Hisense smartphones came to Russia: 5 things you need to know

Which company has the 4th largest TV sales in the world? Who owns the Toshiba and Sharp brands today? Who manufactures home appliances under the brand name Gorenje? Which company has 13 manufacturing sites, 12 R&D centers and 54 offices around the world? And the final question, who is celebrating their 50th anniversary this year?

Even if you're interested in electronics, these questions can confuse you.

Let me give you a few more tips. If you are fond of sports, then you will have an advantage. Who was one of the main sponsors of Euro 2016 and the 2018 FIFA World Cup in Russia? And who was the technical sponsor of four-time Formula 1 world champion Red Bull Racing and Nascar circuit racing?

Hisense smartphones came to Russia

I guess most readers will be surprised to learn that this is Hisense, a company that only started working on the Russian market in 2018. Last year, Hisense began selling TVs and climate control equipment, and held a presentation on April 11, 2019, showing that it can also impress in the field of smartphones.

Short video to give an idea of ​​the company

This article was written in partnership with Hisense. And its purpose is very simple - to draw your attention to the fact that the market is not limited to a few companies that have already managed to fill their teeth. And, perhaps, the next time you go to an electronics store, you will not be surprised to ask the consultant: “What is this new manufacturer?”.

I was able to attend the presentation and talk with Dr. Sean Ma, Vice President and Head of Research and Development at Hisense Electronic Information Group, and Mr. Liu Changhai, Head of Hisense Russia. I want to share with you my thoughts and the most interesting fragments of the conversation.

What do you need to know about Hisense?

Of course, you can write a full book about the history and achievements of Hisense. Founded in 1969, the company has become the number one in China in the field of TVs, air conditioners and other electronics, has won many quality-related awards, and has grown more than 14 times in international market profits in the past 10 years.

Hisense smartphones came to Russia

However, all this is too difficult to remember, so I asked for a few points that, in the opinion of Hisense representatives, their company should be associated with.

Mr. Liu Changhai answered very simply: Hisense stands for quality, responsibility and innovation.

The fact that Hisense has five production bases with laboratories and lines that meet the latest industry standards confirms his words. Every year, Hisense invests 5% of its revenue in R&D, actively developing and implementing new technologies. And entering the Russian market, the company first of all attended to the creation of a wide network of service centers. At the moment there are about 200 of them in different cities of the country.

It's good when the words match the deeds. I also really liked the confidence and pride Mr. Changhai spoke about the company. It was hard not to believe him. I think time and the market always put things in their place, but ">2014 KTM 690 Duke I think Hisense deserves some credit.

Why is Hisense so successful in the US?

Preparing for the presentation, I accidentally stumbled upon a study of the US TV market, in which Hisense was in the lead as one of the six fastest growing brands. Considering that the US market is the most difficult in the world, since buyers have an incredible abundance of choice, I could not help but ask what the company itself attributes its success to, and in general, whether things are really so rosy.

It turned out that the rapid growth and huge popularity of the brand is true. And the last "Black Friday" in the US was even more marked by Hisense. Search YouTube yourself, there are a huge number of similar videos of battles for brand TVs:

When answering the question, it was clear that Hisense representatives themselves were slightly surprised by such popularity. They attribute success to three factors.

Firstly, this is the right balance between price and performance.

Secondly, the correct positioning and presentation of the brand.

Thirdly, word of mouth that the company's products are of very high quality. It all started with forums, and then the leading media joined the discussion. For example, Tom's Guide believes that the brand's TVs are the best option for consoles and streaming services.

In the marketing area, Hisense, as I understand it, is planning comprehensive programs that affect all brand products.

By the way, Hisense will again be one of the main sponsors for Euro 2020.

Maybe Hisense should buy Sony Mobile?

The company is actively expanding and is very aggressive in the market. What are only the purchase of Toshiba and the rights to the Sharp brand in South America, the purchase of Gorenje. In this regard, I could not help but wonder if the company is thinking of buying something in the smartphone market. It's no secret that Sony Mobile is not the easiest of times. But the brand is known all over the world.

The question was answered by Dr. Sean Ma, Head of Research and Development. By the way, in this case, when I say “doctor”, I mean that Mr. Ma has a Ph.D.

Hisense smartphones came to Russia

By the way, it is important to understand here that Hisense is a partially state-owned company, and for this reason it has practically bottomless pockets when it comes to buying other companies. However, Dr. Sean Ma believes that now it makes no sense for Hisense to buy someone in the smartphone market. According to him, Hisense buys in two cases - technology and brand strength. And, in his opinion, significant investments in R&D and engineers have paid off, and now Hisense is in no way inferior in terms of technology to other market players. And in terms of brand strength, Hisense wants to bet on its name so that a clear connection is created in the minds of buyers: “Hisense makes great TVs, air conditioners, smartphones. This means that the brand's other technique is also good.”

Digression: about the new Hisense U30 and A6 smartphones

Time will tell how successful the strategy is in terms of the brand, but I had to agree about the technology. Before our conversation, there was a presentation of new smartphones.

Hisense U30

I was impressed by the Hisense U30 smartphone. He has a rather interesting appearance - a screen with a cutout for the camera, the back panel is trimmed with genuine leather, and "Hisense" is written quite stylishly on the metal frame. However, the phone surprised me first of all with its technical characteristics, demonstrating that Hisense really has access to technology.

Hisense smartphones came to Russia Hisense smartphones came to Russia

First, of course, is the Infinity-O design screen. At the moment, this is a new technology, and an extremely limited number of market players have access to it, which can be counted on the fingers of a hand.

Secondly, U30 is the world's first smartphone based on the new Qualcomm® Snapdragon™ 675. No matter who gets access to new products. At the start of new chipsets, there is always a queue of manufacturers and a shortage. By the way, Qualcomm even invited Yulia Klebanova, Vice President for Business Development in Eastern Europe, to the presentation.

Thirdly, this is the main dual camera from Samsung - ISOCELL Bright GM1 with a 48 MP sensor. The second lens is 5 MP.

The phone also has a large 4,500 mAh battery, 8 GB of RAM and 128 GB of internal memory. And almost pure Android 9 (Pie) with a minimal shell from the manufacturer. By the way, note that the smartphone has a narrow bottom bezel. This is possible due to the fact that the company uses a COF chip layout. Most manufacturers do not know how and use COG. Below is the difference in technology:

Hisense smartphones came to Russia

Hisense A6

Hisense A6 is a smartphone with two screens, the second of which is made using e-ink technology. I think many people remember our domestic brand, which eventually sunk into oblivion. But Hisense managed to implement and sell the idea. A6 is not the first smartphone in the line of dual-screen smartphones. At one time, A2 Pro was also called a competitor to Yotaphone 3.

As Dr. Sean Ma said, A-series smartphones are sold worldwide in Hisense's markets. Their sales cannot be called a record, but they are in steady demand, and the line has, I quote, very loyal fans, so the company continues to develop this direction.

Hisense smartphones came to Russia

The A6 is a very remarkable phone in terms of what modern e-ink screens can do. The second screen can completely duplicate the main 6-inch AMOLED. You can even launch the camera on it, and the screen outlines everything in real time.

Hisense smartphones came to Russia: 5 things you need to know

Which company has the 4th largest TV sales in the world? Who owns the Toshiba and Sharp brands today? Who manufactures home appliances under the brand name Gorenje? Which company has 13 manufacturing sites, 12 R&D centers and 54 offices around the world? And the final question, who is celebrating their 50th anniversary this year?

Even if you're interested in electronics, these questions can confuse you.

Let me give you a few more tips. If you are fond of sports, then you will have an advantage. Who was one of the main sponsors of Euro 2016 and the 2018 FIFA World Cup in Russia? And who was the technical sponsor of four-time Formula 1 world champion Red Bull Racing and Nascar circuit racing?

Hisense smartphones came to Russia

I guess most readers will be surprised to learn that this is Hisense, a company that only started working on the Russian market in 2018. Last year, Hisense began selling TVs and climate control equipment, and held a presentation on April 11, 2019, showing that it can also impress in the field of smartphones.

Short video to give an idea of ​​the company

This article was written in partnership with Hisense. And its purpose is very simple - to draw your attention to the fact that the market is not limited to a few companies that have already managed to fill their teeth. And, perhaps, the next time you go to an electronics store, you will not be surprised to ask the consultant: “What is this new manufacturer?”.

I was able to attend the presentation and talk with Dr. Sean Ma, Vice President and Head of Research and Development at Hisense Electronic Information Group, and Mr. Liu Changhai, Head of Hisense Russia. I want to share with you my thoughts and the most interesting fragments of the conversation.

What do you need to know about Hisense?

Of course, you can write a full book about the history and achievements of Hisense. Founded in 1969, the company has become the number one in China in the field of TVs, air conditioners and other electronics, has won many quality-related awards, and has grown more than 14 times in international market profits in the past 10 years.

Hisense smartphones came to Russia

However, all this is too difficult to remember, so I asked for a few points that, in the opinion of Hisense representatives, their company should be associated with.

Mr. Liu Changhai answered very simply: Hisense stands for quality, responsibility and innovation.

The fact that Hisense has five production bases with laboratories and lines that meet the latest industry standards confirms his words. Every year, Hisense invests 5% of its revenue in R&D, actively developing and implementing new technologies. And entering the Russian market, the company first of all attended to the creation of a wide network of service centers. At the moment there are about 200 of them in different cities of the country.

It's good when the words match the deeds. I also really liked the confidence and pride Mr. Changhai spoke about the company. It was hard not to believe him. I think time and the market always put things in their place, but ">2014 KTM 690 Duke I think Hisense deserves some credit.

Why is Hisense so successful in the US?

While preparing for the presentation, I accidentally stumbled upon a study of the US TV market, in which Hisense was in the lead as one of the six fastest growing brands. Considering that the US market is the most difficult in the world, since buyers have an incredible abundance of choice, I could not help but ask what the company itself attributes its success to, and in general, whether things are really so rosy.

It turned out that the rapid growth and huge popularity of the brand is true. And the last "Black Friday" in the US was even more marked by Hisense. Search YouTube yourself, there are a huge number of similar videos of battles for brand TVs:

When answering the question, it was clear that Hisense representatives themselves were slightly surprised by such popularity. They attribute success to three factors.

Firstly, this is the right balance between price and performance.

Secondly, the correct positioning and presentation of the brand.

Thirdly, word of mouth that the company's products are of very high quality. It all started with forums, and then the leading media joined the discussion. For example, Tom's Guide believes that the brand's TVs are the best option for consoles and streaming services.

Why did Hisense decide to enter the Russian smartphone market in 2019?

Everyone who follows the smartphone market knows that a full-blown crisis is underway, with Apple and Samsung reporting declining profits. And 2019 promises to be the year the crisis deepens. In this regard, I was interested in why Hisense decided to come to Russia right now.

Hisense has been creating smartphones for 18 years, consistently expanding the geography of its presence. It is important to note that Hisense is a marketing-oriented company that makes the most suitable product for each market.

Having achieved its goals in the markets of Asia and South Africa, the company felt the strength to make products that will be in demand on the Russian market.

It is interesting that the company is not afraid of competition, considering itself hardened and prepared, because in China there is such a battle in the smartphone market that no European market has ever dreamed of. In any case, increased competition among manufacturers is good for the buyer, because product features go up and prices go down.

In the marketing area, Hisense, as I understand it, is planning comprehensive programs that affect all brand products.

By the way, Hisense will again be one of the main sponsors for Euro 2020.

Maybe Hisense should buy Sony Mobile?

The company is actively expanding and is very aggressive in the market. What are only the purchase of Toshiba and the rights to the Sharp brand in South America, the purchase of Gorenje. In this regard, I could not help but wonder if the company is thinking of buying something in the smartphone market. It's no secret that Sony Mobile is not the easiest of times. But the brand is known all over the world.

The question was answered by Dr. Sean Ma, Head of Research and Development. By the way, in this case, when I say “doctor”, I mean that Mr. Ma has a Ph.D.

Hisense smartphones came to Russia

By the way, it is important to understand here that Hisense is a partially state-owned company, and for this reason it has practically bottomless pockets when it comes to buying other companies. However, Dr. Sean Ma believes that now it makes no sense for Hisense to buy someone in the smartphone market. According to him, Hisense buys in two cases - technology and brand strength. And, in his opinion, significant investments in R&D and engineers have paid off, and now Hisense is in no way inferior in terms of technology to other market players. And in terms of brand strength, Hisense wants to bet on its name so that a clear connection is created in the minds of buyers: “Hisense makes great TVs, air conditioners, smartphones. This means that the brand's other technique is also good.”

Digression: about the new Hisense U30 and A6 smartphones

Time will tell how successful the strategy is in terms of the brand, but I had to agree about the technology. Before our conversation, there was a presentation of new smartphones.

Hisense U30

I was impressed by the Hisense U30 smartphone. He has a rather interesting appearance - a screen with a cutout for the camera, the back panel is trimmed with genuine leather, and "Hisense" is written quite stylishly on the metal frame. However, the phone surprised me first of all with its technical characteristics, demonstrating that Hisense really has access to technology.

Hisense smartphones came to Russia Hisense smartphones came to Russia

First, of course, is the Infinity-O design screen. At the moment, this is a new technology, and an extremely limited number of market players have access to it, which can be counted on the fingers of a hand.

Secondly, U30 is the world's first smartphone based on the new Qualcomm® Snapdragon™ 675. No matter who gets access to new products. At the start of new chipsets, there is always a queue of manufacturers and a shortage. By the way, Qualcomm even invited Yulia Klebanova, Vice President for Business Development in Eastern Europe, to the presentation.

Thirdly, this is the main dual camera from Samsung - ISOCELL Bright GM1 with a 48 MP sensor. The second lens is 5 MP.

The phone also has a large 4,500 mAh battery, 8 GB of RAM and 128 GB of internal memory. And almost pure Android 9 (Pie) with a minimal shell from the manufacturer. By the way, note that the smartphone has a narrow bottom bezel. This is possible due to the fact that the company uses a COF chip layout. Most manufacturers do not know how to do this and use COG. Below is the difference in technology:

Hisense smartphones came to Russia

Hisense A6

Hisense A6 is a smartphone with two screens, the second of which is made using e-ink technology. I think many people remember our domestic brand, which eventually sunk into oblivion. But Hisense managed to implement and sell the idea. A6 is not the first smartphone in the line of dual-screen smartphones. At one time, A2 Pro was also called a competitor to Yotaphone 3.

As Dr. Sean Ma said, A-series smartphones are sold worldwide in Hisense's markets. Their sales cannot be called a record, but they are in steady demand, and the line has, I quote, very loyal fans, so the company continues to develop this direction.

Hisense smartphones came to Russia

The A6 is a very remarkable phone in terms of what modern e-ink screens can do. The second screen can completely duplicate the main 6-inch AMOLED. You can even launch the camera on it, and the screen outlines everything in real time.

Hisense smartphones came to Russia: 5 things you need to know

Which company has the 4th largest TV sales in the world? Who owns the Toshiba and Sharp brands today? Who manufactures home appliances under the brand name Gorenje? Which company has 13 manufacturing sites, 12 R&D centers and 54 offices around the world? And the final question, who is celebrating their 50th anniversary this year?

Even if you're interested in electronics, these questions can confuse you.

Let me give you a few more tips. If you are fond of sports, then you will have an advantage. Who was one of the main sponsors of Euro 2016 and the 2018 FIFA World Cup in Russia? And who was the technical sponsor of four-time Formula 1 world champion Red Bull Racing and Nascar circuit racing?

Hisense smartphones came to Russia

I guess most readers will be surprised to learn that this is Hisense, a company that only started working on the Russian market in 2018. Last year, Hisense began selling TVs and climate control equipment, and held a presentation on April 11, 2019, showing that it can also impress in the field of smartphones.

Short video to give an idea of ​​the company

This article was written in partnership with Hisense. And its purpose is very simple - to draw your attention to the fact that the market is not limited to a few companies that have already managed to fill their teeth. And, perhaps, the next time you go to an electronics store, you will not be surprised to ask the consultant: “What is this new manufacturer?”.

I was able to attend the presentation and talk with Dr. Sean Ma, Vice President and Head of Research and Development at Hisense Electronic Information Group, and Mr. Liu Changhai, Head of Hisense Russia. I want to share with you my thoughts and the most interesting fragments of the conversation.

What do you need to know about Hisense?

Of course, you can write a full book about the history and achievements of Hisense. Founded in 1969, the company has become the number one in China in the field of TVs, air conditioners and other electronics, has won many quality-related awards, and has grown more than 14 times in international market profits in the past 10 years.

Hisense smartphones came to Russia

However, all this is too difficult to remember, so I asked for a few points that, in the opinion of Hisense representatives, their company should be associated with.

Mr. Liu Changhai answered very simply: Hisense stands for quality, responsibility and innovation.

The fact that Hisense has five production bases with laboratories and lines that meet the latest industry standards confirms his words. Every year, Hisense invests 5% of its revenue in R&D, actively developing and implementing new technologies. And entering the Russian market, the company first of all attended to the creation of a wide network of service centers. At the moment there are about 200 of them in different cities of the country.

It's good when the words match the deeds. I also really liked the confidence and pride Mr. Changhai spoke about the company. It was hard not to believe him. I think time and the market always put things in their place, but ">2014 KTM 690 Duke I think Hisense deserves some credit.

Why is Hisense so successful in the US?

While preparing for the presentation, I accidentally stumbled upon a study of the US TV market, in which Hisense was in the lead as one of the six fastest growing brands. Considering that the US market is the most difficult in the world, since buyers have an incredible abundance of choice, I could not help but ask what the company itself attributes its success to, and in general, whether things are really so rosy.

It turned out that the rapid growth and huge popularity of the brand is true. And the last "Black Friday" in the US was even more marked by Hisense. Search YouTube yourself, there are a huge number of similar videos of battles for brand TVs:

When answering the question, it was clear that Hisense representatives themselves were slightly surprised by such popularity. They attribute success to three factors.

Firstly, this is the right balance between price and performance.

Secondly, the correct positioning and presentation of the brand.

Thirdly, word of mouth that the company's products are of very high quality. It all started with forums, and then the leading media joined the discussion. For example, Tom's Guide believes that the brand's TVs are the best option for consoles and streaming services.

Why did Hisense decide to enter the Russian smartphone market in 2019?

Everyone who follows the smartphone market knows that a full-blown crisis is underway, with Apple and Samsung reporting declining profits. And 2019 promises to be the year the crisis deepens. In this regard, I was interested in why Hisense decided to come to Russia right now.

Hisense has been creating smartphones for 18 years, consistently expanding the geography of its presence. It is important to note that Hisense is a marketing-oriented company that makes the most suitable product for each market.

Having achieved its goals in the markets of Asia and South Africa, the company felt the strength to make products that will be in demand on the Russian market.

It is interesting that the company is not afraid of competition, considering itself hardened and prepared, because in China there is such a battle in the smartphone market that no European market has ever dreamed of. In any case, increased competition among manufacturers is good for the buyer, because product features go up and prices go down.

In the marketing area, Hisense, as I understand it, is planning comprehensive programs that affect all brand products.

By the way, Hisense will again be one of the main sponsors for Euro 2020.

Maybe Hisense should buy Sony Mobile?

The company is actively expanding and is very aggressive in the market. What are only the purchase of Toshiba and the rights to the Sharp brand in South America, the purchase of Gorenje. In this regard, I could not help but wonder if the company is thinking of buying something in the smartphone market. It's no secret that Sony Mobile is not the easiest of times. But the brand is known all over the world.

The question was answered by Dr. Sean Ma, Head of Research and Development. By the way, in this case, when I say “doctor”, I mean that Mr. Ma has a Ph.D.

Hisense smartphones came to Russia

By the way, it is important to understand here that Hisense is a partially state-owned company, and for this reason it has practically bottomless pockets when it comes to buying other companies. However, Dr. Sean Ma believes that now it makes no sense for Hisense to buy someone in the smartphone market. According to him, Hisense buys in two cases - technology and brand strength. And, in his opinion, significant investments in R&D and engineers have paid off, and now Hisense is in no way inferior in terms of technology to other market players. And in terms of brand strength, Hisense wants to bet on its name so that a clear connection is created in the minds of buyers: “Hisense makes great TVs, air conditioners, smartphones. This means that the brand's other technique is also good.

Digression: about the new Hisense U30 and A6 smartphones

Time will tell how successful the strategy is in terms of the brand, but I had to agree about the technology. Before our conversation, there was a presentation of new smartphones.

Hisense U30

I was impressed by the Hisense U30 smartphone. He has a rather interesting appearance - a screen with a cutout for the camera, the back panel is trimmed with genuine leather, and "Hisense" is written quite stylishly on the metal frame. However, the phone surprised me first of all with its technical characteristics, demonstrating that Hisense really has access to technology.

Hisense smartphones came to Russia Hisense smartphones came to Russia

First, of course, is the Infinity-O design screen. At the moment, this is a new technology, and an extremely limited number of market players have access to it, which can be counted on the fingers of a hand.

As Dr. Sean Ma said, A-series smartphones are sold worldwide in Hisense's markets. Their sales cannot be called a record, but they are in steady demand, and the line has, I quote, very loyal fans, so the company continues to develop this direction.

Hisense smartphones came to Russia

The A6 is a very remarkable phone in terms of what modern e-ink screens can do. The second screen can completely duplicate the main 6-inch AMOLED. You can even launch the camera on it, and the screen outlines everything in real time.

Hisense smartphones came to Russia: 5 things you need to know

Which company has the 4th largest TV sales in the world? Who owns the Toshiba and Sharp brands today? Who manufactures home appliances under the brand name Gorenje? Which company has 13 manufacturing sites, 12 R&D centers and 54 offices around the world? And the final question, who is celebrating their 50th anniversary this year?

Even if you're interested in electronics, these questions can confuse you.

Let me give you a few more tips. If you are fond of sports, then you will have an advantage. Who was one of the main sponsors of Euro 2016 and the 2018 FIFA World Cup in Russia? And who was the technical sponsor of four-time Formula 1 world champion Red Bull Racing and Nascar circuit racing?

I guess most readers will be surprised to learn that this is Hisense, a company that only started working on the Russian market in 2018. Last year, Hisense began selling TVs and climate control equipment, and held a presentation on April 11, 2019, showing that it can also impress in the field of smartphones.

Short video to give an idea of ​​the company

This article was written in partnership with Hisense. And its purpose is very simple - to draw your attention to the fact that the market is not limited to a few companies that have already managed to fill their teeth. And, perhaps, the next time you go to an electronics store, you will not be surprised to ask the consultant: “What is this new manufacturer?”.

I was able to attend the presentation and talk with Dr. Sean Ma, Vice President and Head of Research and Development at Hisense Electronic Information Group, and Mr. Liu Changhai, Head of Hisense Russia. I want to share with you my thoughts and the most interesting fragments of the conversation.

What do you need to know about Hisense?

Of course, you can write a full book about the history and achievements of Hisense. Founded in 1969, the company has become the number one in China in the field of TVs, air conditioners and other electronics, has won many quality-related awards, and has grown more than 14 times in international market profits in the past 10 years.

However, all this is too difficult to remember, so I asked for a few points that, in the opinion of Hisense representatives, their company should be associated with.

Mr. Liu Changhai answered very simply: Hisense stands for quality, responsibility and innovation.

The fact that Hisense has five production bases with laboratories and lines that meet the latest industry standards confirms his words. Every year, Hisense invests 5% of its revenue in R&D, actively developing and implementing new technologies. And entering the Russian market, the company first of all attended to the creation of a wide network of service centers. At the moment there are about 200 of them in different cities of the country.

It turned out that the rapid growth and huge popularity of the brand is true. And the last "Black Friday" in the US was even more marked by Hisense. Search YouTube yourself, there are a huge number of similar videos of battles for brand TVs:

When answering the question, it was clear that Hisense representatives themselves were slightly surprised by such popularity. They attribute success to three factors.

Firstly, this is the right balance between price and performance.

Secondly, the correct positioning and presentation of the brand.

Thirdly, word of mouth that the company's products are of very high quality. It all started with forums, and then the leading media joined the discussion. For example, Tom's Guide believes that the brand's TVs are the best option for consoles and streaming services.

Why did Hisense decide to enter the Russian smartphone market in 2019?

Everyone who follows the smartphone market knows that a full-blown crisis is underway, with Apple and Samsung reporting declining profits. And 2019 promises to be the year the crisis deepens. In this regard, I was interested in why Hisense decided to come to Russia right now.

The question was answered by Dr. Sean Ma, Head of Research and Development. By the way, in this case, when I say “doctor”, I mean that Mr. Ma has a Ph.D.

By the way, it is important to understand here that Hisense is a partially state-owned company, and for this reason it has practically bottomless pockets when it comes to buying other companies. However, Dr. Sean Ma believes that now it makes no sense for Hisense to buy someone in the smartphone market. According to him, Hisense buys in two cases - technology and brand strength. And, in his opinion, significant investments in R&D and engineers have paid off, and now Hisense is in no way inferior in terms of technology to other market players. And in terms of brand strength, Hisense wants to bet on its name so that a clear connection is created in the minds of buyers: “Hisense makes great TVs, air conditioners, smartphones. This means that the brand's other technique is also good.”

Digression: about the new Hisense U30 and A6 smartphones

Time will tell how successful the strategy is in terms of the brand, but I had to agree about the technology. Before our conversation, there was a presentation of new smartphones.

Hisense U30

I was impressed by the Hisense U30 smartphone. He has a rather interesting appearance - a screen with a cutout for the camera, the back panel is trimmed with genuine leather, and "Hisense" is written quite stylishly on the metal frame. However, the phone surprised me first of all with its technical characteristics, demonstrating that Hisense really has access to technology.

First, of course, is the Infinity-O design screen. At the moment, this is a new technology, and an extremely limited number of market players have access to it, which can be counted on the fingers of a hand.

Secondly, U30 is the world's first smartphone based on the new Qualcomm® Snapdragon™ 675. No matter who gets access to new products. At the start of new chipsets, there is always a queue of manufacturers and a shortage. By the way, Qualcomm even invited Yulia Klebanova, Vice President for Business Development in Eastern Europe, to the presentation.

Thirdly, this is the main dual camera from Samsung - ISOCELL Bright GM1 with a 48 MP sensor. The second lens is 5 MP.

The phone also has a large 4,500 mAh battery, 8 GB of RAM and 128 GB of internal memory. And almost pure Android 9 (Pie) with a minimal shell from the manufacturer. By the way, note that the smartphone has a narrow bottom bezel. This is possible due to the fact that the company uses a COF chip layout. Most manufacturers do not know how and use COG. Below is the difference in technology:

Hisense A6

Hisense A6 is a smartphone with two screens, the second of which is made using e-ink technology. I think many people remember our domestic brand, which eventually sunk into oblivion. But Hisense managed to implement and sell the idea. A6 is not the first smartphone in the line of dual-screen smartphones. At one time, A2 Pro was also called a competitor to Yotaphone 3.

As Dr. Sean Ma said, A-series smartphones are sold worldwide in Hisense's markets. Their sales cannot be called a record, but they are in steady demand, and the line has, I quote, very loyal fans, so the company continues to develop this direction.

The A6 is a very remarkable phone in terms of what modern e-ink screens can do. The second screen can completely duplicate the main 6-inch AMOLED. You can even launch the camera on it, and the screen outlines everything in real time.