First look at Asus Zenfone 5

Today (July 25), Asus announced the official launch of ZenFone smartphones in Russia. On this occasion, a large-scale event was held, in which the chairman of the board of directors of the company, Jonney Shih, took part. He specially flew to Russia to personally introduce ASUS ZenFone to Russian users.

However, in this article I will not talk about the past event, but about the smartphone itself.

Content:

Packages

  • Smartphone
  • Charger
  • PC cable (also part of charger)
  • Wired headset

From the features of the package, I will single out only good wired headphones with a control panel.

Appearance, materials, controls, assembly

The smartphone has a calm, strict appearance, the corners are slightly rounded, which is typical for Asus devices.

An interesting design element is the bottom panel under the touch buttons. It is made of textured plastic and shimmers beautifully in the light.

Dust collects at the junction between the touch buttons and the iridescent panel

Most of the front side of the smartphone is occupied by a five-inch display, above it there is a speaker mesh, a front camera peephole, as well as light and proximity sensors.

You can see a row of three touch buttons below the screen: Back, Home and Recent Apps. The distance between the keys is quite large, so you can sometimes miss the button (expecting it to be closer to the next one).

The back cover and the ends of the device are made of matte rubberized plastic. It is more resistant to dirt than soft-touch coated plastic, but fingerprints remain on it too, it's just that they are almost invisible.

A place for an external speaker was also taken away on the back of the device. It has an average maximum volume level, and the sound quality is, to put it mildly, average. Using ZenFone 5 as a "music box" is unlikely to work.

At the top there is a 3.5 mm headphone jack, and at the bottom there is a microUSB for charging and connecting to a PC.

On the left side you can see the volume rocker and the power button. They are installed in such a way that it is convenient for you to press them with your right thumb. The material of these buttons is similar to the bottom panel of the smartphone, they also shimmer in different shades in the light.

At the bottom of the left end there is a special groove, prying which you can remove the back cover. By the way, the smartphone is surprisingly well built. Despite the removable cover, there are no backlashes.

Under the cover are slots for two microSIM cards, Company in Nigeria and a slot for a memory card.< /p>

In all the photos you can see small dust particles, unfortunately, this is a feature of rubberized plastic, it is very quickly covered with such dust particles, and it is very problematic to remove them later.

Dimensions

Despite the five-inch diagonal, the dimensions of the Zenfone 5 are larger than those of devices with the same screen size.

You can hold the phone with one hand, but you probably won't be able to type with your thumb.

Screen

The display diagonal is five inches, the matrix type is S-IPS, the resolution is 1280x720 pixels, the screen is covered with protective glass. Apparently, there is no oleophobic coating (or it is very bad), the finger does not always slide well on the display.

The screen itself is of very high quality (for its price range), it has natural color reproduction, good behavior in the sun. Excellent minimum brightness value (you can easily read in the dark without straining your eyes). But the viewing angles are average, with a deviation the picture fades (but the colors are not inverted, for this we must say “thank you” to the IPS matrix).

Traditionally, Asus devices are preinstalled with the Asus Splendid application, which allows you to change the color scheme for yourself.

Another setting used in the smartphones of this company is the reading mode. When it is turned on, the white color becomes yellowish, and the entire color range softens, this is done in order to reduce eye strain. It is convenient that you can choose the applications in which the reading mode will work.

Operating system

The smartphone runs on the Android 4.3 operating system with Asus' proprietary ZenUI shell. The manufacturer completely redid it, and now it looks a bit like a mixture of TouchWiz and CyanogenMod. And yet it remains just as comfortable.

В ZenUI очень много различных нововведений, поэтому я планирую написать о ней отдельный материал, ссылку на который добавлю в полноценный обзор.

Производительность

В устройство установлен чипсет Intel Atom Z2560 с двухъядерным процессором, работающим на частоте 1,6 ГГц и видеоускорителем PowerVR SGX 544MP. Объём оперативной памяти – 1 или 2 ГБ (в моем образце 1 ГБ, но как я понимаю, в продаже будет версия с 2 ГБ, в полноценном обзоре уточню этот момент). Ёмкость внутреннего накопителя — 16 ГБ, есть слот для карты памяти, поддерживаются карточки объёмом до 64 ГБ.

In everyday use, there are no complaints about the device. Fast work of the built-in launcher, browser and other applications. Things are not so good with games, the top ones can sometimes slow down.

Conclusion

The suggested retail price for the ZenFone 5 announced at CES 2014 was $150. At that time, we could only hope that Asus would not be greedy in the Russian market. And our hopes were justified, in Russia the smartphone will be sold for 7,000 rubles. In my opinion, this is a great price for such characteristics from a major brand. Apparently, Asus decided to “give battle” to various B-brands, and they took not MediaTek, but Intel as allies. Let me guess that this price is due to discounts offered by Intel (but I could be wrong).

Information on other models

Prices for two other models from the Zenfone line have also become known. So, the younger Zenfone 4 will be sold for 4,000 rubles, and the older Zenfone 6 for 10,000 rubles. Later, we will prepare detailed reviews for all three models.

First look at Asus Zenfone 5

Today (July 25), Asus announced the official launch of ZenFone smartphones in Russia. On this occasion, a large-scale event was held, in which the chairman of the board of directors of the company, Jonney Shih, took part. He specially flew to Russia to personally introduce ASUS ZenFone to Russian users.

However, in this article I will not talk about the past event, but about the smartphone itself.

Content:

Packages

  • Smartphone
  • Charger
  • PC cable (also part of charger)
  • Wired headset

From the features of the package, I will single out only good wired headphones with a control panel.

Appearance, materials, controls, assembly

The smartphone has a calm, strict appearance, the corners are slightly rounded, which is typical for Asus devices.

An interesting design element is the bottom panel under the touch buttons. It is made of textured plastic and shimmers beautifully in the light.

Dust collects at the junction between the touch buttons and the iridescent panel

Most of the front side of the smartphone is occupied by a five-inch display, above it there is a speaker mesh, a front camera peephole, as well as light and proximity sensors.

You can see a row of three touch buttons below the screen: Back, Home and Recent Apps. The distance between the keys is quite large, so you can sometimes miss the button (expecting it to be closer to the next one).

The back cover and the ends of the device are made of matte rubberized plastic. It is more resistant to dirt than soft-touch coated plastic, but fingerprints remain on it too, it's just that they are almost invisible.

A place for an external speaker was also taken away on the back of the device. It has an average maximum volume level, and the sound quality is, to put it mildly, average. Using ZenFone 5 as a "music box" is unlikely to work.

At the top there is a 3.5 mm headphone jack, and at the bottom there is a microUSB for charging and connecting to a PC.

On the left side you can see the volume rocker and the power button. They are installed in such a way that it is convenient for you to press them with your right thumb. The material of these buttons is similar to the bottom panel of the smartphone, they also shimmer in different shades in the light.

At the bottom of the left end there is a special groove, prying which you can remove the back cover. By the way, the smartphone is surprisingly well built. Despite the removable cover, there are no backlashes.

Under the cover are slots for two microSIM cards, Company in Nigeria and a slot for a memory card.< /p>

In all the photos you can see small dust particles, unfortunately, this is a feature of rubberized plastic, it is very quickly covered with such dust particles, and it is very problematic to remove them later.

Dimensions

Despite the five-inch diagonal, the dimensions of the Zenfone 5 are larger than those of devices with the same screen size.

You can hold the phone with one hand, but you probably won't be able to type with your thumb.

Screen

The display diagonal is five inches, the matrix type is S-IPS, the resolution is 1280x720 pixels, the screen is covered with protective glass. Apparently, there is no oleophobic coating (or it is very bad), the finger does not always slide well on the display.

The screen itself is of very high quality (for its price range), it has natural color reproduction, good behavior in the sun. Excellent minimum brightness value (you can easily read in the dark without straining your eyes). But the viewing angles are average, with a deviation the picture fades (but the colors are not inverted, for this we must say “thank you” to the IPS matrix).

Traditionally, Asus devices are preinstalled with the Asus Splendid application, which allows you to change the color scheme for yourself.

Another setting used in the smartphones of this company is the reading mode. When it is turned on, the white color becomes yellowish, and the entire color range softens, this is done in order to reduce eye strain. It is convenient that you can choose the applications in which the reading mode will work.

Operating system

The smartphone runs on the Android 4.3 operating system with Asus' proprietary ZenUI shell. The manufacturer completely redid it, and now it looks a bit like a mixture of TouchWiz and CyanogenMod. And yet it remains just as comfortable.

< /p>

There are a lot of different innovations in ZenUI, so I plan to write a separate article about it, a link to which I will add to a full review.

Performance

The device is equipped with an Intel Atom Z2560 chipset with a dual-core processor operating at a frequency of 1.6 GHz and a PowerVR SGX 544MP video accelerator. The amount of RAM is 1 or 2 GB (in my sample 1 GB, but as I understand it, there will be a version with 2 GB on sale, I will clarify this point in a full review). The capacity of the internal drive is 16 GB, there is a slot for a memory card, cards up to 64 GB are supported.

In everyday use, there are no complaints about the device. Fast work of the built-in launcher, browser and other applications. Things are not so good with games, the top ones can sometimes slow down.

Conclusion

The suggested retail price for the ZenFone 5 announced at CES 2014 was $150. At that time, we could only hope that Asus would not be greedy in the Russian market. And our hopes were justified, in Russia the smartphone will be sold for 7,000 rubles. In my opinion, this is a great price for such characteristics from a major brand. Apparently, Asus decided to “give battle” to various B-brands, and they took not MediaTek, but Intel as allies. Let me guess that this price is due to discounts offered by Intel (but I could be wrong).

Information on other models

Prices for two other models from the Zenfone line have also become known. So, the younger Zenfone 4 will be sold for 4,000 rubles, and the older Zenfone 6 for 10,000 rubles. Later, we will prepare detailed reviews for all three models.

First look at Asus Zenfone 5

Today (July 25), Asus announced the official launch of ZenFone smartphones in Russia. On this occasion, a large-scale event was held, in which the chairman of the board of directors of the company, Jonney Shih, took part. He specially flew to Russia to personally introduce ASUS ZenFone to Russian users.

However, in this article I will not talk about the past event, but about the smartphone itself.

Content:

Packages

  • Smartphone
  • Charger
  • PC cable (also part of charger)
  • Wired headset

From the features of the package, I will single out only good wired headphones with a control panel.

Appearance, materials, controls, assembly

The smartphone has a calm, strict appearance, the corners are slightly rounded, which is typical for Asus devices.

An interesting design element is the bottom panel under the touch buttons. It is made of textured plastic and shimmers beautifully in the light.

Dust collects at the junction between the touch buttons and the iridescent panel

Most of the front side of the smartphone is occupied by a five-inch display, above it there is a speaker mesh, a front camera peephole, as well as light and proximity sensors.

You can see a row of three touch buttons below the screen: Back, Home and Recent Apps. The distance between the keys is quite large, so you can sometimes miss the button (expecting it to be closer to the next one).

The back cover and the ends of the device are made of matte rubberized plastic. It is more resistant to dirt than soft-touch coated plastic, but fingerprints remain on it too, it's just that they are almost invisible.

A place for an external speaker was also taken away on the back of the device. It has an average maximum volume level, and the sound quality is, to put it mildly, average. Using ZenFone 5 as a "music box" is unlikely to work.

At the top there is a 3.5 mm headphone jack, and at the bottom there is a microUSB for charging and connecting to a PC.

On the left side you can see the volume rocker and the power button. They are installed in such a way that it is convenient for you to press them with your right thumb. The material of these buttons is similar to the bottom panel of the smartphone, they also shimmer in different shades in the light.

At the bottom of the left end there is a special groove, prying which you can remove the back cover. By the way, the smartphone is surprisingly well built. Despite the removable cover, there are no backlashes.

Under the cover are slots for two microSIM cards, Company in Nigeria and a slot for a memory card.< /p>

In all the photos you can see small dust particles, unfortunately, this is a feature of rubberized plastic, it is very quickly covered with such dust particles, and it is very problematic to remove them later.

Dimensions

Despite the five-inch diagonal, the dimensions of the Zenfone 5 are larger than those of devices with the same screen size.

You can hold the phone with one hand, but you probably won't be able to type with your thumb.

Screen

The display diagonal is five inches, the matrix type is S-IPS, the resolution is 1280x720 pixels, the screen is covered with protective glass. Apparently, there is no oleophobic coating (or it is very bad), the finger does not always slide well on the display.

The screen itself is of very high quality (for its price range), it has natural color reproduction, good behavior in the sun. Excellent minimum brightness value (you can easily read in the dark without straining your eyes). But the viewing angles are average, with a deviation the picture fades (but the colors are not inverted, for this we must say “thank you” to the IPS matrix).

Traditionally for Asus devices, the Asus Splendid application is preinstalled, allowing you to change the color scheme for yourself.

Another setting used in the smartphones of this company is the reading mode. When it is turned on, the white color becomes yellowish, and the entire color range softens, this is done in order to reduce eye strain. It is convenient that you can choose the applications in which the reading mode will work.

Operating system

The smartphone runs on the Android 4.3 operating system with Asus' proprietary ZenUI shell. The manufacturer completely redid it, and now it looks a bit like a mixture of TouchWiz and CyanogenMod. And yet it remains just as comfortable.

< /p>

There are a lot of different innovations in ZenUI, so I plan to write a separate article about it, a link to which I will add to a full review.

Performance

The device is equipped with an Intel Atom Z2560 chipset with a dual-core processor operating at a frequency of 1.6 GHz and a PowerVR SGX 544MP video accelerator. The amount of RAM is 1 or 2 GB (in my sample 1 GB, but as I understand it, there will be a version with 2 GB on sale, I will clarify this point in a full review). The capacity of the internal drive is 16 GB, there is a slot for a memory card, cards up to 64 GB are supported.

In everyday use, there are no complaints about the device. Fast work of the built-in launcher, browser and other applications. Things are not so good with games, the top ones can sometimes slow down.

Conclusion

The suggested retail price for the ZenFone 5 announced at CES 2014 was $150. At that time, we could only hope that Asus would not be greedy in the Russian market. And our hopes were justified, in Russia the smartphone will be sold for 7,000 rubles. In my opinion, this is a great price for such characteristics from a major brand. Apparently, Asus decided to “give battle” to various B-brands, and they took not MediaTek, but Intel as allies. Let me guess that this price is due to discounts offered by Intel (but I could be wrong).

Information on other models

Prices for two other models from the Zenfone line have also become known. So, the younger Zenfone 4 will be sold for 4,000 rubles, and the older Zenfone 6 for 10,000 rubles. Later, we will prepare detailed reviews for all three models.

First look at Asus Zenfone 5

Today (July 25), Asus announced the official launch of ZenFone smartphones in Russia. On this occasion, a large-scale event was held, in which the chairman of the board of directors of the company, Jonney Shih, took part. He specially flew to Russia to personally introduce ASUS ZenFone to Russian users.

However, in this article I will not talk about the past event, but about the smartphone itself.

Content:

Packages

  • Smartphone
  • Charger
  • PC cable (also part of charger)
  • Wired headset

From the features of the package, I will single out only good wired headphones with a control panel.

Appearance, materials, controls, assembly

The smartphone has a calm, strict appearance, the corners are slightly rounded, which is typical for Asus devices.

An interesting design element is the bottom panel under the touch buttons. It is made of textured plastic and shimmers beautifully in the light.

Dust collects at the junction between the touch buttons and the iridescent panel

Most of the front side of the smartphone is occupied by a five-inch display, above it there is a speaker mesh, a front camera peephole, as well as light and proximity sensors.

You can see a row of three touch buttons below the screen: Back, Home and Recent Apps. The distance between the keys is quite large, so you can sometimes miss the button (expecting it to be closer to the next one).

The back cover and the ends of the device are made of matte rubberized plastic. It is more resistant to dirt than soft-touch coated plastic, but fingerprints remain on it too, it's just that they are almost invisible.

A place for an external speaker was also taken away on the back of the device. It has an average maximum volume level, and the sound quality is, to put it mildly, average. Using ZenFone 5 as a "music box" is unlikely to work.

At the top there is a 3.5 mm headphone jack, and at the bottom there is a microUSB for charging and connecting to a PC.

On the left side you can see the volume rocker and the power button. They are installed in such a way that it is convenient for you to press them with your right thumb. The material of these buttons is similar to the bottom panel of the smartphone, they also shimmer in different shades in the light.

At the bottom of the left end there is a special groove, prying which you can remove the back cover. By the way, the smartphone is surprisingly well built. Despite the removable cover, there are no backlashes.

Under the cover there are slots for two SIM cards of the microSIM format, Company in Nigeria, as well as a slot for a memory card.

Hidden under the cover are slots for two SIM-cards of the microSIM format, Company in Nigeria Company in Nigeria as well as a slot for a memory card.

In all the photos you can see small dust particles, unfortunately, this is a feature of rubberized plastic, it is very quickly covered with such dust particles, and it is very problematic to remove them later.

Dimensions

Despite the five-inch diagonal, the dimensions of the Zenfone 5 are larger than those of devices with the same screen size.

You can hold the phone with one hand, but you probably won't be able to type with your thumb.

Screen

The display diagonal is five inches, the matrix type is S-IPS, the resolution is 1280x720 pixels, the screen is covered with protective glass. Apparently, there is no oleophobic coating (or it is very bad), the finger does not always slide well on the display.

The screen itself is of very high quality (for its price range), it has natural color reproduction, good behavior in the sun. Excellent minimum brightness value (you can easily read in the dark without straining your eyes). But the viewing angles are average, with a deviation the picture fades (but the colors are not inverted, for this we must say “thank you” to the IPS matrix).

Traditionally, Asus devices are preinstalled with the Asus Splendid application, which allows you to change the color scheme for yourself.

Another setting used in the smartphones of this company is the reading mode. When it is turned on, the white color becomes yellowish, and the entire color range softens, this is done in order to reduce eye strain. It is convenient that you can choose the applications in which the reading mode will work.

Operating system

The smartphone runs on the Android 4.3 operating system with Asus' proprietary ZenUI shell. The manufacturer completely redid it, and now it looks a bit like a mixture of TouchWiz and CyanogenMod. And yet it remains just as comfortable.

There are a lot of different innovations in ZenUI, so I plan to write a separate article about it, a link to which I will add to a full review.

Performance

The device is equipped with an Intel Atom Z2560 chipset with a dual-core processor operating at a frequency of 1.6 GHz and a PowerVR SGX 544MP video accelerator. The amount of RAM is 1 or 2 GB (in my sample 1 GB, but as I understand it, there will be a version with 2 GB on sale, I will clarify this point in a full review). The capacity of the internal drive is 16 GB, there is a slot for a memory card, cards up to 64 GB are supported.

In everyday use, there are no complaints about the device. Fast work of the built-in launcher, browser and other applications. Things are not so good with games, the top ones can sometimes slow down.

Conclusion

The suggested retail price for the ZenFone 5 announced at CES 2014 was $150. At that time, we could only hope that Asus would not be greedy in the Russian market. And our hopes were justified, in Russia the smartphone will be sold for 7,000 rubles. In my opinion, this is a great price for such characteristics from a major brand. Apparently, Asus decided to “give battle” to various B-brands, and they took not MediaTek, but Intel as allies. Let me guess that this price is due to discounts offered by Intel (but I could be wrong).

Information on other models

Prices for two other models from the Zenfone line have also become known. So, the younger Zenfone 4 will be sold for 4,000 rubles, and the older Zenfone 6 for 10,000 rubles. Later, we will prepare detailed reviews for all three models.