a larger touch area than in the resistive type (where control is possible even with a stylus), and in the Windows Mobile operating system there are a lot of such places where you need to accurately determine the place you click on the screen. That is why today our devices use resistive screens. However, I can note that we have already changed the type of our screen, making it even more convenient to control the device with a finger, and have implemented this in the G1 device (Google Phone), which is currently only available in the USA through T-Mobile.

A.L. Does the company plan to release specialized products. For example, car navigators or devices aimed at a certain category of people (models with a youth design, interchangeable panels)?

E.P. Regarding navigation, most of our devices already support GPS technology. Some also have built-in software. For example, Touch Diamond comes with Google Maps. Also in our line there are products that are positioned precisely as navigation solutions, for example, the Touch Cruise and HTC P3470 models are sold complete with a navigation program from Navitel (at some of our dealers). For a younger audience, we recently announced Touch 3G. In addition, you probably saw the announcement and review of the Touch Viva communicator, which is positioned as an entry-level device. This is our view on such devices.

A.L. Do you plan to develop the Belarusian market: model certification, authorized dealer and service?

EP The development of any market must begin with the service. The service should appear first, representing the "base" for the development of the entire business of the company. To date, we do not have a single authorized partner in the Belarusian market, respectively, and dealers too. If there is interest from the Belarusian market participants in our devices, we may consider entering this market as well.

A.L. Many HTC users are dissatisfied with the service support of their devices. What measures is the company taking in this direction, will the network of service centers be expanded, the quality of service in them will be monitored?

EP Yes, HTC is currently working on several interesting projects aimed at improving service support. This also applies to expanding the partner network of service centers, and opening together with one of the service partners a branded HTC service center, and solving the issue of improving the supply of spare parts and introducing a unified real-time electronic control system for all repairs of HTC devices in authorized service centers. Measures are also envisaged to improve the quality control of repairs. At the moment, a new Russian-language HTC support line is already operating, tel. 8-10-800-256-41-012 (toll-free from all fixed numbers in the Russian Federation).

Besides, this year, HTC started and now continues a project to provide official software updates on the official website www.htc.com, which can be easily installed by yourself without contacting a service center. Also, I would like to remind users that often problems in the operation of communicators and smartphones, such as “freezing”, slowdown, errors during operation, etc. can be fixed by yourself by performing a "soft" or "hard" reboot, information on how to do this is in each manual of all HTC devices. As a result, up to 65% of all calls to service centers are corrected by rebooting or, in extreme cases, reinstalling software, which, as already mentioned, is available on the HTC website and for ordinary users.

A.L. How is the problem of the existence of a gray market for models being solved? It's no secret that the range of prices between gray and white supplies for HTC models is one of the highest. The difference sometimes reaches 40-50% of the cost, what is the reason for this and how does the company plan to deal with this phenomenon?

EP Well, 50% of the cost difference is, of course, too much. However, such a problem exists. Moreover, from the NTS side, this problem looks like this: there are users who love our products and, in an effort to save money, consciously buy illegally imported NTS devices. Here I think our ability to fight the gray market will be severely limited by the reluctance of this group of buyers to support us. They can be understood, the difference is very tempting to save money on buying an original device and bring it to mind yourself.

Another group of users (the majority of them) cannot or do not know how to distinguish a “gray” device from a “white” one, there are also users who do not even think that the device can be “gray”, sellers are often to blame , which do not inform users that they are buying a non-original device. Such a purchase can have many disadvantages - the complete absence of a branded warranty (sometimes a warranty can be provided, but by unknown "semi-underground" services), the device does not meet the radio frequency characteristics that are required by the standards established in Russia, often a simpler box with accessories, lack of driver support, updates, firmware, free ringtones and software, technical support, lack of pre-installed programs and services mentioned above.

A few words about the mandatory features of a certified device manufactured specifically for the sale of the territory of the Russian Federation:

  • Compulsory PCT mark and information about the country of production in Russian on the sticker of the communicator and packaging
  • Mandatory Russian-language communicator firmware
  • Mandatory availability of Russian-language instructions, branded warranty card, Russian-language packaging
  • Obligatory hologram RUS on the packaging and the inscription: For sale only in Russia

You can also call our support service at 8-10-800-256-41012 and check whether the device was legally imported into the territory of the Russian Federation by naming the IMEI of the device.

A.L. Do you plan to release HTC G1 (Dream) on the Russian market? If yes, what is the time frame?

EP I can't say anything concrete about this yet. I will only add that devices on the Android platform will definitely appear on our market next year, in one form factor or another.

A.L. Eugene, thank you for answering my questions and the questions of our readers!

Tet-A-Tet. Evgeny Pavlov, HTC Russia

Evgeny Pavlov was born and raised in Irkutsk, at the end of 1999 he entered the Department of Computing Systems of Networks and Communication Complexes at the Moscow State Technical University, in 2003 he began his career in a subsidiary of the Meridian Group holding, and since the beginning of 2004 he moved to another division - the Russian Fly office, product development and management department, where he participated in the launch of all mobile phones of this brand. Since November 2007, he moved to the Russian representative office of HTC to the position of Commercialization product manager, where he works to this day, bringing new models of devices to the market, introducing new services to devices, implementing joint projects with partners (operators, software developers), product quality management , product planning.

Questions:

Artem Lutfullin. A little about pricing for the Russian market. What is the reason for such high prices for products that are strikingly different from European ones?

Evgeny Pavlov. To tell the truth, I am not in sales, but to answer the question, I looked at the cost of the model in Europe and found an HTC Touch Diamond there for an average of 17,000 rubles, if translated from Euro. In our country, it costs 25,000. Let's calculate - when a product crosses the border, it is necessary to pay taxes (in our country they are higher than in Europe), in addition, the product must be provided with advertising support so that the end consumer learns about its entry into our market. And advertising in Russia, again, is more expensive. Plus money for after-sales service (spare parts, taking into account customs clearance in Russia, are more expensive). Thus the price grows

A.L. In the new models, Touch Diamond and Touch Pro, the TouchFLO 3D interface, to be honest, noticeably slows down. And even in the new firmware, 1.93, where part of the animation was removed, the speed of the interface leaves much to be desired. On the other hand, there are so-called “custom” firmware on the Internet, where TouchFLO 3D works noticeably faster, how can you explain this situation?

E.P. HTC is committed to bringing a user-friendly and practical user interface to the market. We regularly update the software and do our best to put our knowledge and experience into it. TouchFLO 3D was HTC's first big software project. We have minimized the participation of third companies in it, in order to "grow" our specialists, to gain and consolidate experience in creating such shells within the company. As you have already learned from the reviews of the TouchFLO 2D interface, we succeed. As for TouchFLO 3D, soon we plan to release firmware updates for Touch Diamond and Touch Pro, where the speed will be improved. Do not forget that the company is simultaneously working on already launched models and those preparing to enter the market, and all this multiplied by the number of markets and partner operators - we really have huge resources directed to the development and debugging of software, but at the same time do not forget that we are a commercial organization - and the "time to market" factor is also extremely important for us. Therefore, the balance of these two forces determines the product's entry into the market with the most optimized software in the shortest possible time.

A.L. Is the company negotiating with manufacturers of navigation software? Have any agreements been reached that allow us to say that from a certain point on, all GPS devices sold in Russia will be equipped with navigation software? Now these are just a few models and devices sold through the Euroset.

EP Of course, as the market leader in communicators and smartphones based on Windows Mobile, we communicate with market leaders in navigation and other software. It is too early to say Lexus about a complete mutual agreement - we are still in the process of negotiations. In any case, we hope that next year we will significantly expand the list of pre-installed Russian applications in the device. Naturally, this applies only to certified, "white" phones.

A.L. The company is developing rapidly, but has not yet begun the mass production of accessories under its own brand, and those that are sold are very rare, and it is extremely difficult to find them on sale. Are there any plans to expand the range of accessories and distribute them, including on the Russian market?

E.P. Such a task was outlined earlier, and today they can already be bought, for example, in Vobis or Euroset. Next year, we also plan to introduce new types of accessories that have not previously been offered by HTC.

A.L. Are there plans to create new services for models sold in the Russian market or CIS markets and integrate with the services of popular companies (Yandex maps, Yandex photos, for example)? What steps are being taken or have already been taken in this direction?

EP Good question, I'm all for services and I think that in technical terms, many models of communicators on the Russian and Ukrainian markets are somewhat similar. The differences should be in services and interfaces. The first such difference was the creation of a “convenient device management” service - what was later called TouchFLO / 3D / 2D - this is a shell that allows you to handle the device as simply as with a mobile phone, thus expanding the circle of potential users of our devices, who previously perceived them as too "smart" and difficult to use. It also integrated services provided by other companies, such as map search, weather, and others. I believe that the services provided by our leading Internet companies are many times better suited for both the Russian market and Russian users. I can say that now we are holding meetings with a number of Russian software development companies. Many interesting online services based on the products of these companies are planned.For example: search for objects located near you, regular backup of the phone book to the server, information about traffic jams, you can see the location of your friends, make mobile payments, ranging from replenishing an account or repaying a loan and ending with paying traffic police fines in the literal sense, directly "on the spot", the ability to simply and conveniently buy the desired program, ring tone, a map of the region where you are going on a business trip, watch online TV and listen to radio stations from around the world, as well as receive the latest news on topics of interest to you directly to your device. So far, these are only plans, I can’t say right now what exactly of this will be implemented, but you must admit that we are waiting for a lot of interesting things ahead.

A.L. According to HTC, what services can be demanded by users in the Russian market, has the company already set priorities in this area or is it still in the process of market research?

E.P. In my opinion, the service market in our industry is at the very beginning of its development, we have a long way to go, but, given the world experience, we will do it in the next 2- 3 years. Services based on determining your location are developing most dynamically now. Our company has been relying on this technology for a long time, most HTC products support it. Based on GPS, we plan to launch a new interesting service in the near future, I can’t reveal all the details yet, but it will surely appeal to all users who love to travel. Also, in all devices, starting with the HTC Touch Diamond, we preinstall the Google Maps map, which, although not intended for navigation, helps to quickly navigate in unfamiliar areas.

Other equally interesting services will be introduced gradually. I also believe that social networks are quite capable of being successful in the world of mobile devices.

The communicator should fully justify its name and be your window into the big world of a wide variety of services.

All this requires good technological support both from the side of the communicator (more memory, a powerful processor, a high-quality screen) and from the side of operators - good and balanced data rates plus fast data channels (3G, Wi-Fi, WiMax) just needed

A.L. What is the reason for such a long time for the release of firmware? For example, 1.93 for Diamond has some nasty bugs, including “T9 auto power on”, but the company is in no hurry to release a firmware update, albeit only fixing the most critical bugs.

E.P. As I already said - the release of each firmware is a huge work of many people, any changes that are made in the software give rise to a new series of all possible tests of the entire firmware - the core, the radio module , all levels of memory, all drivers in all combinations of work. In addition, the firmware must pass many Microsoft tests. The bug with T9 auto-on is known and will be fixed in the releases for Diamond and Touch Pro, which we will release soon.

A.L. Is the appearance of a 3.5 mm jack in the Touch HD model an emerging trend for the company or just an attempt to distinguish one model from the others? Will this universal audio jack be used in future devices, how often?

E.P. HTC is committed to the concept that there is no one-size-fits-all device. That is why our product line provides users with a choice, both in terms of design and in terms of technical features and specifications. As for the connector, we will look at the reaction of the market and plan future products in accordance with it. By the way, I will use the opportunity to receive feedback: we would be interested to know how it is convenient for our users and your readers to express their wishes about the product, in what form? Collecting conflicting information about products on forums is difficult, so we are waiting for your suggestions.

A.L. Many users have noticed such a "feature" of TouchFLO 3D as displaying only one meeting in shells, even if you create 5 meetings at the same time. Is this a feature or a bug that will be fixed in a future firmware update?

EP Yes, there is such a problem, unfortunately, we have identified it recently and will fix it in the next firmware. There it will be possible to "collapse" the clock to a small size, thereby displaying several upcoming meetings. Well, once again I will use the opportunity of direct communication with readers, perhaps some of the readers will be interested in working in the Russian representative office of HTC as a software technical verification engineer - today we have such a vacancy open and we are actively looking for a specialist with knowledge of English. Please contact me if you are interested by writing to [email protected]

A.L. Does the company plan to open up TouchFLO 3D in the future, provide an SDK to developers?

E.P. HTC regularly reviews its approach to working with software developers. As soon as we have interesting projects, we will definitely make a statement. I will only add that we are currently negotiating with several Russian companies interested in releasing applications on the Android platform. All interested companies are invited.

A.L. Does the company intend to ditch Ext-USB in favor of the more versatile Mini-USB or Micro-USB in the future?

E.P. There are no such plans today or in the near future.

A.L. The company has been using the old-style touch screen for many years, which we see in all communicators, hence some difficulties with the sensitivity of the displays, and, consequently, difficulties in management. I think you were holding an Apple iPhone in your hands and understand what I mean. Do you plan to switch to a new type of screens, more sensitive and optimized for finger control? Perhaps it will even be multi-touch?

EP There are two types of touch screens: capacitive and resistive. This is due to the fact that the capacitive type responds to a larger touch area than in the resistive type (where control is possible even with a stylus), and in the Windows Mobile operating system there are a lot of such places where you need to accurately determine the place you click on the screen. That is why today our devices use resistive screens. However, I can note that we have already changed the type of our screen, making it even more convenient to control the device with a finger, and have implemented this in the G1 device (Google Phone), which is currently only available in the USA through T-Mobile.

A.L. Does the company plan to release specialized products. For example, car navigators or devices aimed at a certain category of people (models with a youth design, interchangeable panels)?

E.P. Regarding navigation, most of our devices already support GPS technology. Some also have built-in software. For example, Touch Diamond comes with Google Maps. Also in our line there are products that are positioned precisely as navigation solutions, for example, the Touch Cruise and HTC P3470 models are sold complete with a navigation program from Navitel (at some of our dealers). For a younger audience, we recently announced Touch 3G. In addition, you probably saw the announcement and review of the Touch Viva communicator, which is positioned as an entry-level device. This is our view on such devices.

A.L. Do you plan to develop the Belarusian market: model certification, authorized dealer and service?

EP The development of any market must begin with the service. The service should appear first, representing the "base" for the development of the entire business of the company. To date, we do not have a single authorized partner in the Belarusian market, respectively, and dealers too. If there is interest from the Belarusian market participants in our devices, we may consider entering this market as well.

A.L. Many HTC users are dissatisfied with the service support of their devices. What measures is the company taking in this direction, will the network of service centers be expanded, the quality of service in them will be monitored?

EP Yes, HTC is currently working on several interesting projects aimed at improving service support. This also applies to expanding the partner network of service centers, and opening together with one of the service partners a branded HTC service center, and solving the issue of improving the supply of spare parts and introducing a unified real-time electronic control system for all repairs of HTC devices in authorized service centers. Measures are also envisaged to improve the quality control of repairs. At the moment, a new Russian-language HTC support line is already operating, tel. 8-10-800-256-41-012 (toll-free from all fixed numbers in the Russian Federation).

Besides, this year, HTC started and now continues a project to provide official software updates on the official website www.htc.com, which can be easily installed by yourself without contacting a service center. Also, I would like to remind users that often problems in the operation of communicators and smartphones, such as “freezing”, slowdown, errors during operation, etc. can be fixed by yourself by performing a "soft" or "hard" reboot, information on how to do this is in each manual of all HTC devices. As a result, up to 65% of all calls to service centers are corrected by rebooting or, in extreme cases, reinstalling software, which, as already mentioned, is available on the HTC website and for ordinary users.

A.L. How is the problem of the existence of a gray market for models being solved? It's no secret that the range of prices between gray and white supplies for HTC models is one of the highest. The difference sometimes reaches 40-50% of the cost, what is the reason for this and how does the company plan to deal with this phenomenon?

E.P. Well, 50% of the cost difference is, of course, too much. However, such a problem exists. Moreover, from the NTS side, this problem looks like this: there are users who love our products and, in an effort to save money, consciously buy illegally imported NTS devices. Here I think our ability to fight the gray market will be severely limited by the reluctance of this group of buyers to support us. They can be understood, the difference is very tempting to save money on buying an original device and bring it to mind yourself.

Another group of users (the majority of them) cannot or do not know how to distinguish a “gray” device from a “white” one, there are also users who do not even think that the device can be “gray”, sellers are often to blame , which do not inform users that they are buying a non-original device. Such a purchase can have many disadvantages - the complete absence of a branded warranty (sometimes a warranty can be provided, but by unknown "semi-underground" services), the device does not meet the radio frequency characteristics that are required by the standards established in Russia, often a simpler box with accessories, lack of driver support, updates, firmware, free ringtones and software, technical support, lack of pre-installed programs and services mentioned above.

A few words about the mandatory features of a certified device manufactured specifically for the sale of the territory of the Russian Federation:

  • Compulsory PCT mark and information about the country of production in Russian on the sticker of the communicator and packaging
  • Mandatory Russian-language communicator firmware
  • Mandatory availability of Russian-language instructions, branded warranty card, Russian-language packaging
  • Obligatory hologram RUS on the packaging and the inscription: For sale only in Russia

You can also call our support service at 8-10-800-256-41012 and check whether the device was legally imported into the territory of the Russian Federation by naming the IMEI of the device.

A.L. Do you plan to release HTC G1 (Dream) on the Russian market? If yes, what is the time frame?

EP I can't say anything concrete about this yet. I will only add that devices on the Android platform will definitely appear on our market next year, in one form factor or another.

A.L. Eugene, thank you for answering my questions and the questions of our readers!

Tet-A-Tet. Evgeny Pavlov, HTC Russia

Evgeny Pavlov was born and raised in Irkutsk, at the end of 1999 he entered the Department of Computing Systems of Networks and Communication Complexes at the Moscow State Technical University, in 2003 he began his career in a subsidiary of the Meridian Group holding, and since the beginning of 2004 he moved to another division - the Russian Fly office, product development and management department, where he participated in the launch of all mobile phones of this brand. Since November 2007, he moved to the Russian representative office of HTC to the position of Commercialization product manager, where he works to this day, bringing new models of devices to the market, introducing new services to devices, implementing joint projects with partners (operators, software developers), product quality management , product planning.

Questions:

Artem Lutfullin. A little about pricing for the Russian market. What is the reason for such high prices for products that are strikingly different from European ones?

Evgeny Pavlov. To tell the truth, I am not in sales, but to answer the question, I looked at the cost of the model in Europe and found an HTC Touch Diamond there for an average of 17,000 rubles, if translated from Euro. In our country, it costs 25,000. Let's calculate - when a product crosses the border, it is necessary to pay taxes (in our country they are higher than in Europe), in addition, the product must be provided with advertising support so that the end consumer learns about its entry into our market. And advertising in Russia, again, is more expensive. Plus money for after-sales service (spare parts, taking into account customs clearance in Russia, are more expensive). Thus the price grows

A.L. In the new models, Touch Diamond and Touch Pro, the TouchFLO 3D interface, to be honest, noticeably slows down. And even in the new firmware, 1.93, where part of the animation was removed, the speed of the interface leaves much to be desired. On the other hand, there are so-called “custom” firmware on the Internet, where TouchFLO 3D works noticeably faster, how can you explain this situation?

E.P. HTC is doing everything to bring to the market a convenient and practical user interface. We regularly update the software and do our best to put our knowledge and experience into it. TouchFLO 3D was HTC's first big software project. We have minimized the participation of third companies in it, in order to "grow" our specialists, to gain and consolidate experience in creating such shells within the company. As you have already learned from the reviews of the TouchFLO 2D interface, we succeed.As for TouchFLO 3D, soon we plan to release firmware updates for Touch Diamond and Touch Pro, where the speed will be improved. Do not forget that the company is simultaneously working on already launched models and those preparing to enter the market, and all this multiplied by the number of markets and partner operators - we really have huge resources directed to the development and debugging of software, but at the same time do not forget that we are a commercial organization - and the "time to market" factor is also extremely important for us. Therefore, the balance of these two forces determines the product's entry into the market with the most optimized software in the shortest possible time.

A.L. Is the company negotiating with manufacturers of navigation software? Have any agreements been reached that allow us to say that from a certain point on, all GPS devices sold in Russia will be equipped with navigation software? Now these are just a few models and devices sold through the Euroset.

E.P. Of course, as the market leader in communicators and smartphones based on Windows Mobile, we communicate with the market leaders in navigation and other software. It is too early to tell Lexus about a complete mutual agreement - we are still in the process of negotiations. In any case, we hope that next year we will significantly expand the list of pre-installed Russian applications in the device. Naturally, this applies only to certified, "white" phones.

E.P. Of course, as the market leader in communicators and smartphones based on Windows Mobile, we communicate with the market leaders in navigation and other software. It's too early to say Lexus Lexus on a complete mutual agreement - we are still in the process of negotiations. In any case, we hope that next year we will significantly expand the list of pre-installed Russian applications in the device. Naturally, this applies only to certified, "white" phones.

A.L. The company is developing rapidly, but has not yet begun the mass production of accessories under its own brand, and those that are sold are very rare, and it is extremely difficult to find them on sale. Are there any plans to expand the range of accessories and distribute them, including on the Russian market?

E.P. Such a task was outlined earlier, and today they can already be bought, for example, in Vobis or Euroset. Next year, we also plan to introduce new types of accessories that have not previously been offered by HTC.

A.L. Are there plans to create new services for models sold in the Russian market or CIS markets and integrate with the services of popular companies (Yandex maps, Yandex photos, for example)? What steps are being taken or have already been taken in this direction?

E.P. Good question, I'm all for services and I think that in technical terms, many models of communicators in the Russian and Ukrainian markets are somewhat similar. The differences should be in services and interfaces. The first such difference was the creation of a “convenient device management” service - what was later called TouchFLO / 3D / 2D - this is a shell that allows you to handle the device as simply as with a mobile phone, thus expanding the circle of potential users of our devices, who previously perceived them as too "smart" and difficult to use. It also integrated services provided by other companies, such as map search, weather, and others.I believe that the services provided by our leading Internet companies are many times better suited for both the Russian market and Russian users. I can say that now we are holding meetings with a number of Russian software development companies. Many interesting online services based on the products of these companies are planned. For example: search for objects located near you, regular backup of the phone book to the server, information about traffic jams, you can see the location of your friends, make mobile payments, ranging from replenishing an account or repaying a loan and ending with paying traffic police fines in the literal sense, directly "on the spot", the ability to simply and conveniently buy the desired program, ring tone, a map of the region where you are going on a business trip, watch online TV and listen to radio stations from around the world, as well as receive the latest news on topics of interest to you directly to your device. So far, these are only plans, I can’t say right now what exactly will be implemented from this, but you must admit that we are waiting for a lot of interesting things ahead.

A.L. According to HTC, what services can be demanded by users in the Russian market, has the company already set priorities in this area or is it still in the process of market research?

E.P. In my opinion, the services market in our industry is at the very beginning of its development, we have a long way to go, but, given the world experience, we will do it in the next 2-3 years. Services based on determining your location are developing most dynamically now. Our company has been relying on this technology for a long time, most HTC products support it. Based on GPS, we plan to launch a new interesting service in the near future, I can’t reveal all the details yet, but it will surely appeal to all users who love to travel. Also, in all devices, starting with the HTC Touch Diamond, we preinstall the Google Maps map, which, although not intended for navigation, helps to quickly navigate in unfamiliar areas.

Other equally interesting services will be introduced gradually. I also believe that social networks are quite capable of being successful in the world of mobile devices.

The communicator should fully justify its name and be your window into the big world of a wide variety of services.

All this requires good technological support both from the side of the communicator (more memory, a powerful processor, a high-quality screen) and from the side of operators - good and balanced data rates plus fast data channels (3G, Wi-Fi, WiMax) just needed

A.L. What is the reason for such a long time for the release of firmware? For example, in 1.93 for Diamond there are several unpleasant bugs, including "T9 auto-on", but the company is in no hurry to release a firmware update, albeit only with fixing the most critical bugs.

E.P. As I already said, the release of each firmware is a huge work of many people, any changes that are made in the software give rise to a new series of all possible tests of the entire firmware - the kernel, the radio module, all memory levels, all drivers in all combinations of work. In addition, the firmware must pass many Microsoft tests. The bug with T9 auto-on is known and will be fixed in the releases for Diamond and Touch Pro, which we will release soon.

A.L. Is the appearance of a 3.5 mm jack in the Touch HD model an emerging trend for the company or just an attempt to distinguish one model from the others? Will this universal audio jack be used in future devices, how often?

E.P. HTC is committed to the concept that there is no one-size-fits-all device. That is why our product line provides users with a choice, both in terms of design and in terms of technical features and specifications. As for the connector, we will look at the reaction of the market and plan future products in accordance with it. By the way, I will use the opportunity to receive feedback: we would be interested to know how it is convenient for our users and your readers to express their wishes about the product, in what form? Collecting conflicting information about products on the forums is difficult, so we are waiting for your suggestions.

A.L. Many users have noticed such a "feature" of TouchFLO 3D as displaying only one meeting in shells, even if you create 5 meetings at the same time. Is this a feature or a bug that will be fixed in future firmware?

E.P. Yes, there is such a problem, unfortunately, we have identified it recently and will fix it in the next firmware. There it will be possible to "collapse" the clock to a small size, thereby displaying several upcoming meetings. Well, once again I will use the opportunity of direct communication with readers, perhaps some of the readers will be interested in working in the Russian representative office of HTC as a software technical verification engineer - today we have such a vacancy open and we are actively looking for a specialist with knowledge of English. Please contact me if you are interested by writing to [email protected]

A.L. Does the company plan to open TouchFLO 3D in the future, provide SDK to developers?

E.P. HTC regularly reviews its approach to working with software developers. As soon as we have interesting projects, we will definitely make a statement. I will only add that we are currently negotiating with several Russian companies interested in releasing applications on the Android platform. All interested companies are invited.

A.L. Does the company intend to ditch Ext-USB in favor of the more versatile Mini-USB or Micro-USB in the future?

E.P. Today and in the near future there are no such plans.

A.L. The company has been using the old-style touch screen for many years, which we see in all communicators, hence some difficulties with the sensitivity of the displays, and, consequently, difficulties in management. I think you were holding an Apple iPhone in your hands and understand what I mean. Do you plan to switch to a new type of screens, more sensitive and optimized for finger control? Perhaps it will even be multi-touch?

E.P. Touch screens come in two types: capacitive and resistive. This is due to the fact that the capacitive type responds to a larger touch area than in the resistive type (where control is possible even with a stylus), and in the Windows Mobile operating system there are a lot of such places where you need to accurately determine the place you click on the screen. That is why today our devices use resistive screens. However, I can note that we have already changed the type of our screen, making it even more convenient to control the device with a finger, and have implemented this in the G1 device (Google Phone), which is currently only available in the USA through T-Mobile.

A.L. Does the company plan to release specialized products. For example, car navigators or devices aimed at a certain category of people (models with a youth design, interchangeable panels)?

E.P. Regarding navigation, most of our devices already support GPS technology. Some also have built-in software. For example, Touch Diamond comes with Google Maps. Also in our line there are products that are positioned precisely as navigation solutions, for example, the Touch Cruise and HTC P3470 models are sold complete with a navigation program from Navitel (at some of our dealers). For a younger audience, we recently announced Touch 3G. In addition, you probably saw the announcement and review of the Touch Viva communicator, which is positioned as an entry-level device. This is our view on such devices.

A.L. Do you plan to develop the Belarusian market: model certification, authorized dealer and service?

E.P. The development of any market must begin with the service. The service should appear first, representing the "base" for the development of the entire business of the company. To date, we do not have a single authorized partner in the Belarusian market, respectively, and dealers too. If there is interest from the Belarusian market participants in our devices, we may consider entering this market as well.

A.L. Many HTC users are dissatisfied with the service support of their devices. What measures is the company taking in this direction, will the network of service centers be expanded, the quality of service in them will be monitored?

E.P. Yes, HTC is currently working on several interesting projects aimed at improving service support. This also applies to expanding the partner network of service centers, and opening together with one of the service partners a branded HTC service center, and solving the issue of improving the supply of spare parts and introducing a unified real-time electronic control system for all repairs of HTC devices in authorized service centers. Measures are also envisaged to improve the quality control of repairs. At the moment, a new Russian-language support line for HTC is already operating, tel. 8-10-800-256-41-012 (the call is free of charge from all fixed numbers in the Russian Federation).

Besides, this year, HTC started and now continues a project to provide official software updates on the official website www.htc.com, which can be easily installed by yourself without contacting a service center. Also, I would like to remind users that often problems in the operation of communicators and smartphones, such as “freezing”, slowdown, errors during operation, etc. can be fixed independently by performing a "soft" or "hard" reboot, information on how to do this is in every manual of all HTC devices. As a result, up to 65% of all calls to service centers are corrected by rebooting or, in extreme cases, reinstalling software, which, as already mentioned, is available on the HTC website and for ordinary users.

A.L. How is the problem of the existence of a gray market for models being solved? It's no secret that the range of prices between gray and white supplies for HTC models is one of the highest. The difference sometimes reaches 40-50% of the cost, what is the reason for this and how does the company plan to deal with this phenomenon?

E.P. Well, 50% of the cost difference is, of course, too much. However, such a problem exists. Moreover, from the NTS side, this problem looks like this: there are users who love our products and, in an effort to save money, consciously buy illegally imported NTS devices. Here I think our ability to fight the gray market will be severely limited by the reluctance of this group of buyers to support us. They can be understood, the difference is very tempting to save money on buying an original device and bring it to mind yourself.

Another group of users (the majority of them) cannot or do not know how to distinguish a “gray” device from a “white” one, there are also users who do not even think that the device can be “gray”, sellers are often to blame , which do not inform users that they are buying a non-original device. Such a purchase can have many disadvantages - the complete absence of a branded warranty (sometimes a warranty can be provided, but by unknown "semi-underground" services), the device does not meet the radio frequency characteristics that are required by the standards established in Russia, often a simpler box with accessories, lack of driver support, updates, firmware, free ringtones and software, technical support, lack of pre-installed programs and services mentioned above.

A few words about the mandatory features of a certified device manufactured specifically for the sale of the territory of the Russian Federation:

  • Compulsory PCT mark and information about the country of production in Russian on the sticker of the communicator and packaging
  • Mandatory Russian-language communicator firmware
  • Mandatory availability of Russian-language instructions, branded warranty card, Russian-language packaging
  • Obligatory hologram RUS on the packaging and the inscription: For sale only in Russia

You can also call our support service at 8-10-800-256-41012 and check whether the device was legally imported into the territory of the Russian Federation by naming the IMEI of the device.

A.L. Do you plan to release HTC G1 (Dream) on the Russian market? If so, what are the timeframes?

E.P. So far, I can't say anything concrete about this. I will only add that devices on the Android platform will definitely appear on our market next year, in one form factor or another.

A.L. Eugene, thank you for answering my questions and the questions of our readers!